4th Quarterly Exam - Entrep.edited
4th Quarterly Exam - Entrep.edited
4th Quarterly Exam - Entrep.edited
_____ 1. Monica lives in a modest house in an area that has access to recreational pursuits. She
enjoys jogging and other outdoor activities. Which target market methodology would
marketers evaluate when looking at Monica's lifestyle?
A. Behaviorist C. Geographics
B. Demographics D. Psychographics
_____ 2. Brandon lives in the hot Nevada desert where extreme weather conditions dictate
what
types of products he purchases. Which method would marketers be conscious of
when
promoting their merchandise in the region where Brandon lives?
A. Behaviorist C. Geographic
B. Demographic D. Psychographic
_____ 4. What do you call the informational tag, wrapper, or printed message attached to a
product or package?
A. FDA C. packaging
B. label D. UPC
II TRUE OR FALSE
Write TRUE on the blank if the statement is correct and FALSE if it wrong.
IV Identify what types of labels are the following: Write A for brand label; B for
descriptive label and C for grade label.
V Match the examples in Column A with the support activities of value chain in Column B.
Write the letter on the space provided before each number.
Column A Column B
VII Essay
Discuss briefly in 5-8 sentences. (10 points)
At this point that we are facing a pandemic, how can entrepreneurs help their
consumers ease the hardships that they are experiencing?
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Prepared by:
SEBASTIANA E. TUPAZ
SHS Program Head
Noted: