ORGANIZATIONAL STUDY

TIPTOP FURNITURE

SUBMITTED BY

MOHAMMED FAIS C.K

UNDER THE GUIDENCE AND SUPERVISION OF

PROF. ARUN ANTONY

ASSISTANT PROFESSOR. FIMS, CALICUT

 INDRODUCTION TO THE STUDY

AS a part of the MBA programme, an organizational study was to be conducted. TIP TOP
FURNITURE PVT. LTD is selected for this purpose. Based in kottakkal, TIP TOP is a well-known
furniture giant and is a leading player in the furniture industry in south India. The study was
conducted to learn and understand the day to day working of the firm and was conducted
under the supervision and guidance of the authorized personnel of the firm during the period
from 13-012-2021 to 2-01-2022.

The furniture industry in India is considered as a “non-organized” sector,

with handicraft production accounts for about 85% of furniture production in India. The
furniture sector in India only makes a marginal contribution to the formation of GDP,
representing just a small percentage (about 0.5%). Among all types of furniture used, office
furniture segment is the one that boosts the most important companies, both from the point of
view of size and of the technological innovation of the production. The furniture industry
employs a total of around 3,00,000 workers. The global market value of furniture was
estimated to be 509.8 billion U.S dollars in 2020 and was expected to increase every year to
reach a forecasted value of approximately 650.7 billion U.S dollars by 2027.
 OBJECTIVE OF THE STUDY

The main objective behind conducting the study are as under

1.To learn more about the furniture industry, its history and its future.

2.To conduct a departmental study and to know its various functions and operations on a

Regular basis.

3.To know the organizational structure and hierarchy.

4.To know and understand the overall working and performance of the firm by interaction

With the managing personnel in all the level.

5.To know the future plans, growth and scope for expansion.

6.To conduct a SWOT analysis on the firm.

 COMPANY PROFILE

Mr. K.T Saitalavi started TIP TOP furniture private limited company as a small furniture trading
unit in 1979 an initial capital of around 20 lakhs.it was gradually expanded as small unit through
the year 1982 to 1990 and later in the year 1994, it was incorporated under company Act, there
by affecting phenomenal in the nature of the ownership of the company.

Today the company has grown into a position of leadership within a very short span of time, it
is indeed a matter of wonder and great example that a tiny furniture shop emerged into the
current status of large multi storied and multi directional one. An eight storied building are of
35000 square feet accommodating the registered and sales cum showrooms is right by the side
of the national highway 47 kottakkal.

At present it continues to be a private limited company under the visionary leadership of the
managing director, Mr. kt. Saithalavi. The main objective of the company is to carry on the
business of export, manufacturing, assembling and dealing in all types of wooden furniture
having showroom at kottakkal and is the largest wooden furniture showroom in india.
 INDUSTRY PROFILE

Furniture has existed throughout history for many reasons. The first is that functions and
practicability. Chairs were designed to be sat upon, tables and stands for putting things on beds
and couches to rest upon, chest and wardrobes to store things in. Historians say that furniture
played that a very important role in indicating one’s social status, comfort and practicality often
took a backseat to form and beauty. Only within the last century, has the technology had
drastic effect on furniture making technique and materials, then ever before. Everyone has
their favorite piece of furniture. The choice may be inspired by form, function, comfort,
craftsmanship, price tag or a combination of any of these.

The furniture industry in India is considered as a “non-organized” sector, with handicraft

production accounts for about 85% of the furniture productions in India. The furniture sector in
India only makes a marginal contribution to the formation of GDP, representing just a small
percentage (about 0.5%)among all the type of furniture used, office furniture segment is the
one that boosts the most important companies, both from the point of view of size and the
technological innovations of the production.

FURNITURE

Furniture is the name given to all movable and immovable accessories provided for rooms or
other areas of any structure from cottage to place or religious edifice. It may be made from a
wide range of materials, but wood and metal are usual. What is known about furniture
stretches back to the ancient Egyptian culture and progress with some breaks to the present
day. During these long span basic forms such as chair, table and bed were evolved and Passed
on to the succeeding people and culture which eventually reached the present-day furniture
world.
 HISTORY OF FURNITURE

The word furniture comes from the French word ‘FURNITURE’ which means equipment. In most
other European language, however the corresponding word (French meuble , Germany moble,
italian mobile) is derived from the Latin adjective mobiles, meaning movable. Furniture has
been major and unavoidable part in ancient culture and civilization. The world of furniture has a
long history that goes back thousands of years to the Egyptian, roman cultures, etc.

