The study of lakme product.

Introduction

Lakme is the Indian womans Beauty Sutra inspiring expression of her unique beauty
and.Lakme brings expert products and services that are borne out of true sensuality
understanding of the needs of the Indian woman. They help the Indian woman in
expression of her best self sensual, original, expressive, alive and intuitive. Lakme
inspires her to unleash the potency of her femininity, beauty and sensuality Key facts
Lakme was the first major beauty brand in India and takes pride in being the expert on
Indian Beauty for over 50 years. It is complete beauty brand spanning colour cosmetics,
skin care & hair styling products and extending to beauty services through the network
of Lakme Beauty Salons. Its bond with beauty and fashion is manifested through the
Lakme Fashion Week, which is now the largest fashion event of its kind in the country.
Lakme has a foot print of over 1200 assisted sales outlets, which is the largest span of
outlets with Beauty Advisors in the country. Our vision Unilever products touch the lives
of over 2 billion people every day whether that's through feeling great because they've
got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying
a great cup of tea, satisfying meal or healthy snack. A clear direction The four pillars of
our vision set out the long term direction for the company where we want to go and how
we are going to get there: y We work to create a better future every day y We help
people feel good, look good and get more out of life with brands and services that are
good for them and good for others. y We will inspire people to take small everyday
actions that can add up to a big difference for the world.
y We will develop new ways of doing business that will allow us to double the size of our
company while reducing our environmental impact. Purpose & principles Our corporate
purpose states that to succeed requires "the highest standards of corporate behaviour
towards everyone we work with, the communities we touch, and the environment on
which we have an impact." y Always working with integrity Conducting our operations
with integrity and with respect for the many people, organization’s and environments our
business touches has always been at the heart of our corporate responsibility. y
Positive impact We aim to make a positive impact in many ways: through our brands,
our commercial operations and relationships, through voluntary contributions, and
through the various other ways in which we engage with society. y Continuous
commitment We're also committed to continuously improving the way we manage our
environmental impacts and are working towards our longer-term goal of developing a
sustainable business. y Setting out our aspirations Our corporate purpose sets out our
aspirations in running our business. It's underpinned by our code of business Principles
which describes the operational standards that everyone at Unilever follows, wherever
they are in the world. The code also supports our approach to governance and
corporate responsibility. y Working with others We want to work with suppliers who have
values similar to our own and work to the same standards we do. Our Business partner
code, aligned to our own Code of business principles, comprises ten principles covering
business integrity and responsibilities relating to employees, consumers and the
environment.
A vitality mentality Unilever's mission is to add Vitality to life. We meet everyday needs
for nutrition, hygiene and personal care with brands that help people feel good, look
good and get more out of life. Our deep roots in local cultures and markets around the
world give us our strong relationship with consumers and are the foundation for our
future growth. We will bring our wealth of knowledge and international expertise to the
service of local consumers a truly multi-local multinational. Our long-term success
requires a total commitment to exceptional standards of performance and productivity,
to working together effectively, and to a willingness to embrace new ideas and learn
continuously. Code of business principles y Standard of Conduct We conduct our
operations with honesty, integrity and openness, and with respect for the human rights
and interests of our employees. y Obeying the Law Unilever companies and our
employees are required to comply with the laws and regulations of the countries in
which we operate. y Employees Unilever is committed to diversity in a working
environment where there is mutual trust and respect and where everyone feels
responsible for the performance and reputation of our company. We will recruit, employ
and promote employees on the sole basis of the and abilities needed for the work to be
performed. y Consumers Products and services will be accurately and properly labelled,
advertised and communicated. y Shareholders Unilever will conduct its operations in
