APOLLO TYRES LTD

HISTORY

Apollo Tyres Ltd originated as a single branded agency in Kerala in 1972 and Perambra,
Thrissur, Kerala's first plant is now functioning. With a corporate office in Gurgaon and
three manufacturing facilities in Tamil Nadu, Gujarat, and Kerala, overseas, the company
operates three production facilities in the Netherlands, South Africa, and Zimbabwe.

Apollo is a young, powerful, and dynamic organisation, which is proud of its distinct
identity. Apollo was founded in 1976 on the ideas of creating shareholder value through
the reliability of its products and the dependability of its connections.

As part of their future expansion goals, the company opened its first manufacturing unit in
Hungary in 2015, and the facility began producing tyres in 2017.

The company's logo, "go the distance," reflects the storey of the company and how
dependable this brand has been for customers over the years. The company employs over
16,000 people in over 100 countries and generates over $ 2 billion in revenue. Their goods
are also shipped to a total of 118 countries. Various public and financial institutions own 56
percent of the shares on the Bombay Stock Exchange.

Rajdhani, the company's first truck tyre, was introduced in India. The corporation
expanded its activities throughout India, and then outside of India in 1996. Dunlop's Africa
operations were purchased by it. In 2013, it sold the Dunlop brand in Africa, as well as the
majority of its South African operations, to Japan's Sumitomo Rubber Industries. It opened
its Global R&D Centre, Europe in Enschede, the Netherlands, the same year.

In 1996, they opened a unique tyre facility in Ranjangaon, Maharashtra, and in 2000, they
opened an exclusive radial capacity in Limda. On November 17, 2003, the firm formed a
strategic collaboration with Michelin France to form Michelin Apollo Tyres Pvt Ltd, a joint
venture company that will manufacture dual-branded truck and bus radial tyres in India.
They developed India's first H-speed tubeless passenger car radial tyres in 2004. They also
enhanced the capacity of Automobile Tyres and Automobile Tubes manufacture.
 BOARD OF DIRECTORS

1. Chairman & Managing Director ONKAR KANWAR

Apollo Tyres Ltd

2. Vice Chairman & Managing Director NEERAJ KANWAR

3. Regional Managing Partner AKSHAY CHUDASAMA

4. Former CEO, FRANCESCO GORI

Pirelli Tyre

5. Former Chief of Indian Army GENERAL BIKRAM

SINGH (RETD.)

6. Regional Managing Partner PALLAVI SHROFF

7. Non Executive Director ROBERT STEINMETZ

8. President and SUNAM SARKAR

Chief Business Officer
9. Former Chairman VIKRAM S MEHTA
 VISION, MISSION AND VALUES

Vision

“Nurturing Entrepreneurs through Partnerships”

” A significant player in the global tyre industry and a brand of choice, providing customer
delight and continuously enhancing stakeholder value “.

The company's vision statement outlines what it hopes to accomplish in the future. It
aspires to become the brand that customers want to use and that delights them, thereby
increasing the value of all stakeholders. True to its vision, Apollo Tyres believes in making
investments in people, productivity, process and of course the planet. Its community
programmes are all targeted towards benefitting specific customer groups associated with
the company’s business. A connection with better business practices also makes each of its
community programmes sustainable over time.

Mission

“Nurturing and facilitating entrepreneurship to build a truly global enterprise by providing

a platform of over three decades of business experience, reputation, corporate strength and
environment conducive for growth of all.”

“Apollo Tyres wants to focus on strengthening its presence in the commercial vehicles
segment. It also expects to improve market share through strategic alliances”.

The company has been carrying out its mission statement to the letter. It paints a clear
picture of the company's priorities. Apollo's mission statement is a source of strength.

The mission statement also highlights their goals, such as increasing market share through
strategic collaborations.

Analyzing Apollo Tyres Ltd operations reveals that their mission statement accurately
depicts their growth trajectory.

The company's expansion was made possible by strategic alliances formed with various
manufacturers in India and abroad. They are also one of the top four participants in the
Indian tyre sector, as well as one of the top 15 tyre producers in the world by revenue.
Values

Chairman's Message

In pursuit of enduring value

During the year of the pandemic, we left no stone unturned to ensure that we live by one of
our core values – ‘Taking Responsibility’.

