The Post-Modern Aura
The Post-Modern Aura
The Post-Modern Aura
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Salmagundi
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THE POST-MODERN AURA
BY CHARLES NEWMAN
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I feel very twentieth-century and not at all modern.
-Ortega y Gasset
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Foreword
No longer is it, 'When I hear the word Culture, I reach for my
revolver, * We are permitted instead, 'Culture sits so well in my
pocket that whenever I hear the word "thought" I smile'.
-Philippe Sollers
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6 CHARLES NEWMAN
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The Post-Modern Aura 1
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8 CHARLES NEWMAN
For Post-Moderns, inflation is our war and revolution, and art often
our humiliation.
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The Post-Modern Aura 9
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10 CHARLES NEWMAN
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The Post-Modern Aura 11
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12 CHARLES NEWMAN
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The Post-Modern Aura 13
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14 CHARLES NEWMAN
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1 . Meditation on a Lost Nomenclature
We should define, should we not, what we mean by history?
- V. Nabokov
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16 CHARLES NEWMAN
American fiction, he m
produced by writers not o
planets. Whatever compar
literature of our age (an
judged), no one can disp
We live in a time when
inflation of both literar
restructuring of comm
Inflation affects literary
as it does financial scrip
refuge in quasi-philosophi
adopt a desperately invo
even a common public relations which can provide third party
coherence.
It is quite unlikely that the nature of literary enterprise has changed
radically, but it is nevertheless possible that our attitudes toward it
have - and Post-Modernism represents not so much formal innovation
in itself as a change in the dynamic between literature and what might
quaintly be described as the social order. It signifies a change in the
context into which texts are received, a recognition that institutions of
transmission substantially alter what is being conveyed, and that
institutions are defined in the contemporary world by their breaking
points. This embodies a very unpopular notion for American writers
in particular, for it suggests that culture, particularly one so "free,"
determines art in ways that the Modernist tradition of the autonomous
artist resists absolutely. In fact, the Post-Modern can be partially
understood as a shift in the choice of determinisms - a subtle but
inexorable movement within two generations from economic and
political determinisms, through a broader cultural determinism
emphasizing technology and mass psychology, to our recent obsession
with a determinism which is essentially linguistic. There is some evidence
that the cycle may be starting over, but it is clear that the concept of
what is literary at any one moment is linked to which determinism is
chosen.
And so we must deal with terminological fictions such as Post-
Modernism - and indeed, whatever happened to it? While we must
remain extremely skeptical of such terms as descriptive, we should
consider that a terminology can have considerable operative power quite
apart from the fact that it may be incoherent, contradictory, or even
self-serving. Such gropings, premonitions and perversions of both
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The Post-Modern Àura 17
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18 CHARLES NEWMAN
♦The term "Expressionism" seems first to have appeared in 191 1, also in the Foreword
to a catalog, in this case the 22nd Exhibition of the Berliner Sezession. The term
characterized a group of young French painters (including Picasso, Braque and Dufy)
and was rapidly applied to any painter reacting against "Impressionism."
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The Post-Modern Aura 19
In fact the reaction of the "audience" [in this case, "the press"] which
so persistently pushed Fry for a new headline nomenclature is more
than instructive. In the London Times of November 7, 1910, "The Post-
Impressionists" are received as follows:
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20 CHARLES NEWMAN
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The Post-Modern Aura 21
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22 CHARLES NEWMAN
I end this ... by not letting you or myself forget what these
editors of Moby Dick have so outrageously neglected to mention,
that the man who more and more stands up as one man of this
century to be put with Melville, Dostoevsky, and Rimbaud (men
who engage themselves with modern reality in such fierceness and
pity as to be of real use to any of us who want to take on the
Postmodern) is D.H. Lawrence. (Charles Olsen)
It matters little who these writers are, only that each of their usages
is utterly different. One rarely finds the word Post-Modern used in
disciplines in which there is not a canonical structure to attack or
dismiss. One does not find it in economics because economists take
a more evolutionary view calling themselves either neo-conservatives
or even neo-liberals, and one never sees it in cinematic criticism, where
there is no overwhelming sense of history. It pervades art and dance
criticism because the specific hegemony of Abstract Expressionism and
Balanchine's Neo-classicism are so decisive that Post-Modern becomes
a neologism for what one is not talking about. Its use is restricted to
fields such as architecture where Modernism is understood to be a totally
canonized phenomenon; an indisputable and inescapable monument.
"Once a book is fathomed," Lawrence has said, "its meaning fixed
or established, it is dead." The problem of course with the dead is their
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The Post-Modern Aura 23
* * * *
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24 CHARLES NEWMAN
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The Post-Modem Aura 25
Art as a sanctuary (perhaps the only one) for the individual. The
imagination transcendent as it becomes depersonalized, though
not yet abstract.
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26 CHARLES NEWMAN
Wordsworth's injunctio
that he "carry sensation
itself ..." [the defensive
individual consciousness
society]; thus the basic str
aesthetics to create a ne
scientific age." However
be said that it recreates this conscience with much enthusiasm or effect.
When consciousness itself is under extreme modification, and when
science is generally viewed as dehumanizing, the momentum of
knowledge tends to make the moral sense seem a retrograde imperative,
associated with discredited realist aesthetics. It is the lack of any moral
grounding which makes contemporary work so unpalatable to those
who revere the Modernists, and yet their critique, no matter how
pretentious or provincial, cannot be finally ignored, much less explained
away by art which denies all prerogatives as a matter of course.