accordance with internationally accepted principles of good corporate governance. We
will provide timely, regular and reliable information on our activities, structure, financial
situation and performance to all shareholders. y Business Partners Unilever is
committed to establishing mutually beneficial relations with our suppliers, customers
and business partners.
y Community Involvement Unilever strives to be a trusted corporate citizen and, as an
integral part of society, to fulfil our responsibilities to the societies and communities in
which we operate. y Public Activities Unilever companies are encouraged to promote
and defend their legitimate business interests. Unilever will co-operate with
governments and other organization’s, both directly and through bodies such as trade
associations, in the development of proposed legislation and other regulations which
may affect legitimate business interests.. y The Environment Unilever is committed to
making continuous improvements in the management of our environmental impact and
to the longer-term goal of developing a sustainable business. y Innovation In our
scientific innovation to meet consumer needs we will respect the concerns of our
consumers and of society. y Competition Unilever believes in vigorous yet fair
competition and supports the development of appropriate competition laws. y Business
Integrity Unilever does not give or receive whether directly or indirectly bribes or other
improper advantages for business or financial gain. No employee may offer give or
receive any gift or payment which is, or may be construed as being, a bribe. y Conflicts
of Interests All Unilever employees are expected to avoid personal activities and
financial interests which could conflict with their responsibilities to the company. Any
breaches of the Code must be reported in accordance with the procedures specified by
the Chief Legal Officer. y Business Partner Code We are committed to working with our
business partners to achieve high standards and to provide greater transparency on
how we work together. y Maintaining high standards together To meet the expectations
our consumers have of our brands as high quality, reliable products, we form close
working relationships many of them long-term with our business partners. In support of
this approach, we have developed a Business Partner Code that is compatible with our
Code of Business Principles. The Code makes clear the standards to which we expect
our business partners to adhere. It contains 10 principles covering business integrity
and responsibilities relating to employees, consumers and the environment.
Business partner code There shall be compliance with all applicable laws and
regulations of the country where operations are undertaken. There shall be respect for
human rights, and no employee shall suffer harassment, physical or mental punishment,
or other form of abuse. Wages and working hours will, as a minimum, comply with all
applicable wage and hour laws, and rules and regulations, including minimum wage,
overtime and maximum hours in the country concerned .There shall be no use of forced
or compulsory labour, and employees shall be free to leave employment after
reasonable notice . There shall be no use of child labour, and specifically there will be
compliance with relevant ILO standards .There shall be respect for the right of
employees to freedom of association* .Safe and healthy working conditions will be
provided for all employees . y Corporate Governance We have always aspired to high
standards of corporate governance. Transparency and accountability are the two basic
tenets of Corporate Governance. We, at Hindustan Unilever, feel proud to belong to a
Company whose visionary founders had laid the foundation stone for good governance
long back and made it an integral principle of the business, demonstrated in the words
above. Our approach to Corporate Governance To succeed, we believe, requires the
highest standards of corporate behaviour towards everyone we work with, the
communities we touch, and the environment on which we have an impact. This is our
road to sustainable, profitable growth and creating long-term value for our shareholders,
our people, and our business partners. LAKMES POSITIONING IN TERMS OF
PERSONALITY AND SELF CONCEPT: Lakme is a product range that caters to the
beautification needs of not only women in their adult age but in today's context
teenagers also. It has a brand personality of someone who takes care of you and your
beauty needs. It tries to position itself amongst its consumers as a product range that
will help them look beautiful as is evident from its catchphrases: 1. On top of the world!
2. Source of radiant beauty1! Lakme has a range of beauty products to offer to its
consumers. Some of the ways in which it tries to position itself: 1. Lakme Hair Color:
magic of colors (collage). 2. Lakme (versatile eye shadow collection): rich, long lastic.

