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time back. 04 Welcome 21 Let’s Get Social

Less 06 Becoming an adviser

08 Keynote stage: agenda
24 Show Me The Money
25 Businesses With Purpose

spreadsheets.
14 
How will StartUp 2022 28 
The Freelance Zone
work online? 29 Build A Business
16 Start Me Up 30 StartUp Resilience
17 Business Essentials 31 Networking zone
20 The Digital Zone 32 Exhibition area
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10 STEPS TO STARTING
YOUR VERY OWN BUSINESS
HELLO AND WELCOME TO 3. START ON A BUDGET 6. START
2.00 MAKING SALES
– 2.30pm 9. MARKETING & PR
STARTUP 2022 From England squash player to gym
You can step up your marketing efforts in
Start-up costs needn’t be too high and Obtain a target demographic, create a personal
entrepreneur, my secrets to sporting
therefore it’s fairly straightforward to build a pitch, follow up leads, keep smiling and keep three ways:
Following last year’s online extravaganza, and business success: John Treharne,
budget. Starting your business as a side-hustle persevering! Ensuring you have a presence on
our flagship StartUp event returns for 2022, founder, Thesuch
GymasGroup – Reach out to journalists to secure press
alongside an existing salary, basing yourself at marketplaces Amazon and Etsy can
featuring eleven unique stages, over 100 expert attention.
home and embracing social media are huge also turn browsers intogym
Pioneer of low-cost membership, The
buyers.
speakers and upwards of 2,000 attendees Gym Group now turns over £73.5million in
cash-savers. – Connect with influential bloggers on social
expected to flood through the virtual doors. 2016 with 91 gyms across the UK.
7. CREATE A KILLER WEBSITE media for potential endorsements.
To get things started, here are my 10 steps 4. BUILD A BUSINESS PLAN – Imagine yourself as a character in a story and
After
2.30 securing
– 3.00pm a domain, you can launch your
to starting your very own business:
This will guide you from where you are now to website with excellent templatefor
What investors are looking providers
from such decide how you want to be perceived. This
where you want to be. It’s easy to remember as GoDaddy or Squarespace. Having a solid site can act as a template for your marketing.
1. COME UP WITH AN IDEA what to include, as it spells I’M OFF:
start-ups in 2018: Eileen Burbridge MBE,
gives you a base to blog from, and the more
founder of passion capital
Seems a sensible place to start, right? To get wonderful content you create, the more visible
Idea: What is your business idea? One of London’s most influential venture 10. GROW BY OUTSOURCING
started, ask yourself these three questions: and attractive a proposition your business is to
Market: What’s the market you’re going to capitalists shares her thoughts on
‘Have I spotted a gap in the market?’, ‘What is potential customers. Spend time on the activity that delivers the
serve? investment in 2018.
my passion, hobby or skill?’ and ‘Have I seen highest return to your business, and outsource
Operations: What operations do you need to
someone do something I can do faster, better
get going?
8. SOCIAL MEDIA
3.00 – 3.30pm
other work to the experts! Finally, it’s crucial to
and cheaper?’ Answer these and you’re well surround yourself with support. On Enterprise
Finances: Draw up a basic cashflow forecast and How
An I started cost-effective
increasingly SilkFred aged way24:toEmma
promote
on your way. Nation, you’ll find thousands of trusted
ask yourself if you need funding. Watkinson,
your business.founder,
Facebook, SilkFred
Twitter, Instagram,
business advisers offering the guidance you
Friends: Who will be part of your support Founded
TikTok, in 2011,
LinkedIn andtoday Emma
YouTube Watkinson
all require
2. REGISTER YOUR COMPANY need. The connections you make today could
network? employsstyles
different 60 people at her
of content platform
and finesse, which
but get
last your business’s lifetime.
It’s time to decide your company structure – allows
it independent
right and fashion
doors will open brands
quicker thanto sell
you
a task often undertaken with the help of an 5. FUNDING theirimagine.
can products online.
accountant. Once you make your choice, it’s
important to inform Companies House, HMRC,
If, after your budgeting, you still need to raise If you’re not yet a member,
3.30 – 4.00pm
your landlord or mortgage company, your local
some funds, you have plenty of options,
including Start Up Loans, crowdfunding How winning Channel 4 Shed of the join for free now!
authority, your insurance provider and your Year has made me an entrepreneur:
and friends and family. Just make sure those
bank. Ben Swansborough
repayment terms are clear and in place.
From a magical mushroom-shaped tree
house to bespoke magical garden houses,
what’s next for the Channel 4 Shed of the
year winner? Emma Jones MBE
Founder, Enterprise Nation