"History," said Zola, "is not a wastebasket." He didn't know the half
of it.
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2. The Second Revolution
/ think this is the great sin of the intellectual: that he never really
tests his ideas by what it would mean to him if he were to undergo
the experience that he is recommending.
- Lionel Trilling
-Edmund Wilson
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28 CHARLES NEWMAN
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The Post-Modern Aura 29
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30 CHARLES NEWMAN
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The Post-Modem Aura 31
Blank.
[John Barth, "Title"]
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32 CHARLES NEWMAN
♦Emphasis added.
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The Post-Modern Aura 33
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34 CHARLES NEWMAN
aim for a stable culture at all, but revels in the stock market of
vocabularies of self-description, in the mutually exclusive methods and
half-lived ideas, indistinguishable in their velocity from those of the
commercial world which functions as a unifying scapegoat. The Second
Revolution comes to exemplify a profusion of methodologies without
a methodenstreit (a conflict of rival methodologies). Not only are all
methods and subject matters incorporated into the acquisitions program
of the Humanities, but once the market for criticism is saturated,
"creative" writing is also absorbed into the Pantheon, and by opening
new jobs, if not careers, avoids what would have provoked in almost
any other culture a contest between opposed disciplines, if not
ideologies. In such a vacuum, the triumph of Modernist orthodoxy is
complete - to use Time magazine's words, "Modernism is our
institutional culture!" The critical establishment neither usurps nor
reasserts authority - it simply trades off intellectual hierarchy while
retaining institutional tenure, defaulting like the good manager with
his golden parachute, while retaining the smugness of privileged access.
This is what Adorno called 'progressive half-culture', "invented for
those who feel that they have been judged by history, or at least that
they are falling, but who still strut in front of their peers as if they were
an interior elite." [The Jargon of Authenticity]
"This second (literary) environment," Trilling tells us, astonishingly
enough, "must always have some ethical and spiritual advantage over
the first (the general culture of reality) if only because, even thdhgh
its influence and its personnel grow apace, it will never have actual rule
of the world." [Beyond Culture]
In the Second Revolution, criticism forfeits its Adversary role by
denying that it is fundamentally rooted in the Bourgeois being it
pretends to criticize; on the other hand, it forfeits its Conservatory role
by refusing to confront the false homogeneity and devalued standards
within its own congery of disciplines. The Second Revolution makes
all art potentially respectable and accessible by making literary criticism
a primary appanage of the middle class. The Post-Modern era is given
both its energizing and enervating force by the inflation of discourse,
a market which does not reach equilibrium, but only that satiety
common to all systems clogged with transactions, leaving all major
questions unresolved.
It is the poignant and central confusion of the Post-Modern writer
that he rarely gets down to seriously questioning the assumptions of
the First Revolution, but relieves his frustration and conceals his hopes
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The Post-Modern Aura 35
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3. Exploiting the Dead Issue
I recognized something more than the melancholy of a lost cause.
The whole infelicity speaks of a cause that could never have been
gained.
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The Post-Modern Aura 37
♦Emphasis added.
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38 CHARLES NEWMAN
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The Post-Modem Aura 39
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4. The Threnody of Solipsism
/ am weary of my individuality and simply nauseated by other
people's.
- D.H. Lawrence
Those who take up the notion that Post-Modernist art has suddenly
become self-referential commit the grossest ahistoricism, and confuse
whatever claims might be made on behalf of the present. Clearly, th
inward seeking motif is not only fully exploited in works as early and
obvious as Tristram Shandy or Jacques the Fatalist, but also crops up
continually where one wouldn't expect it. Even in literatures as naive
as, say, Rumanian Fairy tales, one frequently senses an active
impatience with the arbitrariness of narrative conventions.
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The Post-Modern Aura 41
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42 CHARLES NEWMAN
discarded in Post-Modern w
you see is what you get.'
the Carpet,' "is just . . . carpet." The attack on the very idea of
explicable motivation does not necessarily demean the complexity of
human nature, but rather the easy reductions of the psychoanalytic
system which gives a predetermined shape to personality and action.
Such recalcitrance nevertheless plays hell with any traditional notion
of plot, to the extent that all cause and effect is intrinsically suspicious.
But if we adopt Kahler's formulation, Post-Modern self-consciousness
aborts the progressively intense exploration of "character and
personality" which is the sine qua non of Humanist psychology.
Ahistoricism reveals itself in contemporary literary strategy as, above
all, anti-psychological. Post-Modernist literature attacks cause and
effect in psychology just as surely as Einstein attacked the concept of
before and after in nature.
On the face of it, metaphors of "usedupness" and randomness are
not only convenient ways of challenging what remains of conventional
notions of progress and linearity, but also remind us that while
movements, nations, and cultures get used up with increasing regularity,
there remains a striking continuity in the persistent and endless verbal
innovation of man. What is striking, in fact, is precisely the opposite
of Barth's notion of hapless finitude, namely, the astonishing durability
and inexhaustibility of literature as its own institution. What we are
experiencing in Post-Modern involution is the private mind asserting
itself, not against a well organized conspiracy of taste, nor totalitarian
propaganda, but against what it perceives as an increasingly
homogenized, passive and inaccessible public mind. The intensity of
this self-assertion is something new; its querulousness goes far beyond
the necessity of reacting against the falsity of antecedent literature. Its
aggressivity employs self-doubt as a means of arousing interest, if not
precisely sympathy. This is a Narcissism mobilized at a new level of
defensive rather than celebratory expression, in which the object
(audience) is blamed in advance for a failure in communication. It
recalls those ritualistic dedications of the minor 16th century nobility
whose authors often prefaced their treatises by humbling themselves
before the symbol of their audience, offering a "poor book" against
the vast knowledge of the "Lord" even as it became thoroughly clear
as the text progressed that the writer regarded the object of his
dedication as a craven idiot.