We have launched the Vision 2025 – ‘Driving Progress, Together’ – along with a new
purpose and values to enable us to continue surging ahead, despite the challenges and
adversities. I am confident that Team Apollo will continue to be firmly guided by its vision,
purpose and values to take the company to new heights.
Onkar Kanwar
CHAIRMAN & MANAGING DIRECTOR

QUALITY POLICY FOLLOWED

Apollo Tyres is dedicated to upholding the highest health and safety standards. It attempts
to provide a safe and healthy working environment for its employees. Across its sites, the
Company continues to focus on implementing behavior-based safety programmes and
worldwide safety standards.

Inspection Centers in the Regions (RICs) : The company has set up RICs all over India to
conduct product inspections. The knowledge collected is shared with the Manufacturing
and R&D departments in order to improve product quality and reduce scrap, hence
generating a virtuous cycle and assisting Apollo Tyres in furthering its commitment to
‘Customer First.'

Quality Certification

The tyre manufacturer has received ISO/IEC 17025 accreditation for wet grip and coast-by
noise tyre tests on the racetrack. Apollo Tyres announced that it has received the coveted
certification from the National Accreditation Board for Testing and Calibration
Laboratories (NABL) for outdoor regulations.
PRODUCT PROFILE
 Products and Brands

Apollo Tyres Ltd (Apollo Tyres) is a market tyre, tube, and flap manufacturer and marketer.
Tires for passenger cars, sports utility vehicles, multi utility vehicles, light trucks, truck-
buses, agriculture, industrial, two-wheeler, speciality, bicycle, and off-highway tyres, as
well as retreading materials and tyres, and alloy wheels are all available from the company.
Retreading material and retreaded tyres are also available.

It sells its products under the Apollo and Vredestein global brands. Through a broad
network of exclusive and multi-product stores, these products are offered in nations all
over the world. Apollo Tyres has production facilities in India, the Netherlands, and
Hungary. The headquarters of Apollo Tyres are in Gurgaon, India.

Apollo Tyres Ltd is based in India, with four production facilities, two in South Africa, and
two in Zimbabwe. In India, Apollo Tyre has about 4,500 dealerships, with over 3,000 of
them being exclusive stores, as well as nearly 230 multi-brand Dunlop Accredited Dealers
in South Africa and Zimbabwe.

The Apollo Tyre product line includes such names as -

● Passenger Car - Radial, Crossply and SUV.

● Acelere Wheelz.
● Light Truck - Radial and Crossply.
● Truck and Bus - Radila, Crossply and Kaizen.
● Farm.
● Speciality.
● DuraTread.
● Dura Tyre.

Services
● Passenger Car.
● Truck and Bus.
● Farm.
● Alloy Wheels.
Several brands have joined or been birthed into the fold as the company has grown and
expanded its footprint across geographies. While the company is known for its two major
brands, Apollo and Vredestein, it also owns two minor brands, Kaizen and Regal, that cater
to specific regions.

Tyres for passenger, commercial, and off-highway vehicles are available from Brands,
Apollo, and Vredestein. The truck-bus tyre sector is where Regal and Kaizen shine.

Each of the company's brands has its own distinct visual language and is tailored to meet a
specific customer requirement. Apollo Tyres has been able to deliver a diverse selection of
goods for a variety of applications across the globe as a result of this approach.

LEVEL OF OPERATIONS

Apollo Tyres Ltd is one of India's largest tyre producers, exporting to over 100 countries.
The firm operates four manufacturing facilities in three states: one in Gujarat, one in Tamil
Nadu, and two in Kerala. It also has two manufacturing facilities in Europe, one in the
Netherlands and the other in Hungary. India accounts for 69 percent of the company's
sales, while Europe accounts for 26% and other regions for 5%.

