Basic Blog Setup
Basic Blog Setup
Basic Blog Setup
“This book contains the basics you need to set up your blog/website and start
creating contents, making yourself, your ideas, businesses and brands known
to the world.”
Why you must read this book?
Every Idea, whether it’s for personal gain, or for non-profit endeavors needs
to reach it’s target audience. If not, it is as good as non-existent. In a world
where things are fast-paced, and everything gone digital, no one will have the
time to listen to your rantings about what you are made of, or what you have
to offer, or else the information is; ‘Classified’, ‘Visible’ and ‘Easily
accessible’.
In fact, I must say that; “in the future, I see a system where the use of
curriculum vitae, Resume and cover letters in securing a reasonable job is
phased out and replaced by a simple link; the link to your website/blog,
which should contain your past works and summarize all about you; just
one link”.
This guide is for all those who do not know how to start and are still confused
about the difference between a blog and a website. The target audience are;
1. Students who wants to adapt to the fast-paced world and start building
their portfolio in their desired career path.
2. Other persons who have access to a laptop and an android phone and are
ready to embrace the world of digital content creation.
What to do next?
Once you are done reading this, please ensure to complete your learning by
reading the Advanced blog set up and guide and everything you need to
know to start getting noticed on google, yahoo, bing and other search engines,
how to optimize your blog and link it to your various social media channels
and start getting more visitors.
5. What Next?
6. Copyright Information.
One is more static, meaning that once it is created, you don’t need to update
or keep posting new information regularly. It is just there and the only time
you need to add a new information is when it is necessary; like updating your
contact address or location. This one is called a website.
The other; a blog is used to share new information, ideas and insights, and it
requires that you update these details from time to time so that they don’t get
outdated.
The Table Below Summarizes the differences between Blogs and Websites.
BLOGS WEBSITES
1. Contains pages with structured Contains static pages that does not
information that needs constant change and mainly information about
updating to prevent it from getting the business, company, person or
outdated. organization.
2. May contain some of the pages Must contain the following pages:
found in websites, but must have a Contact page, Privacy policy, Terms
blog page for sharing new and agreement, About, Disclaimer,
information. etc.
3. All blogs are websites. Not all websites are blogs.
4. Blogs are mainly owned by Websites are owned mainly by
individuals, though some companies businesses, companies, organizations.
and businesses still have blog sites.
5. Has greater potential of reaching a Information contained in websites are
much more diverse audience. much more classified and designed to
reach a much more targeted
audience.
6. Creates more opportunities to There are fewer opportunities to
make money. make money when compared with
blogs.
7. Examples include: 12lists, Examples include: Cocacola website,
Medarchive magazine, Healthline, etc Nestle, pharmaceuticals, etc.
Keep reading, I will tell you why these pages are very important if you want
to make the most out of your site.
This question does not have a clear cut answer, but all I can say is that both
have their advantages and disadvantages. All you need to do is to research on
these benefits and disadvantages of both and choose what you want
depending on your goals of creating a site.
For me, I have used both wordpress and blogspot for over 5 years now, and
these are my observations:
WORDPRESS BLOGGER
1. Requires little or no coding skills Requires that you understand some
to use. basics of programming to enjoy it’s
use better.
2. Strong support system for Have a support system, but you need
beginners. to have the will to learn. Not for lazy
people.
3. Very expensive to use if you want Blogger is free to use for all persons.
to access some important features. All you need is to buy, register and
connect your domain.
4. Have a very active community Haven’t seen such community with
where you can find fellow bloggers strong support from blogger.
and learn from their experiences.
5. Have many restrictions to some You can start earning from the first
important features that helps you to day you open your blogger site. It is
earn money easily. You must pay to more liberal and you can configure
earn money. your site to suit you using custom
These are some of the things I have observed while using wordpress and
blogger. So in summary, I can say that no one is better, you just need to
identify what you need to achieve and pick one.
You will have nothing to regret while using any of the two.
KEY POINTS:
A website is usually static and must contain the 6 basic web pages;
Home page, About, Terms and conditions, Privacy Policy, Disclaimer
and Contact page.
A Blog is a website, but must have contents which are updated
frequently.
It is best to build a site that incorporates both a blog and the 6 basic
web pages.
The difference between a wordpress site and a blogger site is not much
and making a choice on which one to use depends on your personal
goals and objectives.
