Mini Project Report

On

Grapholic Designing Agency

A Report Submitted To

Abdul Kalam Technical University, Lucknow

(In partial fulfilment for the award of Degree of Master of Business Administration)

Under The Guidance of:

Dr. Shefali Panwar

By:
Akash Pandey
University Roll No.: 2000900700003
Semester – I
Session: 2020-21

IEC College of Engineering & Technology (090)

4, Institutional Area Surajpur Kasna Road, K . P – I, Greater Noida (U.P.)

1
 CONTENT

1 Table of Contents
Page No.
Certificate of the head of the Department 3

Certificate of the Faculty 4

Acknowledgement 5

Executive Summary 6

1. Introduction 7-13

 Brief Introduction of the Organisation 8

 Vision & Mission Statement 9
 Introduction of Product Concept 10
 Value Proposition (USP) 13

2. Marketing Feasibility 14-19

 Market Analysis (SWOT) 15

 Customer Segment 17
 Marketing Strategy 18

3. Financial Feasibility 20-28

 Fund Requirement 21
 Source of Fund and Request 24
 Revenue Stream 25
 Financial Projection 26

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 IEC College of Engineering & Technology
Affiliated to Abdul Kalam Technical University, Lucknow
Approved by AICTE, Ministry of HRD Govt. of India.
4, Institutional Area, Surajpur Kasna Road, K.P- I, Greater Noida,(U.P) , Ph: 0120
– 2326665/2326537

Department of Management Study

TO WHOMSOEVER IT MAY CONCERN

This is to certify that the Mini Project entitled ‘Grapholic Designing Agency’ has been
prepared by Mr. Akash Pandey bearing University Roll No: 2000900700003 and
enrolled as MBA 1st Semester student at IEC College of Engineering & Technology.

This report embodies the original work done by student and partially fulfils
the requirement of the Abdul Kalam Technical University (Formerly UPTU) toward the
degree of “Master of Business Administration”.

Head of the Department

3
 IEC College of Engineering & Technology
Affiliated to Abdul Kalam Technical University, Lucknow
Approved by AICTE, Ministry of HRD, Govt. of India.
4, Institutional Area, Surajpur Kasna Road, K.P- I, Greater Noida,(U.P) , Ph: 0120
– 2326665/2326537

Department of Management Study

TO WHOMSOEVER IT MAY CONCERN

This is to certify that the Mini Project entitled ‘Grapholic Designing Agency’ has been
prepared by Mr. Akash Pandey bearing University Roll No: 2000900700003 and
enrolled as MBA 1st Semester student at IEC College of Engineering & Technology.

This report embodies the original work done by student and partially fulfils
the requirement of the Abdul Kalam Technical University (Formerly UPTU) toward the
degree of “Master of Business Administration”.

Faculty Guide

Acknowledgement
4
“It is not possible to prepare a project report without the assistance & encouragement of
other people. This one is certainly no exception.”
 

On the very outset of this report, I would like to extend my sincere & heartfelt obligation
towards all the personages who have helped me in this endeavor. Without their active
guidance, help, cooperation & encouragement, I would not have made headway in
the project.

I am ineffably indebted to Dr. Shefali Panwar for conscientious guidance and

encouragement to accomplish this assignment.

I am extremely thankful and pay my gratitude to my all faculty for `their valuable guidance
and support on completion of this project in its presently.

I extend my gratitude to IEC College of Engineering & Technology

for giving me this opportunity.

I also acknowledge with a deep sense of reverence, my gratitude towards my parents

and member of my family, who has always supported me morally as well as economically.

At last but not least gratitude goes to all of my friends who directly or indirectly helped me to
complete this project report.

Any omission in this brief acknowledgement does not mean lack of gratitude.

Thanking You
Akash Pandey

Executive Summary
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The Grapholic Designing Agency is a Noida, U.P. based graphic design and visual
communications firm.  Grapholic Designing Agency will be concentrating on corporate
identity of established companies.  The targeted customer is a small- to medium-size
company that has been established for five to 15 years. The company has done well with the
business so far, but they are in need of a new corporate identity to allow them to move to the
next level.