● 5 manufacturing locations in India (Chennai, Perambra, Limda, Kalamassery and

most recently, Chittoor)
● 2 manufacturing locations outside of India – The Netherlands and Hungary
● 2 global R&D centres in Chennai, India and Enschede, The Netherlands

Manufacturing Units & Outputs:

Regional

● Perambra, Kerala: 1,13,510 MT

● Kalamassery, Kerala: 42,087 MT

National

● Limda, Gujarat: 1,84,740 MT

● Chennai, Tamil Nadu: 2,91,666 MT

Global

● Enschede, the Netherlands: 54,238 MT

● Gyö ngyö shalá sz, Hungary: 47,688 MT

The firm had its initial public offering of equity shares in 1975, and in 1977, it opened its
first production facility in Perambra Plant, Thrissur, Kerala, India, followed by its second
plant in Limda, Gujarat, India, in 1991. In 1995, the business purchased Premier Tyres
Limited- PTL, which became the company's third plant in Kalamassery, Kerala, India.

It opened a new facility in Chennai, Tamil Nadu, India, in 2008. In 2009, the firm purchased
Vredestein Banden B.V., a tyre manufacturer based in the Netherlands.

With additional plants in Europe and India, as well as a research and development centre
in Germany, Neeraj Kanwar 47, is certain that the company is on track for long-term,
significant expansion. He predicts that his company's return on equity will improve in the
future. For the time being, the market has accepted his explanation. Despite decreasing
profitability, the stock has not been derated significantly.

The company grew its operations across India, and in 1996, it acquired Dunlop's Africa
division to expand its activities outside of India. In 2013, it sold the Dunlop brand in Africa,
as well as the majority of its South African operations, to Japan's Sumitomo Rubber
Industries. It opened its Global R&D Centre, Europe, in Enschede, the Netherlands, the same
year.

Apollo Tyres paid €45.6 million for Germany's Reifencom tyre wholesaler in 2015. It
relocated its European headquarters from Enschede, the Netherlands, to Amsterdam, and a
few months later created a Global R&D Centre, Asia in Chennai, India. The firm and the
government of Andhra Pradesh inked an MoU in 2016 to establish a new factory in the
state.

Apollo Tyres is structured in the following units: Asia Pacific, Middle East and Africa
(APMEA)Satish Sharma, President and Europe Benoit Rivallant, President as well.

COMPETITIVE ANALYSIS OF APOLLO TYRES

 1. MRF
2. JK TYRES
3. CONTINENTAL
4. CEAT
5. GOOD YEAR
6. DELPHI TECHNOLOGIES
7. BOSH
8. HARMAN
9. BRIDGESTONE
10. TOYO TYRES

JK TYRE

1. Is an India based manufacturer and supplier of automotive tires.

2. Founded: 1974
3. Industry Sector : Tyres & Rubber products
4. Annual Revenue: $1.3B
5. Employees: 6,734

BRIDGESTONE

1. Bridgestone designs, manufactures and commercializes tyres and rubber products

for the automotive industry
2. Founded: 1931
3. Industry Sector: Tyres & Rubber products
4. Annual Revenue: $32.4B
5. Employees: 142,669

CEAT Ltd
1. CEAT Limited manufactures and sells automotive tires, tubes, and flaps in India.
2. Founded: 1958
 3. Industry Sector: Tyres & Rubber products
4. Annual Revenue: $1B
5. Employees: 4300

MRF
1. MRF is a manufacturing company of tires for bikes, cars, commercial vehicles, and even fighter
jets.
2. Founded: 1946
3. Industry Sector: Tyres & Rubber products
4. Annual Revenue: $1.9B
5. Employees: 4100

MRF and Goodyear are competitors in the agricultural and industrial space. The company
intends to profit from increased mechanisation in the agriculture industry, where it has a
20% market share

According to the business, Bridgestone, MRF, and Apollo are in a three-way tie for first
place in the passenger car market.

STRATEGIES
 BUSINESS AND MANAGEMENT

Apollo Tyres has devised a multi-product strategy to help it accomplish its goal of being the
market leader in the segment.

In addition to extending its farm product offering and establishing a specific line for sport
utility vehicles, the company wants to join the two-wheeler radial tyre category (SUVs).
Apollo aims to invest Rs 2,700 crore in Chennai to launch a new brand in the truck bus
radial (TBR) category and increase TBR production capacity.

Apollo Tyres, which claims to be the market leader in commercial vehicles, is now aiming
for the same position in the passenger car, industrial, and agricultural markets.

Apollo now only sells bias tyres, but will begin supplying radial tyres in the following 14-16
months. While bias tyres would be sourced from third parties, radial tyres will be produced
at the company's Baroda facility.

