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    Evidencia 2 Market Projection

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    LUX ETERNAL
    This document provides tips for small businesses to project their future market share over 3 years. It recommends that businesses 1) define the market segments they currently operate in and how best to target remaining opportunities, 2) determine their current market share by dividing current sales by total market size, and 3) estimate how much of the remaining market share they can gain each year based on factors like growth rates and competitive analysis. Projecting market share helps businesses establish realistic strategic goals and marketing plans.

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    Evidencia 2 Market Projection

    Uploaded by

    LUX ETERNAL
    7 views5 pages
    This document provides tips for small businesses to project their future market share over 3 years. It recommends that businesses 1) define the market segments they currently operate in and how best to target remaining opportunities, 2) determine their current market share by dividing current sales by total market size, and 3) estimate how much of the remaining market share they can gain each year based on factors like growth rates and competitive analysis. Projecting market share helps businesses establish realistic strategic goals and marketing plans.

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    This document provides tips for small businesses to project their future market share over 3 years. It recommends that businesses 1) define the market segments they currently operate in and how best to target remaining opportunities, 2) determine their current market share by dividing current sales by total market size, and 3) estimate how much of the remaining market share they can gain each year based on factors like growth rates and competitive analysis. Projecting market share helps businesses establish realistic strategic goals and marketing plans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    7 views5 pages

    Evidencia 2 Market Projection

    Uploaded by

    LUX ETERNAL
    This document provides tips for small businesses to project their future market share over 3 years. It recommends that businesses 1) define the market segments they currently operate in and how best to target remaining opportunities, 2) determine their current market share by dividing current sales by total market size, and 3) estimate how much of the remaining market share they can gain each year based on factors like growth rates and competitive analysis. Projecting market share helps businesses establish realistic strategic goals and marketing plans.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    lOMoARcPSD|10858755

    Evidencia 2 Market Projection

    negociación internacional (Servicio Nacional de Aprendizaje)

    StuDocu is not sponsored or endorsed by any college or university


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    Actividad de aprendizaje 3

    Evidencia 2: Market Projection

    Eddy Patricia Cáceres García.

    Servicio de Nacional de Aprendizaje.

    SENA

    Tecnólogo en Negociación Internacional.

    Ficha de Caracterización. N° 2175893.

    San José de Cúcuta, Norte de Santander

    2021

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    lOMoARcPSD|10858755

    MARKET SHARE PROJECTION TIPS FOR


    SMALL BUSINESSES

    Define what business remains within


    your market and how best to
    pursue that business

    Market Share Projection is Similar How Can a Company Project its


    to a Gap Analysis Future Market Share?

    current market share


    to project its future market share,
    the small business
    must determine how much of the
    dividing current business by remaining business it can steal
    total from its
    market size competition
    Market size

    current business
    relative potential
    business

    small businesses must consider


    growth rate your market by
    calculate potential understand how much looking at market share
    consumption within the customers could actually projections
    market purchase within a given year

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    2. Read the text 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN. Then, take 15 terms from the
    article and create your own glossary as it is shown in the following example:

    English Spanish Definition Example


    Marketing Plan de It is a document in text or Today all companies and
    plan marketing presentation format that businesses need to develop
    contains all the market a good marketing plan to
    studies carried out by the be successful in their
    company, the marketing purposes.
    objectives to be achieved,
    the strategies to be
    implemented and the
    planning to carry them out.

    technological Avance It is an improvement in the Robots, artificial


    advancemen tecnológico way productive factors are intelligence are examples
    t used in the production of of technological advances
    goods and services that can improve the speed,
    quality and costs of goods
    and services

    Marketing Fracaso de means when a strategy Colgate, the popular


    failure marketing implemented in the toothpaste brand, launched
    marketing plan does not its own line of pre-frozen
    work or has the expected meat lasagna ready to
    results serve for dinner in 1980,
    the product had a
    marketing failure

    attract Atraer is to make a potential To attract customers it is


    customers clientes customer become a buyer. necessary to establish a
    link, a lasting relationship
    over time that allows that
    transaction to be repeated
    over time

    business plan de The business plan presents The business plan serves as
    plan negocios an analysis of the market a compass for the
    and establishes the action entrepreneur because it
    plan that you will follow to allows a better
    achieve the set of objectives understanding of the
    that you have proposed. business

    Contingency Plan de It is a preventive, predictive In computing, a


    plans contingenci and reactive plan contingency plan is an

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    a alternative program for a


    company to recover from a
    computer disaster

    customer Comentario It is to know information customer feedback is a


    feedback s de los that the company did not vital issue for the growth
    clientes know about the product or of any business,
    service

    Follow up Hacer It is a detailed and deep It is recommended to


    seguimiento observation and follow up with clients
    surveillance that is carried periodically to find out if
    out on a subject or on a their occupations have
    person. changed and if the business
    can help them in any way

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