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Snapshot Consumer Durables

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Abhinav Aggarwal
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25 views7 pages

Snapshot Consumer Durables

Uploaded by

Abhinav Aggarwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Snapshot

Consumer Durables

1
House-hold appliances industry size grew at a CAGR of 7.8%
between 2014-15 and 2019-20

HOUSEHOLD APPLIANCES: MARKET SIZE, GROWTH AND PENETRATION

Source: Industry, Crisil Research


2
In 2019-20, CTVs had the highest overall penetration of 57% and
Room Air Conditioners had the lowest penetration of 16%.

OVERALL PENETRATION
Refrigerators
CTVs

Washing Machines RACs

3 Source: Industry, Crisil Research


Sony, LG and Samsung are the top 3 players accounting for
around 80% share in panel TV segment.

MARKET SHARE: PANEL TVs

Source: crisil research


4
LG and Samsung hold more than 50% of the refrigerator’s
market share.

REFRIGERATORS : MARKET SHARES

Source: CMIE
5
The washing machine industry is highly concentrated, with two 3
brands LG , Samsung and Whirlpool constitute 70% market share.

WASHING MACHINES : MARKET SHARE

Source: Crisil research, Industry


6
Voltas emerged as the leader overtaking LG and Samsung.

RACs: MARKET SHARE


•Several factors such as a

strong product line-up with 63

variants of split ACs,

improved distribution

footprint in key markets and

strong after sales service

helped Voltas.

Source: Crisil research, Industry


7

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