The business is also betting big on the SUV success storey in India, and it plans to build a
new SUV facility in Baroda with a 3,000-unit-per-day capacity to exploit this market. The
total cost is expected to be around Rs 200 crore.

It claims a market share of 27 percent in the commercial vehicle class, the highest in the
segment, and has set a goal of increasing this to 30-33 percent.

“With aggressive brand growth, including dual brand strategy and product launches, we
hope to break out from this cluster and be No. 1,” Sharma added.

PRICING

Apollo Tyre Ltd. competes against market leader MRF as well as other businesses such as
JK Tyres, Bridgestone, Ceat, and others. As a result, Apollo's pricing strategy in the
marketing mix is primarily a competitor pricing approach.

Apollo uses a penetrative pricing approach to increase market share by initially giving a
cheap price for a new product to entice customers away from competitors.

Other companies, such as JK tyres and Goodyear, use a similar pricing strategy, but it is the
quality and service offered by the Apollo company that distinguishes it from its
competitors. A standard Apollo vehicle tubeless tyre will cost around Rs. 4000-4200,
whereas an HCV tyre will cost around Rs. 17000-17500.
Apollo Tyres Ltd has a strong B2B relationship with car manufacturers such as Mercedes-
Benz and Volkswagen, and it provides its products at a competitive price.

Pricing is heavily influenced by the other 3Ps of marketing: product, place, and promotion.
The utmost amount a consumer is ready to pay for a Tyres product in the given competitive
scenario is known as conceptually perceived value.

Cost Base Pricing

Apollo Tyres are priced using a cost-based pricing system. Apollo can figure out how much
it costs to make a product and set a markup based on how much profit it wants to make.
The strategy may not be feasible in a highly competitive strategy with changeable pricing.

Value Based Pricing

A pricing approach based on the customer's perception of value is known as value based
pricing. It instils the ability to quantify both concrete and intangible advantages, as well as
a firm knowledge of demand elasticity and competitive constraints.

Market Penetration Pricing

Apollo Tyres can use this price approach to gain a presence in the industry by launching a
new product at a loss or with a very low margin.

Market Skimming Pricing

Apollo Tyres may raise pricing for certain well-known brands if buyers are willing to pay a
higher price.

Good Value Pricing

Offering a good balance of product features, quality, and service at a reasonable price. Offering a
minimal frill option, for example, allows clients to get a taste of the product at a low cost. GoPro
makes considerable use of this method.
 CORPORATE SOCIAL RESPONSIBILITY

Apollo Tyres Ltd has built a CSR framework that identifies its major stakeholders, keeping
in mind the triple bottom line (People, Planet, Profit). The solution is simple.Customers,
employees, and the supply chain are all stakeholders.Community and Partners The
environment is also taken into account.As a result, Biodiversity is considered a global
issue.With projects in India and Hungary, this is a global initiative. The three I's principle,
i.e. to involve, influence, and impact, is central to the CSR framework. The Apollo Tyres
Foundation is in charge of the CSR efforts (ATF). As it defines the overall impact of its
programme, ATF plThe programmes are categorised into two broad themes:

Environment and Social (which has health and community development). Within the
themes there are 4 core are;:-

1. Healthcare Programme for Trucking Community

2. Solid Waste Management and Sanitation

3. Livelihood for Underprivileged Women

4. Biodiversity Conservation As of work:aces a high emphasis on impact.

Aside from the aforementioned programmes, there are a few local initiatives in the
manufacturing areas, such as watershed management, renewable energy proliferation
projects, road safety awareness, and computer literacy.

Apollo's CSR policy covers all of the operations listed in Schedule VII of the Companies Act,
2013, but not the following:

1. Activities undertaken in pursuance of normal course of business of the Company;

2. Activities that benefit only the employees of the Company and their families

3. Contribution to any political party.

Programmes proposed to be undertaken

Healthcare Programme for trucking community : At 32 different transshipment points
(ongoing). Increase the number of health services available at the various locations.

1. Solid Waste Management and Sanitation Programme : (SPARSH) in various

transshipment hubs and communities in the vicinity of manufacturing facilities
(ongoing). Up-cycled trash items are being introduced. End-of-life tyre playgrounds
in chosen locations, as well as a toilet construction programme in Chennai to
encourage good sanitation.

