500 Largest AMs - 2021
500 Largest AMs - 2021
500 Largest AMs - 2021
A Thinking Ahead Institute and Pensions & Investments joint study | October 2021
03 04
TAI / P&I 500
03
Thinking Ahead Executive
Institute 03
summary
03
11 29 36 38 27
03
Section 1 Section 2 Section 3 Section 4
Total value of assets Analysis of the largest Passive management Manager insights on the
20 asset managers industry
41 44
32
Section 5 Section 6
Definitions TAI/ P&I 500 ranking
56
Limitations of reliance
Formed in 2015, the Thinking Ahead Institute is a global not-for-profit research and
innovation group whose aim is to mobilise capital for a sustainable future. The Institute’s members comprise
asset owners, investment managers and other groups that are similarly motivated. It is an outgrowth of Willis
Towers Watson Investments’ Thinking Ahead Group and more research is available on its website.
Tim Hodgson Marisa Hall Roger Urwin Jessica Gao Samar Khanna
Executive summary
Overview and key findings
Covid-19 has made the industry more aware of how the world is
more interconnected and uncertain today than ever before. The
pandemic has also driven certain types of innovation like hybrid
models of working.
(US$ billion)
Europe
$34.8bn Japan
North
America
$6.2bn
$70.6bn
Rest
of the
world
$1.3bn
$7.9bn
$0.9bn
$0.8bn
Average
asset
allocation
in 2020 Dollar amount
invested in ESG
mandates
(US$ billion)
2018 2019 2020
BlackRock has retained its position as the largest asset manager in the ranking since
2009, Vanguard is second for the seventh consecutive year and Fidelity Investments Total growth,
reached the top three. compared to end of
2019 was 14.5%
AUM growth by region: North America experienced a 13.3% increase, Europe (incl
UK) and Japan grew by 16.7% and 10.2% respectively. Managers from rest of the
world saw their AUM grow by 19.4%.
AuM increased in
AUM for North America was US$ 70.6 trillion at the end of 2020, accounting for 59.1% every region,
of the total AUM in the top 500 managers; a slight decrease from last year but still varying from 19.4%
dominant. to 10.2%
There are 14 U.S. managers in the Top 20, accounting for 78.6% of the top 20 AUM, the
rest are European managers. Franklin Templeton from US and Natixis Investment
Managers from France are new members of the Top 20. Invesco (US) and Wellington There is one new
Asset Management (US) fell out of the top 20. manager from US and
one from France in the
Out of the Top 20, over half of them (11) are independent asset managers, followed by
Top 20
banks (7) and insurer-owned managers (2).
Traditional asset classes of equity and fixed income continued to make up the majority of
assets: 80.2% of all assets (44.1% equity, 36.1% fixed income), experiencing an Passive investments
increase of 16.4% during 2019.
increased by 16.2%
Passive investments represent 26.0%1 and increased by 16.2% compared to a 15.4%
growth in Actively managed AuM.
Figures to end 2020, unless otherwise stated
1 Based on a subset of 208 asset managers in the 2020 ranking who provided relevant data for all years since 2016.
Section 1 | Total
value of assets
5,418
U.K.), North America and
90,000
6,368
80,000 4,675
Japan were 16.7%, 13.3%
3,508 3,836 4,166 70,627
and 10.2% in 2020
US$ billion
70,000
3,583 62,321
3,292 3,308 54,549
60,000 51,791
42,020 44,458 43,990 47,399
50,000
33,520 35,905 Assets managed by firms in
33,143
40,000
5,623
6,197
the Rest of the world
30,000 4,517 4,501
4,820 4,560 3,902 4,023 3,748
20,000
4,963 5,278 category increased by 19.4%
34,771
29,275 29,789
10,000 22,935 21,361 23,987 26,340 25,950 24,655 25,344 28,291
during 2020
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Europe (inc U.K.) Japan North America Rest of the world
40.0%
Whereas managers
30.0%
ranked 51 to 250
20.0% 41.4% 41.0% 41.6% 41.4% 41.9% 42.8% 42.1% 43.0% 44.0%
38.7%
actually saw their share
10.0%
decline from 30.3% in
0.0%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2019 to 29.3% in 2020
Top 20 managers Managers 21-50 Managers 51-250 Managers 251-500 in the total AUM
50,000
15.0% Median assets under
management for the
40,000
10.0%
Top 500 reached US$
US$ billion
59bn in 2020, up
30,000
18.1% since 2019
5.0%
20,000
0.0%
10,000
0 -5.0%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
500 Median AUM 500 Growth Median growth
representation of
managers from U.S., 52.5%
3.9%
1.8%
1.4% 0.1% 0.6% 1.5% 0.8% 2.2% 0.4% 0.6% 0.5%
period 2020
20% 19.5%
18.4%
17.9%
15%
11.5% 11.7%
10.2% 10.3% 9.9% 9.9% 10.3%
10% 9.0% 8.7% 8.5% 8.5%
8.0% 8.0%
7.4% 7.6% 7.5% 7.2%
7.0%
6.2% 6.5% 6.5%
5.7% 5.3% 5.5%
4.9% 5.1%
5%
0%
Denmark Rest of Japan Switzerland Sweden Australia UK Hong Kong South Canada US South Brazil Norway China India
Europe Korea Africa
Currencies which appreciated against the US$ over 2015 – 2020 will show higher compound annual growth in US$
terms compared to local currency terms
© 2021 Thinking Ahead Institute. All rights reserved.
16
10 Secti o n 1
To tal val u e o f assets
US$ billion
led by alternative assets with 19.8%, 40,000 3,228
2,677 22,080
followed by Cash with 18.4% growth 35,000
19,856
and Equity (inc. REITS) with 17.6% 30,000
17,117
19,506
25,000
25.00%
15.00%
5.00%
-5.00% 2017 2018 2019 2020 2017 2018 2019 2020 2017 2018 2019 2020
-15.00%
25.00%
15.00%
5.00%
-5.00% 2017 2018 2019 2020 2017 2018 2019 2020 2017 2018 2019 2020
-15.00%
Based on a subset of 213 asset managers in the 2020 ranking who provided relevant data for all years since 2016
30%
1,088
25,989
20,000
23,016
20,411
15,000
19,149 Year-on-year AUM growth in
17,119
2020 was 20.7% and 20.3% for
10,000 other pooled/commingled and
5,000
separate accounts, respectively.
8,874
6,001 7,166 6,689 7,377
Mutual Funds/UCITs also
0
2016 2017 2018 2019 2020
increased by 12.9%
Separate Accounts Mutual Funds/UCITs Other pooled/commingled
Based on a subset of 146 asset managers in the 2020 ranking who provided relevant data for all years since 2016
© 2021 Thinking Ahead Institute. All rights reserved.
21
10 Secti o n 1
To tal val u e o f assets
1,927 817
6,856 1,487
3,996 6,553
30,000 1,332
5,482 1,254
1,112
20,000 39,432
33,831
28,795 27,679
24,510
10,000
0
2016 2017 2018 2019 2020
U.S. Canada Europe (ex U.K.) U.K. Japan Australia Other Asia (ex Japan)
Based on a subset of 174 asset managers in the 2020 ranking who provided relevant data for all years since 2016
© 2021 Thinking Ahead Institute. All rights reserved.
22
10 Secti o n 1
To tal val u e o f assets
30,000
8,149
25,000
6,787
7,105
20,000 6,298
US$ billion
5,439
13,938
15,000 12,176
10,818
9,816 10,229
831
10,000 689
592 599
497 3,593
3,093
2,733 2,606
5,000 2,282
711 800 3,402 3,965
2,612 2,972 2,804 767 905 1,106
389 423 390 423 515
0
2016 2017 2018 2019 2020
Central banks Sovereign wealth funds Non-affiliated insurance companies Government retirement plans
Endowments & foundations Non-government retirement plans Other
Based on a subset of 166 asset managers in the 2020 ranking who provided relevant data for all years since 2016
© 2021 Thinking Ahead Institute. All rights reserved.
23
10 Secti o n 1
To tal val u e o f assets
30%
1,983
2,000
25%
1,711
20%
1,500 1,414
US$ billion
1,316 15%
1,250
10%
1,000
5%
0%
500
-5%
0 -10%
2016 2017 2018 2019 2020
Dollar amounts managed for High-Net-Worth Individuals Growth Rate
Based on a subset of 42 asset managers in the 2020 ranking who provided relevant data for all years since 2016
© 2021 Thinking Ahead Institute. All rights reserved.