The Egyptians were partial to decorate furniture. The pieces were frequently enhanced by
inlays of ivory, mother-of-pearl, semi-precious stones, gold and other metals. Egypt has the
cradle of ancient civilizations, was being found using many ancient valuable and incredible
furnishing and furniture that even form a part of the history. Egyptians were in fact so much the
outstanding furniture makers of the ancient world that their forms served as models for other
civilizations, such as the Assyrian, Babylonian & Hebrews

The Greeks were also found using various furniture items in the ancient period of the Greek
civilizations. It was found that some of it may be made after Egyptian models. Greek furniture
was consistently lighter and more delicate. Wood used were native olive wood, cedar, yew, box
and ebony. Bronze was a favored material for finer pieces. Further the knowledge about
furniture was carried to the age of romans and then to the Dutch and the English.
 AREAS OF OPERATION

PRODUCT PROFILE

TIP TOP FURNITURES PVT. LTD. Has spectacular range of furniture that transforms the house
into luxurious home. in the chapter a small sketch on the product ranges, the product features,
prices and items of manufacture are made. Tip top furniture PVT Ltd. Is one of the never-ending
trade mills of progress by incorporating the latest trend in the market, constantly probing its
design strategy and fine tuning its craft. Tip top furniture PVT Ltd. Remines committed to
improving its range so that the latest is made for home.

MAJOR PRODUCTS

TIP TOP FURNITURE PVT LTD. Is associated with classic and value-added design furniture
created out of superb ethnic craftsmanship spectacular best which is acclaimed both in the
domestic and international market, particularly in the gulf market. They make their products of
the best Indian teakwood and rosewood that last for generations all their products are available
in different model. The specialty about their furniture design is that it is of traditional and
modern furniture exclusively made by hand.
MAJOR FAST-MOVING PRODUCTS

SOFA:
A sofa provides to you a distinctive Elizabethan feel. Pearls of opulence that make you feel snug
and comforted. Sofa is series of drawing room furniture made of rose wood. Wood etc... they
have a collection of more than 10 designs to suit then customer’s functional value. The
standard set consists of a three-seater sofa and two single seater chairs. Various combinations
are available on request. Settees are specially carved to add its magnificent appearance. The
fabrics used for the upholstery are the best of its kind imported from USA, UAE etc... the price
ranges from Rs.10000/to Rs.90000/

DIVAN COTS:
Divan cots are beautifully shaped. It is an extravaganza of sumptuousness. It is customized
series of products provide from comfort and relaxation, which is their most sought product in
the gulf countries. The chief design objective ensures a class majestic looks, which is popular in
the Middle East. The price in between Rs. 10000/to Rs.50000/

DRESSING TABLE:
A dressing table, which show case your features, through that you can dress to impress others.
Dressing table also have designs that charm any house due to its special look. All of them are
truly and different from any other furniture.

TEA POY:
Tea poys are available in different models in a wide range of designs ranging from simple style
to most modern styles and every piece is unique in appearance. Excellent intricate carving
ensures style, high durability and finishing that adds classic look and beauty to the settees.
Models are available on oval, squares and rectangular shapes. The price ranges from Rs.1000/to
Rs.25000/
DINING TABLES & CHAIRS:
Statuesque table has smooth finish to add charisma to every dining experience. The wide range
of designs of dining tables made of rose wood and teak wood that maintain an optimum
balance between style and function carefully crafted to maintain maximum comfort. They offer
the customer a freely fascinating appearance to home. The price ranges from Rs.10000/to Rs.
100000

COTS:
The cots also have many models in different design and are made to give optimum relaxation
and comfort. The strength associated with cots is five times more than the normal. Strength
required as the flat base for mattress is in teak has against plywood, normally used ranges from
Rs. 12000/to Rs. 100000/

CUTLERY SHELF:
Marvel at the skill and the ornate handy of rosewood cutlery shelves that imbues your dining
hail and elegance. The price ranges from Rs. 35000/-to Rs.90000/. The firm also provides for
special customized products apart from the standard models and items, as per the specification
and need of the customers. The price of the product sofa TIP TOP FURNITURE PVT. LTD. Is
comparatively high. But the price cops up with the quality and standard of the products.

Most of the customers of tiptop are those who do not compromise on quality on price.
Therefore, the firm aim at middle class and high-class customers. The firm offers royal class
products for customers who look for luxury and magnificence.
 “Alpine Regalia” is the registered brand name of tiptop products. The price tags for some of the
major products are as follows:

