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    ShaPosh Textile PVT. LTD. is a textile company located in Gujranwala, Pakistan that was started in the late 1900s. It produces clothing for women and children, including both casual and party wear items made from fabrics like viscose, chiffon, and cotton. The company employs over 1,200 people and has its own production machinery as well as retail shops in major Pakistani cities. A SWOT analysis identified strengths like cheap labor and access to raw materials, weaknesses such as a lack of technology and energy crises, opportunities to reduce production costs and expand online, and threats from competitors and a lack of technical skills. The future of the textile industry in Pakistan looks promising

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    Group 1... Hadiya...

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    Asadvirk
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    ShaPosh Textile PVT. LTD. is a textile company located in Gujranwala, Pakistan that was started in the late 1900s. It produces clothing for women and children, including both casual and party wear items made from fabrics like viscose, chiffon, and cotton. The company employs over 1,200 people and has its own production machinery as well as retail shops in major Pakistani cities. A SWOT analysis identified strengths like cheap labor and access to raw materials, weaknesses such as a lack of technology and energy crises, opportunities to reduce production costs and expand online, and threats from competitors and a lack of technical skills. The future of the textile industry in Pakistan looks promising

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    ShaPosh Textile PVT. LTD. is a textile company located in Gujranwala, Pakistan that was started in the late 1900s. It produces clothing for women and children, including both casual and party wear items made from fabrics like viscose, chiffon, and cotton. The company employs over 1,200 people and has its own production machinery as well as retail shops in major Pakistani cities. A SWOT analysis identified strengths like cheap labor and access to raw materials, weaknesses such as a lack of technology and energy crises, opportunities to reduce production costs and expand online, and threats from competitors and a lack of technical skills. The future of the textile industry in Pakistan looks promising

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    94 views7 pages

    Group 1... Hadiya...

    Uploaded by

    Asadvirk
    ShaPosh Textile PVT. LTD. is a textile company located in Gujranwala, Pakistan that was started in the late 1900s. It produces clothing for women and children, including both casual and party wear items made from fabrics like viscose, chiffon, and cotton. The company employs over 1,200 people and has its own production machinery as well as retail shops in major Pakistani cities. A SWOT analysis identified strengths like cheap labor and access to raw materials, weaknesses such as a lack of technology and energy crises, opportunities to reduce production costs and expand online, and threats from competitors and a lack of technical skills. The future of the textile industry in Pakistan looks promising

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    © All Rights Reserved
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    of 7

    ShaPosh Textile PVT. LTD.

    PRODUCTION & OPERATIONS MANAGEMENT


    PROJECT REPORT

    ShaPosh
    Submitted To:
    Hadiya Kaleem G1F18MCOM0028
    Durr-e-Shehwar G1F18MCOM0023
    Noor Fatima G1F18MCOM0010
    Chandni Iqbal G1F18MCOM0030

    Submitted To:
    Prof. Sarwar

    Submission Date:
    23-01-2020
    ShaPosh Textile PVT. LTD.

    History:

    ShaPosh textile industry started in late 1900s. It was started by Abdul Ghafar and Sheikh Ijaz
    Muhammad with millions. But now its value converts in to billions with addition of capital by
    time to time. It is started at low scale at Gulzar Colony in Gujranwala. But in 2008 ShaPosh
    textile industry shift from Gulzar Colony to buttaranwali for working all the processes of
    production under one shed. ShaPosh is the composite unit with its installed capacity which has
    spindles, weaving machines, and dyeing, processing, printing and stitching units.

    Introduction:

    The Textile industry of Pakistan is lifeline for the Pakistani’s economy. Therefore, a huge
    portion of GDP is obtained by textile sector in Pakistan. This textile industry uses a high volume
    of water for its operations. ShaPosh offers casual and fancy dresses of women and kids. The
    important ingredients for the success of ShaPosh are the designs, quality of cloths and variety of
    cloths and also good customer services. For expanding the retail footprints in textile industry
    ShaPosh is actively working. ShaPosh has its own machinery for producing cloths and providing
    employment to more than 1200 people. ShaPosh has its own retail shops in Gujranwala at
    various places and also has its retail shops in the big cities of Pakistan.

    Needs or wants of customers:

    The ShaPosh Textile Industry is for the customers who want unstitched clothes, who want
    Eastern clothes, who want western clothes, who want kids clothes, and the customers who want
    the products of high quality.

    Products of Business:

    The main products of the organization are ladies garments and kid’s garments. In ladies garments
    the fabric is viscose, chiffon, khadar, cotton and lawn. The dresses are available in casual
    designs, and also in Party wear design. It is also including ready to wear clothes.