Lakme is an Indian cosmetics brand which is owned by Hindustan Unilever.

Having Karina Kapoor and Chamma as the ambassador, it ranked at number 1 among
the cosmetics brands in India.  Lakme started as a 100% subsidiary of Tata Oil Mills
(Tomcod). It was named after the French opera Lakmé, which itself is the French form of
devi Lakshmi (the Hindu goddess of wealth) who is renowned for her beauty. It was
started in 1952 famously, because then Prime Minister Jawaharlal Nehru was concerned
that Indian women were spending precious foreign exchange on beauty products and
personally requested JRD Tata to manufacture them in India. Simone Tata joined the
company as director and went on to become the chairperson. In 1996, Tata sold off their
stakes in Lakmé Lever to , for Rs 200 Crore45 million US$).

Lakme product
Colour:
From the spicy shade to the flattering look,. Lakme offer a range of products in the face
lips eyes and nail segment for the beuty aficionados

Face:
Lakme daily wear souffle lakme perfecting liquid foundation lakme rediance comapct
lakme flowers matte complex compact.
 Lips:
Lakme enrich lipcolor perfecting definition lip pencil starshine lipgloss glosses in lustrous
shade available in 14 shade.

Eyes:
From dramatic to nature look a wide range of products are on offers to create the perfect
eyes
1) Lakme kajal
2) Lakme insta eyeliner eyelid
3) Lakme shaine eye cube

Nail:
True wear nail enamel nail enamel witn lacquer like finish contain resins and silicon with
colour lack technology that gives brilliant long lasting shine

Moisture:
1) Lakme fundamental peace milk moisture skin
2) Lakme fundamental winter care lotion .

Objective of study:
1) To study the marketing strategies
2) To study the company profile
3) To analyze the brand identity
4) To study Lakme marking shares in cosmetic industry in comparison to other brands.
5) To analyze the brand identity
Marketing Strategy of LAKME
Lakme is the Indian Cosmetic brand owned by Hindustan Unilever Ltd. founded in 1952. The
brand Manufacture, Market and sell beauty and cosmetics products worldwide and is the
number 1 selling the cosmetic brand in Inthe dia.

The brand has been famous for its Lakmé Salon and Lak,mé Fashion Week events in the country
which is helping the brand in increasing share of heart & share of mind in the market. The
beauty brand has been spreading awareness about color cosmetics & Skincare, products
through Lakme beauty salon spread across the country.

Lakme has used customer groups such as individual customers and the professionals through its
network salon and the varied need of the customers in the areas of Beauty, Haircare, Make-up,
and skin care as a basis of segments

It has targeted to the young and upper and upper middle affluent class customers who have
enough  and want to show off their beauty.

The brand has been positioned as India’s largest/ beauty care and cosmetic brand reaching out
to nook & corner of the country.

Lakme is in business segments of Skincare, Make-up, Lakme salon along with the online store.

All the three business segments work in a collaborative manner to give the customer a 360-
degree view of the beauty & wellbeing products. The segments help the customer & company
to co-create the offerings in the ecosystem herein the brand and the customer/ user learn and
get benefitted with each other, all the strategic business segments of the company are
therefore are starred in the BCG matrix.

Company profiles

Lakme cosmetic al. is located in sant just desvern , Spain and is part of the Personal Care
Products Manufacturing Industry. Lakme cosmetic al. has 83 employees at this location and
generates $19.61 million in sales (USD). There are 5 companies in the lakme cosmetic sl
corporate famil

Type : private

Industry: personal care and beauty salon

Founded: 1952:69 year ageo

Founder: j.r.tata Simone Tata

Headquarters: India

Area served: india

Key people: pushkarraj shenia

Product: cosmetic beauty products

Lakme marketing shares in cosmetic industry in comparison to other brand
Product and service offered:
Lakme is word renow and great cosmetic company, a wonderful gift hamper for today
women .

Category:
1) Lakme lipstick
2) Lakme kajal
3) Lakme eyeliner
4) Lakme strawberry face wash
5) Lakme radiant rose powder
6) Lakme nail enamel remover
7) Lakme shampo
8) Lakme deep pore cleansing milk.

Marketing strategies for customers satisfaction

Promotional poster

Lunch of buety magzine

Advertisement through film commercial
Open spa to promote the brand
Selecting reputed brand ambassador
Start comparing for safe cosmetic which will be start in February.
Future plans:
The company plan to open 110 cosmetic shop outline across the goals next year ,the
share of India market to lakme turnover of euro 15.8 billion small but is growing with other
emerging economies india contribution to global Cosmetic amount to 60%
Lakme turn to focuning on South market and is planning to open 10 stores in Chennai
and Hyderabad.
Lakme turn to cheap production to spure future growth.
The company has drawn up a friesh strategy ,include aggressive discussion and opening
up of new store
At present the company is operating 25 stores in 8 indian citizen under a franching
aggrement with retail majour future group.

Mission
Buety for all
For more than a century lakme has devoted itself soley to one business beauty it is a
business rich as it enables all individuals to express their personality gain self confidence itself
and open up to other
Buety is a language
Lakme has self the mission of offering men and women worldwide the best
Cosmetic innovative in terms of quality efficiency and safety.it purchase this. Goal by infinite
diversity of beauty needs and desires all over the world.
Buety is universal
Since by a research the has pushing back the frontiers of knowledge.it unique
research arms it to continually explore new territory and invent the product of the future, while
drawing inspection from beauty titular the world over .
Beauty science
By drawing in the diversity on its teams and the and the compalimentror eachnessa
Of its brand portfoil,lakme has made the universe of beautyit project for the year to come .
Literature reviews

S bhagyalaxmi and s.saniya : in his study entitled a study on cosmetic usage o

girls .the purpose of the study is to find cosmetic usage of girls and the most popular
products are coloured cosmetic ,of which mall polish lipstick and shine are the largesnumber of
products in the entire indian cosmetic .and tolitries market. Popular local brand in the region
include lakme and revlon.this study has made a serious attempt to study the behaviour of in girl
in the use of cosmetic .a simple of 100 girls was examined and their data collected.the sample
for the study aer selected systematically
The study uses statistical techniques suach As percent analysis and ch sequare
Test.in addition a study mat alos be conducted to identify difference in the use of cosmetic by
female students of the arts. And science, engineering and other professionals academec
students.the behaviour of worker in cosmetic can also be studied.
Syed Kazim and d.g kantharam : in there study entity impact of advertising toword
customer purchase decision:a study with reference to casmatic product.in the last two decades,
advertising has increased dramatically change . advertising has a major impact on customer
purchase decision for specified brand .it is generally accepted that advertising can give a
product or service special features that otherwise be lacking.thestudy Focused identifying the
impact of advertising on the behaviour and attitude of consumer especially cosmetic, among
young people aged 15to24year..to find answer to the research problem,a description search
modewas used.
The information was collected from primary and secondary sources.the study was
conducted in Bangalore with a Sample of 100people.focusimg on the random sampling
methods for adolescent.tje colleted data were analysed by spss using various statistical
techniques.tje study then showed that there is a closed relationship between cosmetic.tje
result of the study would help the various stakeholders to exercise caution.nischay,j.speman,s.s
bhakar : in there study entity examine the impact of customer satisfaction on branding and
loyalty intent ,directly and indirectly , based on a hypothetical model in india,in the resend fair
for the study.the number of factors was identified by the exploratory factor analysis for all
variable.the current structure equation modelling was used in this study on AMOS 16.the SEM.
Result show that there is closed relationship between customer satisfaction and brand
image.tje result of sem also shoe the there is a closed relationship between brand and image .
The results of show that there close relationship between brand image and the
intent to be loyal and that the customer satisfaction and loyalty intent was considered
weak.the directly relationship between customer satisfaction and loyalty through branding
probed to be strong
The measure of the benefit of the brand image is the function,social, symbolic, experience and
asethetic improvement.a servay was ctamong 250 respond.the result also showed that overall
satisfaction affected customer relations,which means marketers must focuy on branding
benefit to strengthen customer retention,which means marketers must focus on branding
benefit to strengthen customer loyalist G.syamala : study study of the product of lakme
company Ltd .with references pune city ,lakme is an Indian cosmetic brand from unilever.it
begain as a wholly owned subsidiary of tat oil mils part of the tat group named after the French
opera ,the goddess of wealth.lakme india cosmetic was founded in 1952 .the then prime
minister Jawaharlal Nehru personality asked JRD Tata to make it on india .Simon Tata joined the
company as a director and then became president in 1996 , Tata sold it’s share for 200 coror to
jul.lakme still occupies a special place in the heart of India women.intjis research report,
customer satisfaction with lakme is highlighted.in addition,an attempt is made to made to find
out who the competitors are and which different Lakme products are used by the customer.
 Scope of study

