E-COMMERCE

(DIT1373)

(GROUP ASSIGNMENT)

PREPARED FOR
MASITAH BINTI ROMLEE

PREPARED BY
1. AHMAD AL AMIN BIN MOHD RAFAI’IN
2020.01.304.DHUM
2. AZRY DANIEL BIN MUHAMAT RIZAL
2020.05.078.DHUM
3. AHMAD MUHIB BIN ABD GAFFAR
2020.05.129.DHUM
4. MUHAMMAD IKHWAN HAKIM BIN ROSMANI
2020.05.035.DHUM
5. NUR MUHAMMAD SYAZWAN NAQIB
BIN SHARKAM
 2020.05.079.DHUM
6. IZZUL MUHAIMIN HAZIM BIN MOHD TAHA
2020.05.027.DHUM

SUBMISSION DATE
24TH OCTOBER 2021
INTRODUCTION

It is of great delight and pride to introduce our company QIB HOODIE, a new entry in the
advertising industry with the hopes to be a stable and successful organization. We are
a full-service advertising company currently based in Bandar Seri Putra Kajang, Selangor.
with the aim of best quality of hoodie and creative and trendy design of clothes. The primary
approach of our company is based on the simple analogy that the success of our clients
equates our success as well and this shall be our guiding principle in every transaction.

Our company is composed of highly enthusiastic and experienced advertising agents

and is fully equipped with the latest digital platform and technology ready to satisfy your
marketing and promotion demand. To fully orient you with our capabilities and the range of
services that we offer, we have made this proposal. Through this introduction and
explanation, we fervently hope that you will have a clearer insight into our company.
COMPANY BACKGROUND

NAME OF COMPANY
The name of our company is QIB HOODIE.

ADDRESS
Lot No.11, Ground Floor, Jalan Seri Putra 1 / 4, Bandar Seri Putra,
43000, Kajang Selangor.

TELEPHONE NUMBER / FAX NUMBER / E-MAIL ADDRESS

Telephone number : 03-4765 5451
Fax number : 03-4765 5452
E-mail address : qibhoodie@gmail.com

FORM OF BUSINESS
Our form of business is in partnership. We are made up of six members who are doing the
business together. We both contribute money, manpower or skills and together seek profit
and losses of the business.

MAIN BUSINESS ACTIVITIES

The main business of our company is to sell clothes, namely hoodies made of high quality
fabric.

DATE OF COMMENCEMENT
Date of commencement of QIB HOODIE is 5 OCTOBER 2021.

NAME OF BANK AND ACCOUNT NUMBER

Name of bank : Maybank
Account Number: 162218647379
COMPANY VISION

To be a company organization with leading resources, dynamic and competitive through a

strong and solid team alliance.

COMPANY MISSION

Provide high quality, durable, fast, and flexible services to achieve one hundred percent user
satisfaction.

COMPANY OBJECTIVES

The main goals or objectives of the company are:

1. Handling all matters in accordance with company procedures through the cultivation
of good values and work ethic between suppliers and customers.
2. Provide a high-quality service by applying various types of effective marketing
techniques to achieve maximum level of customer satisfaction.
3. Always be sensitive and ready for every change that occurs so that the quality of
service is improved and durable from time to time.
4. Deal more efficiently, be friendly and professional with customers.
5. Always be consistent in dealing with the problem of ordering and purchasing supplies
so that product delivery can continue to be channelled to customers at an immediate
rate.
BUSINESS DESCRIPTION

Clothes as Art will be a wearable art and accessory retail store. Whether you consider the
1990's as the "me" generation or the "I" generation, consumers today want to do their own
thing. Clothes As Art enables people, male or female, young or old, to design their own
clothing whether they have any artistic abilities or not. It's fun, it's exciting, and it will be
inexpensive for them. It will be fashion art that is unique and original. The consumer will be
able to design any number of pieces to go with any other articles of clothing they own. Most
of all they will be entertained while creating their own fashion art. In addition, accessories
will be fabricated from the by-product of the artwork. Therefore, the accessories will
complement any article sold in the store.

Target Market

In accordance with the manufacturer and my own experience, Clothes As Art will be tapping
primarily in to two separate markets.

❑Target Market A:

Sex: Female
Type: Working woman who is fashion Conscious
Age: 21-35
Education: Some College or Degree Holders
Household Income: $35,000+

❑Target Market B:

Sex: 50% male, 50% female

Age: 5-16
Education: Grade School
Household Income: $35,000+
As you will see in my biography (available upon request) I will have previously worked for a
retail store of this nature. It has been my experience that this product's market is both sexless
as well as ageless (age 5 to 50). I have also spoken with another shop owner who agrees that
the product has this type of wide appeal. For analysis I will deal with these two targets
markets. My choice for location is the Shelby Corners Mall, which offers no traffic studies
for their mall. According to their "Primary Trade Market, Neighbourhood/Lifestyle
Composition “Target Market A fits into those categories called Blue Blood Estates, Money
and Brains, Urban Gold Coast and Young Influentials.

Total Market
According to the Standard Industrial Classification Manual, Clothes As Art's Industry Group
Number is 565 and the Industry Number is 5699, under which "Tee Shirts, Custom Printed -
Retail" is listed.

According to the 1991 U.S. Industrial Outlook published by the U.S. Department of
Commerce, the forecast for total retail sales increase is 6.5% in 1990. This is an increase of
.8% over 1989's increase of 5.7%. According to most recent information (1989) apparel and
accessory stores showed the largest gains of 7.1%.

In addition, Standard and Poor's Industry Surveys (1991) suggest that specialty retailing is the
way to go. Their research indicates the general merchandiser is suffering by trying to meet
everyone's needs at the same time. This publication states that by meeting the more
specialized needs of people, a retailer will be in a better position to grow. Given Clothes As
Art's ability to customize to any person's needs, it fits with this analysis very well.

MARKETING STRATEGY
Based on experience in this market, with respect to T-shirts, price sells. This will be the same
case with Clothes As Art's sweats. The cost of a finished T-shirt at our store will be $14 and a
sweatshirt will be $17.50. This will be the store's major selling point. Even with this low
price the goal of profit and positive cash flow can be achieved. This price may even be able
to be raised given the superiority of the location and relative price flexibility of the patrons of
that mall.

In addition to my own advertising the mall does quite a bit of advertising itself and will be
augmenting other advertising.

The greater proportion of Clothes As Art's advertising will be in give-a-ways to local groups
such as high schools, fraternities, and church groups. This will be the best way to build local
support in both target markets given that the product is relatively difficult to describe on the
radio. In addition, this is a community-oriented advertising device that will help the respect of
the store. In contacting local fund raising organizations, such as fraternities and church
groups, they will be very apt to be return customers when their next fund raising drive comes
around.
PRODUCT

COUPLE HOODIE QIB HOODIE

RM 80.00 RM 59.50

SET MEN SPECIAL HOODIE

RM 85.00 RM 120.00
CONCLUSION

We will deliver the highest quality items to our clients. By providing possibilities, we can
assist our company expand its sales volume. Develop goods and distinctive services to make
our product well-known and to meet consumer desires. We compete with our primary rival
by prioritising consumer demands, on the other hand, their problem is that they only focus on
earning money by selling men's clothes, but we please our customers by offering both
genders as well as accessories for both, as well as discount systems. We will develop
trust with our customers and let them know that our product is dependable and qualified. In
this approach, we aim to strengthen our position and overcome our weaknesses.

REFERENCE

1. https://iwanz6179.wixsite.com/website