Bahir Dar University College of Business and Economics, MBA Program
Bahir Dar University College of Business and Economics, MBA Program
MBA Program
Authors: N. K Oladejo, A. Abolarinwa, S.O Salawu, A.F Lukman and H.I Bukari,
Journal name: International Journal of Civil Engineering and Technology (IJCIET) Volume, issue and date
of publication: Volume 10, Issue 02, And February 2019.
Id No.: BDU1301606
Methodology:
The author justifies that, the source of data was secondary source which are collected from the
records of the Landmark University Bakery on five types of bread produced in the firm which
include Family loaf, sliced family bread, Chocolate loaf, medium size bread, small size bread. In
terms of recourse to produce each bread type, selling price, cost of production, and the profit
contribution of each bread type. The collected data was identified as a linear programming
problem, formulated in Mathematical terms and solved using AMPL software. So this implies that
the research methodology is descriptive/qualitative method/.
Central argument of the article under-review
As the author clearly shows the central argument of the article is that in allocating scarce
resources in a manner that will ensure profit maximization and/or cost minimization, companies
manager should be used linear programing techniques.
Findings:
The major findings of the analysis, it was observed that Family loaf and the Chocolate bread
contributed objectively to the profit. The other types of bread have zero contribution for the
objective function of the firm which is profit maximization. Allocating scares recourse to those
bread types is unwise allocation of recourse that decreases the profit of the firm. Hence, more of
Family loaf and Chocolate bread are needed to be produced and sold in order to maximize the
profit.
Strength:
Appropriate formulation of research framework.
All the findings are drowning from the data analysis and the entire conclusion are
drowning from the major findings. This is one of good research criteria.
Appropriate citation and referencing allover the paper.
Weakness:
Theoretical and empirical review, in a paper work the topic must be defined
theoretically and empirically. But in this study there is no clear Theoretical and
empirical review.
The data used in the article is secondary data; there is no justification for using
secondary data. If it is available primary data make the article confidential
Lessons learnt from the article:
I have learnt that manufacturing firms should apply optimization techniques in order to allocate
scares recourse to maximize profit and to minimize the cost of production. Linear programing is
one of the most power full tool of optimize technique to optimize firms objective what ever it is
minimization or maximization.
Suggestions for Further Studies:
This study focused only Landmark University bakery production. This can be extended to
Our country Ethiopia and we can apply it on different manufacturing organizations. Further this
research studied on manufacturing organization but what if when we apply it on merchandizing
firms/organizations/ can be studied.