Notes - Social-Psychology

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SOCIAL PSYCHOLOGY

Social Psychology
 Study of how individuals, perceive, influence, & relate to others
 Explain the nature/reason why we behave in certain situations
 We influence others as they influence us
 Attempt to understand & explain how the thoughts, feelings, & behaviors of
individuals are influenced by the actual, imagined, or implied presence of others
 Gordon Allport - Social influence is experienced despite the lack of an
imposed influence from people. Implied social influence from people.

Social Perception
 Process through which individuals use available individuals use available
information to form impressions of other people.
 Rosenhan experiment - 8 Pseudo patients pretended to have psychological
disorders in order for the information to not be altered.
 Changed their name and added that they have auditory hallucinations
 Diagnosed with Schizophrenia
 Still assessed with Schizophrenia in remission
 People still didn’t believe that they were free from the mental illness
 Out of 193, 41 were fake when Rosenhan sent no fakes
Attribution Theory
 Explores how individuals explain the causes of their own & others’ behaviors.
 Internal attributions- emphasize dispositional or personality-based
explanations.
 Reasons is from the person itself
 External attributions- Emphasize situational factors
 Anything that is outside the person

Attribution Biases and Errors

 Fundamental Attribution Error


 Tendency to overemphasize internal factors as explanations for the behavior
of other people & do the opposite when explaining own behavior.
 Actor-Observer Bias
 Self-Serving Bias
 Tendency of individuals to make internal attributions when their actions have
a positive outcome but external attributions when their actions have a
negative outcome.
 Positive - Internal
 Negative - External
 Just-World Hypothesis
 Belief that people get the outcomes they deserve.
 Pseudo victim blaming
 Persuasion
 An active method of influence that attempts to guide people toward adopting
an attitude, idea, or behavior.
 Central Route - requires the audience to evaluate the merits of a
message.
 Used by highly motivated
 Uses critical thinking
 Peripheral Route - does not involve critically analyzing the message
 Low motivation
 Direct acceptance and rejection of an idea
 Dual Process Model -
 Prejudice
 Refers to usually negative evaluation of another person or group based on
their perceived characteristics.
 Group Behavior
 Refers to the way people behave in large-group or small-group
 Groupthink
 Phenomenon that occurs when people’s desire to maintain group
loyalty becomes more important than making the best choices.
 Sort of but nor really conformity
 Groupshift
 Phenomenon in which the initial position of an individuals within
the group changes to adopt a more extreme position due to the
influence of the group.
 From racist to racist plus ultraaaaaaaa because of a group of people
who share the same beliefs
 Obedience
 Form of social influence that involves performing an action unde the
orders of an authoritative figure
 Follows an authoritative figure
 Stanley Milgram’s Experiment
 Yale University
 Confederate shocks a pseudo victim who is just acting that
they are shocked
 Philip Zimbarado’s Stanford Prison Experiment
 Stanford University
 Mock prison
 Students acted as prison guards as prisoners
 Conformity
 Change in behaviour or belief as a result of real or imagined group
pressure
 Conform to norms
 Normative influence - conformity based on one’s desire to fulfill
others’ expectations & gain acceptance.
 Informational influence - conformity under acceptance of evidence
about reality which has been provided by others.
 Solomon Asch’s Experiment
 32% conformed to the majority’s answer
 Jenness’ Bean Jar Experiment
 People conform to what they hear
 Compliance
 Refers to an individual’s acquiescence in response to a reques
 Gives in to request
 Foot-in-door Technique - two-step compliance procedure in which a
minor initial request is presented immediately before a more
substantial target request
 Door-in-face technique- two-step compliance procedure in which an
extreme initial request is presented immediately before a moderate
target request.
 Low-ball Technique- a compliance procedure in which obtaining
agreement first to a request & then revealing the hidden cost of this
request

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