Rank Keywords

Marketing Group

DIGITAL MARKETING
TRAINING CENTRE
91-7400293601/7
 Table of Content
1 About the course……………..

2 Salient Features……………..

3 Who Should Attend…………….

4 What Our Students Say About Us……

5 Recognized by Media

6 Course Curriculum………….

7 Module1 – Module 24……………..

8 Exams and certificates………

9 Timeline and Fee……………………..

10 About Rank Keywords Marketing Group…..

 1 Course

5 + 3 Certificates

100% Placement Assistance

About the course

The Digital Marketing Training Program is
designed by the industry experts. You will get
Hands-on learning with live projects and
simulation exams. With the complements of
world-class course content in Blogging, PPC,
Social Media, and WebAnalytics.
 About the Digital Marketing
Digital Marketing is the one of fastest growing industries in India. In Digital
Marketing you will learn how to create ads for YouTube, Social Media, Google
and many other platforms. As well as you will learn about various tools &
techniques like SEO, Google Analytics, AdWords, Blogging etc.

According to survey of Times of India “There are around 13 lakh jobs in Digital
Marketing by the year 2022”. Using Digital Marketing you can also earn money
online and grow your business.

Dainik Jagran Times of India

W H O S H O U L D AT T E N D

Students in under graduation courses or post graduation courses

Entrepreneurs, Bloggers, YouTubers, Freelancers or have family

business

People looking for best future opportunities & hike in salary.

Website developers & App developers

Marketing & sales professionals

S A L I E N T F E AT U R E S

Training classes by Google certified Rs. 5 lacs – Rs. 15 lacs Job offer
Professionals

Moduleend classes by Top Digital 24 x 7 Support through Discussion

Marketers of India Forum

Rs. 50,000+ Worth Digital Marketing

Certificate from Google and
Tools and books
Facebook, 4 more certificates
Help in your blog, freelancingcareer,
Hands-on experience with 10+ real YouTube channel & app installs
World projects
Webinar by top digital marketers of India, USA and Isreal
“I have learnt all the
basics to advance of
digital marketing
and marketing with
interesting case
studies, framework
and quizzes. ”
Leor Penn,

“Zappkode is the
best institute to
learn digital
marketing. Here I
get perfect leanings
to become an
entrepreneur.”
Assaf Orlev
Course Curriculum

105 Hours Training

200 Hours Practical
10+ Real-World Projects
23+ Top Case Studies
50+ Marketing Tools Experience
8 Quiz
2 Exams
 Let’s Learn Digital Marketing

Step 1
Digital
Perception
Step 2
Basics of Digital
Marketing
Step 4
Advance Digital Step 3
Marketing Digital Marketing
Projects & Tools
Step 5
Get Job or Step 6
Earn Money You are Digital
Online Marketing Expert!
 Module – 1
Introduction To Digital Marketing
1. Marketing Principles & Terminologies
2. Digital Marketing Basics
3. Digital Marketing Opportunities
4. Digital Marketing Vs. Traditional Marketing
5. Inbound & Outbound Marketing
6. Classroom Marketing Activities
7. Marketing Case Studies
 Module – 2
Website Development
1. Basics of website development
2. WordPress basics and advance
3. UI/UX
4. Mobile Friendly Website
5. Your first website
6. Landing Pages Designs
7. Chat bots & Popups Integration
 Module – 3
Search Engine Optimization (SEO)
1. Working of Search Engine
2. Google Search Algorithm
3. Keywords Types and Selection
4. On-page SEO (Basics+Advance)
5. Off-page SEO (Basics+Advance)
6. Local SEO & Google My Business
7. SEO Auditing & Tools
 Module – 4
Web Analytics
1. Role of Analytics In Digital Marketing
2. Google Analytics
3. SEO Analytics & Reporting
4. Audience Behavior & Demographics Reporting
5. ROI & ROAS Based Analytics
6. Viral Content Analytics
7. UTM & Uses / Code Builder
8. Adobe Analytics - Site Catalyst
 Module – 5
Content Writing & Marketing
1. Choosing Right Content Ideas
2. Crafting killer headlines
3. Structure & Types of Content
4. Grammar behind the Content
5. Storytelling & Copywriting
6. Content Distribution Strategy
7. Content Marketing Tools
 Module – 6
Blogging & GoogleAdSense
1. Basics of blogging
2. Niche Selection Rules
3. Content Strategy
4. Traffic Sources & Strategy
5. Google AdSense
6. Other Ways To Monetization
7. Webinar by a top Blogger
 Module – 7
Graphics Designing

