CSR Activities of LUPIN LTD.

GROUP -2 (Sec-A)

KIIT School Of Management

Submitted to: Dr. Sikta Pati

Submitted by:
10202010- PRASHANT RASTOGI
10202028 - VISHAL SINGH
10202037 - SHIVESH CHANDRA
10202047 - SHREY SAURABH
10202050- PRIYANKA SINGH
10202054- NITISH KUMAR SINGH
10202253- MALLI REDDY CHARAN REDDY

LUPIN LTD.
Lupin Limited, India has successfully positioned itself as a transnational Pharmaceutical
Company, with a wide global footprint. The company has a onshore and offshore
presence with its products available in almost 70countries. In terms of overall revenues,
the overseas business constitutes close to 55%, while the balance comes from the
domestic market. Lupin has retained a stronghold in India and has achieved a
formidable position in many segments, leveraging its sound marketing prowess and a
wide product basket. The company seeks the opportunity to serve society through the
Lupin Human Welfare & Research Foundation (LHWRF).The social initiatives at Lupin
are aimed at strengthening the very foundation of our society.

Lupin Human Welfare and Research Foundation (LHWRF)

Lupin Human Welfare & Research Foundation was set up on October 2, 1988 with the
objective of providing an alternative model of rural development in the country, which is
sustainable, replicable and ever evolving. Initiating the programme of rural development
within a small number of 35 villages, LHWRF has now succeeded in revitalizing,
revamping and recreating life in 2,200 villages in Rajasthan, Madhya Pradesh,
Maharashtra, Uttarakhand, Uttar Pradesh and Gujarat States of India, which has led to
LHWRF emerging as one of the largest NGOs in the country. The Foundation has been
successful in making a big difference in the development of poverty-ridden villages, and
especially in the life of the poorest of the poor and empowerment of a large number of
women in these areas.
Lupin Human Welfare & Research Foundation (LHWRF) is an independent entity of
Lupin, implementing Lupin CSR activities all over India. This organization has been
registered under Societies Act/ Trust act and exempted under 35 AC and 80 G. LHWRF
is also entitled to take foreign funding through its Foreign
Contribution Regulation Act account.

OBJECTIVES
Social
To develop proper social, cultural, scientific and spiritual attitudes amidst the rural
community

To instill in villagers, especially women, children, youth and older people an urge and
keenness to work for their own development

.
Economic
To help create more job opportunities particularly for unemployed youth and women. To
strengthen primary occupations like agriculture and animal husbandry through higher
output and value addition

To strengthen secondary occupations such as cottage industry, handicrafts and service

sector through quality enhancement and wider market acceptability.

Infrastructure
To create basic infrastructure facilities for the community such as:
Provision for drinking water
Building internal roads
Basic sanitation
Formal education
Community centers
Electrification
Training cum Production Centers etc

FUNDING
The investments made in CSR activities are mobilized from the company and from
Central and State Governments. The monitoring is being carried out by the resource
-giving agencies. The resources which are mobilized from Central and State
Government are being audited by the respective government departments. The
company also carries out its social audit from an external organization.

A number of programmes have been undertaken to achieve holistic rural

development. Some of the major activities are enumerated below.

WOMEN EMPOWERMENT
Self Help Groups(SHGs)
Lupin Foundation has touched all the issues of social development by formation of
women Self Help Groups in each of its adopted villages. It has linked them with banks
for financial assistance and provided the womenfolk, with technical know-how on how to
start income generation activities. Till date, Lupin has formed more than 4,000 SHG
groups with a total membership of 50,000. All the members of SHG groups are insured
against natural and accidental deaths. Nearly 20,000 women have been self employed
through these financial resources of Rashtriya Mahila Kosh, Banks and inter-loaning of
SHGs.

Building local level institutions - LGVP( Lupin Gram Vikas Panchayat) :

To implement & execute the activities at the village level, local level institution in the
name of Lupin Gram Vikas Panchayat (LGVP) (Village Development Committee) have
been formed. LGVP consists of representatives from different village communities, who
are dedicated to the cause of service and village

AGRICULTURE:

Beekeeping:
The Foundation imparted a training programme on Beekeeping and subsequently
provided a microfinance
loan of Rs. 21.48 million. 18,035 boxes to create colonies to initiate the beekeeping
activity was also
provided. Bharatpur is currently known as one of the largest honey producing districts,
touching 1200 tons of
honey per year and employing more than 3250 youth and farmers.
Seeing the success of Beekeeping, a Honey Cluster Development Project has been
sanctioned by the
Department of Industries, Government of Rajasthan to Lupin, to further strengthen the
activity.