The study uncover the impact utility and effectiveness and efficiency of marketing
strategies of Lakme on the success of cosmetic industry .a special emphasis is laid down on
lakme cosmetic .

The project be gain with detailed information about marketing strategies and the
impact of measuring customer satisfying in cosmetic products.further,it cover topic as data
collection took and research methodology used for the project .then it gives a complete
analysis of the data collection and it is then is used to conclusion . The study nearly 2month to
complete .the study is useful for the better understanding of marketing of strategic towards
the lakme cosmetic industry.

For the purpose of the study , a questionnaire was designed based on different parat

To judge and understanding the customer behaviour towards lakme cosmetic . target group of
the project was mainly lakme customer .

As this study is confirmed to lakme ,it covers an analysis of consumer. Behaviour of

attitude perception , marketing strategies and satisfaction with respect to lakme as a brand in
cosmetic industry .

The study of take into account the customer of lakme in new Delhi and Gurgaon .
Limitations

1) Geography scope of the study was limited to a small area. Which may not
represent the whole sector of india.soze of the sample is100 ,which is of
course small in comparison to entire population.
2) Due. To limitation of time only few people were selected for the study. So
the sample of consumer was not enough to generalized the findings of the
study.
3) There can be many interpretation and explanation to the collected .this
empirical study and the resource and the research provide the explanation as
understood by the research only .
4) The source of the study was primarily data with the help of self
administration questioners . Heanc ,the chance of unbiased information
artless..
Research methodology

Methodology  is "'a conceptual framework' for research, a coherent and logical scheme
based on views, beliefs, and values, that guides the choices researchers [or other users]
make12
It comprises the theoretical analysis of the body of methods and principles associated
with a branch of knowledge such that the methodologies employed from differing  vary
depending on their historical development. This creates a continuum of
methodologiesthat stretch across competing understandings of how  and reality are
best understood. This situates methodologies

Conpextual framework' for research, a coherent and logical scheme based on views,
beliefs, and values, that guides the choices researchers [or other users] make".
It comprises the theoretical analysis of the body of methods and principles associated
with a branch of knowledge such that the methodologies employed from
differing disciplines vary depending on their historical development. This creates a
continuum of methodologies that stretch across competing understandings of
how knowledge and reality are best understood. This situates methodologies within
overarching philosophies and approachesl
Methodology may be visualized as a spectrum from a
predominantly quantitative approach towards a
predominantly qualitative approach Although a methodology may conventionally sit
specifically within one of these approaches, researchers may blend approaches in
answering their research objectives and so have methodologies that are  and/or 
Overall, a methodology does not set out to provide solutions - it is therefore, not the
same as a method. Instead, a methodology offers a theoretical perspective for
understanding which method, set of methods, or best practices can be applied to the  (s)
at hand.

Research design

Conclusion oriented research ; the research was . Because this research amid at
identify at identify the characteristic of a successful entrepreneur. In others word it is a
research when we give our own view about research.

Description research: the research was descriptive research as it was concerned with specific
prediction ,was Narration of fact and characteristic concerning individual specially enterprise.
In other words descriptive research is a research where in research has no control over variable
.he just present the which which has already studies.