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The Post-Modern Aura 43
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44 CHARLES NEWMAN
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5. The Sublation of the Avant-Garde
/ can truly say that I am not in the world, and this is not a mere
mental attitude . . . / prefer to show myself as I am, in my
inexistence and uprootedness . . . but, the reader must believe that
it is a matter of an actual sickness and not a phenomenon of the
age, of a sickness which is related to the essence of the human
being and his central possibility of expression . . .
- Antonin Artaud
To use the term with any historical precision (that is, to use European
literary movements as some kind of analogue for American literary
experience) we can only conclude that there never existed a genuine
Avant-Garde in this country, and if one wishes to study a continuing
Avant-Garde at the present time, one must look to a few totalitarian
societies. The Avant-Garde defines itself historically by the rigidity of
the official culture to which it opposes itself, tout court. Where rigidity
does not exist, it is hypothesized so that attacks upon it can be
vindicated.
If our self-consciousness is less comprehensive than it appears, the
orthodoxy of the Avant-Garde posture also requires some
circumspection. To throw off the provincialism of a William Dean
Howells, for example, or to start Poetry Magazine by soliciting door-
to-door - these are not inconsiderable achievements. But to compare
the indifference of Chicago entrepreneurs to the total control of
European Academic Classicism is to miss the point: that the European
Avant-Garde consisted of extremely well organized and well funded
movements, politicized parties more coherent than many of the "real"
political parties in their national parliaments. Where else but in
Secessionist Vienna could one find the Avant-Garde building a museum
for itself?
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46 CHARLES NEWMAN
In retrospect, it would s
European Humanism by t
profound and catastrophic
American emigres, for wh
from a sidewalk cafe. Ev
seemed to have a genius for
of the European movemen
It cannot be emphasized en
a profoundly cultural and p
the very first, it was esse
reform of syntax, vocab
Modernism's stylistic innov
of the Avant-Garde, but th
of culture so fully assimila
moral or political authori
energies have been directed
Garde, the romantic belief
by positioning himself wel
but instructive aspect of Po
literary artist to fight his
That many of our best w
of their time. "Suffering
says, "it embitters." So w
sense - the group of New Y
battle to keep democratic
idea of a true adversary com
point of view (much less
foregone conclusion but which manifests and enforces its own
standards) is pure myth.
Culturally Conservative critics (Rosenberg, Kramer, Howe, et al.)
have attacked such pretenses brilliantly, but even in their fury, there
remains a nostalgia for a community in which artists and intellectuals
might share something beyond an antipathy to Richard Nixon. Their
analysis falls short precisely in not recognizing that the Avant-Garde
is compromised not so much by Bourgeois acceptance as by absorption
into the intelligentsia - at a time when the artist requires publicity more
than direct financial patronage.
For these critics, the very idea of Post-Modernism muddles an already
confused situation, and they are undoubtedly right. To be a cultural
conservative in this day and age is to puncture grandiosity, and avoid
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The Post-Modem Aura 47
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48 CHARLES NEWMAN
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The Post-Modern Aura 49
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50 CHARLES NEWMAN
surrounded by a secondar
journals, university anim
mostly hapless energy wh
apparent force of its own,
same equivalent light, an
shooting star.
The rigid compartmentaliz
counterpart and is totally
happens when the diversi
Modernism loses its elitist t
relation with the official
inflated, and spread random
conventional historical analy
become more and more co
style become even more fra
amounts to radical eclecti
with a number of independ
These are the contradiction
to resurrect the dissipated
outsiders storm the Temp
laughter. We will never a
culture is simply not manip
tactician.
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The Post-Modern A ura 5 1
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52 CHARLES NEWMAN
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6. Speculations in Lieu of a Transition
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54 CHARLES NEWMAN
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The Post-Modern Aura 55
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56 CHARLES NEWMAN
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The Post-Modem Aura 57
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58 CHARLES NEWMAN
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The Post-Modem Aura 59
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60 CHARLES NEWMAN
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The Post-Modern Aura 61
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7. Opacity as Reality
Philosophy is a noble and arduous discipline. Fiction is equally
severe. But literary philosophy is shit. Literary Sociology is shit.
Literary Psychology is shit. What would a literary physics
be? . . . I tried to write a book that would not be like all the books
I despise.