Grapholic Designing Agency will operate out of a small office in the downtown area.  For
months one through seven, Akash Pandey will be the sole employee. By month seven, Akash
will be hiring an assistant to help with design work as well as administrative details.

Grapholic Designing Agency will offer companies a fresh perspective regarding corporate
identity and visual communication.  Akash has a unique background where he has business
skills and creative skills.  Most firms come solely from creative backgrounds.  While this is
useful for the crafting of logos and other devices of visual communication, it lacks the
intuitive business mindset that Akash brings to the firm.  This competitive edge allows Akash
to bring both an aesthetic design focus as well as a practical, quantitative mindset that adds
value to the service offerings by creating solutions that have both creative elements combined
with rational, business ideas.  This is useful since the clients are more business oriented.

Grapholic Designing Agency will grow their customer base by providing clients with well-
priced projects due to reasonably low overhead, creative, practical designs that add more
value than competing graphical art firms, and superior customer attention.

6
INTRODUCTION

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 Introduction of the Organisation

The Grapholic Designing Agency is a start-up graphics firm that serves small- to medium-
sized companies.  The firm will be based in Noida, U.P. and will operate from a small office
in Noida.

Company Ownership
The Grapholic Designing Agency is a sole proprietorship owned and operated by Akash
Pandey.

Company Logo
Company Name: Grapholic Designing Agency

Tag Line: We Make Brand

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 Vision & Mission Statement

Our focus on the future is to supply the business market in the region as well as in the world
with our outstanding design solutions that would grow together the firm and our clients’
success.

Vision

1. To develop a start-up graphics agency that will grow to profitability within year two.
2. To create a company whose primary goal is to exceed customer’s expectations.
3. To create a firm that provides the target customers with valuable services and provides
the owner with a flexible, creative, fun, and profitable business opportunity.

Mission

The Designing Agency’s mission is to provide the customer with creative and practical
graphic design work and visual communication services. We exist to attract and maintain
customers. When we adhere to this maxim, everything else will fall into place. Our services
will exceed the expectations of our customers.

Key To Success

The keys to success are:

 Professionalism

 Creativity

 Practical insight

 Enjoyment of the experience

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 Introduction of Our Services

The Grapholic Designing Agency provides graphic design and visual communication services
to established, primarily Noida-based, companies. 

To provide high quality, professional and complete creative services in all

design & communication fields including:

1. Graphic Design: Graphic design is a craft where professionals create visual

content to communicate messages. By applying visual hierarchy and page layout techniques,
designers use typography and pictures to meet users’ specific needs and focus on the logic of
displaying elements in interactive designs, to optimize the user experience.

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2. Product Photography: Product photography is a form of
commercial photography that has the goal of presenting a product in the best
possible photographic representation.

3. Website Design:  Web design is the process of creating websites. It

encompasses several different aspects, including webpage layout, content production, and
graphic design.

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4. Logo Designing: A Logo is a design symbolizing ones organization. It is a
design that is used by an organization for its letterhead, advertising material, and signs as an
emblem by which the organization can easily be recognized, also called logotype.

For EX Our Company logo

5. UX & UI Design: X design refers to user experience design, while UI design

stands for user interface design. Both of these are crucial to an IT product and need to work
closely together. 

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 Value Proposition (USP)

Grapholic Designing Agency highly values "Creativity" in its services and products,
"Cooperation" within the team and with its clients, "Commitment" to excellence, and
"Customer Satisfaction"

 Creativity:

Grapholic Designing Agency designs are innovative and skilled. Ours are new and original
solutions. We can bring something unique, a kind of depth and creativeness, to your project
and show you an advanced and innovative world.

 Quality:

Grapholic Designing Agency has been trusted to deliver absolute premium services with
professionalism. We engage in quality control and focus on testing, checking and reviewing
the standard of our work in every stage prudently to ensure a premium quality in the services
and products and to completely meet the requirements of our client.

