1. Explain what Social Advertising is and how it affects to sales of a company.

Social Advertising is responsible for formulating and delivering clickable

advertisements to specific audiences. It made it easier to interact with target markets
by utilizing social media advertising platforms, applications, and websites. Social
media advertising is critical for raising brand recognition and capturing sales.
Companies are reaping the benefits and seeking to produce unique and succinct
advertisements to effectively communicate to grasp and obtain an immediate
response from targeted customers, given that many businesses use social
marketing to boost engagement and conversion.
Using social advertising improves brand awareness, customer service, and
customer engagement, all of which have a favorable impact on a business and
enhance sales. Nike is an example of a brand that uses social media advertising to
foster two-way communication between the brand and its customers. Nike uses an
online platform and created various social media accounts to promote a lifestyle and
a sense of community among its clients. Nike is undoubtedly ahead of its
competition in this regard.
According to a detailed assessment of Nike's social interaction provided by Rival
IQ, the company has the most followers and subscribers across all its social media
channels when compared to its competitors. Nike also dominates Twitter; in fact, the
business has the best customer service, replying promptly whenever a client
mentions them. Nike also has the most engaging social content, developing a
community using short yet powerful hashtags in their tweets such as #justdoit and
#nikewomen (Ravi, 2019).
Through years of adapting to digital marketing, the brand has managed to master
the use of social media platforms, which helps them in creating engaging content,
promote their campaigns like "Breaking2" and "Equality" project, personifying the
brand by getting endorsers, particularly sports legends like LeBron James and
Michael Jordan, and improving their search engines, which has reflected in its
empowered branding. Nike has long been dominated the sneaker industry, with the
biggest market share in the athletic clothing industry and sales that continue to
outstrip the competition.

2. Identify and briefly explain the forces that will continue to affect the evolution of
advertising & Integrated Brand Promotion.
Advertising and Integrated Brand Promotion have been adapting and altering to
remain relevant in the face of new mediums. Throughout history, advertising and
promotions has been more personalized, from print ads to billboard displays to direct
mail approaches. Companies continued to develop their brand character by
 connecting with their target audience. In today's competitive business environment,
the most effective approach to win the market is to enter the digital world, using the
internet and the web to advertise and promote things that will pique the market's
interest. Furthermore, digital platforms can collect massive amounts of data that may
be used to create effective personalized advertisements and promotions for a
specific market.
People's interests change over time as a result of the environment, company,
and experience they have. People have learned many trends that influence their
interests as they age, have access to diverse resources, desire to try new things, are
concerned about health factors, and get technology advances.
For example, people are currently interested in eCommerce marketplaces such
as Shopee, which is today's trendy application. Because the environment is no
longer the same as it was before, most individuals shop online to avoid being
infected by the virus. This piqued people's interest in adopting mobile applications.
Because many people are interested in online purchasing, Shopee harnesses the
power of advertising and promotions to continuously improve its offering and counter
its. They launched Shopee free shipping, Shopee payday sale, Shopee super sale
day, and so on. They have also established social media pages on Facebook,
Instagram, and Tiktok, a popular app where they publish adverts, posters, and
banners to entice users to download the app (EcomEye, n.d.).
As a result, the evolution of advertising and Integrated Brand Promotion will
continue to be influenced by people's interests and trends. Because people's
interests and trends evolve, there should always be continuous improvement.

3. Explain and analyze the impact of social media in this time of pandemic.
When Covid-19 emerges worldwide and infects many people, many people are
reluctant to socialize face to face. As a result, people are using social media as a
communication tool, making it the new normal. Because of the continuous
restrictions for the public as a result of the epidemic, many organizations, including
the government, businesses, and schools, use social media to publicize essential
information. Another reason people use social media is to search for health-related
information, keep updated on the virus, and stay in touch with loved ones. People
are becoming more conscious of the significance of learning in using social media
platforms as a result. There are numerous benefits that social media can provide,
such as the ability to grow one's network, make a living to meet one's needs and
wants, connect with new people, advance one's business, and so on. That is why
keeping updated on social media trends will provide an individual an advantage to
stand out (Ahmad & Murad, 2020).
In my experience, I was stressed when the pandemic started. Even when I am
occupied with work, I still feel empty. But as the pandemic continued, I realized that I
 should not allow myself to feel that way any longer and that I needed to help myself.
As a result, I became an active user of social media platforms such as Facebook
and Instagram to interact with my friends and family who I am unable to meet in
person due to the pandemic. I also utilize search engines such as Google and
Microsoft to find credible information regarding the outbreak and school-related
topics. Recently, I taught myself how to create resin art by watching YouTube videos
and enrolled in Google free online courses such as Digital Marketing and Excel to
learn new things that would help me enhance my skills and accreditation.
This Covid-19 outbreak has put people under a lot of stress, but the social media
platform has helped people cope with various challenges.