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The Post-Modern Aura 63
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64 CHARLES NEWMAN
It is because the novel of all literary genres is the freest, the most
lawless, ... it is for that very reason, for fear of that very liberty
(the artists who are always sighing after liberty are often the most
bewildered when they get it), that the novel has always clung to
reality with such timidity. And I am not speaking only of the
French novel. It is the same with the English novel; and the
Russian novel, for all its throwing off of constraints, is a slave
to resemblance. The only progress it looks to is to get still nearer
to nature. A novel has never known that 'formidable erosion of
contours' as Nietzsche calls it; that deliberate avoidance of life,
which gave style to the works of the Greek dramatists, for
instance, or to the tragedies of the French 17th Century. Is there
anything more perfectly and deeply human than these works? But
that's just it - they are human only in their depth; they don't
pride themselves on appearing so - or, at any rate, on appearing
real. [The Counterfeiters]
*One of the problems with Gass's argument is that it is so easily vulgarized; e.g.:
"Superfiction does not represent reality. It does not recreate reality . . . Instead it creates
a whole life of its own . . . with all the energy, playfulness, and exuberance that we
associate with the best times of living, here under the control of a master creator, the
fictionist. It's the difference between watching the neighbors and having your own
fun. . . . " [J. Klinkowitz, The Life of Fiction]
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The Post-Modern Aura 65
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66 CHARLES NEWMAN
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The Post-Modern Aura 67
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68 CHARLES NEWMAN
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8. To Drain A Lake
"If you drain a lake, the water must run somewhere. If it is no
longer where it used to be, where has it gone? Where can it go
-Saul Bellow
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70 CHARLES NEWMAN
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The Post-Modem Aura 71
He was aware that he must meet, and he did meet -through all
the confusion and degraded clowning of this life through which
we are speeding - he did meet the terms of his contract. The
terms of which in his inmost heart, each man knows, as I know
mine. As all know. For that is the truth of it - that we all know,
God, that we know, that we know, we know, we know.
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72 CHARLES NEWMAN
I cannot agree with recent writers who have told us that we are
nothing. We are indeed not what The Golden Ages boasted us
to be. But we are something. ["Fiction of the Fifties"]
♦Emphasis added.
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The Post-Modem Aura 73
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74 CHARLES NEWMAN
apparently as indifferen
be surprising that both wr
or that the strategy in
is to take the aesthetics
conclusion: Technique as
transcends and transfor
In his suspicion of Form
this question, for his ow
repository of history can
locate the "lost content
that lost content which
Gass's argument is more
simply lacks Bellow's re
problem as one of the la
would make every reader an intellectual, Bellow sees his own
middlebrow audience as compromised by a conspiracy of intellectuals.
(It is a commonplace of Post-Modernism that the barbarism once
attributed to the provincial middle-class is shifted to intellectuals as their
status becomes increasingly respectable.) Bellow sees himself (correctly
in this case) as denied both the mantle of the Modernist giants as well
as the imprimatur of the Vanguard, which, infuriatingly enough, puts
him in the company of practically everyone else.
When all is said and done, this is not a proper philosophical debate
at all. At the most basic level of analysis, Bellow simply prefers a
narrative style closer to human speech, while Gass relies on more
sonorous and poetic devices, style as both a mask and admission. What
it boils down to is Gass's absorption of the late Modernist aesthetic -
the peripherality of the artist is precisely what gives him his leverage -
set alongside of Bellow's sense that "something" has pushed the writer
out of his centrality, and that the resultant distancing amounts only
to a dissipation of power. They are both right, as far as it goes.
But if Gass is occasionally ethereal, Bellow is from the first evasive,
ranting against those intellectuals who have done art a disservice. 'The
fact is that modern art has tried very hard to please its intellectual
judges. . . . Art in the 20th century is more greatly appreciated if it
is directly translatable into intellectual interests, if it lends itself to
discourse. Because intellectuals do not like to suspend themselves in
works of the imagination. They prefer to talk." ["Machines and
Storybooks"] There could not be a more withering indictment of his
own work.
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The Post-Modern Aura 75
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9. Rouse the Stupid
and Damp the Pert
"I had been plotting arch romance without knowing it. "
-Henry James
- Johnny Carson
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The Post-Modern Aura 11
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78 CHARLES NEWMAN
Pathos: To be truly sad and silly at the same time; not as easy
as it sounds. "Seriously though. . . let's stop kidding around. . ."
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The Post-Modern Aura 79
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80 CHARLES NEWMAN
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10. The Indeterminist Fallacy
- Malcolm Lowry
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82 CHARLES NEWMAN
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The Post-Modern Aura 83
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84 CHARLES NEWMAN
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The Post-Modern Aura 85
paradise, to a supremacy
stupidity, any more than we
of undifferentiated conscio
can treat our wordlessness as
is that he should know this
isolation he stands for all men.
Textualism, in effect, marks the end of the Second Revolution, in
which the secondary languages developed to counter Bourgeois
subjectivity become irrelevant to the analysis of actual conditions, the
obsession with paradigm obscuring both art and experience. Textualism
not only forfeits its mimetic function, but also its shock value, reflecting
not merely the disenfranchisement of the intellectual but the alienation
of consciousness itself. It is a perspective achieved not through the
imposition of false values, but by a continuous process of devaluation
which can only finally encounter Adiaphora - matters of indifference.
In its unquestioning acceptance of Modernist assumptions of
innovation and novelty rather than truthfulness to experience,
Textualism adopts the platitudinous superiority of the Avant-Garde,
trading in the sanctity of critical distance for a heroic individualism,
no less pious, and no less pathetic than that of the most pretentious
artist - with a resulting vocabulary no less subjective and even more
obscure than the "Bourgeois" criticism it affects to oppose.
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II. The Anxiety of Non-Influence
The scientists were saying that by science Man was learning more
and more about himself as an organism, and more and more about
the world as an environment, and that accordingly the
environment could be changed and man made to feel more and
more at home. The Humanists were saying that by the application
of ethical principles of Christianity man fs lot was certain to
improve. But the poets and artists and novelists were saying
something else: that at a time when according to the theory of
the age, men should feel most at home, they felt most homeless.