4 STARTUP 2022 STARTUP

STARTUP2022
2016 5
Looking to grow your consultancy
business in 2022?
Become an Enterprise Have you recently made the shift to
self-employment? “Enterprise Nation allows me to “Enterprise Nation is a amazing
Nation Adviser
Are you looking to grow your brand promote myself with ease and get association to be a part of. Not only
Join Enterprise Nation to share and customer base? in front of businesses that could have I learned from fellow advisers
your expertise with the UK’s most Do you like working with start-ups become my next client. It’s the first but I’ve had the opportunity to be
active small business community. and small businesses? place I recommend to any business a part of some fantastic national
We help people create great Want to meet other entrepreneurs owner or aspiring entrepreneur. campaigns. There are so many
businesses by giving them the and hear their secrets to success? There genuinely is something for opportunities to promote your
resources and connections Do you love sharing expertise everyone within this community!” expertise. I can 100% recommend
needed to be successful. and are looking for speaker joining Enterprise Nation.
David Glenwright
opportunities?
Jennifer Corcoran
Here’s what you can look forward to
Raise your profile
Create a public profile on Enterprise Nation
Build relationships
Make connections through your Enterprise
BECOME AN
to promote your business services to a
community of over 55,000 potential clients
Nation profile or the online groups. Use the
easy messaging tools to build relationships
ADVISER ON
every month. With our new mobile app, small with prospective clients and other like-minded ENTERPRISE
NATION TODAY
businesses will be able to browse your services businesses.
on the move!
“Enterprise Nation allows me to
Share expertise
Small business insights
Discover what thousands of small businesses
connect with my ideal customer, FOR JUST £199
There are more opportunities than ever to
showcase the support you offer. Increase your
are searching for, and tailor your services so
you can provide exactly what they need.
as well as promote my events and
content directly to the people who
PER YEAR
visibility across the platform by featuring in
will be interested in it.”
high-profile events and campaigns or using our Learn something Sign up now and start connecting
new content upload feature to share expertise From marketing and sales to PR and finance, Catherine Erdly with thousands of small businesses
via blogs, videos and podcasts. Enterprise Nation publishes a wealth of
to offer your expertise.
content, e-learning, webinars and guides for
small businesses and consultants. enterprisenation.com/adviser
 KEYNOTE STAGE 10:50am
Startup UK: Why 2022 is the year to start
a business
12:15pm
How to become a retail superstar
A panel of experts and entrepreneurs share
Britain is seeing a start-up boom, with many key tips and tricks for excelling as a retail
people turning to entrepreneurship out entrepreneur
A stage of inspirational stories and advice from amazing entrepreneurs 2.00 – 2.30pm
of necessity or opportunity. If there is any
From England squash player to gym –M  atthew Hopkins, founder, Great British
time to turn your business idea into a reality,
entrepreneur, my secrets to sporting Exchange
it is now. With an abundance of support
and business success: John Treharne, – Nancy Cullen, founder, Space & People
available, leaping into entrepreneurship
founder, The Gym Group – Warren Richmond, founder, Situ Live
9.30am 9.45am doesn’t have to be scary.
Pioneer of low-cost gym membership, The – Nicole Compen, Raye the store