4. How does Advertisement influence Customers Behavior?

Consumer behavior refers to people's perceptions and evaluations of purchasing
or discarding goods and services to suit their needs and desires. Customer behavior
information is critical because it allows a firm to better understand its customers and
advertise their product in the most effective way. This usually refers to what, where,
when, why, and how they buy and dispose of a thing. On the other hand,
advertisements deliver their message in a way that encourages clients' eagerness to
purchase. People become acquainted with a certain brand as a result of
advertisements, which influences customers' judgments to purchase one. The
approach in which an advertisement is presented to the public will influence how
customers respond to the brand. People tend to react to advertisements in either a
positive or negative way. As a result, companies must exercise extreme caution
while introducing product advertisements to allow viewers to influence their minds
and believe the advertisement's claim.
H&M's advertising for their new sweatshirt design is an example of a brand that
failed to pique the public's interest. This advertisement portrayed a black kid dressed
in a sweater with the phrase printed on it "coolest monkey in the jungle". According
to NS Business, H&M received unfavorable public reactions, causing stock rates to
fall. H&M advertisement has a negative impact on customer behavior, jeopardizing
H&M's image.
Moving on to another brand in the fashion industry, GUCCI is a superb example
of a well-known brand. GUCCI has meticulously put its advertisements across
multiple platforms to ensure that its products are available to its end customers. One
of their most well-known advertisements is the GUCCI Guilty, which features both
men and women to convey the concept that Gucci fragrances are designed for both
genders. They employed Chris Evans and Evan Rachel Wood in this ad since they
are established to be wealthy persons, implying superiority. Also, the advertisement
conveys a sense of pleasure, implying that the two are in a relationship. As a result,
this ad has done an excellent job of convincing its viewers that Gucci Guilty delivers
 fulfillment, among other things, such as beauty, luxury, and pleasure through the
usage of Gucci products. And because Gucci is a high-end brand, many people
dream of owning one, which is why when people become wealthy, they will want to
buy any things that will offer them a sense of belonging in the elite class, such as
Gucci (Warner, 2016).

5. Explain who determine ethical standards for advertising.

In the Philippines, the Advertising Board of the Philippines, often known as
AdBoard, is in charge of guaranteeing that all advertising issued to the public
adheres to the Code of Ethics. This is mandated under the Implementing Rules and
Regulations of Republic Act 7374, often known as the Philippine Consumer
Protection Act. This law seeks to protect the interests of consumers, foster public
welfare, and establish a code of conduct for both business and industry. This act
highlighted that all advertisements must adhere to all product standards to keep
consumers safe and protected.

As the implementing arm of advertising self-regulation in the Philippines, the Ad

Standards Council (ASC) replaced the Adboard Content & Regulations Committee
(ACRC). It is a non-profit organization that promotes integrity through a responsive
advertising self-regulation approach. ASC is in charge of screening all forms of
advertising and resolving any disputes that occur over the advertising content to
ensure that it is truthful and appropriate. Maintaining the integrity and decency of an
advertisement would make it a more powerful instrument for persuading consumers
to buy.

Ethics is crucial in the advertising industry since it influences how merchants and
purchasers interact. However, many advertisements continue to exaggerate, and
advertisers appear to be oblivious of advertising ethics and values. Colt 45's "Vava-
Vroom Real Man Promo," which has been condemned for objectifying women to
simple commodities, is an example of this type of advertisement. In this
advertisement, Cristine Reyes wore a bikini top while a man massaged her back,
implying sexual interest and portraying the actress as a sex object. The commercial
was then removed, and the company was examined.

In the end, the most successful technique to pique the public's interest is through
an ethical advertisement that delivers a true statement, exhibits decency, preserves
human dignity, and demonstrates social responsibility (Philippine Commission on
Women, n.d.).

6. What is some reason that online advertising can be ineffective?

While online advertisements have a lot to offer in terms of reaching a broader
market, they also have downsides that do not work for audiences. Because
advertisements can be seen on a variety of media, developing a concept would need
 a significant amount of effort and could be exhausting. People use the internet to
seek information, communicate, shop, and unwind. As a result, they have control
over what they want to view and respond to. Online advertising would be ineffective
since there are numerous distractions on online platforms, causing customers to
ignore the ad. For example, while watching a video on YouTube, an advertisement
may appear suddenly, and viewers may choose to skip the ad or watch other videos.