- Walker Percy
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The Post-Modern Aura 87
* * * *
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88 CHARLES NEWMAN
wreckage of something it
success of its twin. This ac
a self-conscious repudiatio
genre has become the do
Genre is as much the en
All this is to say that y
as wrenching fiction fro
called the "Clog of the Mim
predicted, towards an ab
poetry, it must always con
of its popular counterpar
it cannot deflect conventi
itself, as hard as it tries,
is always an excess of m
become autonomous by ch
so fundamentally deny its
result of setting out to div
produces extremely tend
books. There may not be m
but there is a stifling au
for advanced cognition of
forms, in the process igno
which derives much of its
John Fowles confronts th
a coward by writing insid
panicked into avant-gar
To understand the phenom
the gap between various lit
David Grossvogel exempl
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The Post-Modern Aura 89
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12. In The Wake of The Wake
The object of the novelist is to keep the reader entirely oblivious
of the fact that the author exists - even of the fact he is reading
a book.
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The Post-Modern Aura 91
The problem, of course, is that even the most intelligent reader resists
such books, which continue nevertheless to come at us as if objections
were irrelevant. Here it is useful to consider the imperialism of a new
Managerial class, the tendency to disregard the resistance of traditional
phenomena, to overmanage - based on a belief that technological
innovation can free itself from history, a tinkering which nevertheless
requires large theories to defend it. It was these writers' political and
intellectual contemporaries, after all, who believed for the first time
in history that you could fine tune and smooth out the natural
fluctuations of the business cycle, which heretofore no one thought
subject to human control; that a limitless supply of organizational
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92 CHARLES NEWMAN
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The Post-Modem Aura 93
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94 CHARLES NEWMAN
Susan combs her hair. She leaves her black mittens on, and
Charles thinks that she looks like some weird animal with big
paws. She's a nice sister. He wishes he could think of something
to do with her.
"If you stop at a store, I'll buy something to fix for dinner,"
she says.
"You feel like fixing dinner?"
She shrugs. Laura likes to cook. Laura and the Ox are probably
eating a late dinner together in their cold A-frame. Tomorrow
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The Post-Modern Aura 95
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13. The End Game Strategy
The important point I tried to argue with Henry James was that
the novel of completely consistent characterization, arranged
beautifully in a story and painted deep, round and solid, no more
exhausts the possibilities of the novel than the art of Velasquez
exhausts the possibilities of the painted picture.
H.G. Wells
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The Post-Modern Aura 97
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98 CHARLES NEWMAN
Contemporary writing ex
sees Finnegans Wake as
adolescent culture which se
the void: "we are the ot
Clearly we have a conside
possibilities for narrative
writing which cannot be e
or assimilated by a literar
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The Post-Modem Aura 99
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14. Neo-Conservatism and the
Unrevolutionization of Literature
-J. F. Powers
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The Post-Modern Aura 101
... as the years go by [he] finds himself reading less and less
fiction, or more precisely less contemporary fiction. The big ticket
items [sic] he does read ... the story itself has indubitably lost
ground, probably since Joyce; and since Joyce too, it can probably
be said that most fiction [can be divided into that] which relies
on style and that which relies on story - though the two need
not always be incompatible - with those that rely on story, I
should say, the better ... ["Is Fiction Necessary?" The Hudson
Review, no. 4, 1976]
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102 CHARLES NEWMAN
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The Post-Modern Aura 103
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104 CHARLES NEWMAN
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The Post-Modern Aura 105
*It is fascinating to ponder how Modernism in America provided a home for groups
as diverse as the Jewish immigrant intelligentsia (who saw in it revolutionary potential),
and that element of the WASP Artistocracy who saw it as civilizing and conservatory.
They are together now, in the retirement condominium of the axial
Foundation/University/Museum world, which was not, presumably, their heart's desire.
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106 CHARLES NEWMAN
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The Post-Modern A ura 1 07
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108 CHARLES NEWMAN
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15. Formalist Bedrock
and the Footbridge of Realism
. . . in the world as it is, there is no way to get a mastery of a
subject except in the aesthetic experience . . . and if our account
of it is correct, we also discover what our culture is.
-R.P. Blackmur
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1 1 0 CHARLES NEWMAN
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The Post-Modern Aura 111
Formalism has already been forced to retreat from its own aggressive
attitudinizing and bad company, as all dissenting movements must when
they become routinized and when destruction by incessant novelty turns
upon itself. Historically it is not infrequent that the artist comes to
despise the very audience he most insisted upon.
It is no secret that Realism wanes as the idea of objective history
is lost, because valid models of imitation and the continuity of certain
truths require a confident historical sense. It is also clear that one does
not become a Realist simply by refusing to rethink literary conventions.
When John Gardner asserts that "moral art and moral criticism are
necessary, and in a democracy, essential," [On Moral Fiction] we have
a notion just as arbitrary as the one that all life is a series of fictions.
But literature is no more a moral science than a natural science. The
only thing we can try to do is to understand the social context of the
assertion. Tolstoy's question, "What is art- if we put aside the question
of beauty?" is just as apt if we substitute "Form" for Beauty- to which
the Formalist would undoubtedly reply: "not much." The problem is
that within Tolstoy's argument - which is Gardner's - there is not a
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1 1 2 CHARLES NEWMAN
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16. Writing Without Genre
"Is the bust of Sir Philip Crampton
epical, lyrical or dramatic?"
-James Joyce
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1 1 4 CHARLES NEWMAN
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The Post-Modern Aura 115
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17. The Novelist as Poet/Critic
I am is not a question of existence, but of grammar.