Welcome to Startup 2022 from Emma Interview with Harry Thuillier,
Gymthis
Join Group
panelnow turnsabout
to hear over £73.5million
a brand new in – John Hoyle, Sook
Jones and how to start a business in 2022 co-founder, Oppo
2016 with 91
campaign, gymsUK,
StartUp across
thatthe
will UK.
educate,
Emma Jones CBE, founder of Enterprise After getting rejected at Dragon’s Den
celebrate, and represent people that want to 1pm
Nation, will kickstart this year’s event and for being a ‘too risky’ product in 2016,
2.30 – 3.00pm
become their own boss. Lunch break - enjoy the talks in other
share her top small business insights to Oppo’s healthy ice cream is now stocked
What investors are looking for from zones or visit the exhibition area
ensure you get the best out of your StartUp in every major supermarket in the UK and – Erdi Karaca, Product Director, HSBC
start-ups in 2018: Eileen Burbridge MBE,
2022 experience. the business is valued at £86M. Richard Kinetic
founder of passion capital 1:30pm
Branson and Andy Murray are just two of – F aith Wheller, Marketing Director, Intuit
One of London’s most influential venture Growing an international business
9.35am the investors that did take a risk on them QuickBooks UK
capitalists shares her thoughts on Marcelo Distefano is the Managing Director
Welcome comments from Minister for and are now reaping the rewards. Join this – Tolga Yildiz,
investment in Omni-Channel
2018. Customer
of family-run group of award-winning Italian
small business, Paul Scully MP session to hear their story and how they’ve Development Manager, Curry’s Business
restaurants San Carlo, with over 23 locations
Given the high number of people starting a made it happen! 3.00 – 3.30pm across the UK and internationally. Employing
business in 2021, hear from the Minister for 11:30am
How I started SilkFred aged 24: Emma over 1,000 staff members, expanding
small business on why 2022 will be a great 10:20am Designing my journey with Nick Telson,
Watkinson, founder, SilkFred internationally, and staying true to their core
year to start your own business as well as You can do it! With Simon Squibb, founder
Foundedof inDesign My Night
2011, today Emma and Angel
Watkinson values, the San Carlo group has gone from
how the role of government is helping start- founder of Purposeful Project investor
employs 60 people at her platform which strength to strength. Marcelo will be joining
ups launch and grow. Simon Squibb isn’t your bog-standard In 2010,independent
allows Nick and his fashion
best friend decided
brands to sell us to share their story on how they turned
entrepreneur. Going from sleeping on to embark on the Design
their products online. My Night journey.
a work permit and £12 of savings into an
the streets to founding 19 of his own They both kept their jobs while side-hustling
internationally recognised brand.
companies, Simon possesses the passionate on
3.30it for a year; deciding to go full time a year
– 4.00pm
view that anyone can be a successful later.
How winning Channel 4 Shed of the
entrepreneur, given the right tools. As a Year has made
Seven years later,me anwere
they entrepreneur:
acquired by The
result, he’s set himself the ambitious target Ben Swansborough
Access Group for over £25m, with over 8
of helping 10m people start and grow From a views
magical mushroom-shaped treeand
million a month on their platform
businesses of their own. house to bespoke magical garden houses,
over 5,000 B2B clients.
POWERED BY: what’s next for the Channel 4 Shed of the
Nick is now an active angel investor, mentor
year winner?
and startup studio founder with many
stories and success hacks to share.

