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    MIDTERM EXAM PAPER (For Online Examination) : Course Code Exam Code Course Name Duration Exam Date Maximum Mark

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    Thu Đinh
    1. This document is a midterm exam paper for an E-commerce course taken in the first quarter of the 2021-2022 academic year at Becamex Business School. 2. The exam contains 4 questions assessing students' understanding of e-commerce business models, targeting market niches, network effects, and cost structures. 3. For the first question, students are asked to describe the value propositions, business models, and revenue models of 5 different e-commerce companies: priceline.com, lazada.com, paypal.com, airbnb.com, and etsy.com.

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    MIDTERM EXAM PAPER (For Online Examination) : Course Code Exam Code Course Name Duration Exam Date Maximum Mark

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    Thu Đinh
    84 views2 pages
    1. This document is a midterm exam paper for an E-commerce course taken in the first quarter of the 2021-2022 academic year at Becamex Business School. 2. The exam contains 4 questions assessing students' understanding of e-commerce business models, targeting market niches, network effects, and cost structures. 3. For the first question, students are asked to describe the value propositions, business models, and revenue models of 5 different e-commerce companies: priceline.com, lazada.com, paypal.com, airbnb.com, and etsy.com.

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    BUS345_ECommerce_Midterm1

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    1. This document is a midterm exam paper for an E-commerce course taken in the first quarter of the 2021-2022 academic year at Becamex Business School. 2. The exam contains 4 questions assessing students' understanding of e-commerce business models, targeting market niches, network effects, and cost structures. 3. For the first question, students are asked to describe the value propositions, business models, and revenue models of 5 different e-commerce companies: priceline.com, lazada.com, paypal.com, airbnb.com, and etsy.com.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    84 views2 pages

    MIDTERM EXAM PAPER (For Online Examination) : Course Code Exam Code Course Name Duration Exam Date Maximum Mark

    Uploaded by

    Thu Đinh
    1. This document is a midterm exam paper for an E-commerce course taken in the first quarter of the 2021-2022 academic year at Becamex Business School. 2. The exam contains 4 questions assessing students' understanding of e-commerce business models, targeting market niches, network effects, and cost structures. 3. For the first question, students are asked to describe the value propositions, business models, and revenue models of 5 different e-commerce companies: priceline.com, lazada.com, paypal.com, airbnb.com, and etsy.com.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    ĐỀ THI GIỮA KỲ (cho thi trực tuyến)

    MIDTERM EXAM PAPER (for online examination)


    Học kỳ/Quarter: 1 - Năm học/Academic year: 2021 – 2022
    Khoa/School: Quản Trị Kinh Doanh/Becamex Business School

    Mã môn thi: BUS345 Mã đề thi: 01


    Course code Exam code
    Tên môn thi: E-Commerce Thời gian làm bài: 90 Minutes
    Course name Duration
    Ngày thi: 11/11/2021 Tổng điểm: 100
    Exam date Maximum mark

    Hướng dẫn/ Instructions:


    - Đề thi mở. Sinh viên được sử dụng tài liệu khi làm bài
    This is an open book exam that allows students to refer to materials while answering the questions.
    - Bài thi khi nộp bằng email phải được đặt tên theo cấu trúc: Ngày thi_Mã môn học_Mã số sinh viên_Họ tên sinh
    viên. Ví dụ: 30.06.2021_ECE 203_0000000001_Nguyễn Văn A
    The answer sheets should be named in the following format when submit by email: Exam date_Course
    code_Student ID_Student name. For example: 30.06.2021_ECE 203_0000000001_Nguyễn Văn A

    Answer the following questions.

    1. Describe the value proposition, E-Commerce business model classification by participants and
    revenue model including sub-classification of the following E-Commerce business. (25 Points)
    Points).

    (1.1) priceline.com
    (1.2) lazada.com
    (1.3) paypal.com
    (1.4) airbnb.com
    (1.5) etsy.com

    2. Explain why targeting a market niche is a smarter choice for an E-Commerce startup than
    targeting a large market segment? (25 Points)

    3. What is a network effect? Provide 3 examples of products or services with network effect
    besides those listed in the Lectures and textbook and explain how to apply a network effect to
    their businesses. (25 Points)

    Trang/ Page: 1
    4. No Pain No Gain (NPNG) Inc. is a software producing company with the total cost: Total Cost
    = 1,000 + Q, where Q is a software unit (quantity) and all of the fixed cost is a sunk cost. (25
    Points)

    (4.1) How we can describe the cost structure of NPNG Inc.?


    (4.2) What are the average and marginal costs of NPNG Inc., and describe the
    relationship between average and marginal costs of NPNG Inc.
    (4.3) The market condition of NPNG Inc. is so competitive. What is the lowest price
    NPNG Inc. can accept in the market?
    (4.4) To reduce the cost, NPNG Inc. has made its software available for users to
    download from the Internet, resulting in no substantial marginal cost. Then, what is
    the lowest price NPNG Inc. can accept in the market?
    (4.5) What is the main factor of price NPNG Inc. can accept?

    ------ Hết/End ------

    Giảng viên ra đề Duyệt của Chủ nhiệm bộ môn Duyệt Trưởng/Phó Khoa
    Lecturer’s signature Approval of Approval of
    Department Head Dean/Vice Dean of School

    (Đã ký/Signed) (Đã ký/Signed) (Đã ký/Signed)

    Kang Seung Won Dr. Huynh Cong Minh Mr. Nguyen Truong Son

    Trang/ Page: 2

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