    Products Distribution:
    ShaPosh Textile PVT. LTD.

    When the products come into finished form through different process the products keep in
    warehouses. According to the demand of customers the goods are transferred to the different
    franchises. The organization distributes the products in Cities like Gujranwala, Lahore through
    his transportation service but the products transfer to other cities through courier.

    Legal Structure of the business:

    The legal structure of the business is partnership. In which two partners are involved who starts
    the business thirty years ago with 4 stitching machines. The partners are;

    1. Abdul Ghafar
    2. Sheikh Ijaz

    Industry Analysis:

    Happens in industry:

    Due to the economic conditions of the Pakistan the organization condition is stable. The
    government policies and political conditions are the main reason for the stability of an
    organization.

    Future Hold:

    According to the textile policy, the textile exports to increase by double which causes the growth
    in textile industry in the future. So, the industry goes towards growth in the future.

    SWOT Analysis:

    SWOT stand for the strength, weakness, opportunities and threats of any business the SWOT
    analysis of ShaPosh is;

    Strengths Weakness Opportunity Threats


    Cheap Labor Lack of Technology Reducing Cost of Lack of Technical
    Production Skills
    Raw Material Energy Crises Online Availability Competitors
    ShaPosh Textile PVT. LTD.

    Strengths:

    Cheap Labor:

    Cheap Labor has been integral part for the economy of Pakistan. Cost of production of the
    organization becomes low due to the low price and liberal labor.

    Raw Material:

    The textile industry is highly dependent on cotton. The cotton is produce in huge quantity in
    Pakistan which is beneficial for organization.

    Weakness:

    Lack of technology:

    There is no advance technology which is the weakness of organization. Major work is done
    manually which leads to high labor cost.

    Energy Crises:

    Load shading is the main problem in the textile industry. Due to gas shortage it is also difficult to
    convert machinery on gas.

    Opportunities:

    Reducing Cost of Production:

    Due to the high volume of production the cost of production should be reduced. The cost should
    be reduced through following methods;

    Use low quantity inputs to produce more output.

    By simplifying the distribution channel

    Online Availability:

    Online availability of stock is also an opportunity to increase the revenues of the organization.
    ShaPosh Textile PVT. LTD.

    Threats:

    Competitors:

    Competitors are the threat for the organization. The major competitors are Khaadi, Sapphire and
    Gull-Ahmad.

    Lack of Technical Skills:

    The most of the labors are unskilled and uneducated. Lack of technical skills is also threat for an
    organization.

    Market Overview:

    8.5% of GDP comes from textile industry and it subsidizes round about 46% to the total output.
    Pakistan’s textile industry classifies surrounded by the top in the world. Cotton based textiles
    contribute over 60% to the total exports accounts for 46% of the total manufacturing and provide
    employment to 38% manufacturing labor force. The availability of cheap labor and basic raw
    cotton as a raw material for textile industry has played the principal role in the growth of the
    cotton textile industry in Pakistan. Today, the nation round about sources 3 million bales from
    international market, and produces close to 11.5 million bales domestically. It can be deducted
    that the textile and garment industry of Pakistan has huge prospective to enlarge presumed it take
    into compensation various hurdles that require instant and compulsory steps, mainly by the
    government to boost the sector. Failure in taking steps can drag the textile industry downwards
    principal to incapability to participate in the international market against its boom and able
    associates.

    PEST Analysis:

    A PEST analysis is the analysis to determine the macro-economic factors of the country that
    affect the firm. It includes the political, economical, social and technological factors. These
    factors are not in the control of the organization and sometimes present like threats.

    Political Factors:
    ShaPosh Textile PVT. LTD.

    The political conditions of the Pakistan are not predictable. There is rapid change in the
    Government. Every government has its own policies which affect the organizations. The political
    factors include;

    i. Energy Crises
    ii. Gas Shortage

    Economic Factors:

    Any development in the country has the impact on all sectors. The economic factors include;

    i. Currency Rates
    ii. Market Campaign

    Social Factors:

    Social factors are those factors which linked with the lifestyle of people. The social factors
    include;

    i. Workers’ Rights
    ii. Health and safety

    Technological Factors:

    Textile industry consists of machinery. Due to technological development the machines are
    computerized now-a-days. The machines which are used in textile industry are;

     Blow room
     Carding
     Combing
     Weaving
     Bleaching
     Testing
     Finishing
    ShaPosh Textile PVT. LTD.

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