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    Chapter 13 - MCQ

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    Simer Fibers
    The document discusses various models for simulating social media data and product adoption, including the Bass model and agent-based modeling (ABM). The Bass model can be used to predict sales forecasting and adoptions over time based on influence from advertising and word of mouth. ABM examines complicated diffusion processes by combining results from individual "agents" in a network. It involves setting parameters and increasing complexity in simulations. Stress testing input assumptions is used to vary inputs like p and q to analyze output differences across multiple runs. The stimulus-response model uses stimuli as input and response as output to evaluate effects of decisions in different scenarios.

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    Chapter 13 - MCQ

    Uploaded by

    Simer Fibers
    229 views5 pages
    The document discusses various models for simulating social media data and product adoption, including the Bass model and agent-based modeling (ABM). The Bass model can be used to predict sales forecasting and adoptions over time based on influence from advertising and word of mouth. ABM examines complicated diffusion processes by combining results from individual "agents" in a network. It involves setting parameters and increasing complexity in simulations. Stress testing input assumptions is used to vary inputs like p and q to analyze output differences across multiple runs. The stimulus-response model uses stimuli as input and response as output to evaluate effects of decisions in different scenarios.

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    Marketing Analytics

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    The document discusses various models for simulating social media data and product adoption, including the Bass model and agent-based modeling (ABM). The Bass model can be used to predict sales forecasting and adoptions over time based on influence from advertising and word of mouth. ABM examines complicated diffusion processes by combining results from individual "agents" in a network. It involves setting parameters and increasing complexity in simulations. Stress testing input assumptions is used to vary inputs like p and q to analyze output differences across multiple runs. The stimulus-response model uses stimuli as input and response as output to evaluate effects of decisions in different scenarios.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    229 views5 pages

    Chapter 13 - MCQ

    Uploaded by

    Simer Fibers
    The document discusses various models for simulating social media data and product adoption, including the Bass model and agent-based modeling (ABM). The Bass model can be used to predict sales forecasting and adoptions over time based on influence from advertising and word of mouth. ABM examines complicated diffusion processes by combining results from individual "agents" in a network. It involves setting parameters and increasing complexity in simulations. Stress testing input assumptions is used to vary inputs like p and q to analyze output differences across multiple runs. The stimulus-response model uses stimuli as input and response as output to evaluate effects of decisions in different scenarios.

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    of 5

    MCQ ON SIMULATING SOCIAL MEDIA DATA

    GENERATING MECHANISM

    1. What method is used to determine the relative importance of variables


    assumed to promote product acceptance?
    a) Simulation
    b) Bass Model
    c) Both (a) & (b)
    d) None of the Above
    2. The Bass Model is a useful method to predict:
    a) Revenue forecasting
    b) Sales forecasting
    c) Profit-sharing
    d) Competitors Revenue
    3. Product adoption by individuals within a community depends on:
    a) Influence of Advertising
    b) Influence of word of mouth
    c) Both (a) & (b)
    d) None of the Above
    4. According to which approach, the number of adopters who have
    previously adopted a product at a given period determines the pace of
    adoption.
    a) Classic Base Model
    b) Agent Based Model
    c) SR Model
    d) Bass Model
    5. The Study of simulation is widely used in:
    a) Marketing
    b) Sociology
    c) Epidemiology
    d) All of the Above

    6. In a systematic manner, which modelling technique is used to examine


    and understand complicated, interconnected patterns such as diffusion
    processes?
    a) Bass Model
    b) SR Model
    c) Agent Based Modelling
    d) None of the Above
    7. Which model combines the results of all agents in the network?
    a) Classic Bass Model
    b) Agent-Based Model
    c) Simulation Technique
    d) Stimulus-Response Model
    8. What is the First step in the mechanism of the running of Agent-Based
    Model:
    a) Break the Data into small Data frames
    b) Plotting Histogram of the variables
    c) Reset all the Parameters
    d) Setup the Parameters
    9. The Second Step involved in running an Agent Based modelling
    simulation technique:
    a) Setting up the Parameters
    b) Increasing the simulation's complexity till it reaches saturation
    c) Both (a) & (b)
    d) None of the Above
    10. Under which technique, we observe the resistance power of output on
    varying the input
    a) Stress Testing Input Assumptions
    b) ABM
    c) Bass Model
    d) SR Model
    11. Why are inputs altered during stress testing of input assumptions?
    a) To test the accuracy of the output
    b) To check the anticipated output value
    c) To test the validness of the output
    d) To do the Analyses of output
    12. Under variation across multiple runs of the simulation, we adjust the
    input by varying p and q to see whether there is a difference?
    a) Retention Rate
    b) Peak Adoption Rate
    c) Peak Retention Rate
    d) Both (b) & (c)
    13. As per Stimulus Response Model, Input for the procedure will be :
    a) Drive
    b) Stimuli
    c) Organism
    d) Response
    14. What does S & R stand for in the S-R Model?
    a) Brand post content
    b) The behavior of Consumer Engagement
    c) Both (a) & (b)
    d) None of the Above
    15. Which tool can be used to evaluate the effects of a company's decisions
    in different scenarios?
    a) S-R Model
    b) Bass Model
    c) Both (a) & (b)
    d) ABM
    ANSWERS
    1A
    2B
    3C
    4D
    5D
    6C
    7B
    8D
    9B
    10 A
    11 C
    12 B
    13 B
    14 C
    15 D

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