ANIMAL HUSBANDRY:

Public Private Partnership (PPP)

Lupin Foundation has signed MOUs with Mother Dairy & National Dairy Development
Board. According to the MOU, the Mother Dairy will set up chilling plants / bulk coolers
in villages and Lupin has to ensure minimum 1,000 liters milk collection per day to these
chilling centers. The cost of each chilling center is Rs. 12 lakhs which will be fully borne
by the Mother Dairy. This way Mother Dairy will invest more than Rs. 9 crores to
promote the activity in the Bharatpur district by running 75 computerized Milk Chilling
Plants. Under this programme, 510 villages and 7800 milk producers benefit. These
plants and equipments will be managed by Lupin.

RURAL INDUSTRIES:

Establishment of Kaushal Institute:

The Ministry of Rural Development, Government of India has sanctioned a massive

project of Rs. 13.60 Crore
to train 12000 youth of eastern Rajasthan(Bharatpur, Dholpur, Karauli, Sawai
Madhopur, Dausa and Alwar
districts) to provide placement to 75% youth in different companies and balance 25%
supported for self
employment. This will provide channelizing the youth energy through their skill
development and gainful
employment. Lupin is responsible for the implementation of the project.

SOCIAL DEVELOPMENT:
HEALTH:
MEDICAL MOBILE UNIT: LHWRF has taken an initiative with the collaboration of Govt.
of Rajasthan under the National Rural Health Mission of Government of India, to
improve the health situation of the population of underserved areas, particularly in 'C'
category villages in the three districts of Rajasthan State viz. Bharatpur, Dholpur and
Karauli. In first year of its operation it has organized 280 camps benefiting more than
20000 patients.

EDUCATION:

To educate the child labour of the Mewat area, 70 education centre(schools) were
opened under Government
supervision. 10,608 students of the most vulnerable and deprived section of society
receive education through
child labour school, Lok Jumbish and Samudayik Janshalas.

WATER RESOURCE DEVELOPMENT:

Major Watershed Projects:

In a major initiative in water resources development, the Foundation’s Bhopal Centre

has successfully completed various watershed projects in Madhya Pradesh viz.
(1) Barna Milli Watershed project in 9080hectares of land costing Rs. 2.42 Cr
(2) Jamner Watershed Project in 3960 hectares of land costing of Rs.0.23 Cr.(3)
Rajgarh District Watershed project in 3820 hectares costing Rs. 1.14 Cr.

IMPACT OF LUPIN PROGRAMS :

Economic up gradation of BPL( Below Poverty Lines ) families:

55,708 families were economically upgraded through agriculture, animal husbandry &
rural industry activities in organizations operational area.

Reduction of poverty in district:

Lupin Foundation has selected entire Bharatpur district for holistic Rural Development.
In 1988 when the program was started, the poverty was 34%. The multifaceted activities
of economic and social development were under-taken in close collaboration with
District and State Government departments. At present, the poverty percentage has
reduced to 12%.

TRIPPLE BOTTOM LINE:

 TBL focuses on data collection, analysis and decision making using economic, a
  In this concept, the company is judged on the basis of its triple bottom-line: its
returns to shareholders, communities and the environment.
 And on the basis of TBL it is seen that LUPIN is a social driven company and
delivering better services to the society.

On the basis of analysis of LUPIN, we can see that the company focuses on 3Ps,
that is, people, planet and profit. The company is doing a lot of activities to
empower rural women and youths by making them self- reliant by opening new
small scale industries and cottage industries. It is helping rural women by making
them independent. The company focuses on imparting education to children.
The company is a pharmaceutical industry, so it follows the standard emission
norms. Moreover, the watershed activities of the company are protecting the
planet Earth. The company is also profit driven.

COMPARISON
CSR activities done by Pfizer Ltd.

CSRActivities:

Pfizer is dedicated to discovering and developing innovative medicines and making

them available to people around the world. Our business is fundamentally about saving,
improving and enhancing lives, and we believe that by being successful as a business
we provide the greatest benefit to society.

Their commitment of being an exemplary corporate citizen is reflected in their extensive

efforts to improve access to healthcare, the core focus of philanthropic initiatives.
Through their support of health initiatives, and by the generosity and compassion of
their employees, they strive to make the community in which all operate in a better
place to live and work.
At Pfizer, 'Community' is a Core Value.

Building relationships within the communities in which Pfizer operates is high on the
agenda of Pfizer. They recognize that constructive interaction with society and positive
relationships with host communities are important to their success and are beneficial to
the company, its employees and the people around. Hence support to the need of the
community is an integral part of Pfizer's round the year community development
programme.

Product Donations
The Company supported activities that tackle diseases through product donation.
Significant product donations were made to deserving voluntary organizations. Amongst
other medicines, the Company has donated several products to social organizations
which included NGOs that work in schools for the underprivileged. The company also
provided UNICEF with the urgent supply of medicines required by for patients in the
flood affected districts of Bihar. Company's medicines were donated to over 20 NGOs
that serve across all age groups from orphan children to the aged.