STEP 2:
Once your gmail account is ready, proceed go to the web address:
www.blogger.com.
Find the create your blog button, and click it.
Sign in with your preferred gmail account and click next.
You will see a page containing the Privacy Terms and Policy, try reading
through it or save it for latter. You may find some of the information there
helpful.
Scroll down the page and click I agree button.
A new page where you can set your blogger profile display name will
appear.
Type in your name; this is the name people will see when they look at
your profile or at your posts.
Click the finish button.
Congrats! You just created a new blogger account.
Step 1. Step 2.
Step 4
Step 3
NB: You can create multiple blogs/websites using one blogger account.
You should see a page like this after creating your blogger account. Click
on create blog.
Here Type in the title you want your blog to bear. This is different from a
your blog address which ends in -dot. Something.
Type in a web address for your blog. The best web address is as short as
possible, easy to remember and should represent what your
blog/business is about.
If you have already bought a domain name, don’t worry you can update
it later. The guide to setting up a custom domain in blogger is contained
in the Advanced blog set up guide.
Once you have set up the title and URL of your blog, you will now have
access to the full features of blogger where you can customize your blog
to your taste.
You should see a page like the one one below, with more icons.
POSTS:
This section contains all the posts you have published, scheduled to
publish, or uncompleted posts also called drafts.
It also contains the number of time people have viewed the post since it
was published, the name of the person who published the post (assuming
you invited other authors to contribute to your blog.
STATS:
Here you can monitor the activities on your blog.
You can see your blog followers, number of posts, number of comments,
your all time blog views, the number of views within the past 24 hours,
the past 1 week, the past 1 month, and the past year.
You can see the posts and pages with the most viewers and the ones that
performs best.
You can also see the search engines that refers people to your blog mostly,
the social platforms where your visitors saw your links, the browsers they
use, the operating system of their devices and their countries.
All these data is provided by google for free, and should be used wisely
while writing to your audience.
EARNING
Here you can set up your blog for Google Adsense.
The guide on how to set up your blog is contained in the adsense page.
This allows you to earn money on your blog by displaying ads on your
pages.
PAGES
This is where you can create the basic blog pages and other pages you
want to show on your site.
LAYOUT
A layout is a structured arrangement of items within certain limits.
Here is where you control how your site looks like.
You must arrange your site in a way that important pages, and
information are well structured, visible and easily accessible.
A bad layout set up can affect user experience on your site very badly and
can cost you lots of traffic.
Keep reading; I will show you how to set a good layout to make it easy for
people and search engines to find important information on your blog.
THEME
A theme is the beauty of a blog. It is a collection of colors, fonts, and other
effects that makes your blog portray the message you have in mind.
You should have some sense of arts to make most out of the blog theme,
or at least do some research to chose the best combination of colors and
fonts that suits your blog the most.
A good theme can make your web visitors feel at home and would want
to visit again, it’s just psychological.
SETTING
This is the mind of your blog. The system that helps search engines find
your blog, and helps you optimize your blog for more visitors.
It is made up of many sections like the Basic blog settings where you can
edit your blog title and description, link a favicon, etc.
This book only contains a guide to some of the settings you need to get
started. But to optimize your blog so that you can be easily found by
search engines, you need to access the full version of this book.
STEPS:
Go to your blogger dashboard and click on the theme icon.
A myriad of themes will appear. At this point, you must have done your
research and know which themes fit best.
Once you like a theme, make sure you click the preview button to see how
it will look it when you apply it.
If you don’t like the colors on the theme, click the customize button and
you can edit the colors and fonts on your theme.
Once you are certain, click apply theme.
You can also upload your own theme to the site assuming you don’t like
any of those. Ensure you check the Advanced course to see how to
successfully upload your own custom theme to your blog.
Note: You can always change a theme whenever you feel like. But always
remember that it may look unprofessional if people keep seeing new changes
so often on your blog. Also, if you are using a mobile phone, don’t forget to
switch over to the desktop version of your browser, it saves you some stress.
Please don’t click any of the links shown pointed to by the blue arrow or
else you are sure of what you are doing.
1. Home page
2. About page
3. Privacy policy
4. Terms and agreement
5. Disclaimer and
6. Contact page.
HOME PAGE
This is usually the first page of a blog site.
