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    Rantai Pasok Lanjut: Green Field Analysis

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    Hermawan davied Kusuma
    The document discusses using green field analysis (GFA) to determine the optimal location for a distribution center. GFA, also known as center-of-gravity analysis, finds the location that minimizes total transportation costs based on customer locations and demands. The analysis identifies the center of gravity point that minimizes the sum of weighted distances from suppliers/customers. The output is an approximate optimal location for a new facility.

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    Rantai Pasok Lanjut: Green Field Analysis

    Uploaded by

    Hermawan davied Kusuma
    23 views5 pages
    The document discusses using green field analysis (GFA) to determine the optimal location for a distribution center. GFA, also known as center-of-gravity analysis, finds the location that minimizes total transportation costs based on customer locations and demands. The analysis identifies the center of gravity point that minimizes the sum of weighted distances from suppliers/customers. The output is an approximate optimal location for a new facility.

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    GFA

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    The document discusses using green field analysis (GFA) to determine the optimal location for a distribution center. GFA, also known as center-of-gravity analysis, finds the location that minimizes total transportation costs based on customer locations and demands. The analysis identifies the center of gravity point that minimizes the sum of weighted distances from suppliers/customers. The output is an approximate optimal location for a new facility.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views5 pages

    Rantai Pasok Lanjut: Green Field Analysis

    Uploaded by

    Hermawan davied Kusuma
    The document discusses using green field analysis (GFA) to determine the optimal location for a distribution center. GFA, also known as center-of-gravity analysis, finds the location that minimizes total transportation costs based on customer locations and demands. The analysis identifies the center of gravity point that minimizes the sum of weighted distances from suppliers/customers. The output is an approximate optimal location for a new facility.

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    Rantai Pasok

    Lanjut
    Green Field
    Analysis

    Adji Candra Kurniawan


    Learning Objectives
    1. Develop the analytical and management skills to use the center-of-
    gravity method and simulation to select the optimal locations for your
    company’s facilities
    2. Develop the technical skills you need to use anyLogistix to create
    two-stage supply chain models, perform experiments and measure
    performance
    3. Understand the major trade-offs in facility location planning that
    affect the number of sites, lead time and demand uncertainty
    4. Understand the areas of simulation and optimization
    Theoretical background
    • The objective of the green field analysis (GFA) is to determine the
    best location for our distribution center. We want to find the location
    that allows us to fulfill our customer demands at the lowest total
    transportation cost.
    • GFA, also known as center-of-gravity analysis, is a common method
    for determining optimal locations for new facilities (Ivanov et al.
    2017). The issues we need to consider during a green field analysis
    are our customers’ locations, the distances from our warehouse(s) to
    our customers, and our customers’ demands for our products.
    • The GFA is used to find the optimal location within a network to setup
    a new production facility or warehouse, while a “brown” field
    analysis, utilizing the same technique, can be used to adjust existing
    networks (Ivanov et al. 2017, p. 235).
    • Identifying the optimal location for a production or warehousing
    facility is determined by finding the point at which:
    • the sum of the distances from all suppliers to the factory (demand
    point)
    • weighted by the volume of product flow between each supplier and
    the potential factory, is minimal.
    • Likewise, to determine the optimal location for a warehouse, the
    distances from the customers to the warehouse, weighted by their
    respective demands, are calculated.
    • To conduct the GFA, a high level of abstraction with a minimum
    number of details is used. Existing data, such as customer locations,
    demand per customer, the number and location of DCs, and/or
    service distances, are used as inputs to the analysis.
    • Program parameters for the GFA include how many possible results
    the program should calculate and whether the program should use
    real roads.
    • The output of the analysis is an approximate, optimal location for a
    production or warehousing facility (Ivanov 2017). This optimal point is
    called the “center or gravity” (Ivanov et al. 2017). As explained, these
    so called “Gravity models” determine the location at which the cost of
    all in- and outbound transportation is minimized (Chopra and Meindl,
    2016).

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