SITA Is A World Leading Provider of Global Information and Telecommunications Solutions To The Air

Amadeus Is a leading global distribution system and technology provider serving the marketing, sales,
and distribution needs of the world’s travel and tourism industries.
Largest GDS system in the world, as measured by total market share, with around 40 percent of travel
agency bookings going through its network.
Founded in 1987 by Air France, Iberia, Lufthansa, and SAS
The three founder airline shareholders currently hold 59.92% of the company: Air France (23.36%),
Iberia (18.28%), and Lufthansa (18.28%). Remaining shares are held publicly.
Amadeus is the youngest of the four GDS companies.
Amadeus’ company headquarters is located in Madrid, Spain.
The central database is located at Erding, Germany.
As a result, it is considered to be the strongest global distribution system within the European market.
Amadeus was the first Global Distribution System to achieve ISO certification for Quality management
systems in 1998.
Amadeus offers the most comprehensive, fully integrated, and unique hotel content – with more than
110,000 properties.
Some 100 of the world’s leading airlines use the Amadeus e-Commerce Airline Suite in more than 110
markets.
Over 80% of all 2011 air bookings made by travel agencies through the Amadeus system globally
The major development centers are located in Sophia Antipolis (France), Bangalore (India), London (UK),
and Boston (United States)
Amadeus IT Group is a transaction processor for the global travel and tourism industry.
Amadeus is a member of IATA, OTA and SITA. Its IATA airline designator code is 1A.
SITA is a world leading provider of global information and telecommunications solutions to the air
transport industry.
Its comprehensive data network and database, among the largest of their kind in Europe, serve more
than 57,000 travel agency locations and more than 10,500 airline sales offices in some 200 markets
worldwide. The system can also provide access to approximately 58,000 hotels and 50 car rental
companies serving some 24,000 locations, as well as other provider groups, including ferry, rail, cruise,
insurance, and tour operators.
Amadeus has the greatest number of travel agency locations with the highest productivity per terminal
in the world.
While the company is Number 1 in locations worldwide, serving the greatest number of countries, it
provides the fewest U.S. destinations of the top four GDSs.
Having acquired e-Travel, Inc. from Oracle Corporation in July of 2001, Amadeus now has a new business
unit dedicated to delivering solutions to e-commerce players worldwide. The e-Travel solutions
integrate all components of a managed travel program into a single Internet-based service that enables
travelers to book air, car, hotel, and rail services, all within corporate guidelines.
With its strong company infrastructure worldwide, impressive product set, and growing customer base,
Amadeus is one of the most significant players in shaping the future of the GDS.
Amadeus is considered the most versatile GDS.
It consolidates around 490 airlines, 770,000 hospitality properties, 69 car rental companies and transfer
carriers in 42,000 locations, 43 railway carriers, and 53 cruise and ferry lines.
The main area of Amadeus distribution is the EMEA region (Europe, Middle East, and Africa). Both North
and South America and the APAC region (Asia-Pacific) are equally popular.
Flights. The classic flight search and booking functionality is presented in all GDSs, Amadeus included.
Amadeus also has services for business travel (useful for TMCs) and packaged rail and air booking.
Hotels. Not offering much in terms of content, Amadeus gives basic hotel booking capabilities, with
search and pricing details. It also owns an iHotelier GDS, that offers connectivity to all main GDS,
combined.
Car rentals. Apart from basic car booking, Amadeus has rich visual content and airport shuttle/transfer
options.
Cruises. Amadeus Cruise Web Services provides extensive cruise booking availability with transfers,
special services, excursions, bus availabilities, and more. Apart from regular booking, it supports
modifications and cancelation opportunities.
Railways. Acceptable rail bookings using Amadeus consists of regular search and ticketing, plus some
additional services like accommodation.
Insurance. One of the distinguishing features of Amadeus compared to other GDSs is that it offers
insurance shopping along with booking. It connects both OTAs and retail agencies with dozens of global
and local insurance providers and allows them to create insurance documents with pre-filled
information.
Amadeus is currently connected with over 90 LCCs. It offers three ways to book a flight from its
dedicated resource:
Amadeus e-ticketing involves full integration of the airline with the same booking capabilities as full-
service airlines have. According to Amadeus, this type of ticketing is used by WestJet, Vueling, and
Norwegian Air Shuttle.
Light ticketing from Amadeus is an e-ticketing type of booking that enables immediate ticket issuing. It
allows for removing ATPCO from the distribution network with the usage of the XML interface. Light
ticketing is now available through several airlines like EasyJet, Transavia, Spring Airlines, Jet2.com, and
AirAsia. For OTAs, this type of distribution means that LCCs are directly integrated into their middle- and
back-office systems.
Amadeus ticketless booking via SSR e-pay. Here, the booking system uses the customer’s credit card
instead of issuing a ticket. Such airlines as Jetstar, Spirit Airlines and TUI fly are using it
A Global Distribution System, or GDS, is a computer network operating as a middleman between travel
agents and numerous travel service providers. It collects inventory, schedules, and fares from providers
and gives agents and OTAs an opportunity to search and book them: using connectivity APIs for OTAs
and via a manual terminal for agents.

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Amadeus Is a leading global distribution system and technology provider serving the marketing, sales,

and distribution needs of the world’s travel and tourism industries.

Founded in 1987 by Air France, Iberia, Lufthansa, and SAS

Amadeus is the youngest of the four GDS companies.

Amadeus’ company headquarters is located in Madrid, Spain.

The central database is located at Erding, Germany.

Amadeus is considered the most versatile GDS.

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