PRODUCT MATEARIAL NO. SEGMENTATION PRICE

NAME USED DESIGN RANGE

SETTEES ROSEWOOD/ MORETHAN 10 UPPER CLASS RS. 18000 TO

TEAK MIDDLE CLASS & 350000
NRI’S

DIVAN COTS TAEK/ ACCORDING TO RS.16000 TO

ROSEWOOD CUSTOMER 10000
NEED “

DRESSING TABLES ACCORDING TO RS. 20000 TO

CUSTOMER 90000
“ NEED “

COFFEE TABLE RS. 8000 TO

CHAIRS 30000
“ “ “

DINING TABLE RS 35000 TO

CHAIRS 350000
“ “ “

COTS RS. 10000 TO

200000
“ “ “

MONARCH TEAK/ SPEACIAL SPEACIAL RS. 190000 TO

VEETY MATERIAL PERSONALITY 200000
 STATED/PURSUED OBJECTIVES OF THE ORGANISATION

MISSION OF THE COMPANY

Increases the market share and profitability of the company and provide training to the
employees

VISION OF THE COMPANY

TIP TOP LTD is dedicated and determines to provide excellent quality products to the
customers. And to be the market leader in the respective field of business by adopting
innovative methods for sustainable development.
SWOT ANALYSIS
 STRENGTH

On detailed study on the firm, the strengths of the firm found are as follows:

1. One of the main strengths of the firm is the quality of products. Tiptop focuses on best
quality in its products and can maintain the quality.

2. Other strength of the firm is the large market share. Tiptop enjoys a market share of 40% and
it is much more than its competitors.

3. Brand recognition and great brand value is another most important strength of Tiptop. The
brand of Tiptop, “Alpine Regalia” has got a high brand reputation and recognition.

4. Increasing sales is another strength of Tiptop. On looking into the marketing department, it is
found that there has been a considerable increase in the sales volume year by year.

5. Export Oriented Unit is yet another strength of Tiptop. Exports show the demand for
products across the national frontiers and extended brand value.

6. Skilled workers are another strength of Tiptop. As most of the furniture is handmade, the
preservation of quality and perfectness in products is due to the power of the workforce.
 WEAKNESS

It is said that, if there is a positive, there is a negative. On the study of the firm, the following
weakness can be pointed out.

1. The first one that can be pointed out is the price of the products. The products of Tiptop are
highly priced which attracts only the middle class and high-income group of people. The
products of Tiptop are made from high quality wood. This makes the products very heavy which
in turn increases transportation cost.

2. The branches and units of Tiptop are located at distant places. This makes the physical
conveyance between the units a little difficult. From a wide variety of furniture, it is difficult for
the seller to identify the taste of the customers based on their locality and cultural values.
Therefore, difficulty is there in identifying customer needs.
 OPPORTUNITIES

Tiptop is a firm which has come to a leading position within a short period of time. The
opportunities in front of Tiptop are as follows:

1. On, going international, Tiptop has got a very good opportunity in expanding its area of
operation to many countries, the units set up abroad have met success and there is opportunity
for more.

2. The Export Oriented Unit of Tiptop has been operating since 1995 and there is a wide
opportunity for Tiptop to strengthen its exports and to introduce its brand to new countries.

3. Tiptop enjoys a significant position in the manufacturing and sales of quality and royal class
furniture. This brings a further opportunity in extending its brand and bringing it to world
recognition.

4. Tiptop has got new and developed technology and equipment in production. And also the
skill of workers is of great importance and provides opportunity in introducing new class and
kinds of products.

5. Tiptop has also a great opportunity in advancing in the field of interior designing and
furnishing. It has won an award from the Kottakkal Arya Vydya Sala for their best interior
decoration.
 THREATS

In the modern world all the organizations are facing a lot of threats due to the fast-changing
today’s world. Some of the threats before Tiptop are as,

1.The basic raw material of furniture industry is timber. Tiptop uses high quality timber. The
availability and price fluctuations of wood due to many reasons form a threat on the production
and operations.

2.Though Tiptop enjoys a great position in the furniture industry, there is entry of many new
competitors. This forms another threat for the firm.

3. There is availability of low-quality furniture at low price, which exactly resembles the high-
quality furniture in appearance. This forms another threat.

4. The cost of production for Tiptop is high. It is due to the high cost of materials. This is another
threat in front of the firm.

5. Sometimes delay occurs in availability of materials. This causes another threat as much delay
has a chance of affecting the production.
 ORGANIZATION

OWNERSHIP OF THE ORGANIZATION

Organization refers to a group of people who works together in a structured way to achieve
specific goals as objective. On the other hand, management Is the practice of consciously
shipping the organization.

Tip top furniture Is a private limited company, in which all equity shares of the firm are
distributed in the hands of 38 members. The entire management of the firm is the hands of
directors.