1. Graphics Designing In Digital World

2. Photoshop
3. CorelDRAW
4. Social Media Post Designs
5. Ads Designs
6. Creativity Behind Ads
7. 10 Minute Graphics Challenge
 Module – 8
Social Media Marketing
1. Social Media Marketing landscape
2. Basics of Facebook Marketing
3. Facebook Marketing strategies and tools
4. Twitter Marketing
5. LinkedIn Marketing
6. Social media for personal branding
7. Key Takeaways
 Module – 9
Freelancing
1. Golden Era of Freelancing
2. Success Factors In Freelancing
3. Various Platforms In Freelancing
4. Skills To Sale Your Services
5. Digital Selling Pro Tips
6. Finding Projects From Social Media
7. Freelancing As Career Option
8. Webinar from Top Freelancer
 Module – 10
Google AdWords
1. Psychology of search
2. Keywords research
3. Google AdWords fundamentals
4. AdWords campaigns creation & optimization
5. Display Marketing
6. YouTube Marketing
7. Shopping Ads Campaigns
8. Universal App Campaigns
 Module – 11
YouTube Marketing & Video Editing
1. Landscape of YouTube Videos
2. Video Editing Tools
3. Selection of Category In YouTube
4. Channel Creation
5. Use of Keywords, Tags In Video
6. YouTube Video Marketing
7. Tools for YouTube Success
8. Earning from YouTube
 Module – 12
Sales in Ecommerce Platforms
1. History of Ecommerce
2. Buyers Behavior In Online Buying
3. Amazon Seller Central
4. Flipkart Seller Hub
5. Marketing Strategy for Products
6. High Profitable Business from Ecommerce
7. Top Case Studies
 Module – 13
Email Marketing
1. Introduction to email marketing
2. Designing of email templates
3. Automation in email marketing
4. Tools for email marketing
5. Reporting In Email Marketing
6. Evaluating data metrics with email marketing
7. Case studies
 Module – 14
Leads Generation & CRM
1. Sources of Lead Generation
2. Optimizing Landing Pages
3. Sales Funnel
4. Automation In Sales Funnel using Zapier
5. Convert Leads Into Customers
6. Manage Leads in CRM
7. Low Cost & High Quality Leads Ideas
8. Rs. 500 Leads Challenge
 Module – 15
Ecommerce & News Website Development
1. Ecommerce Website Design
2. Shopify
3. Marketplace Walkthrough
4. Payment Gateways
5. Sale cross border & Global
6. Multi Channel Marketplace
7. Solution for Shipping Orders & Tracking
8. Top Case Studies
 Module – 16
Dropshipping

1. Introduction to Dropshipping
2. Selection of products to sell
3. Turn website into sales machine
4. Supply in International Market
5. Grow Income From Dropship
6. Case studies
7. LIVE webinar by a Dropshipping Expert
 Module – 17
Video and Content Marketing

1. Power of content marketing

2. New era of video marketing
3. Viral content marketing
4. Content marketing tools
5. Content marketing as an influencer
6. LIVE Video class by top influencers
7. Case Studies
 Module – 18
Advance SEO & Deep Blogging Secrets
1. SEO Steroids
2. Black Hat SEO Techniques
3. Grey Hat SEO Techniques
4. Deep Blogging Secrets To Earn Money
5. SEO of Ecommerce & Listing Sites
6. SEO of News Sites
7. SEO of Mobile App (ASO)
8. Career In SEO
 Module – 19
Affiliate Marketing
1. Purpose of Affiliate Marketing
2. Get Started with Affiliate Marketing
3. Selection of Profitable offers
4. Approval from Affiliate Networks
5. Affiliate Marketing using YouTube
6. Affiliate Marketing Using SEO
7. Affiliate Marketing Using Email
8. Secrets to Get 50% Margin
 Module – 20
Influencer Marketing & ORM
1. What is Influencer Marketing
2. Influencer Marketing on Instagram
3. Influencer Marketing on YouTube
4. Earning from Influencer Marketing
5. Online Reputation Management (ORM)
6. Make a strong Network Worldwide
7. Meetup with top Influencers
 Module – 21
Google DoubleClick & Media Buying
1. Introduction to Programmatic Media Buying
2. Traditional vs Programmatic Media Buying
3. Google Double Click
4. Media Buying using Taboola
5. Google Double Click Exam
 Module – 22
Digital Marketing for Your Business
22.1 Planning & Executing Marketing Strategy
1. Selection of Digital Platforms
2. Targeting Right Audience Tips
3. Growth Hacking for your business
4. Low Budget Investment Strategy
5. ROI Based Marketing
6. 100+ Tools & Techniques to get results
7. Tracking & Optimizing Campaigns
 Module – 23
Permanent Income from Online World
1. Blogging Income
2. Freelancing Income
3. YouTube Income
4. Dropshipping Income
5. Marketplace Income
6. Affiliate Marketing Income
7. Influencer Marketing Income
8. 20+ Secrets Ways to Income with Proven Techniques
 Module – 24
Job & Interview Preparation
1. Create impressive Resume
2. Soft skills Training
3. Personality & Communication Training
4. Learn to convey information quickly & clearly
5. Group Discussions
6. Impress HR Panel with your project presentations
7. Mock Interviews
24.7 Get Jobs alerts from various platforms
Exams and Certificates
Elementary Exam: To test basic skills of digital marketing

Master Exam: For job offers (Passing criteria: Min 80%)

On passing elementary exam 4 certificates will be given

including certificates from Google and Facebook.
 Timeline

Pune | Mumbai | Nagpur

Batch Timing Days
Batch – 1 09:00 AM – 11:00AM Mon -Fri
Batch – 2 12:30 PM – 04:30PM Sat - Sun
Some Glimpses Of
MUMBAI

NAGPUR BATCH
ABOUT RANK KEYWORDS MARKETING GROUP
We are the team of young and enthusiastic marketers from
India’s best institutions. We help businesses in online marketing
by using data and technology. We have trained over 500 digital
marketing professionals and students.

For more details: www.zappkode.com Visit Our Website

Head Office Address Branch Office -1 Branch Office -2

Zen Business Centre, SCOE Campus, Kukde Layout, Ajni,

Wakad, Pune Kharghar, Navi Nagpur
Mumbai