Running for a cause

The Company also participated in the Mumbai marathon in support with Vcare - an
NGO that works towards helping cancer patients and their families cope with the crisis
in their lives. V Care is an emotional support group, providing assistance for financial
aid, counseling and gives information to patients and their families in addition to other
activities.
 

Mother and Child Healthcare Project in rural Haryana

 
The Mother & Child Healthcare Project in rural Haryana extends to 41 villages. Pfizer
India's partnership with Arpana Research & Charities Trust for this project has entered
into the sixth year.
 
The Company's support has enabled Arpana to empower women, impart education and
generate awareness on antenatal care, post natal care and sanitation. The increased
awareness saw a 20 percent reduction in low birth weight babies, 94 percent coverage
of antenatal checkups and TT immunizations and a 20 percentjump in institutional
deliveries. The presence of neural tube defects among the infants also showed a
decrease.
Arpana also facilitated the inclusion of vital micronutrients in the dietary habits by
promoting the concept of village gardens. The project involved distribution of seeds,
monitoring of kitchen gardens and prizes for well maintained kitchen gardens. 64
percent of the target villages now have gardens. This has ensured supply of nutritious
food and vegetables for the families, thereby better health for the mother and child.
 

Economic Rehabilitation Program_

The Economic Rehabilitation Project was initiated to enable the Tsunami affected, small
entrepreneurs of Tamil Nadu's coastal region regain their economic independence.
Pfizer commenced the Economic Rehabilitation Project in association with World Vision
International (WVI).
Launched in Chennai, the project spans eight villages in areas of Nagapattinam town,
Vailankani Arukattuthurai and Tranqubar. It has benefited the families of 1000
economically disadvantaged people.
 
Over a period of 5 years, a grant of Rs.1 crore is being disbursed among the
affected communities as modest grant cum low interest loans for working capital
to re-establish their self made businesses. The resources for this project include
donations from Pfizer Inc. and colleagues from Pfizer Japan.

CSR activities done by Ranbaxy Ltd.

As a global leader in pharmaceuticals the company takes pride not only in providing
products that enable people to live healthier, but also in giving back to the society. At
Ranbaxy, Corporate Social Responsibility and concern for Environment, Health and
Safety are a part of the corporate DNA.
 
Their CSR commitment is a manifestation of our determination to improve the quality of
life for the community at large. Over the years Ranbaxy has ensured that its
environmental footprints are minimal. Their concern for environmental safety is
superseded only by their commitment to enhance employee and community safety.
 
Being an innovation led pharmaceutical company, they encourage scientific endeavours
through Ranbaxy Science Foundation that offers annual Research Awards aimed at
recognizing and rewarding excellence in original research work.

Mission
To be premier community based organization in primary health care to achieve positive
‘Health for All’ in their service areas.
 

Values
Service to community is fundamental to companies work
Provide quality services
Treat all without discrimination
Promote active community participation to achieve goals
Monitor achievements & continually improve
 

Community participation
 
It was recognized that over 70 percent of the deliveries in RCHS service areas were
conducted at home by either untrained or improperly trained ‘dais'. On one hand, lack of
skills was causing many neo-natal deaths while on the other these ‘dais' acted as
counsellors to pregnant women and enjoyed easy accessibility and acceptability. Thus,
as a strategy, two-phase intervention was planned where the RCHS Medical officers
were trained to train the ‘dais' in the first phase and training of ‘dais' from the community
was done in the second phase.
 
RCHS has established community based local groups like health committees, women
groups and other interactive groups like “dais”, “anganwari” workers, volunteers,
adolescents and breast-feeding support groups to promote community involvement and
self-sustainability.
 
Road ahead ...
 
In the future there are plans to develop more need-based programs with emphasis on
educating and empowering communities through knowledge, access to information and
provision of quality services. The aim remains to improve their quality of life and achieve
sustainable human development.
 
Ranbaxy Science Foundation:
 
Ranbaxy Laboratories Limited incorporated Ranbaxy Research Foundation in 1985 and
was later reconstituted as a separate society as Ranbaxy Science Foundation and
registered under the Societies Act in May 1994. with an implicit mission of giving
impetus to research activity and help in reviving India’s great scientific tradition. The
Foundation instituted Ranbaxy Research Awards to recognize original outstanding
contributions in the fields of Medical and Pharmaceutical Sciences. Every year the
Foundation invites nominations for 4 awards – 3 Awards for Rs. 1,00,000/- each in the
fields of Medical Sciences in Basic. Applied and Clinical and 1 Awards of Rs. 1,00,000/-
in the field of Pharmaceutical Sciences. So far 104 scientists have been honoured by
the Foundation.
 