It usually contains all the links to the other other pages on your site.
You must plan your layout and set it well in order to make your
homepage well structured.
ABOUT PAGE
This page is where you tell people about you, your business, your
products, brands, the services you offer, and what they are expected to
gain from your site.
Try to include relevant information like your social pages.
PRIVACY POLICY
This page is very important and makes your site look professional.
DISCLAIMER
This page usually comes with the privacy policy page, but can stand on its
own.
You should warn your readers and make them understand that no man is
an authority in any field, and that anyone can make mistakes, hence that
using information they get from your site is at their own risk.
CONTACT PAGE
Here you can tell our visitors how to reach you.
You can include things like:
STEPS:
Go to your blogger dashboard and click on layout.
The primary layout of your blog will appear. This depends on the theme
you chose, but you can rearrange it to suit you.
The layout contains what is known as gadgets and contains various
sections such as a header, a body, a footer, side bars and a section where
you can add new gadgets.
These gadgets are where you can add new features to your blog.
You can rearrange these gadgets to suit you, but some are constant
depending depending on your theme.
Once you click the add gadget, a list of possible gadgets will appear
where you can choose depending on your need.
NOTE: Be careful while adding too much gadgets to your blog, It may slow
down your site loading speed and affect user’s performance.
Pages
Here you can display a list of all those basic blog pages you created and
even more.
Featured Post
Here you can highlight your favorite post to the first page of the blog, and
it will be the first post any visitor sees on visiting your site.
HTML/Javascript
With this, you can add a third party functionality or codes to your site.
This can include affiliate links, social media pages, etc.
Search
This function enables users to search various components of your site.
I will advice you to add this only if your site has grown bigger with many
posts.
Translate
This feature enables your visitors to read your blog in their native
languages.
There are many others you can add depending on your need.
General Tips:
Your most important pages and gadgets should come at the header of the
blog layout. Examples are the Home page, contact page, Blog page and
your about page.
The other pages; the terms and conditions, privacy policy, disclaimer
should come at the footer.
Blog posts are usually at the body of the layout.
Gadgets like affiliate links can come at the header, in between posts and at
the side bars.
Gadgets like social bars, and arbitrary codes should come at the side bars.
Don’t add more than 7 third party links to a page, it will slow down your
site.
Your contact form is best placed on the side bar.
You can find more information yourself with time.
Blog Title
This should be short and represent the blog message well.
There is usually a provision for 1-100 characters.
Description
Give a short description about your blog.
Always use the most important keywords, it is used by search engines.
Favicon
A favicon is a small image usually less than 100 KB which helps users to
recognize a site from search engines. The image is usually the most
popular image of the site, most likely a logo.
KEY POINTS
All you need to get started on blogger is a functional gmail account, a
laptop (preferably), or a mobile phone, all with data connection.
Never be in a hurry why setting up your blog, you need to first do a
research and understand the concept you want to propagate using your
blog.
A good blog theme, a well-structured layout, and a befitting blog title and
description is the backbone of a good blog.
Once you are done with the set up, it can take days or weeks, thinks of
post/article that is worthy enough for you to start with, do your research
and publish.
To make the most out of your blog, check out the Advanced blog set up.
NOTE:
If this is your first time of creating a blog, even if you feel so sure about what
you want to do with your blog, always start with a free plan (ie a
STEPS CONT:
Once you have chosen a befitting name for your blog, the wordpress
account is created.
The next step is setting up your blog and is a bit tiresome. But there is
always room for trial and error. Remember, don’t hurry.
There is usually an offer from the wordpress team that asks your to accept
their offer to help you set up your blog, always accept this offer. When
you do, you will see a page with a list of things you need to do to set up
your site successfully.
Once you have completed each setup, a ticked check box will appear
which shows that you have completed the phase.
These set up are the basics you need to start your blog, you can discover
other things as you use the blog.
Step 4: Choose a domain name (Even wordpress recommends that you start
with a free plan.
Step 5: Set up your site: Use the guide provided by wordpress service team
These components are seen once you open your wordpress dashboard.
HOME
Here you can have a glimpse of all your site activities at a glance.
You can see an overview of your sites statistics, quick links to manage
your site (Edit your home page, Add a new page, Write a blog post, Edit
your menus, Customize your theme, Change your theme, Add a domain,
etc).
