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    Notes For MITL (Lesson 1)

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    Nicolette Dream Green
    This document discusses media, information, and technology literacy. It defines communication as the exchange of information and expression of feelings to build understanding. Two models of communication are presented: Lasswell's transmission model involving a message, medium, receiver, and effect, and Osgood-Schramm's reception model. Media literacy is defined as the ability to access, analyze, evaluate, and create media. Information literacy involves knowing when and where to find information and how to evaluate and communicate it ethically. Media and information literacy are intertwined due to greater online access, empowering citizens to use information and media content critically.

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    Notes For MITL (Lesson 1)

    Uploaded by

    Nicolette Dream Green
    25 views2 pages
    This document discusses media, information, and technology literacy. It defines communication as the exchange of information and expression of feelings to build understanding. Two models of communication are presented: Lasswell's transmission model involving a message, medium, receiver, and effect, and Osgood-Schramm's reception model. Media literacy is defined as the ability to access, analyze, evaluate, and create media. Information literacy involves knowing when and where to find information and how to evaluate and communicate it ethically. Media and information literacy are intertwined due to greater online access, empowering citizens to use information and media content critically.

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    Reviewer for MITL Grade 12 (Lesson 1)

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    Notes for MITL (Lesson 1)

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    This document discusses media, information, and technology literacy. It defines communication as the exchange of information and expression of feelings to build understanding. Two models of communication are presented: Lasswell's transmission model involving a message, medium, receiver, and effect, and Osgood-Schramm's reception model. Media literacy is defined as the ability to access, analyze, evaluate, and create media. Information literacy involves knowing when and where to find information and how to evaluate and communicate it ethically. Media and information literacy are intertwined due to greater online access, empowering citizens to use information and media content critically.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    25 views2 pages

    Notes For MITL (Lesson 1)

    Uploaded by

    Nicolette Dream Green
    This document discusses media, information, and technology literacy. It defines communication as the exchange of information and expression of feelings to build understanding. Two models of communication are presented: Lasswell's transmission model involving a message, medium, receiver, and effect, and Osgood-Schramm's reception model. Media literacy is defined as the ability to access, analyze, evaluate, and create media. Information literacy involves knowing when and where to find information and how to evaluate and communicate it ethically. Media and information literacy are intertwined due to greater online access, empowering citizens to use information and media content critically.

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    LESSON ONE

    Media, Information and Technology Literacy

    What is COMMUNICATION? BASIC TYPES OF COMMUNICATION


    ➢ Non-Verbal Communication
    - The act of using words, sounds, signs
    ○ Signs
    or behaviors to express or exchange
    information or to express your ideas, ○ Symbols
    thoughts, feelings, etc., to someone ○ Colors
    else. ○ Gestures
    - It is the exchange of information and ○ Body language
    the expression of feeling that can ○ Facial expressions
    result in ➢ Verbal Communication
    understanding. ○ Oral

    TRANSMISSION MODEL by: Lasswell’s Communication Model (1948)

    Communication - Message - Medium - Receiver - Effect

    RECEPTION MODEL by: Osgood – Schramm Model of Communication (1954)

    PICTURE ANALYSIS - Media literate youth and adults are


    better able to understand the
    complex messages we receive from
    10 Levels of Intimacy in Today’s television, radio, internet,
    Communication newspapers, magazines, books,
    billboards, video games, music, and
    1. Talking all other forms of media.
    2. Video Chat
    3. Phone INFORMATION LITERACY
    4. Letter - It is knowing when and why you need
    5. IG information, where to need
    6. Text msg information, where to find it, and how
    7. Email to evaluate, use and communicate it
    8. Facebook msg in an ethical manner.
    9. Facebook status - Increasingly, information is available
    10. Twitter in unfiltered formats, raising
    questions about its authenticity,
    validity, and reliability.
    MEDIA LITERACY - This abundance of information is of
    - It is the ability to access, analyze, little help to those who have not
    evaluate, and create media. learned how to use it effectively.
    - participate and engage in personal,
    professional and societal activities.
    MEDIA AND INFORMATION LITERACY
    - Have always been linked. UNESCO
    - The greater accessibility of content - Considers Information Literacy
    via the internet and mobile platforms together as Media and Information
    has meant that those literacies are Literacy (MIL).
    increasingly intertwined. - It includes Information and
    - Empowers citizens to access, Communication Literacy and Digital
    retrieve, understand, evaluate and Literacy.
    use, create, as well as share
    information and media content in all
    formats.
    - Using various tools, in a critical,
    ethical and effective way, in order to

    HOW IS COMMUNICATION AFFECTED BY MEDIA AND


    INFORMATION?
    Media Information
    Communication tools ➳ Data, knowledge derived from study,
    ➳ Internet experience, or instruction, signals or
    ➳ Television symbols
    ➳ Radio ➳ Knowledge of specific events or
    ➳ Magazines situations
    ➳ Newspapers

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