Telopea Park School Lycee Franco-Australien de Canberra

YEAR 10 HUMANITIES

Financial Literacy Assignment

AREAS OF INTERACTION

• Approaches to Learning – knowledge-acquisition, research,

communication and thinking skills
• Human Ingenuity – create and find solutions; transform ideas

MYP Humanities Objectives

• Concepts – Change and Systems.
• Knowledge
• Skills – investigative, analytical, decision-making
• Organisation and presentation

Telopea Park School students are expected to act with integrity, honesty and a sense of fairness, and respect for
others. They take responsibility for their own actions and the consequences that accompany them. They
acknowledge that plagiarism, collusion and cheating are not acceptable.

The work I am submitting is all my own work, with all references and assistance acknowledged and
appropriately cited, and adhering to the “Academic Honesty” statement in the school diary, on ‘My Classes’ and
outlined on the Unit Outline for this course. The work submitted has not been submitted either in part or as a
whole for assessment in another subject or for Personal Project.

Name:………………………… Signature: …………………………. Date:

“The selling process involves both the promotion of a good or service and the sale of a product to a buyer.”
(Kleeman, G et. al. page 28)

You are seeking to set up a business that promotes and sells ONE good or service. You will write a report which
seeks to convince and investor or a supplier about the value of this good or service. Your good or service may
include the following items, or an alternate item which must be discussed with Ms. Humphries:
• a DVD player (electronic goods)
• a pair of jeans (fashion items)
• a massage therapy service (care services)
• a dishwashing detergent (cleaning products)
• a lawn mowing service (outdoor services)
• a dietary supplement (food goods)
• a travel service (advice giving services)

Your task is to prepare a written report which effectively convinces an investor or a supplier about the value of
this good or service. A minimum requirement of your report is to address:
1. Factors that differentiate products, that is, the factors that influence consumers to choose YOUR product
over others
2. How and why you will identify YOUR target market.
3. The selling techniques that will be employed to encourage customers to buy YOUR product. Provide a
description or example of this selling technique, i.e. a jingle, image, slogan, etc.
4. The factor(s) of production of this good and/or service, the associated risks in the production of this
good/service, and how these risks will be overcome.
5. Product promotion strategies which will be used to inform, persuade and remind potential buyers about
the benefits and features of YOUR product.

Minimum Length: 750 words

Prime Reference: Kleeman, G et. al. Economics Civics and Citizenship pp. 38 – 53

Assessment criteria complete with descriptors are shown on the attached rubric.

Due: Tuesday 31st May - Week 5

 SUGGESTED STRUCTURE: USING THE 5PS OF BUSINESS DEVELOPMENT

You must answer the numbered questions. Additional questions (bullet points) are optional questions that may
assist in writing the report to a higher level; it is highly recommended you also answer these questions as this
will produce a more rounded report that will be more effective in convincing your investor/supplier.

Introduction:
• Introduce good/service.
• Overview: Explain how you will go about convincing the investor to invest in the product. “The
competitiveness of the product will be demonstrated through analysis of...”
• Argument: Explain the key reason why the investor should invest in your product

Product
1. Factors that differentiate products, that is, the factors that influence consumers to choose YOUR product
over others
• What is the product? Give it a name that shows how it is differentiated over other products?
• Does this product meet the needs and wants of consumers?
• What evidence demonstrates that consumers will want to buy this product?
• How does my product compare with those of my competitors?
2. How and why you will identify YOUR target market.

Price
3. The factor(s) of production of this good and/or service, the associated risks in the production of this
good/service, and how these risks will be overcome.
• How much are consumers willing to pay
• If there is limited or great demand for the product how will this influence the price of the product?

Promotion
4. The selling techniques that will be employed to encourage customers to buy YOUR product. Provide a
description or example of this selling technique, i.e. a jingle, image, slogan, ad, social media etc.
5. Product promotion strategies which will be used to inform, persuade and remind potential buyers about the
benefits and features of YOUR product.
• What responses will I get from the selling technique I will use?
• How effective will the selling techniques I will use be?

Place
• Am I in the right location? If you are providing a service, where will this service be located and why is
this the correct place?
• Am I selling through the right distribution channels (shops)? If you are providing a good, which
distribution channels will be used? What will make these places sell the product effectively?

People
• What skills, attitudes, philosophy will I use for people selling my product [i.e. smile (restaurants),
aggressive tactics (FitnessFirst)]?

Conclusion
• Recap Argument: Summarise strongly the key reason why the investor should invest in your product.
Word Count: 750 words
Hints:
• Use subheadings based on the structure provided.
• Create a strong argument for why people should invest in your product (be passionate)
• Use paragraphs effectively (see below)
• Plan your time so that you hand your assignment in on time (see time management planner below)

Paragraphs
The paragraph is a unit of ideas, not a unit of length. It consists of:
• A topic sentence which communicates the main idea of the paragraph
• Sentences that support and develop the main idea of the paragraph. Each sentence is connected to the
others to allow a flow of ideas. These sentences usually provide supporting evidence such as statistics,
quotations, critics’ perspectives, or other documentary evidence.
• Transition to the next paragraph, closing the main point of the current paragraph and signposting the
direction you wish to take in the next paragraph.

Time Management Planner

Report Sections Suggested Timeframe My Timeframe
Introduction In class - Friday 13 May
- Choose product
- Create draft
introduction
Product In class - Friday 13 May
Homework (research) – Friday-
Sunday 13-15 May

Price In class – Wednesday 16 May

Homework (research) – Wednesday
16-17 May

Promotion In class – Wednesday and Friday 16,

18 May
Homework (research/creation) – Wed
to Friday 16-18 May

Place In class/Library – Friday 18 May

Homework (research/creation) –
Friday-Sun 18-21 May

People Homework (research/creation) –

Thurs-Sun 18-21 May

Conclusion Homework – Friday 18-21 May

Draft + Bibliography (Ms Wednesday 24 May

Humphries)

Due Tuesday 31st May

Introduction:
• Introduce good/service.
• Overview: Explain how you will go about convincing the investor to invest in the product. “The
competitiveness of the product will be demonstrated through analysis of...”
• Argument: Explain the key reason why the investor should invest in your product

Product
1. Factors that differentiate products, that is, the factors that influence consumers to choose YOUR product
over others
- What is the product? Give it a name that shows how it is differentiated over other products?
- Does this product meet the needs and wants of consumers?
- What evidence demonstrates that consumers will want to buy this product?
- How does my product compare with those of my competitors?
2. How and why you will identify YOUR target market.
Price
3. The factor(s) of production of this good and/or service, the associated risks in the production of this
good/service, and how these risks will be overcome.
- How much are consumers willing to pay
- If there is limited or great demand for the product how will this influence the price of the product?

Promotion
4. The selling techniques that will be employed to encourage customers to buy YOUR product. Provide a
description or example of this selling technique, i.e. a jingle, image, slogan, ad, social media etc.
5. Product promotion strategies which will be used to inform, persuade and remind potential buyers about the
benefits and features of YOUR product.
- What responses will I get from the selling technique I will use?
- How effective will the selling techniques I will use be?
Place
- Am I in the right location? If you are providing a service, where will this service be located and why
is this the correct place?
- Am I selling through the right distribution channels (shops)? If you are providing a good, which
distribution channels will be used? What will make these places sell the product effectively?

People
- What skills, attitudes, philosophy will I use for people selling my product [i.e. smile (restaurants),
aggressive tactics (FitnessFirst)]?

Conclusion
- Recap Argument: Summarise strongly the key reason why the investor should invest in your product.