MM Sim 93 VS 87
MM Sim 93 VS 87
MM Sim 93 VS 87
Segment A Sales Force Emphasi 25% 25% 25% 70% 70% 70%
Segment B Sales Force Emphasi 25% 25% 25% 0% 0% 0%
Segment C Sales Force Emphasi 25% 25% 25% 30% 30% 30%
Segment D Sales Force Emphasi 25% 25% 25% 0% 0% 0%
List Price $142 $142 $142 $142 $142 $142
Segment A Discounts 12% 12% 12% 12% 12% 12%
Segment B Discounts 8% 8% 8% 8% 8% 8%
Segment C Discounts 4% 4% 4% 0% 0% 0%
Segment D Discounts 16% 16% 16% 18% 18% 18%
Distributor Discounts 12% 12% 12% 12% 12% 14%
Sales Force 11 11 11 8 8 8
Spending on Small Customers 50% 50% 50% 30% 30% 30%
Spending to Retain Large Custo 50% 50% 50% 50% 55% 60%
Integrated Marketing Communic$80,000 $80,000 $80,000 $80,000 $80,000 $100,000
Spending on Market Research $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Social Media Persuasion Spendi $0 $0 $0 $0 $0 $0
Direct Customer Communicatio $0 $0 $0 $0 $0 $0
Battery Life Feature Spending $60,000 $60,000 $60,000 $150,000 $150,000 $200,000
Manufacturing Efficiency Impr $0 $0 $0 $0 $0 $0
Sensor Size Feature Spending $60,000 $60,000 $60,000 $0 $0 $0
Latency Reduction Spending $0 $0 $0 $100,000 $100,000 $150,000
USE REM USE REM
BUG IN BUG IN USE REM
LATENCY BATTRY BUG IN SIZE
Y2, Q3 Y2, Q4 Y3, Q1 Y3, Q2 Y3, Q3 Y3, Q4 Y4, Q1
60% 60% 70% 60% 60% 60% 70%
0% 0% 0% 0% 0% 0% 0%
40% 40% 30% 40% 40% 40% 30%
0% 0% 0% 0% 0% 0% 0%
$142 $142 $142 $142 $142 $142 $142
12% 12% 13% 13% 14% 14% 15%
8% 8% 10% 10% 10% 10% 10%
0% 0% 0% 0% 0% 0% 0%
20% 20% 20% 20% 20% 20% 20%
14% 15% 15% 15% 20% 20% 20%
8 8 9 9 9 9 10
30% 30% 30% 30% 20% 20% 20%
60% 60% 60% 60% 70% 70% 70%
$120,000 $120,000 $140,000 $150,000 $150,000 $150,000 $150,000
$50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
$0 $0 $0 $0 $50,000 $50,000 $50,000
$0 $0 $50,000 $50,000 $50,000 $50,000 $50,000
$200,000 $220,000 $100,000 $0 $100,000 $0 $0
$0 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000
USE REM BUG $100,000 $200,000 $100,000 $100,000 $0 $0
$250,000 $100,000 $0 $0 $0 $0 $0
Y4, Q2 Y4, Q3 Y4, Q4
70% 70% 70%
0% 0% 0%
30% 30% 30%
0% 0% 0%
$142 $142 $142
15% 15% 15%
10% 10% 10%
0% 0% 0%
20% 20% 20%
18% 12% 12%
10 10 10
20% 15% 15%
70% 70% 70%
$160,000 $160,000 $160,000
$50,000 $50,000 $50,000
$50,000 $50,000 $0
$50,000 $0 $0
$0 $0 $0
$70,000 $70,000 $70,000
$0 $0 $0
$0 $0 $0
Y1, Q1 Y1, Q2 Y1, Q3 Y1, Q4 Y2, Q1 Y2, Q2 Y2, Q3 Y2, Q4
Segment A Sales 25% 25% 25% 70% 70% 70% 60% 60%
Segment B Sales 25% 25% 25% 0% 0% 0% 0% 0%
Segment C Sales 25% 25% 25% 30% 30% 30% 40% 40%
Segment D Sales 25% 25% 25% 0% 0% 0% 0% 0%
List Price $142 $142 $142 $142 $142 $142 $142 $142
Segment A Discou 12% 12% 12% 12% 12% 12% 12% 13%
Segment B Discou 8% 8% 8% 8% 8% 8% 8% 8%
Segment C Discou 4% 4% 4% 0% 0% 0% 0% 0%
Segment D Discou 16% 16% 16% 18% 18% 18% 20% 20%
Distributor Disco 12% 12% 12% 12% 12% 12% 14% 16%
Sales Force 11 11 11 8 8 8 8 8
Spending on Smal 50% 50% 50% 30% 30% 30% 30% 30%
Spending to Reta 50% 50% 50% 50% 55% 60% 60% 60%
Integrated Marke $80,000 $80,000 $80,000 $100,000 $100,000 $120,000 $120,000 $140,000
Spending on Mark $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Social Media Per $0 $0 $0 $0 $0 $0 $0 $30,000
Direct Customer $0 $0 $0 $0 $0 $0 $0 $0
Battery Life Feat $60,000 $60,000 $60,000 $150,000 $150,000 $200,000 $220,000 $200,000
Manufacturing Ef $0 $0 $0 $0 $0 $0 $0 $0
Sensor Size Featu $60,000 $60,000 $60,000 $0 $0 $0 $50,000 $200,000
Latency Reductio $0 $0 $0 $100,000 $100,000 $130,000 $250,000 $0
Y3, Q1 Y3, Q2 Y3, Q3 Y3, Q4 Y4, Q1 Y4, Q2 Y4, Q3 Y4, Q4
70% 70% 60% 60% 70% 70% 70% 80%
0% 0% 0% 0% 0% 0% 0% 0%
30% 30% 40% 40% 30% 30% 30% 20%
0% 0% 0% 0% 0% 0% 0% 0%
$142 $142 $142 $142 $142 $142 $142 $142
13% 14% 14% 14% 15% 15% 15% 15%
8% 10% 10% 11% 11% 11% 11% 11%
0% 0% 0% 0% 0% 0% 0% 0%
20% 20% 20% 20% 20% 20% 20% 20%
16% 20% 20% 20% 20% 18% 11% 11%
9 9 9 9 10 10 10 10
30% 30% 20% 20% 20% 20% 10% 10%
60% 60% 65% 70% 70% 70% 65% 70%
$140,000 $150,000 $150,000 $150,000 $160,000 $160,000 $160,000 $160,000
$50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
$30,000 $30,000 $30,000 $50,000 $50,000 $50,000 $50,000 $0
$50,000 $50,000 $50,000 $50,000 $50,000 $30,000 $0 $0
$0 $100,000 $0 $100,000 $0 $0 $30,000 $60,000
$100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $70,000
$250,000 $200,000 $200,000 $0 $0 $250,000 $0 $0
$130,000 $0 $0 $30,000 $0 $0 $0 $0
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