8 STARTUP 2022 STARTUP

STARTUP2022
2016 9
2pm 3:30pm
How I did it: Growing a business valued How we grew a successful brand from
at £180m and raising money from Kris just £600
Jenner Rimi and Manav Thapar, husband and wife
Ed Beccle is a 22-year-old serial team and founders of LoveRaw, are on a
entrepreneur and co-founder of GraspHR, mission to continue making legendary
Glorify and Yessspad. His latest venture, vegan chocolate that tastes great whilst
London-based Glorify, has successfully maintaining their honest, transparent and
raised capital from a string of Silicon Valley no artificial nonsense roots.
and Hollywood A-listers such as Kris Jenner,
Whilst the business launched from Rimi’s
Michael Bublé and Jason Derulo, in a deal
in-law’s home kitchen in Manchester with a
valuing the business at £180m. Listen to his
budget of only £600, the business has now
inspiring story on the Keynote stage!
raised investment, won industry awards and
have a team of full-time employees.

3pm
Meet the man on a mission
Cemal Ezel is the founder of Change Please,
a social enterprise that uses coffee as a way
out of homelessness. It trains homeless
people to become baristas and provides
a London-living wage job, housing and
bank account and therapy support to its
beneficiaries.
Cemal is also the founder of Old Spike
Roastery, a social enterprise coffee roastery
in south London that supports homeless
people, and Spike + Earl, a social-enterprise
restaurant in London.

10 STARTUP 2022 STARTUP 2022 11

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HOW WILL THE SIX AREAS OF BALLOON

STARTUP 2022 There are six main areas of the event which you can visit. Use the toolbars
to help you quickly navigate between:
WORK ONLINE?
1. RECEPTION 5. ADVISER ZONE
The Reception area is the welcome “lobby”. Book FREE 1-2-1 consultation calls with
Find out what’s happening through special business advisers in branding, legal, SEO,
The virtual event platform we are Demo Video announcements, important links and event finance and more. Share your goals and
using for StartUp 2022 is Balloon. If you need support on using the notifications. challenges, and our experts will be happy to
As an attendee, you’ll be able to Balloon platform, head to their provide solutions.

move in-between different stages, YouTube channel and watch this 2. STAGES
Meet the advisers and find out how to
just like the in-person event, and video. Click on ‘Stages’ within the event, to view
book a consultation.
content for the following zones:
enjoy the content and connections
throughout. Which browsers work best? Keynote Show Me the Money 6. CONNECTING
We recommend using the latest version Start Me Up Businesses with
There are a number of chat channels, including:
of either Chrome or Firefox on desktop to Business Essentials Purpose
guarantee the best experience. As an additional The Digital Zone The Freelance Zone Event chat: General chat about the event.
note, sometimes third-party extensions can Let’s Get Social Build a Business Expect special event-related announcements
affect the experience, blocking some of the Amazon from Enterprise Nation.
interface elements. To avoid this, we also
Stage chat: A dedicated chat specific to on-
recommend opening the event in Incognito
mode on Chrome or Private tab on Firefox.
3. NETWORKING stage sessions. Use this to ask questions or
make comments during a talk.
Please join the event using a laptop or Sponsored by Cisco
Here, you can connect with other attendees, Exhibition booth chat: Each partner has their
computer – tablets / smartphones are
experts and like-minded founders. Join private own chat for group discussions and fielding
not fully compatible.
1-2-1 video chats or small group sessions to questions about how their products and
meet several entrepreneurs at once! services can support you.
NEED EXTRA HELP?
For further assistance and support, Meeting chat: In Networking 1-1s, a private
4. EXHIBITION chat channel is available to the participants.
please click here to access Balloon’s
Meet all the StartUp 2022 partners and learn
help centre. what support they can provide. Get money-
saving offers, speak to experts and gain tools
to help boost your business. We have an
Enterprise Nation booth, so do visit us and say
hello!

14 STARTUP 2022 STARTUP 2022 15

 START ME UP BUSINESS
ESSENTIALS
Get industry specific advice from inspiring entrepreneurs and experts Get a handle on your business essentials in these insightful workshops,
including legal considerations when setting up your start-up

10am 1pm 10am 1pm

How to start a food business How to start a beauty business Moving to your first premises: The legalities of setting up a business
– Amy Moring, Hunter & Gather – Lorraine Dallmeier, Formula Botanica legal considerations hristophe Robert and Mythri Reddy,
– Elisha Rai, Drink Folc – Naz Bashir, Solo Skincare Harry Rudolf, property lawyer, Edwin Coe corporate lawyers, Edwin Coe
– Andy Adenegan, Candi Donut – Roshane Dorsett, The Glowcery
– Bastien Eymery, Lilk – Liha Okunniwa, Liha Beauty 11am 2pm
Meet the experts Tips & tricks to increase your
11am 2pm – Sharon Pocock, accountant, productivity
How to start a fashion business Getting Ready for Retail & Pitching Kinder Pocock Nikki Wheeldon, Jam Pot & Hive52
– Nick Crook, Boardies Apparel to buyers – Elliot Francis, employment lawyer,
– Claire Turpin, Contur – Wizz Selvey, Retail Expert Edwin Coe 3pm
– Alison Lewy, Fashion Angel – Aine Rogers, director of small business, Looking after your business IP
3pm Cisco Marianna Ryan and Eleanor Showering,
12am How to start a tech business – Gerry Donnachie, head of underwriting, IP lawyers, Edwin Coe
How to start a wellness business – Tom Oswald, ClickASnap AXA Business Insurance
– Kay Suppamas, Leafage – Amman Ahmed, RelaxMyDog
– Sohn Supradya, Jin Jin – Olly Culverhouse, Signable 12pm
– Rachel Mason, Our Remedy First job of the entrepreneur - business
planning! What, why how?
Ceylan Boyce, Academy for Women
Entrepreneurs

