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    Airbnb Etsy Uber

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    Parag Pardhi
    This document discusses three companies - Airbnb, Etsy, and Uber - and how they grew from 1,000 to 1 million customers. It first provides a brief introduction to each company. It then asks what commonalities existed in their approaches to acquiring their first 1,000 customers from both the supply and demand sides. Finally, it asks if the approaches used by these companies could work for other two-sided platforms or markets in different industries.

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    Airbnb Etsy Uber

    Uploaded by

    Parag Pardhi
    183 views15 pages
    This document discusses three companies - Airbnb, Etsy, and Uber - and how they grew from 1,000 to 1 million customers. It first provides a brief introduction to each company. It then asks what commonalities existed in their approaches to acquiring their first 1,000 customers from both the supply and demand sides. Finally, it asks if the approaches used by these companies could work for other two-sided platforms or markets in different industries.

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    Airbnb Etsy Uber.pptx

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    This document discusses three companies - Airbnb, Etsy, and Uber - and how they grew from 1,000 to 1 million customers. It first provides a brief introduction to each company. It then asks what commonalities existed in their approaches to acquiring their first 1,000 customers from both the supply and demand sides. Finally, it asks if the approaches used by these companies could work for other two-sided platforms or markets in different industries.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    183 views15 pages

    Airbnb Etsy Uber

    Uploaded by

    Parag Pardhi
    This document discusses three companies - Airbnb, Etsy, and Uber - and how they grew from 1,000 to 1 million customers. It first provides a brief introduction to each company. It then asks what commonalities existed in their approaches to acquiring their first 1,000 customers from both the supply and demand sides. Finally, it asks if the approaches used by these companies could work for other two-sided platforms or markets in different industries.

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    Airbnb, Etsy, Uber:

    Growing from one


    thousand to one million
    customers
    Final Project Team: Daniela Ponce, Ali Jimenez, Ivonne
    Barajas, Mariana Barria, Pablo Molina
    Supervisor: Evodio Kaltenecker
    Agenda
    ● Introduction of each company
    ● Q1: Were any commonalities about their approach to acquire their
    first thousand customers on the supply and the demand side?
    ● Q2:Could any of the approaches used by these types three
    companies early on their life cycle work for the other two-sided
    platforms, networks or markets in very different industries?
    ● Conclusions/Learnings
    AirBnb

    Founded: August, 2008 in San Francisco, California.

    The founders are; Brian Chesky, Joe Gebbia & Nathan Blecharczyk.
    Airbnb - Stays and Experiences
    Airbnb - Process to relax

    1. Filter down to your perfect fit


    2. Dig into the details
    3. Book with peace of mind
    4. Arrive and enjoy!
    Airbnb - What makes Airbnb different

    1. A global travel community


    2. Hosts who really and truly
    care
    3. “We're here for you”
    a. Day and Night
    4. Every trip is covered by
    Airbnb
    Etsy

    Founded in June 2005, in the city of Brooklyn, New York.

    The founders are Rob Kalin, Chris Maguire, Jared Tarbell and Haim
    Schoppik. Their CEO is Josh Silverman since May, 2017.
    How does Etsy works?

    ❖ Sell
    extraordinary
    ❖ Buy
    extraordinary
    ❖ Shop securely
    Uber Technologies Inc.

    Founded in March, 2009. In San Francisco, California.

    Uber Eats was founded in August, 2014.

    Their founders are Travis Kalanick and Garrett Camp, the CEO since
    August, 2017 is Dara Khosrowshahi.
    Uber - Setting the world in motion
    ➔ Ride
    ◆ Request a ride, hop in and relax
    ➔ Drive
    ◆ Time is money, you decide your time and the occurrence
    ➔ Eat
    ◆ Your favorite food, at the speed of Uber
    ➔ For Business
    ◆ Rides for clients or employees
    ◆ Meals for the employees who are on the run
    ◆ Delivery, a last minute order and a really close delivery time emergency
    ➔ Freight
    ◆ taking logistics in a new new direction with an advance platform for both
    shippers and carriers
    Uber: Products
    Were any commonalities about their approach to acquire
    their first thousand customers on the supply and the
    demand side?

    ● The three companies work in the service industry


    (renting spaces, selling items, giving car rides)
    ● Two-sided platforms
    ● Empowerment of customers (community)
    ● Support and development of tools (help,
    customer support, safety tools)
    ● Differentiation strategy

    each company took advantage and monitored supply


    and demand under a digital platform
    Could any of the approaches used by these types three companies early
    on their life cycle work for the other two-sided platforms, networks or
    markets in very different industries?

    - Each startup had a distinct set of effective approaches to acquire


    their first million customers, so to be in other industries can be
    hard if they don’t know how to understand the market and their
    needs.
    - Yes, these 3 companies focused all their efforts in order to know
    what the customer wants and obviously in every country the way
    of consuming changes, so that is why it was important to set the
    customer as a priority for these companies (satisfaction,
    necessities and commodities).
    Conclusions
    ● they marked a new era of online commerce and
    digital platforms.
    ● different approach to its growth
    ● create two different strategies
    ● they are all intermediaries
    ● they are the connection between the service
    providers and the client.
    ● they have accumulated incredible amount of
    data
    References

    https://www.airbnb.com/d/howairbnbworks

    https://www.etsy.com/about?ref=ftr

    https://www.uber.com/mx/en/about/

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