Technology's Impact On Sales Big Data

Technology’s Impact on Sales big data
Technology is constantly evolving, and businesses are becoming more

and more dependent on technology to run their businesses efficiently.
Here are just some of the ways technology has changed business for
the better; by streamlining sales techniques and the sales process.
Gordon Moore predicted.
Technology is transforming businesses and disrupting entire industries.

One of those industries that has been heavily affected is sales. From
prospecting to closing, today’s mobile, social, big data, and cloud
technologies are revamping the sales process in ways that would have
been unthinkable only a few decades ago. As a result, many sales
organizations are embracing new technologies to drive productivity,
profitability, and competitive advantage to revamp the sales process .
With that in mind, here’s a look at some of the technological tools

organizations are using to streamline the selling process:
1. Big Data:
In today’s world, competitive advantage for sales organizations depends
largely upon the ability to successfully capture, manage, and analyze
massive volumes of customer data that contains insights into customer
behaviors and buying habits. Despite this, This is where “big data”
technology comes in.
Using big data analytics tools, sales organizations can now manage
prospecting, a critical step in the sales process. Traditionally,
prospecting (finding and qualifying potential customers with specific
needs and wants) has been a time and labor-intensive process. Now,
through the use of analytics and customer data models, organizations
can not only identify potential customers, but more accurately predict
which leads from B2C or efforts are likely to become clients. This gives
the sales team a clearer idea of where to focus their efforts.
Analytics also help organizations determine which customers to target,

how to use profiles to identify lookalike customers and which buyers are
most likely to respond to different messages and offers. In short, big
data analytics tools help organizations focus their sales efforts on the
most promising and profitable activities and customers.
3. Sales Force Automation Systems:

Statistics show that businesses without automation spend 71 percent of
their time and resources planning and defining business processes. The
same holds true for sales organizations. Selling requires a number of
tedious, time-consuming, and repetitive tasks, such as scheduling sales
appointments, sending follow-up emails, and updating sales
opportunities(all of which reduce productivity and profitability).
Sales Force Automation (SFA) technology solutions automate many

tasks, freeing up sales employees to focus on activities that generate
more sales and revenue. SFA allows sales managers to keep their teams
up to date on current and new products and services. With SFA,
managers can also have instant access to activities of individual sales
employees, sales figures, opportunities, customer complaints, and other
data used to determine sales success. Armed with information provided
in real-time, managers can take action and make adjustments quickly to
optimize efforts.
4. Cloud-based CRM Technology:

Customer Relationship Management systems are powerful tools
designed to give organizations a holistic view of the customer
relationship by integrating marketing, sales, and customer support.
While traditional onsite CRM software has their merits, cloud technology
takes CRM to a whole new level by freeing up employees from onsite
computers and servers. When CRM data is stored in the cloud, it can be
accessed directly from anywhere and at anytime.
When deployed correctly, a CRM presents a huge advantage for sales

employees, as it allows them to get fast and accurate insights on what
customers are doing, what they’re drawn to, and when they are mostly
likely to buy. Armed with up-to-date, relevant information and the ability
to contact customers and prospects while on the go, a sales team
becomes more agile, effective, and productive. Thanks to the cloud,
organizations can take advantage of software packages that integrate
SFA and CRM into a single, cost-effective solution.
As for investment costs, . the average return on investment for CRM

tools is $5.60 for every $1.00 spent

Technology's Impact On Sales Big Data

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Technology’s Impact on Sales big data

Technology is constantly evolving, and businesses are becoming more

Technology is transforming businesses and disrupting entire industries.

With that in mind, here’s a look at some of the technological tools

Analytics also help organizations determine which customers to target,

3. Sales Force Automation Systems:

Sales Force Automation (SFA) technology solutions automate many

4. Cloud-based CRM Technology:

When deployed correctly, a CRM presents a huge advantage for sales

As for investment costs, . the average return on investment for CRM

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