POWERED BY:

16 STARTUP 2022 STARTUP 2022 17

YO U G O T H E D I STA N C E
F O R YO U R B U S I N E S S.
SO DO WE.
Every business is on a journey. Whether you’re expanding your clientele or
hiring new employees, Dell Technologies Advisors are here to help with the
right tech solutions. So you can stop at nothing for your customers.

Contact a Dell Technologies Advisor at

0800 085 4878 or Dell.co.uk/Smallbiz
 THE DIGITAL ZONE LET’S GET SOCIAL
Hear from experts on the best digital tips to help your business in 2022 Want to nail your social media strategy for 2022? Join this stage for practical
tips and advice

10am 1pm 10am 1pm

Killer tips for digital marketing How to build your own website Your buyer persona Measuring success on social media
Sam Onigbanjo, Great Business Platforms Ruby Lee, Studio 77 Lucy Hall, Avviso Media Emma Haslam, Borago Insights

11am 2pm 11am 2pm

New Year, New Tech – how technology Cyber Security: Protecting your 3 R’s of social proof: Why The power of paid social ads
will help you succeed in business online presence recommendations, reviews and referrals Katherine George, Oh So Social Marketing
Andy Bone and Jason Crawford, Dell Paul Fenwick, Avast Business are critical to driving your business
Technologies Karen Green, The Food Mentor 3pm
3pm Growing a personal brand and becoming
12pm How to use video to rocket power 12pm a ‘Bizfluencer’
SEO 101 your start-up How to get more customers on a Lucy Hitchcock, founder, Partner in Wine
Emma Goode, 24 Fingers Jeremy Mason, MP Video Production shoe-string budget and Sassy Digital
Ben Law, GoDaddy

POWERED BY: POWERED BY:

20 STARTUP 2022 STARTUP 2022 21

Ready to sell your product?
You'll need a barcode.
GS1 UK is the only place to get authentic barcode
numbers (GTIN/EAN/UPC), which will ensure you
can sell as successfully online and in a store.

GS1 UK offer Find us in the ‘build a brand’ zone

Get 20% off any GS1 UK membership plan* If you have any questions we’d love to talk to you.
for the first year. Use code EN20 at checkout. Visit our virtual booth and join our sessions.

Join now: gs1uk.org/offer 11:00am How to build a D2C business

13:00pm Panel discussion: The first year of running a business

Miss a talk at StartUp 2022?

To access all the speaker video recordings, simply sign-up for a
free Enterprise Nation membership. You will also benefit from
networking opportunities, discovery calls with advisers and
access to a supportive community.

Join for free.

 SHOW ME BUSINESSES
THE MONEY WITH PURPOSE
Get advice on raising and managing funds in a series of workshops, Guidance, tips and inspiration to help you build a sustainable business
talks and panel discussions with a mission at its core

