412 Marketing Sales SQP T2

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CBSE | DEPARTMENT OF SKILL EDUCATION

MARKETING & SALES (SUBJECT CODE: 412)


CLASS X (SESSION 2021-2022)
BLUE-PRINT FOR SAMPLE QUESTION PAPER FOR TERM -II

Max. Time Allowed: 1 Hour (60 min) Max. Marks: 25


PART A - EMPLOYABILITY SKILLS (05 MARKS):
NO. OF NO. OF NO. OF TOTAL
QUESTIONS QUESTIONS QUESTIONS NUMBER
UNIT
NAME OF THE UNIT - VSA - SA - LA OF
NO.
(1 MARK (2 MARKS (4 MARKS QUESTIONS
EACH) EACH) EACH)
Entrepreneurial
4 2 1 - 3
Skills-II
5 Green Skills-II 2 1 - 3
TOTAL QUESTIONS 4 2 - 06
NO. OF QUESTIONS TO BE
Any 3 Any 1 - 04
ANSWERED
3x1=3 1x2=2
TOTAL MARKS - 05 Marks
Marks Marks

PART B - SUBJECT SPECIFIC SKILLS (20 MARKS):


NO. OF NO. OF NO. OF TOTAL
QUESTIONS QUESTIONS QUESTIONS NUMBER
UNIT
NAME OF THE UNIT - VSA - SA - LA OF
NO.
(1 MARK (2 MARKS (4 MARKS QUESTIONS
EACH) EACH) EACH)

4 Careers in Selling 3 3 2
8

5 Skills in Selling 3
3 1 7

TOTAL QUESTIONS 06 06 03 15
NO. OF QUESTIONS TO BE
04 04 02 10
ANSWERED
TOTAL 4 x 1= 04 4 x 2 = 08 2 x 4 = 08 20

TOTAL MARKS 20+5 = 25 MARKS

412-X-SQP-Term II (2021-2022) 1
CBSE | DEPARTMENT OF SKILL EDUCATION
MARKETING & SALES (SUBJECT CODE: 412)
CLASS X (SESSION 2021-2022)
SAMPLE QUESTION PAPER FOR TERM - II
Max. Time Allowed: 1 Hour (60 min) Max. Marks: 25
General Instructions:
1. Please read the instructions carefully
2. This Question Paper is divided into 02 parts, viz., Part I and II.
3. Part I, is of 05 marks and has 06 questions on Employability Skills.
a) Section A, Questions numbers 1 to 4 are one mark questions. Attempt any three questions.
b) Sections B, Questions numbers 5 and 6 are two marks questions. Attempt any one question.
4. Part II, is of 12 marks and has 12 questions on Subject Specific Skills.
a) Section A, Questions numbers 7 to 12 are one mark questions. Attempt any four questions.
b) Section B Questions numbers 13 to 18 are two marks questions. Attempt any four questions.
5. Section C is of 08 marks and has 03 competency-based questions.
a) Questions numbers 19 to 21 are four marks questions. Attempt any two questions.
6. Do as per the instructions given in the respective sections.
7. Marks allotted are mentioned against each section/question.

PART- I (3 + 2 = 5 marks)

SECTION - A

Answer any 3 questions out of the given 4 questions. Each question is of mark. 1x3=3

Name the managerial function of an entrepreneur that helps him to detail ‘what,
Q.1 1
when, how and who’ of doing every specific task it.

Q.2 Name any two entrepreneurship activities related to society. 1

Q.3 What is meant by REFUSE in context of creating sustainable environment? 1

Environmental problems like Climate Change, Emission of Green House gases


Q.4 1
are alarming. What can help in resolving such problems?

SECTION - B

Answer any 1 question out of the given 2 questions. Each question is of mark. 2x1=2

Q.5 ‘Entrepreneurs are born, not made.’ Do you agree? Justify you answer. 2

Q.6 State any two problems related to Sustainable Development. 2

412-X-SQP-Term II (2021-2022) 2
PART - II (4 + 8 = 12 marks)

SECTION - A

Answer any 04 questions out of the given 06 questions 1x4=4


‘Sales person has responsibility of keeping accounts alive.’ How can a sales
Q.7 1
person fulfill this responsibility?
Taranjeet Singh is working as Vice-President Sales in a well-known company.
Q.8 1
Name any two functions that Taranjeet is required to perform.
Q.9 What is meant by Annual Maintenance Contract (AMC)? 1
Q.10 What is the minimum number of parties required for negotiation to take place? 1
Q.11 List the elements involved in a typical communication. 1
Q.12 When is communication said to be effective and complete? 1
SECTION - B
Answer any 04 questions out of the given 06 questions 2x4=8
In spite of showing keen interest in the product sometimes prospects take
Q.13 longer time to make a buying decision. Name the concept reflected here. What 2
step is the salesman required to take in such a situation?
State any information about the company that should be possessed by a
Q.14 2
salesperson in order to give effective presentation and handle queries.
State any two after-sale services are considered to be an essential part of sales
Q.15 2
strategy.
Q.16 State the meaning of hard skills and soft skills. One give, example of each. 2
Which skill includes negotiation and persuasion skills and help the salesperson
Q.17 and customer to reach mutually satisfactory agreement? Give any one example 2
of how a salesperson may use such skills to ensure deal with customers.
Enumerate any four aspects related to personnel grooming that should be kept
Q.18 2
in mind by sales persons while dealing with customers.

SECTION C (2 x 4 = 8 marks)
(COMPETENCY BASED QUESTIONS)

Answer any 02 questions out of the given 03 questions 4x2 = 8


Covid pandemic led to adoption of ‘work from home’ culture. This further led to
increase in demand for electronic gadgets such as laptops, mobile phones,
chargers, head phones etc. A company XYZ dealing in such electronic gadgets
was able to foresee such huge demand and produced new laptops with
powerful display, impressive computing power, clear color experience and other
amazing features. The company has a policy to provide help for installation,
Q.19 4
maintenance and operation of products. Example – configuring windows,
ensuring smooth net connectivity. It also keeps regular contact with its
customers but it does not have any grievance handling mechanism.
Discuss various kind of after-sale services techniques that sales personnel of
XYZ must use in order to keep their customers satisfied by effective grievance
handling.
Dhwani and Mani are friends working in a company. Dhwani is a sales person
and Mani is a worker engaged in production process. In a conversation, Mani
shared that his job is very monotonous and he is almost always working under
Q.20 direct supervision of his boss. Mani expresses that according to him, Dhwani’s 4
job is very exciting and has no challenges or difficulties.
Assuming yourself to be Dhwani, discuss what challenges or difficulties are
faced by sales persons.

412-X-SQP-Term II (2021-2022) 3
Amit is a very hard working and effective sales person. He possesses amazing
negotiation skills. Before entering a bargaining meeting, he always prepares for
the meeting and collects information regarding buyers’ objectives, attitudes,
Q.21 4
personality, financial position, expectations, likes and dislikes etc. While the
discussion is in progress, he tries to get views and ideas of opponents.
What further steps should he follow to ensure effective negotiation? Explain.

412-X-SQP-Term II (2021-2022) 4

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