MT358 Assignment-Unit 6
MT358 Assignment-Unit 6
MT358 Assignment-Unit 6
Unit 6 Assignment
The following steps are to learn how to reach more foreign markets to grow our
success within the fruit basket franchise. We will discuss social media marketing
statement for entering the new market using social media is: Through social media
social media marketing strategy. We will first look at a few statistics and determine
At the end of 2020, the data shows that 64.2% of the world population is currently
using social media (Internet world stats, 2019). We want to reach that complete 64.2%
of the world, but we will start by focusing on one area to reach our business and
customer markets goals successfully. Looking to focus specifically on Asia, for they
present the best opportunities for its large population worldwide. The statistics on sites
like Facebook and LinkedIn the usage for LinkedIn sits around 740 million people, and
Facebook has 2.74 billion in only one month (Cooper, 2021). Their internet usage
compared to the world is at 51.8% in 2020 (Internet world stats, 2019). To reach this
market, having specific and measurable social media goals for the business include
selecting the right platforms, increasing web traffic, and increasing product revenue.
There will also be measurable social media goals on the consumer markets that would
Social media has become an important way to communicate for brands. You are
able to build brand awareness, engage you are your customer base, and gain more
customers through your social media marketing through the B2C (Business to
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Consumer) marketing strategies. On all platform's statistics have shown that 48% of
customers want to answer the question before making a purchase; 46% think there is
value in promotions and contests for the items they are interested in (Barker, 2021).
Analysis has shown that social media tools like Facebook, Twitter, and Instagram, are
the three best tools for reaching the consumer market. Facebook offers constant
engagement with many opportunities for B2C marketing, with 97% of marketers using
this platform. Then there is Twitter with is all about short rapid communication where
65% of marketers are taking advantage of B2C marketing. Instagram is the newest of
sites and is most popular among teens and young millennials. There is 60% of
Social media marketing is about connecting with the customer, and having
insights; learning about your competitors through what their customers say can be a
strategic business decision (Sehl, 2020). By having a strong B2B social media plan, you
platforms, you want to be where everyone else is. According to polls done by Hootsuite,
the social media platforms like LinkedIn and Facebook may be the best choice for
reaching business markets (Sehl, 2020). On the polling site called Hootsuite (Cooper,
2021) shows that 96% of B2B content is marketed on LinkedIn, with Facebook right
behind at 82%. This shows that brands will do well to be linked to these social media
sites.
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Environmental influences present a significant factor that can affect social media
P.E.S.T.E.L. analysis, we will touch on the six segments of the general environment:
political, economic, social, technological, environmental, and legal (Ketchen, Short, Try,
Political – Social media has become a stage to discuss political factors, corrupt
practices, and government policies. The more post, the more communication
spreads. This has become a tool for political parties to gain support but also a
Economical – Not only were social media platforms created to connect to your
friends and family but for businesses to grow. Most platforms provide the option
for ads to push out your brand and boost your followers. This is how many
platforms make their money due to having free subscriptions (Frue, 2020).
Social – A way to connect with friends a family from afar through messages,
photos, videos, and just everyday moments. There are also groups you can join
Technological – Every social media platform relies on the internet, and without
this technology, this would not exist. There will always be room for improvement
to increase security, and the newest way to connect and share will be created.
Legal – Social media has the opportunity to advocate and improve legal factors
over the internet. There are opportunities to improve patent laws, increase
support for free Wi-Fi, and increase online data regulations (Frue, 2020).
Market target strategies for business and consumer markets will be looking at the
unique groups of people interested in the product we have to offer and what they are
willing to spend their money on to get it. (Murphy, 2020). The first step is going to be
looking at your product and understanding the different qualities it can provide
compared to the competition. We provide personal cards and extra decorations to make
the product fun and edible with our fruit baskets. We could also target holidays,
birthdays, corporate events, or retirements to reach both B2B and B2C markets on a
When looking at our company's marketing mix, this refers to the actions or tactics
we use to promote the brand and increase product sales. Looking at the four Ps:
product, promotion, price, and place, they can apply to both the business and consumer
Product – Fruit baskets are made with our freshest produce and are made in
many sizes-small, medium and large with the option of bouquet style or in a
watermelon bowl.