The board of directors consists of the following members:

MR. KT. SAITHALAVI : MANAGING DIRECTOR

MISS A. : THITHUMMA DIRECTOR

MR. SULFEEKAR ALI : DIRECTOR

MR. ASKAR ALI : DIRECTOR

MR. YASAR ARAFATH : DIRECTOR

 ORGANIZATIONAL STRUCTURE

B BOARD OF DIRECTORS

MANAGING DIRECTOR

PERSONNEL MARKETING MANAGER OF MANAGER OF PURCHASE

MANAGER MANAGER ACCOUNTS PRODUCTION MANAGER

OFFICE TERRITORY EXECUTIVE SUPERVISOR STOREKEEP

CLERK MANAGER ERS

TELEPHONE SALES OFFICE CLERKS

OPERATORS EXECUTIVES CLERKS STAFF

CARPENTORS/POLI UNSKILLED
SECURITY
SHERS/LABOURS LABOURS
 NAME AND NUMBER OF DEPARTMENTS

1. PURCHASE DEPARTMENT

2.MANUFACTURING DEPARTMENT

3.MATERIALS HANDLING DEPARTMENT

4.HUMAN RESOURCE DEPARTMENT

5.MARKETING DEPARTMENT
 STAFF FUNCTIONS

There are mainly two types of workers on the firm. They are:

1. OFFICE WORKERS

2. FACTORY WORKERS

OFFICE WORKERS

Office workers are the employees entrusted with the office work. They are the employees who
oversee maintaining the books and necessary document of the firm. The office staff includes
accounting staffs, clerical staffs, and storekeepers. These include the office staff of the
department, carrying on their official works.

FACTORY WORKERS

Factory workers are the workers employed in the factory or the production units. The factory
workers are scattered over many sections in the factory. The factory is managed by the factory
manager. The factory is divided into many sections based on the

Operations carried on, like

1. Sizing section

2. Carving section

3. Polishing section

4, Upholstery section
 HUMAN RESOURCE MANAGEMENT

Human resource or manpower is the most important asset of a business organization.

Therefore, it makes more important for the human resource of a firm to be managed well.
Hence there is a need for a separate department for this purpose called the human resource
department or the personnel department. Human resource department is confined to the
management of the employees of the firm alt the employees ranging from managers to the
laborer’s fall under the purview of the department.

The main aims of this department are:

1.procurement of employees

2.recruitment and selection based on their qualities and abilities.

3.Training and developing the employees and making them fit for the organization.

4. Motivation and direction of the employees towards the organizational goal.

5.Giving of remuneration and wages to the employees based on their performance.

There are mainly two types of workers on the firm. They are:

Office workers

Factory workers

Office workers:
Office workers are the employees entrusted with the office work. They are the employees who
oversee maintaining the books and necessary document of the firm. The office staff Includes
accounting staffs, clerical staffs, and storekeepers. These include the office staff of the
department, carrying on their official works.

Factory works:
Factory workers are the workers employed In the factory or the production units. The factory
workers are scattered over a large number of section in the factory. The factory as a whole is
managed by the factory manager. The factory is divided into many sections based on the
Operations carried on, like:

1. Sizing section

2 Carving section

3. Polishing section

4 Upholstery section
 RECRUITMENT AND SELECTION

One of the main functions of the human resource department Is the recruitment and selection
of new employees. It goes on for finding and appointing new workforce need for the
organization, Recruitment mainly Is of two ways Le. internal and external recruitment.

INTERNAL RECRUITMENT
internal recruitment is the process of recruiting the employees from the inside. It may be in the
form of promotion and transfer, other than promotion and transfer in tiptop the internal
recruitment Is done mainly by recommendation and suggestions from the existing employees.

EXTERNAL RECRUITMENT
External recruitment is the process of finding employees from the outside. it may include
consultancy, advertisements, recommendation from outside the firm, etc...

External recruitment in tiptop is usually done by newspaper advertisement and uses some
personal consultancy. In case of factory works labor, contractors are also a source.
 TRAINING AND DEVELOPMENT

The newly appointed employees of tiptop go under probation for one year. In this stage
necessary trainings and development is carried on in their respective sections and areas of
specializations. At the end of this period the candidates can go on as a permanent employee, if
found satisfactory and on the contrary, the placement gets cancelled or any other cases as per
the conditions.

REMUNARATION

In tiptop, the mode of remuneration or payment is hourly basis. The workforce Is classified into
skilled, semi-skilled and unskilled according to their performance. The hourly payment for
workers ranged from RS. 20 to RS. 5O, The rate varies as per the performance of the
employees. Normally the skilled workers can earn an amount of rupees 400 to rupees 600 per
day. Semi-Skilled and unskilled workers earn amount of RS. 150 to RS. 450 per day as per their
Performance. Though a daily wage system Is followed to ascertain the renumeration, the
amounts earned by the workers are aggregated and are paid as salary on monthly basis.
 MANUFACTURING

Manufacturing department is the most important place which is the root and stem of a
manufacturing concern. The manufacturing department produces the goods or products.
Production is the process of transforming input into outputs. In any type of business, it is quite
natural that the existence of business mainly depends on the products and services it offers.
The conditions of the products depend on the way of production. And it is the manufacturing
department that governs the production. This makes the proper management of manufacturing
and its department very vital.

The production functions of the production should mainly serve two major aims:

1. To produce products that satisfies the need of the consumers in terms of teste, preferences,
quality, etc...

2. To carry on the production in an economic way which ensures economy in production

without compromising on the quality of the products, and finally to ensure good profit and
long-term market standing.

MANUFACTURING UNIT

There are many units for TIP TOP FURNITURE PVT. LTD. But the main production unit of the firm
is situated in remote area in a place called Chappangadi. This location of the main production
unit of tip top furniture Pvt. Ltd. Makes it scheduled from any outside disturbances and also its
remote location does not create any disturbance to the people. This location also facilitates
easy disposal of waste material.

To maintain the quality of products, tip top furniture uses high quality raw materials. High
quality woods are used as timber in the production in tiptop. The materials used are timber
from woods like teak, mahogany, etc... which are best in quality for production of furniture.
Tiptop uses materials from the nation as well as materials imported from Malaysia, Africa, gulf
countries, etc...
 THE HIERARCHY OF MANUFACURING DEPARTMENT AS FOLLOWS,

PRODUCTION MANAGER

FACTORY MANAGER

SUPERVISOR
SUPERVISOR SUPERVISOR

ASST.
ASST. SUPERVISOR
SUPERVISOR ASST. SUPERVISOR

WORKERS
WORKERS WORKERS
MANUFACTURING DEPARTMENT AT A GLANCE
The manufacturing department of the factory is divided in to five section. They are:

1.SIZING SECTION

it is the place where the raw wood is cut into standard sized planks or pieces, needed for
production.

2.CARPENTORY SECTION

it is the section where the main production take place. The wooden materials are converted
into furniture by applying skilled labor in this section

3. CARVING SECTION
Here the furniture is decorated by carving or engraving designs on to the wooden products.

4. POLISHING SECTION
Here the final polishing materials is done with polishes that protect the materials and beautifies
them.

5.UPHOLSTORY SECTION
This section deals with the finishing works of the products, like fitting of cushions, armrests, and
other materials that suits the comfort of the customers. All the sections are held responsible
with supervisor in each section and the department is managed by the production manager.
 MANUFACTURING PROCESS

SIZING

SEASONING

CARPENTRY

CARVING

POLISHING

UPHOLSTERY

STORE
 STAGES OF PRODUCTION:

SIZING:

Firstly, the wood or the raw log Is sized or cut into planks and wooden pieces as required. This is
done in the sizing section, where the machines are used to cut the logs. German quality
machines like “BANSO BAND SAWS “and “RENSO “are used in this section

SEASONING:

it is done to empower and strengthen the timber. The sized timbers are seasoned to remove
the moisture from the wood. This in turn strengthens and improves the quality of the timber
and makes it Immune to any rotes and any damage of timber. There are two types of
seasoning. They are,

CHEMICAL SEASONING:

This seasoning is done by using chemicals. The timber is treated by certain chemicals which
strengthens the timber. This type of seasoning is done in low quality wood like rubber wood
and wood used for fight furniture for small office and home uses. Tiptop does not use such
wood for timber. ft uses only high-quality wood and therefore this type of chemical seasoning is
not required.

NATURAL SEASONING:

It is a way of seasoning done by exposing the timber to the open environment for many days or
putting them in the river or water bodies. The timber gets exposed to the natural phenomenon
of rain and sunlight for a long time. This removes the moisture from the timber and makes it
dry.

CARPENTRY:

The seasoned timber then goes to the carpentry section after inspection of the timber, where
many skilled carpenters work on the timber and transforms the timber into the first stage of
furniture, any defective timbers found are discarded in this stage. It is the biggest section with
many skilled workers. Each worker assigned with the making of a product and can work freely
on the product under supervision of the supervisor. This facilitates easy working, accountability
on workers and avoids confusion on work.
CARVING
After assembling of the furniture, it goes on to the craving section for those furniture items,
which requires it, or It is straight away transferred to polishing section. This section displays
marvelous craftsmanship in this section, artists engrave remarkable designs on to the furniture
which beatifies the product and give [ta royal took and appearance. It is also a time-consuming
process and depends on the weight of the work on each product.

POLISHING
After carpentry and carving, the product is passed on to the polishing section. polishing finishes,
the product and beautifies [t Polish is also protection layer to the wooden furniture.

The following are the types of polishing:

Natural polish:

Natural polishes made from natural materials like lemon, oil, etc. = that. are meant for home
use for clearing and polishing the furniture.

