Two Marks Questions and Answers: 1. What Is Managerial Economics?
Two Marks Questions and Answers: 1. What Is Managerial Economics?
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UNIT – 1
economics can be used to achieve virtually all the goals of a business organization in an
efficient manner.
Typical managerial decision making may involve one of the following issues:
1. Deciding the price of a product and the quantity of the commodity to be produced
2. Deciding whether to manufacture a product or to buy from another manufacturer
3. Choosing the production technique to be employed in the production of a given
product
managerial decisions are necessarily constrained by the market structure under which a
firm operates.
UNIT – II
1. What is demand?
Demand is, in fact, the basis of all productive activities. Like necessity is the mother of
invention, demand is the mother of production. It is therefore, essential for the business
managers to have a clear understanding of the following aspects of the demand for their
products.
The quantity supplied at the given range of prices as above can be presented in the form of
an algebraic function:
qs = 2P
With the help of the function we can find the quantity supplied at any randomly chosen
prices. For instance, when P = 3, qs = 6 or when P = 2, qs = 4 etc.
UNIT – III
proportionate under all normal circumstances, unless some improvements take place in the
methods of techniques of cultivation. The law is applicable to all fields of production such
as industry, mining, house construction, besides agriculture.
6. What is Isoquant?
In economics, an isoquant (derived from quantity and the Greek word iso, meaning
equal) is a contour line drawn through the set of points at which the same quantity of
output is produced while changing the quantities of two or more inputs. While an
indifference curve mapping helps to solve the utility-maximizing problem of consumers,
the isoquant mapping deals with the cost-minimization problem of producers.
curve is a technique developed in recent years to show the equilibrium of a producer with
two variable factor inputs. It is a parallel concept to the indifference curve in the theory of
consumption.
Cost of production refers to the total money expenses (Both explicit and implicit)
incurred by the producer in the process of transforming inputs into outputs.
In short, it refers total money expenses incurred to produce a particular quantity of
output by the producer. The knowledge of various concepts of costs, cost output
relationship etc. occupies a prominent place in cost analysis.
UNIT – IV
1. What is Pricing?
Pricing is the process of determining what a company will receive in exchange for its
products. Pricing factors are manufacturing cost, market place, competition, market
condition, and quality of product. Pricing is also a key variable in microeconomic price
allocation theory.
Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the
marketing mix. The other three aspects are product, promotion, and place. Price is the only
revenue generating element amongst the four Ps, the rest being cost centers.
6. Explain Skimming
"Skim the cream” pricing involves selling at a high price to those who are willing to
pay before aiming at more price-sensitive consumers.
This expression comes from the farming practice of milking cows - the cream rises to
the top and you skim it off.
The advantage of using a Skimming price policy is that you can theoretically get the
maximum profit from each level of customer.
• products that people will pay a high price for because there is nothing else they can
buy the is close to the item
9. Perfect competition
It is a theoretical market structure that features unlimited contestability (or no barriers
to entry), an unlimited number of producers and consumers, and a perfectly elastic demand
curve.
The imperfectly competitive structure is quite identical to the realistic market
conditions where some monopolistic competitors, monopolists, oligopolists, and
duopolists exist and dominate the market conditions. The elements of Market Structure
include the number and size distribution of firms, entry conditions, and the extent of
differentiation.
In other words, competition can align the seller’s interests with the buyer’s interests
and can cause the seller to reveal his true costs and other private information. In the
absence of perfect competition, three basic approaches can be adopted to deal with
problems related to the control of market power and an asymmetry between the
government and the operator with respect to objectives and information:
a) subjecting the operator to competitive pressures,
b) gathering information on the operator and the market, and
c) applying incentive regulation.
UNIT – V
3. Define accounting.
The American Institute of Certified Public Accounts has defined the financial
accounting as,” the art of recording, classifying and summarizing in a significant manner
in terms of cash transactions and events”.
American Accounting Association defines accounting as,” the process of identifying,
measuring, and communicating economic information to permit informed judgements and
decisions by users of the information”.
In simple term financial accounting refers to, “Art of recording business transaction”.
o Balance sheet
2) To determine the financial position of the business. The financial position of the
business is indicated by its assets on a given period and its liabilities on the period.
Excess assets over liabilities represent the capital and is indicative of the financial
soundness of the business.
7. Definition of accounting.
According to cooper,” Balance sheet is a classified summary of the ledger balances
remaining after closing all revenue items into the profit and loss account”.
Francis defines,” Balance sheet is a screen picture of the financial position of a going
business concern at a certain moment”.
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III) FOR CREDITORS: Trade creditor is another class for whom financial statements are
important. Trade credit implies extending facilities of deferred payments for credit
purchase by seller or buyer.
Merits
• Solvency ratio
IV) FOR INVESTORS: Financial statements guide the present and prospective investors.
It helps to assess the earning capacity, growth potential and efficiency of management.
Merits
• Long –term solvency
• Interest coverage