2. Livelihood for underprivileged women : Expansion at Baroda, Kottayam and

Chennai location (ongoing).

3. Biodiversity Conservation:Kannur : Kerala, mangrove protection project Kochi's

biodiversity parks are being conserved and maintained. Tamil Nadu has begun a
tree-planting project with the goal of carbon sequestration (ongoing)

4. Local Initiatives : In Kochi and Chennai, job counselling and employability training
for ITI and other graduates would be expanded. In the areas surrounding the
Chennai plant, there are computer literacy programmes. Pond conservation and
drinking water projects in the vicinity of manufacturing units are examples of
watershed management projects.

5. Philanthropic Initiatives : During the year, sponsorship of underprivileged girls'

education in Dehradun, Uttarakhand (Himjyoti School), feeding of people outside
AIIMS hospital (Delhi Langar Society), medicine support to the underprivileged
(Delhi Commonwealth Women's Association), ration support to an old age home
(DAVO NGO), and other projects were made possible.

EXPORT/IMPORT
According to a top corporate executive, Apollo Tyres, based in Gurugram, has devised a
mid-term growth strategy that includes both domestic and international expansion.

Through its vast range of products tailored to meet the demands of these international
malays, the tyremaker hopes to treble its export earnings in the next two to three years in
countries such as Thailand, Malasiya, and South Africa.

"Our export business currently accounts for roughly 8% of total income, with a goal of
increasing this to around 16% in the next two to three years. We have been assiduously
developing and expanding our portfolio purely in response to the needs of the foreign
market, not just because of the impact of the slowdown "On the sidelines of the launch of a
new tyre range Apterra AT2 for SUVs on Thursday, Satish Sharma, President, Asia Pacific,
Middle East & Africa (APMEA), Apollo Tyres Ltd told ETAuto.

He went on to say that the introduction of BS-VI is essentially levelling the playing field in
the tyre export business, allowing the company to sell domestically produced tyres more
efficiently in global markets.

"One of the benefits of BS-VI is that it allows companies like ours to align our product
portfolio with the rest of the world," Sharma continued. Apollo Tyres currently has a 3%
market share in Thailand and employs roughly 100 workers outside of India to handle the
company's primary export markets' sales needs.

"One of the benefits of BS-VI is that it allows companies like ours to align our product
portfolio with the rest of the world," Sharma continued. Apollo Tyres currently has a 3%
market share in Thailand and employs roughly 100 workers outside of India to handle the
company's primary export markets' sales needs.

Moreover, within the same time period, the business expects to increase the market share
of the replacement segment in the domestic market to 20% from the present 16%. Apollo
Tyres' replacement division currently accounts for 70% of the company's total sales.
"We haven't yet noticed the impact of the slowdown on our aftermarket business. While
our original equipment business is experiencing negative growth, the replacement segment
is increasing at 20% even as the economy slows "Sharma emphasised his point.

Apollo Tyres' topline increased by 18% to Rs 17,273 crore last year, but the business does
not expect a similar increase in FY'20. Without getting into specifics, Sharma stated that the
decline in OE segment sales will have a significant impact on the company's overall revenue
in the current fiscal year.

COCHIN SEA (12.318 USD Million),NHAVA SHEVA SEA (5.3988 USD Million), and
AHMEDABAD are the key ports for Apollo Tyres export from India (0.0188 USD Million).
There are approximately 14 top exporting ports in India that trade Apollo Tyres from India;
Nhava Sheva Sea exports the majority of Apollo Tyres shipments from India (66.0%),
followed by Petrapole Road (11.0%). Apollo Tyres from India is moving to the top
importing ports. BENAPOLE PORT is the sole importer of Apollo Tyres from India,
accounting for 11.0 percent of all exports.

COLLABORATION AND EXPANSION

EXPANSIONS

On the back of revenue growth and cost-cutting tactics, Apollo Tyres Ltd, the country's
largest tyre producer, expects to double its sales to $5 billion in the next five years by 2026
and raise its operating profit margin to more than 15%.

