Scribd
Upload
43 views

Events

Events management

Uploaded by

Melissa Jane Vivero
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
43 views

Events

Events management

Uploaded by

Melissa Jane Vivero
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

John Phillip Aprecio

1. What is an event?
-An organized occasion such as a meeting, convention, exhibition, special event, gala
dinner, etc. An event is often composed of several
different yet related functions. Bowdin (2006) notes that the term "event" has been
used to describe specific
rituals, presentations, performances or celebrations that are consciously planned
and
created to mark special occasions and/or to achieve particular social, cultural or
corporate goals and objectives.

2. What is management?
-Management is a distinct process of planning, organizing, actuating and controlling,
performed to determine and accomplish stated objectives with the use of human
beings and other resources. As defined be Karl Marx, management is “the activity of
using resources in an efficient and effective way so that the end product is worth
more than the initial resources”

3. What is a Special Event?


Special event is a one-time or infrequently occurring event of limited duration that
provides the consumer with a leisure and social opportunity beyond everyday
experience. Such events, which attract or have the potential to attract tourists, are
often held to raise the profile, image or awareness of a region.

4. What are the significant events in relation to our economy?

1. Structural expansion of the visitor economy: --Visitors coming to a city or region


for an event will contribute to a more buoyant economy, with visitor expenditure
having a multiplier effect on incomes throughout related supply chains. With the
multiplier effect the host destination shall benefit in terms of employment, income
and better standards of living.

2. Alignment of tourism with other strategies: --The requirements of hosting a major


event can be used to, promote an integrated whole-of government approach, and
maximize synergies between relevant development and growth infrastructures
constructed for events are one of the most visible lasting legacies for a host city or
region and can have real impacts for tourism growth.

3. Marketing and promotion: --Pre-event branding associated with the successful


hosting of a major event, can provide lasting recognition of destination branding in
key tourism markets, encourage return visitation of attendees or participants, and a
better understanding of the focus of the event such as sport, arts and culture, food
and wine, etc.

4. Environmental impacts:-- The international focus often associated with major


events can help to prioritise work on an often under-developed or neglected built
environment and therefore the attractiveness and competitiveness of destinations.
John Phillip Aprecio

In addition, ensuring that events are managed in an environmentally friendly manner


is also becoming a high priority in terms of branding

5. Types of events
 CULTURAL CELEBRATIONS
o Festivals
o Carnivals
o Commemorations
o Religious events

 POLITICAL AND STATE


o Summits
o Royal occasions
o Political events
o VIP visits

 ARTS AND ENTERTAINMENT


o Concerts
o Award ceremonies

 BUSINESS AND TRADE


o Meetings, conventions
o Consumer and trade shows
o Fairs, markets

 EDUCATIONAL AND SCIENTIFIC


o Conferences
o Seminars
o Clinics

 SPORT COMPETITION
o Amateur/professional
o Specator/particpant

 RECREATIONAL
o Sport or games for fun

 PRIVATE EVENTS
o Weddings
o Parties
o Socials
o Business events and tourism
John Phillip Aprecio

Events that drive international tourism in large numbers can be grouped into four
main categories:

 Niche Events – often with close links to the host destination, whether the
connection is literary, culinary, adventure sports, music festivals etc. (e.g. Agra music
festival). This category may also include events at the smaller end of the spectrum,
such as Hemis Festival of Ladakh. Such events are relatively inexpensive to organise
and are likely to attract a higher proportion of high spending international attendees.

 Participatory Sports Events – for example, the world masters games, world police
and fire games, ironman events, and junior sports events. These are destination‘
events which attract thousands of competitors from outside the host country, most
of whom bring multiple people with them (spouses, friends, family) and often extend
their event related stay into a holiday.

 Signature Cultural Events – events which gain an international reputation as must


see‘ and include, for example, South by South West (SXSW) in Austin, Texas, Sonar
festival in Barcelona, White Nights in Melbourne, or the Edinburgh Fringe Festival
and Hogmanay, in Scotland

 International Sports Events – for example, single or multi-sport events such as the
World Cup Rugby, the Tour de France, and World Championships for a variety of
sports (athletics, swimming, gymnastics etc.). Such events can not only bring in large
numbers of participants and spectators but also achieve large worldwide television
coverage and can play a significant role in raising the profile of the destination and
the brand of the country. The biggest events of this type would be the Summer
Olympic Games and the Football World Cup; however, smaller international sports
events can have a similar effect on a smaller scale, often with less financial risk

6. What is trends
--A trend is 'a general direction in which something is developing or changing.' For an
industry like auto manufacturing, a trend might be installing new technologies in a
vehicle; in fashion, it might be a new style of jeans or a favored color. In the event
planning industry, this means the increased use of technology and personalizing your
event.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy