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BF Assignment - Multivariate Regression

Using multiple regression analysis, estimate the total revenue of Surf Excel powder for the next two years based on advertisement campaign budget, types of distribution channel, relative market share, and threat of substitutes. The document provides the regression equation and analysis of variance results to model revenue and forecast future revenue.

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Arrow Nag
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31 views2 pages

BF Assignment - Multivariate Regression

Using multiple regression analysis, estimate the total revenue of Surf Excel powder for the next two years based on advertisement campaign budget, types of distribution channel, relative market share, and threat of substitutes. The document provides the regression equation and analysis of variance results to model revenue and forecast future revenue.

Uploaded by

Arrow Nag
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Question:

The Revenue of the Surf Excel Powder is found to be dependent on the following factors - advertisement campaign budget,typ
Using multiple regression based forecasting model estimate the total revenue of Surf Excel for the next two years.

Solution

Advertise
ment Types of Threat
Campaign Distributi Relative from the
Revenue Budget on Market Substitue
Data ($ Mn) (in $ Mn) Channel Share s y_cap_i (yi - y_bar)^2
Sl Y X1 X2 X3 X4
1 123 12.00 1 2 5% 102.6283953199 26471.29
2 147 23.00 2 2.1 4% 168.3164385559 19237.69
3 188 25.00 1 1 13% 198.4388012317 9545.29
4 245 34.00 2 1.3 11% 249.5208368038 1656.49
5 273 39.00 4 1.3 11% 251.2303468038 161.29
6 311 46.00 3 1.2 15% 322.2222011597 640.09
7 333 49.00 3 0.7 21% 343.5511548436 2237.29
8 376 50.00 2 0.9 19% 369.8533993156 8154.09
9 422 53.00 1 0.8 20% 410.4715840796 18577.69
10 439 59.00 2 1.1 12% 438.7727904678 23500.89
11 444.0053 62.00 3 1.3 14% 110182.1
12 465.9142 65.00 3 1 15% SST

Average Revenue (y_bar) 285.7


Multivariate Regression Eqn
ANOVA
a b1 b2 b3 b4 df
23.829 7.593302 -18.1285 2.903751 0.015386 Regression 4
Residual 5
Total 9
vertisement campaign budget,types of distribution channel,relative market share and threat of substitutes.
or the next two years.

(yi - y_cap_i)^2

415.0022772423
454.3905527083
108.9685711558
20.43796540641
473.9178002837
125.9377988688
111.3268685332
37.78069997322
132.9043736337
0.051624171541
1880.718531977 108301.4
SSE SSR

SS MS F Significance F
108301.381468 27075.35 71.98139 0.00013160499
1880.718531977 376.1437
110182.1

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