Another disadvantage of online advertising is the possibility of technical

difficulties. Almost no one else on the internet is patient enough to deal with viewing
issues. When customers face unexpected outages, lags, or video loading, their time
to comprehend the advertisement's message is reduced, and the opportunity to
promote the product or services is lost. Technical issues might arise as a result of
website glitches, delayed customer connections, incompatible programs, and so on.
For example, Facebook advertisements experienced a glitch for more than four
hours, preventing many advertisers from publishing ads, downloading files, or
accessing campaigns (Brookins, 2019).
Furthermore, people currently have trust issues with what they see on the
internet. They are now more cautious about what they click to avoid data breaches
and only trust themselves based on their experience or obtained information about
the product or service. As an example, people nowadays use Shopee to acquire
their needs and wants, but they are attentive and cautious about the things they view
because they may not be the same when they receive them in person. As a result,
shoppers would read the reviews and look at the actual image of the product,
ignoring the shops' presented pictures or videos of their products.

7. Explain how the role of government agencies and consumers in the regulation of
advertising and promotion

Advertising, being an effective tool for enlightening the public through its creative
characteristics, entails duties that must be met by business sectors, industry
participants, and the community exposed by the advertisement. These
responsibilities will guide the advertising industry while also balancing customer
loyalty. Recognizing it will serve as the foundation for self-regulation in the sector.

According to Philippine Information Agency, the Advertising Board of the

Philippines (Adboard) is the primary regulator of advertising in the Philippines, as
mandated by the Consumer Protection Act of 7374. Adboard implemented the Code
of Ethics to ensure the protection and safety of its customers. It is also governed by
the Advertising Content Regulation Manual of Procedures and the Standards of
Trade Practices and Conduct Manual, both of which assist to put advertising within
accurate, ethical, and assist in ensuring professional advertising behavior.
 Essentially, Adboard and its constituent members agreed on a set of guidelines
to ensure that ads that do not adhere to these standards be withdrawn or rectified
immediately. Members include the Association of Accredited Advertising Agencies (4
A's), the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), and the Philippine
Association of National Advertisers (PANA). 4A's is the organization that advises
and strengthens advertising companies by providing collective expertise, cultivating
professional growth, and fostering industry best practices. KBP represents the
Philippine media and was formed to raise high standards of professional conduct,
encourage social responsibility, develop the broadcasting sector, and safeguard its
rights and interests. PANA represents the advertiser, which unifies advertising users
from every significant industry in the country (Ad Standards Council, n.d.).

In a larger sense, the rules and regulations relating to all advertising and other
promotional channels, such as digital marketing, are used to disseminate information
to the general public. Anyone involved in marketing communication, whether as an
advertiser, belongs to an advertising agency, media, or even in a related function,
must adhere to this set of standards.

8. Explain how has advertising positively impacted consumer buying behavior in covid
19.
People had no choice but to stay at home when the Covid -19 pandemic began
to avoid being infected by the virus. They are increasingly purchasing products from
the internet rather than in stores, which is why digital marketing is gaining popularity.
As a result, the market prices of online enterprises such as Shopee and Lazada are
rising exponentially.
With increasing competition in online mediums, firms must rely on their gimmicks
and one-of-a-kind advertising technique to attract customers. Furthermore,
businesses and customers are aware that advertisements are the only means of
obtaining precise and complete information about a product or service.
Advertisements now play a key role in people's life as a result of the continued
restrictions imposed by Covid–19. Another advantageous effect of advertising is that
it strives to restore normalcy so that people do not feel deprived in their present
situation because there is still a comfortable way to operate a business and allow
people to continue with their regular living routines. Advertisements also spread
health and hygiene awareness, such as an ad for a healthy drink, cleaning products,
or other things that help people live healthier lives. Furthermore, individuals are told
about how they might become infected by a dangerous virus like Covid-19, how it
spreads, and how they can avoid it by safety precautions. Another advantage of
advertising is that it allows customers to have a quality perception about the product
they want to buy, such as if the product will have a bad influence on the
environment, harm other people, and so on.
 Advertising informs people about a product or service, their rights as customers
raise awareness, and promotes preventive measures, among other things. People
have learned a lesson from this pandemic, which is why, even after the pandemic,
advertising remains an important platform for information seeking.

9. What types of products or services are already advertised in our country in new
online media, including on social networking websites?

People may now buy and settle their payments online. Since practically all
products and services are marketed online and have their websites, it has made it
easier for Filipinos to conduct transactions. Organizations were able to expand as a
result of these platforms.

Here in the Philippines, the classifications of products and services are advertised:

• Convenience Products are things that people buy easily because they are always
available and that they use regularly, such as food, drinks, hygiene, and so on. P&G,
or Proctor and Gamble, is an example of a consumer staples product company that
categorizes its products into baby care, fabric care, family care, feminine care, skin
& personal care, and so on.