 Flexibility:

No matter how large or small your project, or how tight the deadline or budget, Grapholic
Designing Agency focuses on every detail. We build a customer-centered partnership from
start to finish.

 Reliability:

Grapholic Designing Agency has built a sound reputation as a dependable source with our
guarantee of a successful outcome, results the customer takes up enthusiastically. We grow
Your Trust!

 Experience:

With more than 12 years experience in the fields of Graphic Design, Advertising, Product
Photography, Web Design, UX &UI Design, Logo Designs and more, the Grapholic
Designing Agency expert and creative team always supplies distinctive results.

13
MARKETING
FEASIBILITY

14
 Market Analysis

The Grapholic Designing Agency is just starting up operations. A well conceived and
executed marketing plan will be critical to the successes and profitability of the business. The
agency offers graphic design and visual communication services to the Noida, Utter Pradesh
Market.

Years
2016 2017 2018 2019 2020

Potential Growth CAGR

Customers

Small 8% 234 253 273 295 319 8.05%

Companies

Medium 7% 145 155 166 178 190 6.99%

Companies

Total 7.65% 379 408 439 473 509 7.65%

Conclusion
The Grapholic Designing Agency possesses good information regarding the market and
knows a great deal about the common attributes of the most prized customers. Grapholic
Designing will leverage this information to better understand who is served, their specific
needs, and how Grapholic Designing can better serve them.

SWOT Analysis

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 The following SWOT analysis captures the key strengths and weaknesses within the
company, and describes the opportunities and threats facing by our Grapholic Designing
Agency

 Strength
 A unique combination of both creative and business sense.
 An elegant office that gives off the perception of creative, cutting-edge design,
implying a skilled service provider.
 A targeted focus for attracting customers.

 Weaknesses
 The struggle to develop awareness related to a start-up company.
 Increasingly limited amount of time for marketing activities as more and more time is
needed to finish projects.
 The struggle to constantly appear on the "cutting edge."

 Opportunities
 A growing market that does not seem to be focused on attracting a target customer
segment.
 The ability to generate future business by leveraging the technological advances of the
Internet.
 An industry that is not significantly affected by slumps in the economy.

 Threats
 Competition from local competitors who decide to focus on Grapholic Designing '
targeted segments.
 Significant increase in ease of use of graphic design software that allows individuals
to design their own graphical pieces.
 A shift in local industries that changes the demographics of many of the companies
located in Concord.

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 Customer Segment

The Grapholic Designing Agency will be targeting small- to medium-sized companies.  What
these companies have in common is they have started as a small company with a good idea
and have grown into a larger, more mature company that must now decide if they are going to
maintain the current business strategy, or reinvigorate the company, employ professional
service providers, and move to the next level.

Market Segment

Small Companies
Medium Companies

The Grapholic Designing Agency has two distinct customer groups which they will
concentrate on:

 Small-size companies: typically five to 15 employees

 Medium-size companies: 15 to 40 employees

These companies started with a valuable concept and leveraged their original grassroots
visual communication elements. Now that they have matured into a larger company, they can
17
no longer rely on the original grassroots corporate identity. These companies are in need of a
professional firm like The Grapholic Designing Agency to expand their identify and take
them to that same level as their competitors and be able to compete.

Marketing Strategy

The market segments will be targeted in a number of different ways. It must be noted that a
graphics firm generates visibility and sales not through advertising, but through networking
and client referrals. The marketing strategy will therefore consist of the following methods:

Targeted Customer Acquisition

Client Referral

Networking

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 Networking: The networking will be based on leveraging Akash personal and
professional relationships that he has developed after spending years in the industry.
Ways of networking include sending out note cards to all acquaintances announcing
the opening of The Grapholic Designing Agency, and periodically meeting with
people to catch up. This also means finding out who this person knows within some of
the target companies that Grapholic Designing will likely try to turn into customers.
 Client Referral: A lot of business is derived through referrals. Some of the referrals
will come through the Chamber of Commerce; some of the referrals will come from
customers. Recognizing that referrals will be a good source of new customers, Akash
will be in constant contact with the Chamber. Akash will investigate the possibility of
doing a small project pro bono for the Chamber. This will be done to let the Chamber
view an example of The Grapholic Designing Agency's work. It will also provide a
reason for the Chamber to recommend The Grapholic Designing Agency. Akash will
work very hard to satisfy all of his customers. By making sure that he exceeds their
expectations, he will increase the likelihood that he will receive referrals from
satisfied customers

