Leading Through Digital Disruption Sath BPP
Leading Through Digital Disruption Sath BPP
Leading Through Digital Disruption Sath BPP
Table of Contents
Leading Through Digital Disruption...................................................................................1
Introduction........................................................................................................................3
Competitors................................................................................................................6
Macroeconomic Trends..............................................................................................7
Partners......................................................................................................................7
GoToMeeting............................................................................................................11
Asana........................................................................................................................11
Yammer....................................................................................................................11
Slack.........................................................................................................................11
Google Docs.............................................................................................................11
Digital Vision.............................................................................................................13
Digital knowledge.....................................................................................................13
Innovative.................................................................................................................13
Adaptability...............................................................................................................13
Open to opportunities...............................................................................................13
Conclusion.......................................................................................................................14
Reference........................................................................................................................15
Introduction
In this age of digitalization, all organizations must go through the digital transformation
to be acquainted with technology and attain success. With the rapid advancement of
technology, most of the activities in almost all spheres are run through automation.
Thus, business organizations are also under a major requirement of digital
transformation. Digital transformation refers to the process of developing an
organization where all the activities and services are produced digitally through the
adaptation of technology and automation. This eliminates the conventional and manual
processes and replaces them with the process of automation. In this paper, the digital
transformation strategy adopted by Best Buy has been discussed briefly. Moreover,
some other aspects of the implementation of this strategy such as techniques, decision-
making processes, rebuilding the culture, etc. have also been reviewed.
Task 1: The Case for Change
The Company and Operating Market
The digital transformation of the company going to be explained is Best Buy. Best Buy
is an American multinational company committed to providing their consumer's products
of numerous categories, emphasizing electronic products. The company founded in
1966 and since then, it has developed a vast reputation and history in this field among
the consumers (Vial, 2019). The company operates in the market of consumer
electronics. But with the advancement of technology the company faced the
requirement of digital transformation and thus developed its digital transformation
strategy (Verhoef, et al, 2021).
Macroeconomic Trends: for analyzing the macroeconomic trends the company needs to
initiate researches and analyze the existing ones (Bloomberg, 2018). For further
analysis, they need to acquire and assess the economic and financial data from these
researches and reports and shall consult expert advice to capture insights.
So, an organization shall use the techniques stated above to make their decision-
making process faster and this will ultimately enable the company to adapt to the
changes of the market in a shorter period.
Task 4: Acquire and Engage Talents
Best Buy’s Workforce Development Approaches
During digital transformation, an organization must acquire and engage people with
some distinct talents and potential which will assist the organization during its digital
transformation process. Best Buy has already undertaken some approaches for
acquiring talents during its digitalization. For example, Best Buy has aimed at
developing a diverse workforce. This will result in a flow of diverse talents in the
company. For this purpose, Best Buy has aimed at hiring employees of a different race,
nationality, gender, and geography (Verhoef, et al, 2021). The company has also aimed
at developing a digital and technology team. In this team, the company plans to hire
almost 1000 employees who will lead the organization towards digitalization and
betterment. Best Buy shall use some other techniques in their talent engagement
program as well. Some of such techniques have been discussed below.
Firstly, the company shall focus on hiring employees who are acquainted with high-tech
knowledge. Their knowledge about technology, mechanisms, and automation will assist
the company towards digitalization (Nambisan, et al, 2019). Secondly, the company
shall engage more flexible employees. During digital transformation, the company would
go through many changes. Employees with flexibilities will be able to adapt to these
changes quickly. Moreover, the company shall hire productive and efficient employees
for their effective digital transformation (Bloomberg, 2018). Finally, the company shall
recruit employees who can handle different digital tools. During the digital
transformation, different activities of the organization will involve digital tools. Thus, the
company shall engage employees who can handle these tools and mechanics.
So, from the above discussion, it can be stated that Best Buy shall use the techniques
and approaches stated above along with the approaches they have already taken to
facilitate their talent engagement process for the digital transformation.
Task 5: Create a Digital Ready Culture
Advises for Fostering Digital-Ready Culture
Digital ready culture includes a set of practices that initiate innovation and mechanism in
a digital environment. The digital transformation process is prone to be affected by the
organizational culture (Schwertner, K., 2017). For facilitating the digitalization process,
the organization must develop a digital-ready culture that involves practices that assists
to implement the digitalization process effectively. Thus, fostering a digital-ready culture
bears great significance in this regard (Kane, 2019). For this purpose, the formal and
informal leaders shall use some approaches. Some of them are discussed below.