Lacquer polish and semi lacquer polish:

it is a kind of polish that gives a glossy appearance to the furniture. ft first clean the furniture
and a waxy coating Is given as polish.

Melamine and glucose melamine polish:

Here the chemicals using for polishing. It depends on the wood on which type of polish to be
used.

Matt polish:

it gives the same natural appearance & the furniture.

Ordinary wood polish: There are ordinary wood polishes that are used for casual products. ft
gives a finishing to the product.
UPHOLSTERY
in this stage, the furniture products like sofa, settee, divan cots, etc... are provided with Perfect
upholstery ft Is done with quality materials of cloth, velvet and cushions. It is done to suit
perfect comfort to the customers. Therefore, high quality materials are used in upholstery. The
materials, are used both Indian and other countries. It gives the final touch of comfort and
luxury to the users of the furniture

COST OF PRODUCTION:
The furniture industry is an industry which requires much capital on material than labor.
Therefore, it becomes a material intensive type of production than labor. Much of the
production costs are consumed by the materials. It uses 70% of the production costs and the
rest on labor.

The apportionment of the cost of production on normal basis is as under:

TIMBER - 50%

POLISH - 30%

WAGES - 20%

UPHOLSTERY - 20%
 MATERIALS HANDLING DEPARTMENT
Material Is a very important factor of production and it being the most important part of the
necessary assets in any organization. Materials accounts for 60% of the cost of production
according to an analysis of the financial statement of many private and public sector
organization. Material management can be defined as the function responsible for the co-
ordination of planning, purchasing, moving, storing and controlling materials in an optimum
manner to provide a pre-decided service to the customer at minimum effectiveness. Material
department is an important department that deals with the foundation needed for production
and distribution. This department handles a wide variety of raw materials other materials. The
procedure for production starts from this department. The storage materials, its receipt, issue
and control etc... are dealt by this department. Materials department is under the supervision
of a material manager assisted by a storekeeper and other related person. He has the authority
to deal with the matters relating to procurement, issue, storing etc... of materials.

CLASSES OF MATERIAL

In the material flow system, materials can be divided into many categories as follows:

Raw materials

Purchased part

in process materials

Supplies

equipment

CLASSIFICATION OF MATERIALS

wood

polishing materials

upholstery material

nuts and bolts

packing material
 MARKETING

The products or services manufactured in a firm are to be sold out to fetch price or money. The
products in a firm are produced to be sold. Therefore, the marketing of the goods is very
important and hence a separate department called marketing department is required for its
effective management. In today’s competitive world, to stand in the market, a very effective
marketing department and its management is required. Under marketing department, tiptop
has got a very effective sales section. Tiptop is dealing with both domestic sales and exports.
The marketing and sales department of tiptop is such that it has got many customers both in
the home market and abroad. The topmost quality and tempting elegance in furniture are the
main reasons behind the demand despite the high price.

The hierarchy of marketing department is as below

MARKETING MANAGER

MARKETING
SALES MANAGER
COORDINATOR

SALES OFFICER SALESMAN

SALESMAN MARKETING STAFF

 major products are as follows:

PRODUCT MATEARIAL NO. SEGMENTATION PRICE

NAME USED DESIGN RANGE

SETTEES ROSEWOOD/ MORETHAN 10 UPPER CLASS RS. 18000 TO

TEAK MIDDLE CLASS & 350000
NRI’S

DIVAN COTS TAEK/ ACCORDING TO RS.16000 TO

ROSEWOOD CUSTOMER 10000
NEED “

DRESSING TABLES ACCORDING TO RS. 20000 TO

CUSTOMER 90000
“ NEED “

COFFEE TABLE RS. 8000 TO

CHAIRS 30000
“ “ “

DINING TABLE RS 35000 TO

CHAIRS 350000
“ “ “

COTS RS. 10000 TO

200000
“ “ “

MONARCH TEAK/ SPEACIAL SPEACIAL RS. 190000 TO

VEETY MATERIAL PERSONALITY 200000
 MARKET OF TIPTOP

The market of Tiptop extends to both domestic market and international market.

DOMESTIC MARKET

The domestic market of Tiptop includes the areas within the state and outside the state. There
are customers from various parts of the country and therefore many marketing units and
branches are situated at different parts of the state. In the domestic market the company
mainly focuses on indoor selling. It means, the customers come and visit the showroom for the
products and the customers are shown the various items. If demanded by the customer, the
firm also provides them with custom made furniture as per specification of the customer.