10am 1pm 10am 1pm

How to build a pitch deck to raise money Funding panel: How to raise money for Diversity and inclusion: why it’s The importance of being online safely
Clive Bonny, Strategic Management your business important for your business Paul Fenwick, Avast Business
Partners – Sunna Van Kampen, Tonic Health – Jasmine-Leann Gaterell, No Comment
– Greg Caiger, HSBC UK Required 2pm
11am – Oliver Cummings, Capitalise UK – Adele Atchinson, founder, Grandnanny Sustainability heroes: how every
Ensuring the funding landscape is – Kasey Clarke, Sweet Cakey Thing business should have sustainability
accessible and inclusive 2pm at its core
Richard Bearman, Start Up Loans Managing your business finances 101 11am – Ben Keene, Raaise
– Jenni Adams, regional director of Future-proofing your mind-body health – Clive Bonny, Strategic Management
12pm small business banking, HSBC UK for a thriving business Partners
Producing a successful Start Up Loan – Erdi Karaca, product director, Ann McCluskey, Coach Practicioner – Katie Barber, Hutch Community
application HSBC Kinetic and Change Specialist – Josh Clarke, Jacked Fruits
Gillian McLaren, Start Up Loans – Stefan Johnson, business development
manager, HSBC UK 12pm 3pm
– Neil Mackinnon, Arm in Arm Accounting Building a business which balances Why empowerment matters in business:
profit and purpose How SMEs can make huge changes in
3pm Danielle Thompson, Sustainablee their community
Intro to sales: How to get your first Abdul R Shiil, Sahan Cares
20 customers
Paul Durrant, PDT Sales Consultancy

POWERED BY: POWERED BY:

24 STARTUP 2022 STARTUP 2022 25

We want you to lift off. Legal services
for your start-up and new business
YOU HAVE THE BRILLIANT IDEA and we have the legal expertise. Together we can
turn your dreams into reality making sure you have all the legal advice that you need to
succeed. Your journey starts today with Edwin Coe LLP.

Call us today for more details or visit:

edwincoe.com/start-up | 020 7691 4000

Faris Aranki, Shiageto Consulting

Cisco Designed: AXA customer since 2020

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 THE FREELANCE
ZONE BUILD A BUSINESS
Thinking of going freelance or growing a side hustle? Learn the foundations of building a strong brand and business that can
This is the stage for you! sustain long-term growth

10am 1pm 10am 1pm

Going freelance 101 Building a personal brand for your The foundations of an authentic Panel discussion: The first year of
Steve Folland, Being Freelance Podcast business and meaningful brand running a business
Hadrien Chatelet, The Wern Aarti Parmar, Brand Strategist and – Sarah Atkins, GS1 UK
11am Performance Coach – Jennifer Mo, Pura Collagen
A guide to starting a business while 2pm – James Martin, Super8
you’re still employed The top 10 things we’ve learned from the 11am – Charlie Knockton, Happy Inside Drinks
Paulomi Debnath, Handmade by Tinni Mind Your Small Business podcast How to build a Direct to Consumer (D2C)
Gordon Rutherford, Marketing Director, business 2pm
12pm AXA Business Insurance Lorna Leaver, GS1 UK Four ways to grow your sales
Marketing your freelance services Catherine Erdly, Resilient Retail Club
Kathy Ennis, Little Piggy 3pm 12pm
How to manage a successful The art of brand storytelling 3pm
freelance business Tim Elliot, Brand Strategist 3 steps to secure game-changing press
– Julia Broughton, Letters by Julia coverage with DIY PR
– Cel Amade, freelancer and results Amanda Fitzgerald, PR Expert
strategist

POWERED BY: POWERED BY:

28 STARTUP 2022 STARTUP 2022 29

 START UP
RESILIENCE NETWORKING ZONE
Learn the top tips and tricks to grow your business online from the
experts at Amazon

Sessions will take place throughout the day

10am 1pm
so you can meet and connect with other
Grow like Amazon: Breaking down The importance of omnichannel: online
Amazon’s key principles for success vs physical space
small business owners in a casual way.
To be announced! To be announced!
We would really recommend joining
11am 2pm the Networking Zone multiple times
How I did it: Amazon sellers fireside chat How to start a business on Amazon throughout the day - and be prepared to
To be announced! Mariana Moraes, Amazon UK turn your camera on (if you wish!) in order
to connect with others face-to-face!
12pm 3pm
How to start a business on Amazon Scale like Amazon: building a global
Mariana Moraes, Amazon UK business
Access post-event networking!
To be announced! Head to enterprisenation.com/groups to
continue the conversation with your fellow
StartUp 2022 attendees.

