TCS Cognix: Cognitive Business Operations

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TCS Cognix TM

Cognitive Business Operations


Research indicates that more than 70% of enterprises view organizational structure
as a barrier to scaling up their digital initiatives. Also, a digital talent sourcing
strategy1 that creates cross-functional techno-ops skills is present in only 20% of
enterprises. To leverage Business 4.0™ behaviors and technology pillars, enterprises
need transformation partners capable of bringing out synergies from integrated
operations and orchestrating digital solutions to enable superior business outcomes
for enterprises.

TCS Cognix™, an AI-driven human-machine collaboration suite powered by Machine


First Delivery Model (MFDM™), accelerates digital transformation using an ecosystem
of pre-built solutions. It unlocks the immense value that lies at the intersection
of business process, IT infrastructure and applications layer. It orchestrates the
digital technology ecosystem in an innovative, modular and logical manner, and
contextualizes solutions by leveraging our domain expertise. TCS Cognix helps realize a
configurable enterprise enabling organizations to achieve a competitive edge through
cognitive operations.

Overview
Enterprises have been grappling with the challenges of ever-evolving customer expectations, limited
ability to glean meaningful insights from an abundance of data, expensive service disruptions, paucity
of talent, and siloed business operations.

The COVID-19 pandemic has added to these challenges, with unprecedented change in consumer
behavior, disruptions in the global supply chain and workplaces, reinvigorating the need for
integrated and cognitive operations.

Leading enterprises plan to embrace artificial intelligence (AI), with global spending on AI forecast
to double over the next four years, growing from $50.1 billion in 2020 to more than $110 billion in
20242. But the plethora of technologies and tools such as automation, AI, analytics and blockchain,
rather than helping them optimize operations, have ended up confusing enterprises, thus limiting
scaling and slowing the deployment of digital solutions.

TCS Cognix addresses these challenges by helping enterprises reimagine, re-invent and re-align
themselves to purpose-driven growth while delivering superior customer experience and achieving
exponential business value. It provides a collaboration suite that accelerates digital transformation
enabling enterprises to adopt new business models and explore new ecosystems with agility. It
supports enterprises on their journey of continuous innovation.

[1] Source: TCS - Everest Report Reimagining the Enterprise Operations Model
[2] Source: IDC

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AI-driven Human-Machine Collabora�on Suite

Business Func�ons
Industry AI-ML propelled assets by industries,
business func�ons and technology

Stakeholder (CXOs) aligned solu�ons

Maturity models,
benchmark-driven methodology

Integrated Opera�ons Pla�orm,


Cogni�ve Business Command Center

Technology Leveraging ecosystem partners

Ecosystem of pre-built solu�ons for accelera�ng digital transforma�on

Figure 1: An overview of TCS CognixTM

Our Solution
TCS Cognix provides:

• Value builders: A collection of pre-built, configurable, reusable digital solutions that bring
together multiple digital levers to address specific business goals.

• Assessment framework: A comprehensive benchmarking and maturity assessment framework


that measures business performance and provides recommendations to achieve best-in-class
results, and enables business leaders to measure the cognitive maturity of their operations.

• Industry-specific solutions: A suite of assets, categorized by technologies, business functions


and industries, including BFSI, communications, media and information services, retail, CPG,
energy and resources, utilities, manufacturing, hi-tech, life sciences, public services, and travel,
transportation and hospitality. The business functions include finance and accounting, human
resource, supply chain, customer experience, and marketing. The technologies covered are data
center/hybrid cloud, network, and workspace. The applications layer covers SAP and Oracle
operations.

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Benefits
With TCS’ Cognix, businesses can reap the following benefits:

Exponential business outcomes:


• Use MFDM to reimagine enterprise processes, thereby enhancing outcomes across dimensions of
revenue, resilience, adaptability, experience, loyalty, and brand equity

Increase agility and efficiency:


• Drive agility through insight-driven decision support using reusable digital solutions and reporting
models
• Efficiently and seamlessly introduce newer technologies leveraging plug-and-play capabilities

Enhance experiences for customers and employees:


• Deploy a human-centered design-thinking approach to transform the experience to foster
collaboration and drive behavioral consistency across all channels

Introduce new business models:


• Provide services that preempt customer needs and wants by leveraging cross-industry contextual
knowledge based on actionable insights

Enable perpetual innovation:


• Empower all stakeholders and cultivate diversity of ideas by providing a platform for citizen
development
• Promote guardianship of value creation through transformation governance framework and
metric benchmarking

The TCS advantage


TCS Cognix helps realize a configurable enterprise by leveraging:

• Contextual knowledge across domains: Harnesses the contextual knowledge from TCS’ vast
expanse of customer operations across industries and functions. This enables a business metric-
focused operation while identifying opportunities for business growth and transformation.

• Integrated operations: Leverages the synergies across the business process, IT infrastructure,
and applications layer, thereby unlocking the immense value that exists at the intersection of
these layers.

• Orchestration of digital ecosystems: Leverages third-party products as well as in-house


technologies, tools, frameworks, and accelerators in the digital ecosystem.

• Plug-n-play, modular and scalable solutions: Embraces new business models’ needs by
incorporating modular changes while continuing business as usual. TCS Cognix’ value builders are
modular, scalable, and easy-to-deploy to address the varying needs of an organization.

• Transformation governance: The framework ensures operation stays mapped to business


outcome metrics for achieving strategic objectives. It enables guardianship of value creation
for customers providing a unified view of the operation metrics with recommendations for
improvement.

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Contact

Visit Cognitive Business Unit page on https://www.tcs.com

Email: businessandtechnologyservices.marketing@tcs.com

About Tata Consultancy Services Ltd (TCS)


Tata Consultancy Services is a purpose-led transformation partner to many of the world’s
largest businesses. For more than 50 years, it has been collaborating with clients and
communities to build a greater future through innovation and collective knowledge. TCS
Corporate Marketing | Design Services | M | 08 | 21

offers an integrated portfolio of cognitive powered business, technology, and engineering


services and solutions. The company’s 488,000 consultants in 46 countries help empower
individuals, enterprises, and societies to build on belief.
Visit www.tcs.com and follow TCS news @TCS_News.

All content / information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content / information is
intended for general informational purposes and dependent on multitudes of factors including but not limited to customer’s, industry,
business and operating environment. TCS believes the content / information is correct at the time of publishing. No material from here may
be copied, modified, reproduced, republished, uploaded, transmitted, posted or distributed in any form without prior written permission
from TCS. Unauthorized use of the content / information appearing here may violate copyright, trademark and other applicable laws, and
could result in criminal or civil penalties.
Copyright © 2021 Tata Consultancy Services Limited

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