INTERNATIONAL MARKET

The market of Tiptop started crossing the national frontiers since 1995. It was when the export
was started on a small scale. Now Tiptop has got units in foreign cities like Abu Dhabi. Usually
the exports are made to U.K, U.S.A, Australia, Saudi Arabia, Bahrain, Oman, etc. Tiptop has got a
separate unit for export called Tiptop Export Pvt. Ltd. for carrying on the export business.
Tiptop has got a great scope in increasing exports to the gulf countries and the Middle East,
then other countries as a large portion of exports go to the Middle East.
 CUSTOMERS AND SERVICES

Tiptop has got many customers, in spite that most of the products of Tiptop “Alpine Regalia”,
are highly priced. The customer focus of Tiptop is on middle class and the high-class people.
Tiptop considers more on maintaining the quality and brand value and hence the customers are
those who look for quality and beauty than price. The products of Tiptop are also most suitable
for those people, who desires for luxury and magnificence, as Tiptop has got a wide variety of
royal furniture, those suits luxury and elegance.

Apart from the products available in the showroom, Tiptop provides the facility of making
custom products as per the specification and need of the customer using the timber, color,
design, etc. that suits the customer. Tiptop aims at maximum customer loyalty and satisfaction.

There are also some exclusive pieces of furniture made for V.I.P s, which are offered to them on
their visits. It is a technique to maintain the brand value of Tiptop.

MARKET AND COMPETITIONS

Tiptop furniture PVT. Ltd. enjoys a market share of forty percent the major competitors are:

Royal Global Furniture

Classy Furniture

Damro Furniture

Masco Furniture
 BRANCHES OF TIP TOP

Various branches of TIPTOP FURNITURE PVT. LTD are located in the following places:

• Trivantrum
• Kottayam
• Ernamkulam
• Kunnumkulam
• Kottakkal
• Calicut
• Kannur
• Karunagapally

FRANCHISES:

* Kollam

* Cherthala
 ACHIEVEMENTS OF TIPTOP FURNITURE PVT LTD

• VANIJYA RATHNA award of 1998-1999 by Southern Vanijya Federation.

• Award by Consumers Protection Centre (Kerala) for outstanding contribution in design

and quality.

• Award by Kottakkal Arya Vydyasala for the best interior decorated architecture in their
century celebration 2002.

• Kerala state small scale industries Kottakkal wings for the ideal entrepreneur 2001.

• Celebrated silver jubilee in the year 2007 by honoring the dedicated employees and
offering various prizes to consumers.

• Best entrepreneur award by KeralaVyapara Vyasaya Yekopana Samithi 2001.

• Award for the best stall exhibition held by NSS.

 LEARNING EXPERIENCE

Every student doing a professional course needs to undertake summer training or internship in
his respective field, which gives he a chance to explore his skills and suit himself in the work
environment.

The objective of the internship is to benefit both the students working as interns as well as the
company for which the students are working. The students get to learn the basics of their
education and them turning into realities, whereas the companies could add value to their
services through the creativity and the innovative skills possessed by the new generation. The
internship periods also help a student to judge himself, whether he would be able to adjust in
the corporate environment or not.

The organization study at TIP TOP FURNITURE Pvt. Ltd, Kottakkal has given me the opportunity
to gain valuable industry related experience that would allow me to expand my career options.
The skills and knowledge | gained at TIP TOP FURNITURE was quite different. The guidance,
support, feedback, useful suggestions and advanced insights about my Subject which was
provided by my project guide helped me to successfully complete this Organizational Study. The
organizational study broadened my mind. What stood out during the Organizational study at
TIP TOP FURNITURE was the dedicated TIP TOP FURNITURE staffs and a great working
environment.
 FINDINGS

From the study on Tiptop, the following are some important points that can be highlighted:

• The brand of Tiptop, “Alpine Regalia” has got a high brand value, both inside the country
and outside.

• The main reason for the customers to be attracted to Tiptop is the quality and beauty of
the products.

• Tip top is one of the largest exclusive wooden showrooms in Asia with an experience of
over 34 years.

• Motivation to employees is very essential for good productivity and favorable output.

• Employees in Tiptop have a feeling of job security and job satisfaction.

• Tiptop is successful in attracting customers through quality assurance than by price.

• There is an increase in the sales in every year, in each units and branches.

• One of the main threats to the availability of materials is problem related to cutting
pass; for cutting and transporting wood.
 CONCLUSION

TIPTOP FURNITURE PVT. LTD. is a firm with all the operations in furniture trading, starting from
processing of raw wood to sale and export of finished products. The products are demanded
both inside India and outside the nation, especially in the Gulf countries.

“Once a customer is always a customer” is the main motto of Tiptop. It is due to the long-term
quality assurance of the products of the firm. Quality assurance and best furniture for a high
price the theme. Therefore, the customers are the upper-class and. upper middle-class people.

Perfect functioning of all the departments is entrusted to well qualified departmental heads
and managers. Tiptop also provides job opportunities for young generation with good
qualifications.