The company's management also stated in a presentation to investors that it aims to

generate a pre-tax return on capital employed (ROCE) of 12-15 percent and maintain a
debt to EBITDA ratio of two times operating profit.

“ATL (Apollo Tyres) intends to outperform the European industry by capitalising on TBR's
introduction (2 percent market share), growing into new locations within Europe, focusing
on all-season tyres, and onboarding German OEMs in PCR. According to ICICI Securities
analysts, enhancing product mix is also a focus, which will be accomplished by increasing
the share of ultra-high performance (UHP) tyres in the sales mix from 36 percent to 40
percent.

In the fourth quarter of FY21, Apollo Tyres reported a 270.5 percent year-on-year gain in
consolidated net profit to Rs289 crore, as vehicle manufacturing in India and abroad
rebounded to pre-covid levels.

During the quarter, revenue from operations increased by 39% year on year to Rs5,026
crore. Operating profit, or profits before interest, taxes, depreciation, and amortisation
(Ebitda), increased 69 percent year on year to Rs815 crore, thanks to higher sales and cost-
cutting efforts.

Apollo Tyres recorded a 270.5 percent year-on-year increase in consolidated net profit to
Rs289 crore in the fourth quarter of FY21, as vehicle manufacturing in India and abroad
returned to pre-covid levels.
Revenue from operations climbed by 39% year on year to Rs5,026 crore during the
quarter. Due to increasing sales and cost-cutting measures, operating profit, or profits
before interest, taxes, depreciation, and amortisation (Ebitda), grew 69 percent year on
year to Rs815 crore.

COLLABORATORS

1. Ashok Leyland

New Delhi: In a first, Gurugram-based tyremaker Apollo Tyres teamed up with commercial
vehicle manufacturer Ashok Leyland on Monday to provide healthcare to the trucking
community in NamThe Apollo Tyres-run Healthcare Centre at Ashok Leyland's Driver
Training Institute in Namakkal was inaugurated today by Anuj Kathuria, Chief Operating
Officer, and Balachandar NV, President, HR, Communication, and CSR, Ashok Leyland; and
Satish Sharma, President, Asia Pacific, Middle East & Africa, and Sunam Sarkar, President
and Chief Business Officer, Apollo Tyres.akkal, a major transhipment hub in Tamil Nadu,
India.

The two corporations will collaborate to open more healthcare clinics like these in major
transshipment hubs across the country.

“We are thrilled to join up with Ashok Leyland to extend this facility at Namakkal,” Sunam
Sarkar, President and Chief Business Officer, Apollo Tyres, said of the cooperation. Working
collaboratively with Ashok Leyland, a fellow stakeholder in the trucking business, helps
both organisations to maximise reach and resource deployment. The primary goal of this
Healthcare Centre will be to serve truckers and the related community, as well as to raise
awareness about HIV-AIDS and STI prevention among truckers and the local population."

He went on to say that there are currently 31 comparable health centres operating across
the country at various transhipment points to serve the community.
The new facility has a floor area of 2500 square feet. Within the Driver Training grounds,
the Centre is equipped with suitable diagnostic equipment that is solely for the health
education of the driving community.

The motorist can use these services at any of the 31 Apollo Tyres Healthcare Centres across
India for a minimal registration charge of INR 20/-. The goal of this programme is to not
only provide medical benefits to drivers, but also to educate them on how to live a healthier
life outside of driving.

“Ashok Leyland has always been in the forefront to provide the greatest possible support to
the driver community,” said Balachander NV, President, HR, Communication, and CSR,
Ashok Leyland. Commercial vehicle driving is a physically demanding occupation, requiring
extensive drives month after month. Driving necessitates a high level of focus, which causes
stress and strain on the driver. These working circumstances, combined with a lack of
regular care, frequently result in a variety of health issues."

"To solve this issue, we've teamed up with Apollo Tyres to provide the greatest medical
care to one of our most important stakeholders." We will also educate the drivers on the
importance of health in both personal and professional life as a result of our collaboration.
We'll be able to enhance our ties with the burgeoning driver community as a result of this.”