 Targeted Customer Acquisition: This is the research and strategic formulation to

attract a chosen company to become a customer. Akash will put together a list of 20-
30 companies that would be excellent customers. Once these companies have been
identified, Akash will devise a strategy to target these companies as customers by
initially determining what value Grapholic Designing can offer the company. Once
this has been established, Akash will figure out who of his acquaintances might now
someone from the targeted company and try to arrange some sort of meeting.
Eventually, the goal is to be able to meet with the decision maker of the company and
present them with a portfolio of Akash past work as well as the proposed value Akash
can offer this company.

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FINANCIAL
FEASIBILITY

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 Fund Requirement

Start-up Funding Amount

Start-up Expenses to Fund 1,000

Start-up Assets to Fund 42,000

Total Funding Required 43,000

Assets Amount
Non-cash Assets from Start-up 19,800

Cash Requirements from Start-up 22,200

Additional Cash Raised 0

Cash Balance on Starting Date 22,200

Total Assets 42,000

Liabilities & Capital Amount

Liabilities
Current Borrowing 0

Long-Term Liabilities 0

Account Payable (Outstanding Bills) 0

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Other Current Liabilities (Interest-Free) 0

Total Liabilities 0

Capital
Planned Investment
Akash 43,000

MD. Umar 0

Other 0

Additional Investment Requirement 0

Total Planned Investment 43,000

Loss At Start-Up (start-Up Expenses) (1000)

Total Capital 42,000

Total Capital & Liabilities 42,000

Total Funding 43,000

Start-Up Fund

45000

40000

35000

30000

25000

20000

15000

10000

5000

0
Expenses Assets investment Loans

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Start-Up Fund Requirement
Start-up Expenses Total
Legal 500
Stationary 250
Brochures 250
Other 0
Total Start-Up Expense 1000
Start-Up Assets Total
Cash Required 22,200
Other Current Assets 0
Long-Term Assets 19,800
Total Assets 42,000
Total Requirements 43,000

Source of Fund

The Grapholic Designing Agency will incur the following start-up costs:

 Assorted office furniture including two filing cabinets, two work desks, a couch and
two chairs for the waiting area, a round table with chairs, and assorted fixtures for the
office.
 Two computers, each with 21″ monitors, graphic tablet, black and white laser
printer, inkjet color printer, scanner, CD-RW, and the following software: Illustrator,
Freehand, Quark, Photoshop, Font Management Utilities, Traffic Office Manager (a
scheduling and billing software), and Microsoft Project.
 Development of the website which will include design time by Kiev and
implementation from a University of Oregon computer science graduate student.
 A current library of requisite magazines and journals.
 A DSL connection.
 Assorted office supplies.
 Stationary and brochures.

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  Legal fees regarding business formation, creation of standard client contracts, and
other general advice.

Uses of Funds Amount Sources of Funds Amount

Office Rent  200000 Owner Savings  
50,000
Electricity 100000 Home Equity  
200000
Total Startup Expense  45000 Total Collateral  
100000
Working   50000 Total to be Financed    45000
Capital Required
Total Uses of Funds   Total Sources of  
395000 Funds 395000

Revenue Stream

The pricing of the projects and the services that we provide are the only way we generate our revenue
and make profit the basic pricing of the project or service are typically estimated as a project-based
cost.  The project cost will be estimated by the approximate number of hours needed to complete the
project.  Generally, Akash will be charging 3000rs an hour for his services. Our company Generates
its revenue by selling our services, by providing fresh logo to our client, by doing their product shoots
and by designing their websites we generate our revenue and make profit to run our organisation.