• Shopping Products are items that individuals spend a significant amount of time
evaluating before purchasing, such as flight booking, automobiles, furniture,
gadgets, and so on. Toyota automobiles are one example; they have a variety of
vehicles from which individuals can choose. Toyota lists its products on its website,
ranging from low-cost to high-priced vehicles, so that clients may find the ideal
vehicle for them.

• Specialty products typically have a distinct feature that is well defined by the
brands that created them. Customers are already aware of the product's value such
as luxury cars, designer bags, and so on. Lamborghini, a well-known brand for
luxury sports cars, is one example. Customers rarely compare Lamborghini to other
cars; if they are ready to buy one, they know exactly what they want because of the
brand.

• Unsought Products are items that consumers do not typically purchase and have
low brand awareness of, such as insurance, death care services, fire extinguishers,
and encyclopedias. Sun Life Inc., for example, is a leading insurance firm in the
Philippines. Most people do not consider acquiring insurance, even though it
provides huge benefits. Sun Life persuades individuals by implementing a robust
marketing strategy.
 All the above-mentioned brands have social media accounts where they post
announcements, as well as their social networking websites where consumers may
search.

10. Explain briefly how effective advertising uses sociocultural meaning in order to sell
things.
Advertisements are influenced by sociocultural values since they incorporate
people's cultural norms, beliefs, attitudes, behavior, language, and preferences.
Further than innate causes, society and culture impact cognition and experienced
reality. In this way, customers respond to advertisements based on their cultural
norms and practices. Furthermore, advertising can raise awareness and disseminate
information to persuade individuals. However, to properly communicate a message
to the audience, ads should use a sociocultural approach to understand the market
and develop an efficient marketing strategy.
Proctor & Gamble's antibacterial soap, Safeguard, is one example. Safeguard's
"Mano Po" advertisement advises people to clean their hands with Safeguard soap
to eliminate germs and avoid contracting a sickness. The "Mano Po" gesture is a
distinct Filipino tradition that is frequently performed as a symbol of respect and
acceptance of blessings from elders. This gesture is performed by putting the elder's
right palm to the young's forehead, emphasizing the significance of giving value to
the family. The "Mano Po" advertisement depicted a boy playing and going about his
regular activities as a child, paying little attention to the things he touches and places
he has visited. When the boy has fulfilled his activities, he concludes the day like
many Filipinos by returning home and paying respect to his grandparents by making
the "mano po" gesture (Campaign, 2009).
Another Safeguard advertisement that is related to Filipino culture is the "Go
Kamayan" ad, in which notable Filipino celebrities eat together in kamayan-style.
This Filipino eating practice is based on the belief that the meal tastes better when
consumed in this manner. By washing their hands with protection before eating,
Filipinos may enjoy their food without worry.
Safeguard's sales increase as Filipinos accept the brand as part of their
handwashing rituals, making them the leading brand in the Philippines that supports
the protection and germ-free through its products.

References:
Ad Standards Council (n.d.). Code o Ethics. Retrieved from:
https://asc.com.ph/ourstandards/code-of-ethics/
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Campaign. (n.d.). Safeguard | Mano Po | Philippines. Retrieved from:

https://www.campaignasia.com/article/safeguard-mano-po-philippines/211555

Brookins, M. (2019). Disadvantages of Online Advertising Options. Retrieved from:

https://smallbusiness.chron.com/disadvantages-online-advertising-options
10212.html

EcomEye. (n.d.). Shopee Marketing Strategy. Retrieved from:

https://ecomeye.com/shopee-marketing-strategy/

Epperhant, B. (2019). 4 Types Of Products Or Services Your Business Can Offer.

Retrieved from: https://www.wealthbuilders.org/2019/07/4-types-of-products-or
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Philippine Commissionn on Women. (n.d.). Beer Ad Pulled Out For Derogatory Women
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women-portrayal/

Philippine Information Agency. (n.d.). Advertising in the Philippines. Retrieved

from: http://archives.pia.gov.ph/?
m=6&subject=philinfo&cat=rpmedia&item=advertising

Ravi, K. (2019). 6 Ways Nike Built a Strong Brand on Social Media. Unmetric [Blog].
Retrieved from: https://blog.unmetric.com/nike-social-media [Accessed 22
October 2021].

Safeguard. (n.d.). Go Kamayan with Safeguard. Retrieved from:

https://www.safeguard.ph/en-ph/go-kamayan

Warner, K. (2016). Evan Rachel Wood on Her Naked Gucci Ad with Chris Evans: He
'Was My Wardrobe'. Retrieved from: https://people.com/style/evan-rachel-wood
chris-evans-naked-gucci-ad/