Sample Design ; a sample Design is a definite plan for obtaining a Sample from a given
population. It the technical or the producer the research adopt in selecting itemss for the
sample .the following functions read to be decided within the scope of sample Design

Universal of the study :: the universal of the study included respond special enterprise
specially enterprise in gorgon city.

Sample size:: sample size is the number of elements to be included in a study , keeping
in mind all the constraints 100reaoond was selected

Sample technique:: the sampling Technics used are convinced sampling and simple random
sampling technique.
Data collection method
The task of data collection being after research problem has been defined and
reasearch design checked out. While decided about method of collection of data to be used.
For the study of two types of data should be kept in mind via a primary and secondary data.for
the study of both primary and secondary data where collected.

Secondary data :
The secondary data those data which are not collected afrish and use
earlier also and thus the can not be considered as original data in character.there
are many ways of data collection of secondary data like published of the state and
central government report prepared by research report of various association
cannected with business, industry bank etc.and the method which was used by us
,was with the help of reports of the company.
The data has been presented by way of pie chart and graphic.these have
been specifically used to present the date collected from responds through
internet.
Scope of the study

This study focuses on fresh certified organic fruit and vegetables (both temperate and tropical).
For some countries where other organic products (e.g. processed and frozen vegetables) are of
significant importance, short sections on these products are included.

Market analysis has been carried out in the following developed markets: Austria, Belgium,
Denmark, France, Germany, Italy, Japan, the Netherlands, Sweden, Switzerland, the United
Kingdom and the United States of America. Case studies on the (potential) organic export
sector in developing countries include: Argentina, Cameroon, Chile, the Dominican Republic,
Madagascar, Papua New Guinea and Zambia.

Objective of the study

The main objective of the study is to support developing countries in their efforts to diversify
exports through environmentally sound agricultural production methods. The study aims to
help key players in the private and public sector in developing countries to make informed
decisions on whether to develop exports of organic horticultural products. Moreover, it
provides a source of information on the latest market developments and trends that can be
useful for a number of individuals and organizations, including importers and retailers, in
developed countries. It covers the main issues related to production and marketing of organic
horticultural products, including market outlets, logistics, certification and standards.

The specific aims of the study are to:

 Analyze the current situation of demand and supply of fresh organic horticultural
products in the main importing countries and selected producing countries;
  Provide estimates for further organic market development in the short to medium term;
 Identify market opportunities for organic horticultural products in developed and
developing countries;
 Identify the constraints to be overcome by developing countries in order to successfully
produce and export organic horticultural products; and
 Define strategy options for the development of the export organic horticultural sector.

Industry overview

Cosmetic are care substance used to enhance the appearance or order of the human
body.they Are generally mixture of chemical compounds some being derived from natural
source many being synthetic.

In the USA , the food and drug administration which regulates cosmetic beautyfing
promotion attractiveness,or alternative the appearance without affecting the body structure or
function.this board definition include as well any material intended component of a cosmetic
products.the .the fda specifically excluded soap from category.

The world comments derived from the Greek meaning technique of dress and orname
from skilled in ordering or arranging and that from meaning amongst other and ornamed

Of the major Cosmetic firm the largest is lakme run by Unilever and owned by ceo
pushkaraj shemai

Beauty products are now widely available from dedicated internet only retail who have
more recently been joined online by established outline including thev major department
stores and traditional broke and mortar beauty retailers.
 Although modern make up jas been used by women traditional gradually an increase
unmber of males are using cosmetic usually associated to women to enhance or cover their
own facial features. .

Present and future trends in makeup

Cosmetic are substances used to enhance the appearance of order of the human body

To they are generally mixture of chemical components done bei g derived from natural source
may being synthetic.

Value in a client person live has changed lend to change in how the consume people
are spending more time which friends and family and therr focusing on what they consider to
be the more important things in life consuming for the sake of consumption is no longer a way
of life cosmetic consumer are demanding more quality products with multiple benefits and
what is inside the package will soon become more important then the package itself although
packagesing and presentation will soon become more important it will not be enough to hold a
client and it will not be the foundation upon which to build a business.

