Story Area Documents: Logline

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Story Area Documents

Networks and content creators are notoriously guarded about their planning

documents, but a friend kindly shared one from a one-hour pilot development

deal at NBC. Story area documents can take many different forms, but will

usually contain:

LOGLINE: One sentence including the word “but” to articulate the central

conflict for Season 1 of the series.

CAST OF CHARACTERS: With one-paragraph descriptions for each principal

character. Avoid stereotypes and tropes. The joke in the classic, dark satire film

Network (written by Paddy Chayefsky) was that every character on the shows in

development at the fictional UBS network was “crusty yet benign.” Defy

formulization. Lean in to the unexpected. Be a visionary creator, not a copycat

follower (a/k/a hack).

FORMAT/TONE: Procedural or serialized? To express tone, creators often use

“tonal comps” which could use other successful TV series or films as

touchstones, i.e.: It’s Gilligan’s Island meets Twin Peaks (Lost). Or: It’s Sherlock

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Holmes as a misanthropic yet brilliant present-day physician, and his cases are

medical (House).

THEMES: It’s super important to explore themes! Find the universal, relatable

thematic “nugget.” 1 Remember, House of Cards is not a show about politics. It’s

a show about power. Transparent isn’t a show about gender dysphoria; it’s an

ensemble show about identity, and this theme extends to the whole Pfefferman

family—and their significant others.

FRANCHISE/STORY ENGINES: This describes a prototypical episode. It

highlights the intended “sweet spot” of the show. In Law & Order, the sweet

spot is crime and punishment, investigation, trial and resolution. In This Is Us,

the sweet spot is the tribulation encountered by triplets and their parents across

multiple time periods, along with a central mystery.

PILOT STORY: 3 to 5 pages—in prose form—detailing the pilot story,

encompassing beginning, middle and end. The writing style of the story area

document will ideally capture the tone of the series, so if you’re writing a

comedy, the story area document needs to be funny. Many writers advise

against including dialogue in a story area document, and instead describe the

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funny situations. If you’re embedding dialogue in a story area document, you

run the risk of getting noted to death on specific lines of dialogue—when your

goal is to get the story area approved. But many comedy writers do include it,

successfully. It’s a personal choice.

As established showrunner Jeff Melvoin (Designated Survivor, Alias, Early

Edition), who also helms the WGA Showrunner Training Program, puts it: “If you

don’t know where you’re going, every road will take you there.”

The bottom line for all content creators: When in doubt, simplify. Stay on

point and on theme. Have a roadmap—a series bible or story area document(s)

as a selling tool, but be prepared for the inevitable and delicious detours that

follow.


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Note

1The “nugget” is attributed to writer/director/producer/actor Jessie Kahnweiler, whose original


series The Skinny, based upon her popular web series, was purchased by Hulu. It’s a comedy
about Kahnweiler’s struggle to overcome her eating disorder. But as she emphasizes, “It’s not a
show about bulimia; it’s a show about shame”—which is universal. That’s the nugget.

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