-E.M. Cioran
It goes without saying that the novelist has encroached out of neces
upon territory once thought to be the exclusive domain of other ge
And it is clear over the past fifty years that the sentence as a synaest
unit can accomplish anything a line of poetry can - in terms of rhy
heightened metaphor or metonymy - ,that prosody has becom
the province of prose, and that the structure of the contemporary
certainly reflects more poetic internal logic than serial plotted narra
Or to put it another way, there is not a single poetic convention or ef
including closure, which has not been reconstituted and amplifi
contemporary fictional technique.
Fiction has also encroached upon criticism in its recently obses
concern with cognitive growth. The very act of fiction now implies
act of criticism, insofar as fiction is seen as a series of transformat
in modes of thinking. While poetry assumes unities which no lo
exist, and criticism ponders its own aetiology, the novel struggles w
its own epistemological shakiness to create an authority beyond gen
to lay grounds to be believed in, while at the same time resistin
conventional plausibility it disparages in journalism. Why poetry
traditionally attracted more systematic minds than fiction is not an
question to answer. But it is worth remembering that no fiction wr
has ever been able, through his own criticism, to effect a revolu
of taste which would provide a home for his own work, in the trad
of a Wordsworth, Coleridge, or Eliot. This only tends to confirm
suspicion that fiction, by definition, lacks an ontology.
Just as much as criticism, fiction has become increasingly concern
with the debasement of language, and represents an assault upon
hierarchies of literary types- a coming to terms with a tempo
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The Post-Modern Aura 117
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18. The Critic as Artist
Boundless the Deep, because
I am who fills Infinitude, nor
vacuous the space.
-Paradise Lost
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The Post-Modern Aura 119
Once we knew that fiction was about life and criticism was about
fiction - and everything was simple. Now we know that fiction
is about other fiction, is criticism in fact, or metafiction. And
we know that criticism is about the impossibility of anything being
about life, really, or even about fiction, or finally, about anything.
Criticism has taken away the very idea of 'aboutness' from us.
It has taught us that language is tautological, if it is not nonsense,
and to the extent that it is about anything, it is about itself.
Mathematics is about mathematics, poetry is about poetry, and
criticism is about the impossibility of its own existence. [The
Fictional Criticism of the Future]
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120 CHARLES NEWMAN
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The Post-Modern Aura 121
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122 CHARLES NEWMAN
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19. The Poet as Person
Wherever I am, I am what is missing.
- Mark Strand
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124 CHARLES NEWMAN
'Tree verse has been the great equalizer," Mary Kinzie notes,
"liberating poetic speech to utter the small impression in homely
language, but at the same time creating its own built-in obstacle to the
registering of the leisurely and complex idea. ..." And what Mark
Van Doren remarked twenty years ago seems all the more applicable
now.
Once defining itself by rarity and purity, poetry has become the most
democratic of literary art forms, an antidote, it is true, to the social
resignation reflected in fiction and criticism. As such, with the possible
exception of science fiction, poetry claims the only coherent audience
in literary culture, an audience held together by the appropriation of
non- verse as a performing art, a medium which belongs to the group.
When you have embraced minima, when closure is the only definitive
effect, when the reader must draw all implicit conclusions for himself,
when metaphor is not elaborated but only signified by a dropped definite
article, and when marginal space becomes the major organizing
principle, then one is left with an appeal to the pretextual
communication of a "reading," the dramaturgy of a "personality"
in a tribal situation. This is hardly a resuscitation of a participatory,
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The Post-Modern Aura 125
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20. Banal Antagonists:
From Campus to Television
The bourgeois production and publication apparatus can
assimilate, even propagate, an astonishing mass of revolutionary
themes without putting its own existence into serious
doubt. . . . The instant the criterion of authenticity ceases to be
applicable to artistic production, the total function of art is
reversed.
- Walter Benjamin
Perhaps it is more specific to say that there are fewer writers than
ever before who can claim to be ignorant of literary history. Most have
been exposed to the idea of writing as intellectual vocation as well as
romantic inclination, and they take ideas and procedures as seriously
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The Post-Modern Aura 127
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128 CHARLES NEWMAN
* * *
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The Post-Modern Aura 129
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130 CHARLES NEWMAN
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The Post-Modem Aura 131
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132 CHARLES NEWMAN
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21. Of The Future [Sic]
"You see, literature is not so bad. "
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134 CHARLES NEWMAN
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The Post-Modern Aura 135
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22. Fiction as Forgetting
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The Post-Modern Aura 137
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138 CHARLES NEWMAN
♦The terminology is as endless as it is clumsy. The Positivist draws the distinction between
' 'verifiable" and "non-verifiable*' experience, Proust between "involuntary" memory
and "voluntary" memory, which is in service of the intellect. They are all Platonist
throwbacks, and serve only to remind us, in Frank Kermode's words, that we always
seem to prefer "an enigma to a muddle."
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The Post-Modern Aura 139
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140 CHARLES NEWMAN
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The Post-Modern Aura 141
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142 CHARLES NEWMAN
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The Post-Modern Aura 143
* * *
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144 CHARLES NEWMAN
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The Post-Modern Aura 145
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146 CHARLES NEWMAN
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The Post-Modern Aura 147
♦"Human beings communicate both digitally and analogically. Digital language has
a highly complex and powerful logical syntax but lacks adequate semantics in the field
of relationship, while analogic language possesses the semantics but has no adequate
syntax for the unambiguous definition of the nature of relationships." (Watzlawick,
The Pragmatics of Human Communications)
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148 CHARLES NEWMAN
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23. The Use and Abuse of Death
"Do you know, Mr. Yule, that you have suggested a capital idea
to me? If I were to take up your views, I think it isn 't at all unlikely
that I might make a good thing of writing against writing. It
should be my literary specialty to rail against literature. The
reading public should pay me for telling them that they oughtn't
to read. I must think it over. "
"Carlyle has anticipated you, " threw in Alfred.
