How To Create A Pitch Deck For Investors

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Private equity capital raise process in 8 steps

Generally speaking, the private equity capital raise process can be split into 3 stages:

1. Pre-offering (before approaching investors)


2. Offering (liaising with investors)
3. Closing (securing partnership with investors)
Step 1: Define funding strategy & Ts and Cs (Terms and Conditions)

Pre-offering

So, what deal are you looking for? What are you hoping to walk away with? What
percentage of your business are you willing to part with in return for capital? Are you lookin
g for mentorship or purely funds?

If you have a clear plan in mind for the funds you want to secure, you’re more likely to
secure investment, plus execution then becomes as easy as simply following your plan.

Step 2: Prepare business detail

Your business cannot exist in your head when you present to investors. Investors will want
to know about the market potential, your business model, your marketing strategy, budgets
and so much more. Make sure you have this information at your fingertips.

Step 3: Find investors

Do your research. What investors are active in your space? Believe it or not, finding
investors is not the hardest part about securing funding. However, if you’re struggling, you
might consider appointing a financial advisor.

Step 4: Create pitch presentation

Not only will the practice “make perfect” but it’ll also give you a chance to get other people’s
insights and incorporate them as you see fit.

How to create a pitch deck for investors

Title

Include your business’s name, your name and title, and contact information.
Open simply with, “This is my company and this is what we do.” You want to get
investors thinking about the potential for your company and the size of the market.
Business model

Explain how you make money—who pays you, your channels of distribution and
your gross margins.( the amount of total sales revenue that the company retains after
incurring the direct costs)

Marketing and sales

Explain how you will reach your customer and your marketing leverage points
(unique product feature).

Competition

Provide a complete view of the competitive landscape (business analysis method


that identifies direct or indirect competitors to help comprehend their mission, vision,
core values, niche market, strengths, and weaknesses.) Never dismiss your
competition. Everyone—customers, investors and employees—wants to hear why
you’re good, not why the competition is bad.

Management team

Describe the key players on your management team, board of directors and
board of advisors, as well as your major investors.

Financial projections and key metrics

Provide a three- to five-year forecast such as number of customers and


conversion rate. (Businesses utilize forecasting to determine how to allocate their
budgets or plan for anticipated expenses for an upcoming period of time.) Financial
projections help you assess what additional assets are needed to support increased
revenue and the potential impact on your balance sheet

Current status, accomplishments to date, timeline and use of funds

Explain the current status of your product or service, what the near future looks
like and how you’ll use the money you’re trying to raise

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