24
10 Secti o n 1
To tal val u e o f assets
Dispersion on ESG Principles allocation in 2020 2018 5.8% 38.8% 100.0% 48.3%
100%
60%
2020 12.9% 63.0% 100% 56.6%
40%
20%
0%
Based on a subset of 114 asset managers in the 2020 ranking who provided relevant data for all years since 2018
© 2021 Thinking Ahead Institute. All rights reserved.
25
10 Secti o n 1
To tal val u e o f assets
2018 806
25th 75th
N=40 Median Average
0 500 1,000 1,500 percentile percentile
US$ billion
Dispersion on ESG mandates allocation in 2020 2018 0.1% 1.9% 6.5% 11.0%
100%
60%
2020 1.2% 2.8% 12.8% 12.0%
40%
20%
0%
Based on a subset of 40 asset managers in the 2020 ranking who provided relevant data for all years since 2018
© 2021 Thinking Ahead Institute. All rights reserved.
26
10 Secti o n 1
To tal val u e o f assets
Allocation to LDI
Dollar amount invested in LDI Assets invested in LDI
2020 3,827 strategies increased by
17.8% in 2020
2019 3,249
2018 3,040
25th 75th
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 N=44 Median Average
US$ billion
percentile percentile
20%
0%
Based on a subset of 44 asset managers in the 2020 ranking who provided relevant data for all years since 2018
© 2021 Thinking Ahead Institute. All rights reserved.
27
10 Secti o n 1
To tal val u e o f assets
4.0% 3.8%
3.2% 3.1%
2.4% 2.4% 2.3%
2.0% 1.6% 1.6%
1.3%
1.0% 1.0%
0.5% 0.4%
0.0%
0.0% -0.1%
-2.0% -1.7%
-2.0%
-4.0%
-6.0% -5.6%
Section 2 | Analysis
of the largest 20
asset managers
10.8%
6.9%
8.3%
Growth of Top 500
3.7% 5.6% Growth of Top 20
-3.0%
2.2% -1.7%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
-2.5% -2.0%
-4.6%
-7.2%
In 6 of the last 10 years, the growth in assets managed by the largest 20 firms has exceeded the growth rate of the
broader group of 500 firms. In 2020, the top 20 managers had an increase of 17.2 % versus 14.5% of the top 500
The 10-year CAGR of the top 20 was 7.2% versus 6.3% of the top 500
© 2021 Thinking Ahead Institute. All rights reserved.
31
10 Secti o n 1
L arg est 20 asset man ag ers
2016 2017 2018 2019 2020 2016 2017 2018 2019 2020
-3.0%
-4.6%
5-year CAGR for the Top 500 5-year CAGR for the Top 20
in USD: 9.2% in USD: 10.6%
in local currency: 8.7% in local currency: 10.2%
Asset growth in local currency terms in 2020 was 11.4% for the Top 500 and 15.2% for the Top 20
© 2021 Thinking Ahead Institute. All rights reserved.
32
10 Secti o n 1
L arg est 20 asset man ag ers
Top 20 managers
By manager type
8 8 9 9 9 9 10 11 11 11 11
3 4 3 3 3 3
3 2 2
3 3
9 8 8 8 8 8 7 6 6 7 7
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Bank Insurer Independent
Over the last 10 years there has been an increase of independent managers in the Top 20
Distribution of assets vary by manager type, with independent managers dominating the Top 20, amounting to 66.3%
of assets ($34.9 trillion) even though they make up only 55% of the companies
Bank assets represent 24.8% of assets ($13.1 trillion) while making up 35% of the companies and insurers manage
8.8% of assets ($4.6 trillion) while representing 10% of companies
© 2021 Thinking Ahead Institute. All rights reserved.