"Yes, but in an antiquated way. I would base my polemic on
the newest philosophy. "
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1 50 CHARLES NEWMAN
Let us pursue three assertions. (1) At the moment when America has
an unusually diverse amount of compelling fiction, and (2) the novel
and short story are undergoing significant innovation, (3) the response
of the conventional market to fiction is as low as it ever has been. Now
(1) cannot be proven - only exemplified - though it's available to
any publisher who's willing to lose money. Item (2) remains in the
domain of close textual analysis. But let us examine (3) in a rather
simple-minded way - literature as a commodity. So we might regard
writers, not as artists engaged in some vaguely transcendental project,
but rather as artisans who have absolutely no control over the forces
which produce and distribute what they make.
Literary Law #1: Literature is the only art form in our generation
whose technology and dissemination has not been radically challenged
by its practitioners.
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The Post-Modern Aura 151
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152 CHARLES NEWMAN
♦The numbers are instructive. As of 1982, more than 50% of all mass market sales were
accounted for by five publishers, and ten publishing firms accounted for more than
85%. Nine firms accounted for more than 50% of "general interest" book sales. The
largest publishers in the country are Time, Inc., Gulf and Western, M.C.A., Times
Mirror, Inc., The Hearst Corp., C.B.S. and Newhouse publications, conglomerates which
all have heavy stakes in mass-market entertainment media, such as radio, book clubs,
cable TV, pay TV, motion pictures, video discs, and paperback books. All of them
have become significant factors only in the last ten years. (The general definition of
oligopoly is an industry in which the eight largest firms have a 50 percent share of sales,
and the largest 20 firms have at least 75 percent.)
Similar conglomeration can be noted in bookselling. In 1958, one store "independent"
book firms sold 72% of all books sold by booksellers. By 1981, the four largest bookstore
chains approached 40 percent of sales, and it appears almost certain that this figure
will have increased to 50 percent by the beginning of this year.
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The Post-Modern Aura 153
This doesn't have the stink of a true conspiracy, only that of another
technological system which doesn't work under pressure. Yet it is
interesting how rather simple economic priorities gather unto themselves
the most metaphysical of justifications. We are, of course, no longer
talking about books but properties. But rarely do we hear this refreshing
materialism any more. I have heard a vice-president of a large publishing
house justify his reluctance to publish fiction by quoting George Steiner
on the death of tragedy, Adorno on the impossibility of poetry in a
world of concentration camps, McLuhan on the anality of print culture,
and, finally, that crusher: TV has preempted the function of fiction.
Of course it's quite true that fiction has lost its monopoly on middle-
class consumer information - it lost that to the newspaper long before
electricity. We are not being told that fiction is trying to tell us something
different from the Evening News. We are being told that fiction
represents an insufficient profit for those who also own the Evening
News, that to survive at all it must be marketed like the Evening News,
and that at any rate, the Evening News doesn't make much money
either.
For the moment, one ought to avoid drawing the obvious political
implications from this analysis. We know that centralization of power
will eventually involve censorship. But what is more important is that
these corporate decisions are not wrong in terms of some high-flown
aesthetics, so much as confused within their own logic, their own
mythology of consumption.
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154 CHARLES NEWMAN
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The Post-Modern Aura 155
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156 CHARLES NEWMAN
Any assessment of the present literary situation must begin with the
redefinition of "censorship" and "relevance," those sub-indices of free
speech and intellectual freedom. It's quite clear, for example, that a
commercial publisher can absorb criticism by pointing out its youth
list, its woman's list, its black list. Indeed, when social issues are most
polarized, it is perhaps easiest for the establishment to compartmentalize
its market and to diffuse criticism with the illusion of contemporaneity.
But the alacrity to cash in the literary chips on issues pre-glamorized
by the media in no sense represents a more venturesome commitment
to serious analysis or to the issues - a fact which Youth and Black
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The Post-Modern A ura 1 57
Lit Law #5: It doesn't matter what you say, or how you say it, but
where. A classical totalitarian society censors at the production point.
An oligopolistic democracy censors at the distribution point.
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158 CHARLES NEWMAN
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The Post-Modern Aura 159
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160 CHARLES NEWMAN
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The Post-Modern Aura 161
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162 CHARLES NEWMAN
Lit Law #6: The audience for serious literature cannot be consistently
reached by conventional marketing devices, no matter how intensively
applied.
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The Post-Modern Aura 163
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164 CHARLES NEWMAN
Trade book publishing must seek its own threshold. This means
reinvestment in product so that backlist accounts for a much larger
percentage of income. (In the last decade, backlist income has
fallen from 70% to 30% as a percentage of net income.)
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The Post-Modern Aura 165
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1 66 CHARLES NEWMAN
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The Post-Modern Aura 167
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168 CHARLES NEWMAN
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The Post-Modem Aura 169
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170 CHARLES NEWMAN
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24. The Permanent Crisis Unsprung
Until now, philosophers kept the solution of all mysteries inside
their desks, and the stupid uneducated world merely had to open
its mouth and the fried dove of Absolute knowledge would fly
in. Philosophy is now secular, for which the best proof is that
philosophical consciousness itself feels the pain of the struggle
not merely externally, but also internally. It is not our task to
construct the future and to deal with everything once and for all,
but it is clear what we have to do at present - I am thinking of
the merciless criticism of everything that exists - merciless
criticism in the sense that it is not afraid of its findings, and just
as little afraid of conflict with the existing powers . . . It will be
found that what is involved is not to draw a large dash between
past and future, but to realize the ideas of the past . . . it will
be found that humanity does not start a new task, but consciously
carries through the old.