2. GARC ( GLOBAL AUTOMOTIVE RESEARCH CENTRE )

Leading tyre manufacturer Apollo Tyres cooperated with the Global Automotive Research
Centre (GARC) to create the first of its kind test track in India, in the southern state of Tamil
Nadu, for testing tyre wet grip, which is one of the most important safety tests. Apollo
Tyres offered the technical skills to prepare the circuit for evaluating tyre wet grip in
accordance with industry standards.

The test track's preparation is tied to the Indian government's desire to impose tyre star
ratings, similar to the European Tyre Labelling Regulation. This is in order to ensure road
safety, economic efficiency, and environmental efficiency by promoting fuel-efficient and
safe tyres with low noise levels. A new Automotive Industry Standard, AIS 142, is being
developed in accordance with UNECE R 117. It includes a review of tyres in terms of rolling
sound emissions, wet surface adhesion, and rolling resistance.

“As the leaders in the Indian Tyre Industry, we would like to further the cause of testing the
tyres and providing finest quality tyres to our customers across geographies,” Satish
Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd, said. We
gladly partnered with GARC to build India's first wet grip testing track that meets UNECE
R117 criteria, boosting the country's tyre technological self-sufficiency. This facility will
assist us in not only testing tyres for the Indian market, but also those that are exported
and must comply with labelling requirements.”

The lack of certified test track facilities in India to test and assess traction on wet surfaces,
or wet grip, which refers to the relative braking performance on a wet surface, was a key
hurdle to the government's ambition to establish Star Ratings. TUV Rheinland, a facilitator
for automobile homologation, has confirmed that the new test track complies with the
UNECE R117/ AIS 142 requirements.

“The Wet Grip test facility of tyres would allow the tyre, as well as the vehicle makers, to
evaluate the performance as per AIS-142, which is in line with Rev4 of UNECE R117,” said
M V Ramachandran, Officer on Special Duty, GARC Test Facilities. This extra capability is
possible thanks to NATRIP's competent authority's ongoing encouragement and assistance.
The work done by GARC's Vehicle Evaluation Department and Apollo Tyres' test team to
fine-tune the ABS track to fulfil the exact standards is incredibly commendable.”

GARC is a state-of-the-art centre in Oragadam, Tamil Nadu, founded by the Ministry of

Heavy Industries and Public Enterprises of the Government of India (under NATRiP). The
Ministry of Road Transport and Highways, Government of India, has approved it as a test
agency under CMVR 126. GARC has full-fledged research and development and
homologation testing facilities, including test tracks, to certify all types of vehicles, systems,
and components to national and international standards.
 SWOT ANALYSIS

Apollo Tyres' SWOT analysis examines the brand's strengths, weaknesses,

opportunities, and threats. The internal aspects in Apollo Tyres' SWOT Analysis include
strengths and weaknesses, while the exterior factors are opportunities and threats.
SWOT Analysis is a tried-and-true management paradigm that allows a company like
Apollo Tyres to compare its business and performance to that of its competitors. Apollo
Tyres is a well-known brand in the vehicle industry.

Strengths: The following are Apollo Tyres' SWOT Analysis strengths:

1. A wide range of products

2. Comprehensive geographic coverage in Asian, European, and African markets.

3. Stable financial situation

4. The product has a good brand awareness.

5. India has around 4000 dealerships, whereas South Africa has over 900.

6. It has production facilities in India, South Africa, Zimbabwe, and the Netherlands.

Weaknesses: The following are the Apollo Tyres SWOT Analysis's weaknesses:

1. Recent car models have a low presence.

2. There is a lack of presence in the two-wheeler and three-wheeler segments.

3. The brand has yet to establish itself in the same way that the market leaders
have.

Opportunities: In Apollo Tyres' SWOT Analysis, the following are the opportunities:

1.Emerging marketplaces and a better way of life

2. More collaborations with automobile businesses, as it is primarily a B2B industry.

 3. Better infrastructure has fueled an increase in mobility.

4. India's emergence as a small-car manufacturing hub

Threats: The following are the threats identified in Apollo Tyres' SWOT Analysis:

1. Price competition

2. National and international brands are putting up a tough fight.

3. Technology that is less expensive

4. Price volatility and raw material availability, as India's rubber supply falls short of
demand.

5. Government policies on export duties, import duties, taxes paid on the vehicle
industry, and the nation's economic situation as it relates to automobile sales.
ORGANISATION CHART