Firstly, the company shall develop the practice of innovations and experiments in the
organization. An innovative and experiment-driven organizational culture will assist the
company in the digitalization process (Heavin, and Power, 2018). Secondly, the
company shall develop the practice of data-driven decision-making. This will facilitate
the digital transformation process as well (Vial, 2019). Thirdly, the company needs to
develop the practice of openness and employee engagement in the organization. An
open organizational culture will encourage the workforce towards innovations. Also, the
organization shall initiate the practice of using digital mechanics in its activities and
approaches (Chanias, et al, 2019). Finally, the company needs to develop practices of
integrity and flexibility. This will assist the organization to adapt to the ongoing changes
in the market and the organization quickly. Thus, a flexible organizational culture would
go a long way in the digitalization process of the organization (Schwertner, K., 2017).
These approaches discussed above are required to facilitate the digitalization process
of the company. Since they will assist the digital transformation strategy of the
company, the formal and informal leaders shall initiate these approaches to develop a
digital-ready culture that will involve practices that will support and facilitate the digital
transformation process.
Task 6: Steer Collaboration
Use of Collaborative Tools
GoToMeeting: the company can use the software called GoToMeeting to arrange video
conferences where the members can contribute their views and ideas even while not
being physically present in the meeting (Chanias, et al, 2019). This collaborative tool will
make the decision-making process more effective and efficient.
Asana: Asana is a collaborative tool that assists the management of different projects
(Morakanyane, et al, 2017). Through this, the leaders can easily assign tasks to the
employees and can monitor them. This enables the leaders to get information on
employee engagement easily.
Yammer: Yammer is a private social network that helps to develop easier internal
collaboration of employees and departments (Brock, et al, 2019). Through this, the
organization can facilitate employee engagement and get better decisions.
Slack: Slack is a collaborative tool that facilitates communication among different teams
through messages.
Google Docs: this tool enables the company to share files and documents easily among
different entities and departments of the organization facilitating employee engagement
and collaborations (Jackson, 2019).
These tools stated above encourages employee engagement and collaborations. Thus,
the leaders shall use these tools to engage the employees in the decision-making
process and to get visibility into such contributions.
Task 7: Select Your Leaders
Leadership Attributes and Behaviors Needed for Digital Transformation
For implementing a successful digital transformation, the leaders must contain certain
attributes and skills. These are the attributes through which the leader guides the
company towards becoming an organization where all the activities are done through
digitalization and automation (Morakanyane, et al, 2017). Some of such attributes and
skills are stated below.
Digital Vision: a digital leader must have a digital vision. Digital vision refers to the
capability of the leader to understand the digitalization process its operating market will
go through in the future (Nambisan, et al, 2019). Having this attribute will help the leader
to understand and analyze the benefits the company will be able to capture from the
digital transformation process.
Digital knowledge: the leaders must have digital knowledge which will help the leaders
to analyze different technologies and mechanisms of the market and select the best
ones for the company which will provide the company the highest number of benefits
(Tekic, and Koroteev, 2019).
Adaptability: during the digital transformation process the organization would go through
numerous changes (Morakanyane, et al, 2017). In this situation, the leader must have
the attribute of adaptability which will help to cope up with these changes effectively.
Open to opportunities: during the digitalization process, many new opportunities will
arise for the company (Loonam, et al, 2018). For a successful transformation, the
leaders must capture and utilize these opportunities.
These attributes of a leader facilitate the digital transformation process and provide the
company with a successful digital transformation. Thus, while selecting the leaders
during the digital transformation process, these attributes stated above need to be
analyzed in the leaders.
Conclusion
In this era of science and technology, to exist and operate successfully in the market an
organization must undergo the digital transformation process. Firms and industries that
are still using analog and manual approaches are being thrown out of the market and
getting bankrupted. Thus, for successfully operating business and making turnovers,
digital transformation has become a fundamental need. While going through such
transformations, the company needs to develop a workforce containing diversified
members with distinct digital and complex attributes. The company also needs to
develop a digital-ready culture that includes employee engagement and technology-
related practices. For further success, the company needs to use digital tools and select
its leaders according to the digital requirements. All these approaches will provide the
company with a successful digital transformation.
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