Promotion – Using specific social media platforms and getting the audience
Price – Considering how much an individual would pay for a gift around the
holidays and looking at the cost of your material will help determine the desired
markets. We use this when sending different emails, creating buyer pricing, and
the online demographic can help you be more specific with targeting your information to
them. This starts by understanding other businesses and how they are reaching their
audience and understanding your customer base to appeal to their interests. There are
tools on sites like Facebook and LinkedIn that offer the capability to select your
targeting demographic when you make a post to gear your brand to a specific business
connection or customer group (Needle, 2021). Once you have successfully used
segmentation, determines when it worked and what did not work. Use this to help you
Marketing positioning strategies for business and consumer markets consider the
strategy is defined by looking at the brand you offer and its uniqueness to the customer
base (Hopper, 2021). After taking a look at your product quality and competitive price
points, you want to position yourself in the right value point to not put you in a position
where you can back up your claims. First, take a look at your characteristics. What
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makes you stand out? Next, competitive prices do not aim to be the cheapest because
your value is important for your quality. Also, take a look at what else your product could
offer. Could this have other used? Then lastly, healthy competition is needed because
seeing how your company is comparing their product marketing with the competitors is
Getting started is the hardest part, but implementing your social media marketing
strategy will be simple once you have your plan. Following the guides laid out to you
and the strategies above, your business and consumer markets will succeed. Start
simple by creating a template for yourself that lays out what you are looking for by
asking yourself the why, who, what, where, and when you will create your social media
Why – This is where you are asking the reason/s you want to start a social media
platform for your business, taking a look at your goals, and understanding your
brand.
Who – Your audience, once this is determined and you know whom your selling
What – Theme, looking at ways to attract the who and explain the why.
When - First, determine your first few posts to help you get into the platforms.
Social media marketing is not a sprint to the finish line but more of the slow
nurturing growth of a plant. Taking time to evaluate your social media marketing
strategy results is necessary for your goals to grow your business on social media.
Never lose sight of your goals and objectives. Make sure your plans are on track to
meet those goals constantly. You can start by tracking your follower growth with the
volume you have grown with your social media followers. You can also pull data for
likes and reactions to a specific post you made to see what people are saying. Then
lastly, review how many of the people visiting your webpage are from the platforms you
reach out on (Crowdfire, 2019). Taking time to do the evaluation often will continuously
help you stay up to date with information and present you with a strong social media
platform.
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Reference
Barker, S. (2021, March 19). 7 best channels for B2C social media marketing in 2021.
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Cooper, P. (2021, April 13). 140+ Social Media statistics that matter to marketers in
statistics-for-social-media-managers/#Facebook_statistics
Crowdfire. (2019, April 16). How to evaluate your social media marketing efforts closely!
your-social-media-marketing-efforts-closely-e7e8a7dcf782
Frue, K.. (2020, September 13). Pestle/pestel analysis of Facebook: How politics and
regulations affect the social media giant. Retrieved April 27, 2021, from
https://pestleanalysis.com/pestle-analysis-of-facebook/
Hopper, D. (2021, April 14). Positioning: 5 Strategies to Stand Out From Your
5-strategies-to-stand-out-from-your-competitors-bb3ba93e4a69
Ketchen, D., Short, J., Try, D., & Edwards, J. (2014, September 12). Evaluating the
https://opentextbc.ca/strategicmanagement/chapter/evaluating-the-general-
environment/
Lua, A. (2021, January 06). Social Media Marketing Strategy: The Complete Guide for
marketing-strategy/
Marketing Voices. (2017, December 17). The Four Ps for B2B Marketers: A Step-by-
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b2b-marketers-a-step-by-step-guide/
Murphy, D. (2020, January 30). Target market strategy - finding your ideal clients.
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Needle, F. (2021, February 04). 8 simple ways to segment your social media audience.
social-media-audience
Sehl, K. (2020, October 21). Essential tips and tools for b2b social media marketing.
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