POWERED BY: POWERED BY:

30 STARTUP 2022 STARTUP 2022 31

EXHIBITION AREA

Enterprise Nation HSBC UK Amazon Avast Business

Enterprise Nation is the UK’s most active small HSBC is one of the world’s largest banking and Amazon is currently working with Enterprise Nation Avast Business provides simple yet powerful security
business network and we have helped thousands of financial services organisations, supporting 1 million on the Amazon Small Business Accelerator as a solutions for SMBs and IT service providers. Backed
people turn their good idea into a great business. business customers in the UK. We are committed free, online educational programme for anyone by one of the largest, most globally dispersed threat
to working with UK SMEs to help them realise their who wants to start a new online business or grow an detection networks, the Avast Business security
Pop over to the Enterprise Nation stand to meet
ambitions and over the past seven years have existing one. The online learning is tailored to your portfolio makes it easy and affordable to secure,
the team and hear how we can help support your
committed £75bn in lending to enterprises in experience level, with a comprehensive curriculum manage, and monitor business devices. The result
business journey.
the sector. As well as supporting the ambitions of covering website building, selling online, social is superior protection that businesses can count on.
Don’t forget to activate your free Enterprise internationally-minded businesses through a global media, marketing, managing cashflow, selling on For more information about our managed services
Nation membership: enterprisenation.com/join network that covers 64 countries and territories. Amazon, and identifying growth opportunities. and cybersecurity solutions, visit www.avast.com/
We’re here to use our unique expertise, capabilities, business
breadth, and perspectives to open up new kinds of
Get a free 30-day trial here: www.enterprisenation.
opportunities for our customers.
com/find-something/smb-cybersecurity-
Find out more here: www.business.hsbc.uk solutions-from-avast/

Dell Technologies
Curry’s Business
You go the distance for your business. So do we.
At Currys Business We’re Here to support you and
make technology simple. Wherever you are on your business journey, Dell
Technologies Advisors are here to help every step
Whether you’re a start-up business or a large
Intuit QuickBooks of the way by offering free, one-to-one advice on Axa Business Insurance
organisation, we know that time and budgets can
Whether you’re a sole trader, small business, all of your tech requirements. From laptops to the At AXA Business Insurance, we know that running
be tight. We offer help, advice, support to local
bookkeeper, or accountant, QuickBooks is cloud, Dell Technologies Advisors have the right any small business is tough, but starting a new
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committed to helping your business thrive. tech solutions to help you go the distance for your business and building it from the ground up takes
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leave the technology solutions to us, while you look
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Our Business Experts can help you discover our wide submit your taxes, get paid, and manage your
support and advice, call a Dell Technologies Advisor be. That’s why it’s our mission to make business
range of Apple products, making it simple to find the employees. Our award-winning UK-based support
today on 0800 085 4878 or visit www.dell.co.uk/ insurance easy through tailorable cover to suit your
right solutions for your business. team is always on hand 7 days a week. You’ll always
smallbiz business and a 24-hour legal and tax helpline.
get help from a real person. Live chat, screen
Contact us now at our Specialist Business Centre on
sharing, and phone support are all available free of And while we’re making insurance easier, you can
0344 561 6789 or go to our website business.currys.
charge. With QuickBooks you’ll spend less time on focus on what matters – making your new business
co.uk. You can also visit one of our 50 Business
admin, so you can focus on running your business. a success.
Hubs across the UK, use our store locator to find the
From Self-Assessment to Making Tax Digital, we’ve
one closest to you here: business.currys.co.uk/ Work hard, insure easy. Visit AXA’s Business Guardian
got you covered.
storelocator/ Angel for more startup help and support.
Find out more: quickbooks.intuit.com/uk
*45.3% of AXA Business Insurance policies in 2021 were
bought by customers in their first year of trading