The study can be concluded by saying that, TIPTOP FURNITURE PVT. LTD. is a firm which started
was started as a small business concern in 1979 and now it has come to a position as one of the
leading furniture giants in all over Asia with large scale production, sale and exports.
 BIBILIOGRAPHY

1. Official website of the firm www.tiptopfurnishing.comInternet

2. internet encyclopedias

3. Products’ brochure of the firm.

4. Other documents presented by the firm for reference.

5. Google

6. Wikipedia

7. Investopedia
 BOOK REVIEW

NAME OF THE BOOK: 7 HABITS OF HIGHLY EFFECTIVE PEOPLE

AUTHOR: STEPHEN R. COVEY

TITLE YEAR OF PUBLISHING: 15 August 1989

NO. OF PAGES: 381
In 1989, Stephen Covey changed the world of self-improvement forever when he published his
book the 7 Habits of Highly Effective People. This book quickly became an international
bestseller and a go-to resources for anyone who wanted to improve themselves. From top-tier
executives to students, Covey’s book was the book to read.

Over 25 years later, the 7 Habits of Highly Effective People remains one of the most referenced
books in its genre. It set the tone not only for Covey’s second book but for an entirely new
genre of literature. Now, Covey’s work is used not just at work but at home. Whether you want
to improve relationships with colleagues, managers or have more fruitful social relationships,
Covey bestows serious lessons on his readers. These lessons have withstood the test of time
and remain relevant as a solid foundation in interpersonal communication today.

HOW TO USE THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE

Covey centers his book around the average person’s personal and professional habits. This is
the focus of the book because it is these habits which make up your character. Everyone has
habits. Some of these habits are good habits, some are bad habits and some habits have little to
no impact on your daily life. Too much of the time, people are unaware of their habits.
Sometimes you write them off as unchangeable characteristics of your personality but other
times you may be entirely unaware that they exist. These habits may be obvious to everyone
around you but if you do not sit back and examine them, you find that you have dangerous
habits that develop without your full awareness. Covey’s book focuses not on eliminating bad
habits but on building up good ones. For most people, good habits need to be practiced and
sharpened. Many good habits must be learned and do not come naturally. They often take
more conscious effort than bad habits do. Changing your habits can change not only the way
you see the world but the way the world sees you. You can use the lessons in Covey’s book to
help you:

Covey starts the book with three habits which he groups together under the title Private
Victory. These habits are more about developing your own habits as an individual. It is
important that a private victory comes first because if you are trying to implement change in a
team, you must be able to change yourself. This step is preparation for the Habits 4, 5 and 6
which are designed to help you boost your leadership and management skills.
 THE 7 HABITS: A SUMMARY

These seven habits are all synergistic and each of them complement each other in different
ways.

Habit 1. When you develop habit 1, you are committing to acting by being proactive about your
life. When you begin to take responsibility for your life and how you experience it, you are
making both a physical and mental choice to regain control over your experience.

Habit 2. In habit 2, you learn to define your goals and your mission in life. This is an integral part
of the planning process because you cannot create a set of directions if you do not have a
destination in mind.

Habit 3. When you choose to prioritize the actions that help further your goals, you are taking
decisive actions. Habit 3 helps support habit 1 because while it is important to be proactive, it is
equally important to act upon the things that will help get you there.

Habit 4. When you learn to think in terms of a “win-win” scenario, you learn to plan for several
possibilities. Committing to a “win-win” decision is important because it helps everyone on the
team feel valued. Learning to prioritize the health of the team over the health of the individual
takes serious planning, compromise and flexibility.

Habit 5. Learning to listen first may not sound like you are acting. However, active listening is
one of the most important active choices that you can make. Active listening sets you up not
only for further planning but also for further action. It cuts out redundancies and makes your
team feel valued. It is astonishing what kind of difference you can make when you choose to
listen to those around you.
Habit 6. Working on your team’s synergy is the ultimate way to act in a group. It is important to
remember that you cannot throw together a bunch of string instruments to create an
orchestra. If the players do not have synergy, they are just people who happen to be playing
complementary sheet music. When you reach that synergy, you are more likely to reach
greatness.

Habit 7. Habit 7 is all about taking action to protect yourself. Making conscious choices to care
for yourself will help you make conscious choices to care for others.

CONCLUSION

When Stephen Covey wrote this book, it is doubtful that he realized that he would begin a
leadership revolution both at work and at home. Covey’s work is at the center of an oeuvre that
has developed into thousands of books, some of which have changed the entire business and
management landscape. Despite the huge number of books that have been written and
published since the 7 Habits of Highly Effective People, it remains a book that people return to
again and again. Because as the key message of the book suggests, you must master certain
basic habits before you can move on to bigger and brighter things. Covey serves up these basic
lessons on a highly informative and emotionally moving platter.