To predict how and where mineral will grow in the future , it’simportant to revisit
it’s history and evaluation . traditional makeup was initially used to add colour accent to the
face and after a while it was used to cover up imperfections.mineral makeup brought the
evaluation to not only colour and cover,but also to protect and enhance.miniral makeup today
is almost as much about skin care benefits as it about the colour and coverage.
 That is not to say that miniral makeup is to replace to skin care it is meant to
enhance or the miniral makeup category must continue to offer innovative and exciting
formulation in order to lead the Cosmetic industry. Currently,most mineral Formula are
Cosmetic grad only but the future could bring drug formula right colour into colour formula .
The beauty of this is that the consumer is more likely to use colour more consistently than skin
care.the more a person uses products with benefits ingredients the results will be.

Following are the face coler formulation

1) Face colour formulation

2) Eye colour formulation
3) Lip colour formulation
4) Sun care formulation

Suggestions

1) The supply must be properly fulfilled so need of the customer

satisfaction.
2) Target selling for the dealer again can increase the sale of. Company.
3) The company must concerns to the satisfaction of customer demand
4) The company and dealer should develop its marketing information
systems up todate information of commutator policy price and
product target market so the company can know it’sstrength and
weakness.
 5) Brand reference studies reveal that comparatively there is more
preference for lakme among consumer so in order to attract and
maintain his consumer.advertusing program should be intensified.
6) Preparation of the consumer is changing rapidly. They seeknew
benefit and value in thair preferred brand. Moreover, consumer like
to have. Bramd at law rate.so lakme should inserted it so as meet the
changing preference of the consumer.
7) Lakme is the Market leader in makeup products. Most of the
consumer are brand loyal . They should be treated as intangible
assets. Lak.e should ever strive to satisfy them.
8) Fulfilled the consumer needs.

Conclusion

Lakme is the global leader in cosmetic, with 25 global brand .. it has five areas of
expertise hair cate skincay , makeup and fragrance. This company has over 63358 employees
working currently. Sols it’s it sells products around in 130 country has all over the world. It’s
consolidated sale are recorded in over 17067 in millionaires. The company manufacturing well
above 4.7 billion un annual it also has investment above 560 million euros in ramd d
investment.

On the analysis and interpretation of research conducted . It was founded that

certain finding are very critical and directly or indirectly affecting the lakme products.

1) There is a good. Awareness of lakme Cosmetic products among the consumer.

2) The quality of lakme is very satisfaction viewed by the majority of customer.
3) There is a neck to neek competition between l oril Oriflame , VLCC revlon etc.
 4) 75% of the customer are fully satisfied with existing quality while 25% are partly
satisfied
5) Majority of women are using lakme products.
6) Consumer prefer the lakme products because it provides good quality goods result .
good service etc. And it all fullfill there needs .

The competition vis refer to fierce in the multi channel retailling environment. A business that
hope to grow and prosper required a comprehensive logistics and transportation strategy
execcuted flawless . The dilemmn for management lies in trying to meet consumer growing
expectations while keeping cost in cheek . In response to theses issue of multi channel growth
more and more careers are branching out to offer logistics services.

Those business that work to build successful relationship with logistics and
transportation vendor will find effort lead to improved customer service and profitable . IT not
an easy task but it is certainly one that achieve with the tools and technologies available today.

Lakme has been found to be the most preferred brand it meet the promise made to
the customer consumer relies on the lakme products because it provides good quality, good
results , good service etc. So that customer may prefer lakme products .

While continuing survay I found that the customer may like the showroom of the lakme
products . They still like the easily available of various products . So the lakme products
customer are satisfied to use the product.

Bibliography

1) Philip kotler principal of marketing management personnel education

Prentice hall new Delhi
2) Research methodology mv kulkarni
References

www.quro.com

www.wikipedia.com

www.lakmeindia.com

www.lakm.product.com