You can also see popular articles and guides published by wordpress
team to guide you in your blog.
STATS
Here you can view your site traffic and insights.
It contains your blog stats from one day, one week, one month, one year
and all time stats.
You can view your pages performance, search terms, file downloads,etc.s
Also you can monitor your audience, their top referrers, countries, the
most read authors in your blog, and the videos people played if any.
SITE
This contains a list of all your sites pages, posts, media (pictures and
videos), Comments, and feedback.
Here you can edit and update your posts and pages.
You can moderate comments and delete unwanted ones.
You can add, remove or edit pictures and videos on your blog.
JETPACK
Jetpack is the only available plugin you have access to if you are using a
free wordpress.com site.
A plugin is like a cheat software that helps you install third party
functionalities to your wordpress blog. It’s just like the HTML/Javascript
gadget in blogger, but more advanced.
The role of Jetpack is to to run your wordpress blog and to protect your
site from harmful third party activities.
You can also see your site login activities, and even back up your site to
protect your contents using Jetpack.
Other plugins are only available once you activate the Business plan in
wordpress.
DESIGN
Here you can choose and customize your themes.
This is more complex compared to the theme customization in blogger
and requires patience and time to master.
But you can be using the default customization of a selected theme till
you learn how to use enhance some of the effects.
TOOLS
Here you can download and install new plugins once your business plan
is set up.
You can also import and export your other blogs into wordpress from
here, such as posts, comments, pages, etc.
You can also export your site contents to other sites or just to save them
for security reasons.
You can also connect your social media accounts to your blog from here
and link them to automatically publish your new blog posts to your
various social networks.
MANAGE
Here you can do your hosting configurations, add new domains, connect
with other wordpress users and blogs, add contributors, authors and
admins to your blogs, etc.
WP ADMIN
Only a blog administrator has access to this part of the blog.
To become an admin, you must create the blog yourself, or be added as an
admin by an already existing admin.
Admins have the right to edit all posts and pages, add new users to the
blog, in fact, they have complete authority over the blog.
STEPS
Go to your wordpress dashboard and click on the theme icon.
A myriad of themes will appear. At this point, you must have done your
research and know which themes fit best.
Once you like a theme, make sure you click the preview button to see how
it will look it when you apply it.
Once you are certain, click apply theme.
Once you apply the theme, you must customize the theme to suit your
blog, remove unwanted images and add your own, edit the texts and
replace it with your own.
You can also upload your own theme to the site assuming you don’t like
any of those or pay for any of the plans to have access to all the wordpress
themes.
Once you have successfully set up your blog up to this level, the next step
should be publishing your first post.
I know you must have been itching to do this. But one advice I have for you is
never to be in a hurry to publish posts. Many have made some mistakes
which they are still paying for today just because they were too itchy to start
writing and posting stuffs, but it is best to take your time and optimize every
page of your website so that they will be ready for your posts.
Also, your first blog post matters a lot, as it will help create a good first
impression on your viewers.
How to write a killer content is beyond the scope of this book, but I will just
share some tips which you need to know before you start writing.
Think and plan on the first message you want to send across to people.
Do your research; you need to know your stuff well to create a good first
impression.
Use the right pictures.
Check out top bloggers and your favorites to see their first posts and how
they wrote it.
Don’t be in a haste.
Don’t be in a haste.
Don’t be in a haste.
Add pictures to beautify your post.
Add tags/labels to classify your post.
You may suffer from impostor syndrome; but are you the first blogger
ever?
Hit that Publish button.
Now, you have published your first blog post, so what next?
The next thing is to start getting people to read it. Don’t tell me you laboured
all these while with nobody to read your content.
You can achieve this by sharing your links with family and friends and beg
them to help you share the link with their own friends.
You need to help search engines to find your site so that you can increase
your web visitors.
You need to start making your content work for you by earning some
money through it.
You need to keep growing and becoming a master in your niche.
To learn how to optimize your site for search engines and possible ways to
start making some money, Make Sure you Read through the Advanced
Blog Set Up.
If after reading this, and you still find it difficult to set up your blog, or
you are too busy and occupied to create, contact the whatsapp number;
+2349018370062 or send an email to leenick492@gmail.com I will help
you with the set up, but you will pay a little token for the service
rendered.
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