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172 CHARLES NEWMAN
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The Post-Modem Aura 173
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174 CHARLES NEWMAN
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The Post-Modern Aura 175
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176 CHARLES NEWMAN
pronounce themselves in
a Realist didacticism as per
of the Avant-Garde. Argu
context, invariably self-serving and transparent apologies for
popularization, just as self-concerned as the most logocentric of authors.
Why is it that books which purport to tell us "how to live" bring out
our most homicidal instincts? And why is it that claims for a "magic"
realism are invariably couched in such insolently unpolished mush? It
is because in literature, the power of the unrepressed is not achieved
through the refusal to make elementary revisions.
Realism of course always presents a tougher philosophical problem
than the most scholastic Formalism. Technique can be shared more
easily than reality, since every time you try to step back from realism
in any historical era, you only insure that "reality" steps forward. Such
are the breaks of mediation.
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The Post-Modem Aura 177
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178 CHARLES NEWMAN
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The Post-Modern Aura 179
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180 CHARLES NEWMAN
... at no time during the history of the quantum theory was there
a physicist or a group of physicists seeking to bring about an
overthrow of physics. . . . Our experiences in science have taught
us that nothing is more unfruitful than the maxim that at all costs
one must produce something new ... it would be still more
unreasonable to suppose that we ought to destroy all the old
forms, and that the new will then already emerge of its own
accord. . . . For only where the novel is forced upon us by the
problem itself, where it comes in a sense from outside ourselves,
does it later have the power to transform. . . . [Across the
Frontiers]
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The Post-Modern Aura 181
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182 CHARLES NEWMAN
a trapezoidal window in a ne
of which is a superimpositio
time. What we have recent
no less than in literature, in
past [can't go backness] - i
nostalgia, in which all histor
history as gesture to a * 'pas
and struggle for knowledg
the ideology of making it
respectable culture, "tradi
This is the real crux of th
demeaning this reconsidera
would be a simple matter t
Modernism by merely poi
overmediated technique, calc
as refuge. In any event, li
wonderful possibilities of th
a pure ventriloquism withou
here is in the tendency of
jocularity; for to lay claim to and juxtapose all historical styles
simultaneously is to rely, intentionally or not, on parody- a jest which
conceals the problem. It is almost impossible to avoid such humour
if the Post-Modern is in fact an uneasy amalgam of high modernism
and popular culture, but what is required is not the easy playing off
of a puritanical formalism against the comic strip images of Commercial
Realism, but a continuity based on something more than intellectual
revenge.
It is very 20th century to see the world in terms of systems. It is quite
Modern to see all systems as prone to breakdown. It is the essence of
Post-Modernism to define the system by its breaking point, to see the
world as a humanly imposed system of distortion. This view confirms
an art which increasingly denies any context of the actual, and a criticism
whose jargon masks concrete conditions - both avoiding situations
which normally elicit human response.
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The Post-Modern Aura 183
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184 CHARLES NEWMAN
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The Post-Modern Aura 185
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186 CHARLES NEWMAN
* * *
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The Post-Modern A ura 1 87
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1 88 CHARLES NEWMAN
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The Post-Modern A ura 1 89
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190 CHARLES NEWMAN
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The Post-Modern Aura 191
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192 CHARLES NEWMAN
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The Post-Modern Aura 193
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194 CHARLES NEWMAN
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The Post-Modern Aura 195
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196 CHARLES NEWMAN
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The Post-Modern Aura 197
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198 CHARLES NEWMAN
of a spurious purity - to
then, by attention to those areas of experience ranystified by
Modernism's incessantly circular destruction of aesthetic conventions,
conventions which in our generation were rarely mastered, much less
experienced, can the not yet dead be said to be living.
"I am finite once and for all," says William James, "and all the
categories of my sympathy are knit up with the finite world, and with
things which have a history ... I have neither eyes nor ears nor heart
nor mind for anything of an opposite description, and the stagnant
felicity of the Absolute's own perfection moves me as little as I move it."
It was Franz Kafka who anticipated, as with so much else, the figure
of the Post-Modern artist. "You must push your head through the
wall," he says. "It is not difficult to penetrate, for it is made of the
thinnest stuff. But what is difficult is not to let yourself be deceived
by the fact that there is already an extremely deceptive painting on the
wall showing you pushing yourself through it."
This is the unflattering portrait of the portrait of the contemporary
artist, his head stuffed through the cultural proscenium, only his ass
on view for those who are obliged to stake out the real. We do not
know whether this odd posture is due to his emulation or his avoidance
of his official portrait, whether this is a willed breakthrough or simply
the momentary inattention of a troubled man; a reflexive imitation,
or a desperate escape from a ridiculously limited identity. We suspect
that, in his ungainliness, questions about whether he is completing the
revolution or laying the ground for a new sensibility are of some
indifference to him, that he has limited energy to make further claims
for art, particularly when the instructions for technical subversion are
so precise, the barriers so porous, and equivocation so apparently
profitable. We do not even know whether this is supposed to be funny,
but we suspect that humor which must call attention to itself as humor
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The Post-Modern Aura 199
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