Anti Malaria Project:

Ranbaxy has been working on the anti-malaria collaborative research project since May
2003. Although ant malarial drugs have a large market, it is a market with very limited
resources. Together with the challenges of drug resistance, poor health systems, lack of
affordable, safe and convenient treatment options, malaria treatment represents one of
the largest unmet medical needs. Ranbaxy collaborated with Medicines for Malaria
Venture to develop the synthetic peroxide ant malarial drug in order to address this
unmet need.
 
 Ranbaxy- meeting an unmet need in the neglected disease segment
 
Ranbaxy Laboratories Limited, the largest pharmaceutical company in India, and
presently ranked among the top ten global generics companies, is building its capacity
as a research-based healthcare company. Based in a malaria endemic country,
Ranbaxy deeply identifies with the continuing crisis that pandemics like malaria are
causing in developing countries. The Company has therefore committed its expertise in
R&D to work towards a breakthrough in the treatment of this important disease.
 

Anti HIV/AIDS

Ranbaxy, in its endeavour to make ARVs accessible to patients around the world, is
leveraging its global network of offices, affiliates, joint ventures and alliances. With
Ranbaxy products being marketed in over 125 countries and ground operations in 49
countries, Ranbaxy provides pre & post sales support to institutions, NGOs, and
Ministries of Health, making Ranbaxy ARVs available in their respective treatment
programs Several humanitarian and government programmes have sourced ARVs from
Ranbaxy.
 
 
 Several Ranbaxy ARVs approved by USFDA and WHO.
 First Asian pharmaceutical company to get approval for a generic ARV from
USFDA.
 Over 250 approvals of ARVs across 40 countries, with 130 more in pipeline.
 Only company using both WHO & USFDA approved API supplier.
 Bioequivalence studies conducted at leading CROs in North America.

 
 Corporate Social Responsibility (CSR)
Ranbaxy firmly believe that Corporate Social Responsibility is the key towards
enhancing the deep symbiotic relationship that exists between us and the communities
we constantly engage with.
 
Ranbaxy Community Health Care Society (RCHS), the Company's apex CSR vehicle,
provides free integrated healthcare at the doorstep of about 175000 people in 83
villages, largely identified as 'unserved'.
 
Ranbaxy today offers a range of curative, preventive and health promotive services,
ably supported by laboratory facilities covering areas of maternal child health, family
planning, adolescent health, reproductive health and health education including AIDS
awareness. The Services are delivered through six well-equipped mobile healthcare
vans operating in the Indian states of Punjab, Haryana, Himachal Pradesh and Madhya
Pradesh.
 
GAP ANALYSIS:

 LUPIN is not into product donation.

 It is not spreading disease awareness.
 None of three companies are doing anything for environment protection and
global warming.
 Lupin facilitated the construction of 100 pucca houses for identified poor families
residing in Lupin supported villages.

SUGGESTIONS:
  Should expand outside its operational areas like Madhya Pradesh and
Rajasthan.

 Should look at educational awareness program.

.
 Institutional development should expand.

 Programs like that were conducted in Bharatpur dist should be taken up.

 Provide vaccination for infants in the rural areas.

 Company should organize medical camps in the under privileged areas.

 Company should focus on research and development activity for eradication

of dreaded diseases like HIV/AIDS, H1N1 flu, cancer and tuberculosis.

 Should try to cut carbon emission by adapting green measures.

 Should try to increase their activities in other fields as well. (Farming,

Construction of houses for poor etc.)

 Should try to provide support to privately operated NGO’s as well.

 Should provide programs to make these people employable within their

companies as well as others.

 Should try to encourage rural talent by various competition, workshops etc.

 Should concentrate on deforestation issues.

 Should try to make people aware about infant mortality rate.

 Should provide promotion of rain water harvesting.

THE MILLENIUM DEVELOPMENT GOALS AND

HOW IS LUPIN LTD. ASSOCIATED WITH IT?

1. ERADICATE EXTREME POVERTY AND HUNGER:

(a) Economic upgradation of BPL families.
 (b) Reduction in poverty in Bharatpur districts from 34% to 12%

2. ACHIEVE UNIVERSAL PRIMARY EDUCATION:

(a) To educate child labour in Mewat area, 70 study centrs were opened
Under government supervision
.
3. PROMOTE GENDER EQUALITY AND EMPOWER WOMEN:
(a)Lupin has formed self help groups in all adopted villages, linked them with
Banks for financial assistance. It has trained them to start their own house hold
business to make them financially independent.

4. IMPROVE MATERNAL HEALTH:

(a) Lupin has formed mobile medical units that moves from viliage to village and
take care of the expectant mothers.

5. COMBAT HIV/AIDS, MALARIA AND OTHER DISEASES:

(a) Lupin has formed mobile medical unit that moves takes care of the health
of the people in the adopted village.

6. ENSURE ENVIRONMENTAL SUSTAINABILIY:

(a)Lupin has started watershed development projects in Madhya Pradesh.