Profit & Loss Projection

Pro Forma Profit & Loss

Sale 69,397 1,25,251 1,45,392
Direct Cost of Sale 2,082 3,758 4,362
Other Production Expenses 0 0 0
Total Cost of Sale 2,082 3,758 4,362
Gross Margin 67,316 1,21,493 1,41,030

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Gross Margin % 97% 97% 97%

Expenses
Payroll 59,280 76,560 76,560
Sales and Marketing and Other Expenses 2,820 2,820 2,820
Depreciation 2,400 2,400 2,400
Website Maintenance 600 600 600
Insurance 900 900 900
Rent 7,200 7,200 7,200
Payroll Taxes 8,892 11,484 11,484
Other 0 0 0
Total Operating Expenses 82,092 1,01,964 1,01,964
Profit Before Interest And Taxes (14,776) 19,529 39,066
EBIT (12,376) 21,929 41,466
Interest Expenses 0 0 0
Taxes Incurred 0 5,859 11,720
Net Profit (14,776) 13,670 27,347
Net Profit/ Sales -21.29 10.91 18.81

Financial Projection

Cash Flow Projection

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 20,000

15,000

10,000

5,000

Net Cash Flow

Cash Balance

0
1 2 3 4 5 6 7 8 9 10 11 12
th th th th th th th th th h h h
on on on on on on on on on
on
t
on
t
on
t
M M M M M M M M M M M M

-5,000

-10,000

-15,000

Pro Forma Cash Flow

Cash Received Year 1 Year 2 Year 3

Cash From Operation
Cash Sales 69,397 1,25,251 1,45,392
Subtotal Cash From Operation 69,397 1,25,251 1,45,392
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0 0 0
New Current Borrowing 0 0 0
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Other Liabilities’ (Interest-Free) 0 0 0
Long-Term Liabilities 0 0 0
Sales Of Other Current Assets 0 0 0
Sale Of Long Term Assets 0 0 0
New Investment Received 0 0 0
Subtotal Cash Received 69,397 1,25,251 1,45,392

Expenditure Year 1 Year 2 Year 3

Expenditure From Operation

Cash Spending 59,280 76,560 76,560
Bill Payment 20,322 32,111 38,554
Subtotal Spent On Operation 79,602 1,08,671 1,15,114
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out 0 0 0
Principal Repayment of Current Borrowing 0 0 0
Other Liabilities Principal Repayment 0 0 0
Long-term Liabilities Principal Repayment 0 0 0
Purchase Other Current Assets 0 0 0
Purchase Long-term Assets 0 0 0
Dividends 0 0 0
Subtotal Cash Spent 79,602 1,08,671 1,15,114

Net Cash Flow 10,205 16,580 30,278

Cash Balance 11,995 28,575 58,853

Balance Sheet Projection

Pro Forma Balance Sheet

Assets Year 1 Year 2 Year 3

Current Assets
Cash 11,995 28,575 58,853
Other Current Assets 0 0 0
Total Current Assets 11,995 28,575 58,853

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Long-Term Assets
Long-term Assets 19,800 19,800 19,800
Accumulated Depreciation 2,400 4,800 7,200
Total Long-term Assets 17,400 15,000 12,600
Total Assets 29,395 43,575 71,453

Liabilities And Capital Year 1 Year 2 Year 3

Current Liabilities
Accounts Payable 2,172 2,681 3,213
Current Borrowing 0 0 0
Other Current Liabilities 0 0 0
Subtotal Current Liabilities 2,172 2,681 3,213
Long-term Liabilities 0 0 0
Total Liabilities 2,172 2,681 3,213
Paid-in Capital 43,000 43,000 43,000
Retained Earnings 1,000 15,776 2,106
Earnings 14,776 13,670 27,347
Total Capital 27,224 40,894 68,240
Total Liabilities and Capital 29,395 43,575 71,453
Net Worth 27,224 40,894 68,240

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