How To Create A Pitch Deck For Investors
How To Create A Pitch Deck For Investors
How To Create A Pitch Deck For Investors
Generally speaking, the private equity capital raise process can be split into 3 stages:
Pre-offering
So, what deal are you looking for? What are you hoping to walk away with? What
percentage of your business are you willing to part with in return for capital? Are you lookin
g for mentorship or purely funds?
If you have a clear plan in mind for the funds you want to secure, you’re more likely to
secure investment, plus execution then becomes as easy as simply following your plan.
Your business cannot exist in your head when you present to investors. Investors will want
to know about the market potential, your business model, your marketing strategy, budgets
and so much more. Make sure you have this information at your fingertips.
Do your research. What investors are active in your space? Believe it or not, finding
investors is not the hardest part about securing funding. However, if you’re struggling, you
might consider appointing a financial advisor.
Not only will the practice “make perfect” but it’ll also give you a chance to get other people’s
insights and incorporate them as you see fit.
Title
Include your business’s name, your name and title, and contact information.
Open simply with, “This is my company and this is what we do.” You want to get
investors thinking about the potential for your company and the size of the market.
Business model
Explain how you make money—who pays you, your channels of distribution and
your gross margins.( the amount of total sales revenue that the company retains after
incurring the direct costs)
Explain how you will reach your customer and your marketing leverage points
(unique product feature).
Competition
Management team
Describe the key players on your management team, board of directors and
board of advisors, as well as your major investors.
Explain the current status of your product or service, what the near future looks
like and how you’ll use the money you’re trying to raise