32 STARTUP 2022 STARTUP 2022 33

EXHIBITION AREA CONTINUED

CISCO GS1 Edwin Coe GoDaddy

Cisco is the worldwide leader in technology that Ready to sell your product? You’ll need a barcode. You have the brilliant idea, and we have the legal GoDaddy is the world’s largest services platform
powers the internet. Cisco inspires new possibilities expertise. Together we can turn your dreams into for entrepreneurs around the globe. We’re on a
GS1 UK is the only authorised provider of unique
by reimagining your applications, securing your data, reality making sure you have all the legal advice that mission to empower our worldwide community
GTINs - the number that powers the barcode and
transforming your infrastructure, and empowering you need to succeed. of 20+ million customers — and entrepreneurs
trusted by over two million businesses. Our barcodes
your teams for global and inclusive future. everywhere — by giving them all the help and tools
provide the foundation for trading between brands We understand the challenges that face
they need to grow online. GoDaddy is the place
For simple and secure solutions for your business and retailers across the world, be that in store, online entrepreneurs starting out and we pride ourselves
people come to name their idea, create a compelling
visit www.cisco.com/c/en_uk/solutions/small- or through a marketplace such as Amazon. They on providing high quality, timely and cost-effective
brand and a great looking website, attract customers
business/small-business-recovery.html are as important to the start of your business as a start-up legal advice from structuring your
with digital and social marketing, and manage their
website domain or bank account. company, to protecting your intellectual property,
work. Where no tool alone will do, we give direct
to appointing your first employee and taking a lease
We are here to make it easy for you sell your one-on-one guidance with a human connection.
out on your first property.
products to any customer, anywhere. All our
Get your .co.uk domain for £0.01 (first year)
barcodes are licensed annually and to get yours you We have created three legal packs containing all
need to become a GS1 UK member. the legal requirements necessary to help your new Free 1 month Website Builder
business or start-up.
Start Up Loans, part of the British Business Bank Get 20% off your barcode package with the code
Since 2012, the Start Up Loans programme has EXCHANGE20 on www.gs1uk.org Contact us today for more details: 020 7691 4000 /
delivered over 89,000 loans, providing more than Edwincoe.com/start-up
£800m of funding. We lend money to people in
every part of the country and from all backgrounds.
The proportion of our loans which go to under-
served groups is far higher than their proportion of
the business population:

• 40% of our loan recipients are women

• 20% of our loan recipients are from Black, Asian

and other Minority Ethnic backgrounds (excluding
White minorities)

You can find free guides related to starting a

business on our website: https://www.startuploans.
co.uk/free-start-up-guides/

Or for further information, visit us at

www.startuploans.co.uk or call us on
0344 264 2600.

34 STARTUP 2022 STARTUP 2022 35

Enterprise Nation programmes in 2022
Enjoyed StartUp 2022?
Take part in more events and programmes
throughout the year!
Choose from:
Lunch and learn webinars Festival of Female Entrepreneurs
Giving you a daily boost and offering advice Taking place in late 2022, these events
from experts across a variety of fields. offer a full day of advice and inspiration for
Browse upcoming webinars female founders.
and sign up for free. Become a member to be the first to
hear about it
Small business meet-ups
Offering a ready-made support network for Amazon Small Business Accelerator
entrepreneurs to connect with like-minded Access free and intensive bootcamps and
founders in their area. Collaborate, share e-learning training, to help your existing
ideas and discuss challenges in a relaxed, business start trading online quickly.
informal environment.
Find out more and sign up for free
Find your local meet-up.

Exchange series
Next Generation
Matching small businesses with buyers from
If you’re 18 to 24 and based in London,
major retailers in the food and drink, fashion,
access start-up training and up to £10,000 to
beauty and wellness sectors. Upcoming
begin your entrepreneurial journey.
events include:
Tell me more
– The Fashion Exchange, 25 February
– The Food Exchange, 24 April
StartUp UK
– The Beauty Exchange, 10 June
Looking to become your own boss in 2022?
– T
 he Wellness Exchange, 22 July
Access inspiring and educational e-learning,
practical guides and events that will support
you on your new venture.
Get started

Visit enterprisenation.com/events to view all

our upcoming events