33
10 Secti o n 1
L arg est 20 asset man ag ers
Manulife Canada +26 (57→31) Mitsubishi UFJ Financial Group Japan +4 (37→33)
Principal Financial U.S. +4 (38→34)
Fidelity International U.K. +25 (65→40)
Legal & General Group U.K. +3 (14→11)
Brookfield Asset Mgmt. Canada +25 (74→49)
Invesco U.S. +3 (24→21)
Morgan Stanley U.S. +14 (29→15)
Sun Life Financial Canada +3 (31→28)
Franklin Templeton U.S. +12 (26→14)
Capital Group U.S. +2 (9→7)
T. Rowe Price U.S. +11 (27→16)
Ameriprise Financial U.S. +2 (34→32)
Schroders U.K. +8 (43→35) Generali Group Italy +2 (41→39)
Sumitomo Mitsui Trust Holdings Japan +6 (33→27) Fidelity Investments U.S. +1 (4→3)
Royal Bank of Canada Canada +6 (47→41) Goldman Sachs Group U.S. +1 (10→9)
Blackstone Group U.S. +6 (53→47) Wells Fargo Asset Mgmt. U.S. +1 (18→17)
Note: Federated Hermes (U.S.), Power Financial (Canada) and Standard Life Aberdeen (UK) were not included, due to being accounted in 2015
as Federated Investors and Hermes Investment Mgmt., Great-West Lifeco Inc., and Standard Life plc and Aberdeen Asset Management, respectively
© 2021 Thinking Ahead Institute. All rights reserved.
35
TAI / P&I 500
Section 3 | Passive
management
Passive management
Passive assets
Passive vs active split experienced a year-on-
35,000 year AUM increase of
16.2% in 2020, while
30,000
Active assets
25,000 experienced an increase
of 15.4%
20,000 23,712
20,543
19,532
15,000 18,245 Passive strategies were
16,416
10,000
implemented for 26.0%
of assets, increasing in
5,000
7,179 8,342 the last five years from
6,306 5,634
4,841
0
22.8% in 2016
2016 2017 2018 2019 2020
Passive Active
Based on a subset of 208 asset managers in the 2020 ranking who provided relevant data for all years since 2016
© 2021 Thinking Ahead Institute. All rights reserved.
37
TAI / P&I 500
Section 4 | Manager
insights on the industry
Aggregate investment management fee level across the firm 4% 16% 55% 25%
Significant decrease Significant Increase Moderate Increase Remained the same Moderate decrease
Minority 11% 8%
workforce
Senior
Average Median
Section 5 | Definitions
Definitions
▪ This analysis is focused on Discretionary assets under management. These refer to assets managers take
decisions on as opposed to assets they advise on.
▪ Examples of assets which would not be consistent with the term 'discretionary assets under management'
include the following:
▪ Saving/Current Accounts
▪ Assets under administration and custody
▪ Advisory portfolios
▪ Assets held for purely transactional purposes
▪ Company assets unrelated to investment business
▪ Alternatives can include Private equity (including venture capital), Hedge funds, Funds of funds, Real estate,
Infrastructure, Commodities, Real assets, Illiquid credit and Insurance-linked investments strategies.
▪ The asset class Other mainly includes Multi-Asset portfolios, Balanced strategies, Overlay mandates and
Absolute Return strategies.
Definitions
▪ Factor based strategies are described as a rules-based strategy that selects securities according to fundamental
or technical characteristics identified through research. Examples of factors are size, value, momentum, volatility,
credit risk and quality. Factor-based strategies are sometimes called “Smart beta”. This definition excludes all
enhanced and market-cap weighted strategies.
▪ ESG Principles involve an investment approach where environmental, social and governance (ESG) criteria are
partially or exclusively used in security selection. Examples of ESG factors are climate change, child-labor policies
and executive pay. Includes socially responsible investing (SRI) and impact investing.
▪ Passive assets under management refers to those assets invested in any strategy where an index is being
tracked of any type, for example, the MSCI World, Barclays Global High Yield or Bloomberg Commodity Indices.
Section 6 | Thinking
Ahead Institute
(TAI) / Pensions and
Investments (P&I) 500
ranking
Limitations of reliance
Contact Details
Samar Khanna,
Samar.Khanna@willistowerswatson.com
Website: www.thinkingaheadinstitute.org/en
© 2021 Thinking Ahead Institute. All rights reserved. LinkedIn: Thinking Ahead Institute 57
Twitter: @InstituteTAG