Scribd Logo
Upload

Welcome to Scribd!

  • 83 views

    Key Concept of Corporate Communication

    Uploaded by

    Sandhya Mudaliar
    This document provides an overview of key concepts in corporate communication. It discusses how corporate communication is crucial for developing and maintaining a company's brand identity and image. The summary defines corporate communication as facilitating information exchanges internally and externally. It also outlines some of the main functions of corporate communication like media relations, customer communication, internal communication, and crisis communication. Finally, it discusses the importance of corporate communication for goals like transparency, minimizing miscommunication, and improving employee engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Key Concept of Corporate Communication

    Uploaded by

    Sandhya Mudaliar
    83 views14 pages
    This document provides an overview of key concepts in corporate communication. It discusses how corporate communication is crucial for developing and maintaining a company's brand identity and image. The summary defines corporate communication as facilitating information exchanges internally and externally. It also outlines some of the main functions of corporate communication like media relations, customer communication, internal communication, and crisis communication. Finally, it discusses the importance of corporate communication for goals like transparency, minimizing miscommunication, and improving employee engagement.

    Original Title

    Presentation (3)

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides an overview of key concepts in corporate communication. It discusses how corporate communication is crucial for developing and maintaining a company's brand identity and image. The summary defines corporate communication as facilitating information exchanges internally and externally. It also outlines some of the main functions of corporate communication like media relations, customer communication, internal communication, and crisis communication. Finally, it discusses the importance of corporate communication for goals like transparency, minimizing miscommunication, and improving employee engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    83 views14 pages

    Key Concept of Corporate Communication

    Uploaded by

    Sandhya Mudaliar
    This document provides an overview of key concepts in corporate communication. It discusses how corporate communication is crucial for developing and maintaining a company's brand identity and image. The summary defines corporate communication as facilitating information exchanges internally and externally. It also outlines some of the main functions of corporate communication like media relations, customer communication, internal communication, and crisis communication. Finally, it discusses the importance of corporate communication for goals like transparency, minimizing miscommunication, and improving employee engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 14

    KEY CONCEPT OF CORPORATE

    COMMUNICATION.
    Bachelor of management studies
    T.y.b.m.s [sem v]

    Project guiDE
    Mrs. Pallavi Nhayade

    Model college of science and commerce


    Kalyan(E)
    Presented by-
    1. Shalini Mishra
    2. Poonam Romina
    3. Sandhya Mudliar
    4. Kirti Pandey
    5. Anjali Patil
    INTRODUCTION

     In this modern, competitive landscape, a brand’s identity needs to


    be unique, clear and consistent in order to set itself apart.
     Corporate communications are crucial in developing, enhancing
    and maintaining your corporate identity or brand image.
     From the messages presented to workforces day-to-day to how
    they speak to their customers.
     Learn more about how corporate communications showcases
    your brand’s personality to those within and outside your
    organisation, and how ensuring strong visuals and messaging
    across campaigns help to strengthen your image in the long term
    WHAT IS CORPORATE COMMUNICATION?

     Corporate communications is the process of


    facilitating information and knowledge exchanges with
    internal and key external groups and individuals that
    have a direct relationship with an enterprise.
     The word "corporate" in this field is relating to
    "corporation".
     Latin word 'corpus' (body) in relations to "total".
     The word "communication" means transmit or
    disseminate messages/data.
     Corporate communciation can be interpreted as a
    total communication activity.
    OBJECTIVE OF CORPORATE COMMUNICATION

    Corporate communications deliver the company's strategic message to all its audiences:
    customers and potential companies, shareholders, employees and regulators. These
    communications create and preserve the company's brand and help everyone move in
    concert with the company's mission. Just as with any aspect of the business, corporate
    communications performance require evaluation; thus objectives are written so that
    success or failure can be measured.
     Awareness
     Goal-Oriented Action
     Performance to Budget
    FUNCTION OF CORPORATE COMMUNICATION
    Corporate communications strategies have a variety of functions. Here are the five main functions of
    corporate communications explained, including information about the key components incorporated into
    each function:

    1.Media & Public Relation 4. Internal communications


    ■ Corporate reputation ■ Employee communication
    ■ Corporate responsibility ■ Stakeholder communication
    ■ Organizational identity

    2. Customer communications and marketing


    ■ Corporate branding
    ■ Promoting
    ■ Corporate identity

    3. Crisis communication
    WHAT DOES A CORPORATE COMMUNICATION DO?

     Above we’ve already highlighted some of the key functions a corporate


    communications team will be expected to fulfil. But beyond that, this team is
    responsible for defining how people inside and outside your business envision your
    brand. For keeping a credible reputation in an ever-fluctuating world.
    These obligations can be further divided into external and internal
    communication tasks:
    EXTERNAL COMMUNICATION TEAM
    INTERNAL COMMUNICATION TEAM
    CORPORATE COMMUNICATION MIX
    1.The corporate communication mix of Van 2. The corporate communication mix of
    Riel’s:- Balmer & Gray
    WHAT IS A CORPORATE COMMUNICATION STRATEGY?

    A Corporate Communication Strategy is the framework used by organizations to plan out


    communication with employees, customers, suppliers, and investors.
    This process can be broken down as follows to help you construct your core Corporate
    Communication Strategy:
    1. Identify and Prioritize Your Executives’ Key Goals
    2. Conduct In-Depth Employee Surveys
    3. Research Your Stakeholders’ Input
    4. Review Your Customers’ Comments
    5. Include Your Suppliers in Your Research
    TYPES OF CORPORATE COMMUNICATION
    As mentioned earlier, corporate communication stands over the pillars of numerous factors.Also,
    service employees do come under the same condition along with the users. These can be with
    both the external and internal factors connected to the company.

    1. Advertisement Levels 1. Group Discussion

    2. Media Influence & Public 2. Daily Reports


    Relations
    IMPORTANCE OF CORPORATE COMMUNICATION
    Corporate Communications is the way a business communicates with internal
    and external users - this includes customers, your targeted audience, internal
    staff and key stakeholders. Now let's have a look the 5 Reasons Why Corporate
    Communication is important for the organisation's success.

    1. Enables Transperency.
    2. Minimise Miscommunication.
    3. Improves employee Enagagement & Productivity.
    4. Helps build corprate identity.
    5. Attract top talent.
    CONCLUSION
    In the end, we can conclude our discussion by stating that corporate
    communication is never a bad deal for business firms. Moreover, the current
    scene of the market makes it even more important to be implemented.
    Almost every company is gaining popularity, and no one wants to lack
    behind. Even the customers feel secure with the company that can cover them
    for long runs. On the other hand, investing firms will get involved with the
    company more often. The overall strength of the business will improve, and
    everyone would want to connect to the firm.
    THANK YOU!!!!!!!!

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy