CALAMANSI SMOOTHIE JUICE|BUSINESS PLAN

I.INTRODUCTION

Calamansi is a small green belongs to the citrus family. It is a fruit tree native in the
Philippines. Calamansi is indigenous to the Philippines. The tree grows to about 25 feet tall at maturity. Its
pulp has a distinctive flavor described as “a cross between lime and orange.” The tartness of calamansi
blends well with other juices, such as banana, apple, grape, papaya, mango and coconut water. Among the
Bisaya-speaking Filipinos, it is lemonsito. In other parts of the world, it is known as lime (scientific
name: microcarpa). It is also known as calamondin, Panama orange or acid orange. Calamansi is a citrus
fruit similar to lemon and limes. It is often called calamondin in America. Calamansi (also spelled
kalamansi) is used extensively in Filipino cooking – it’s squeezed on pancit noodles, used a marinade for
meats, and used to make desserts. It is very sour hence its popularity as souring agent for sinigang and
sawsawan (dipping sauces). It is also one of the more common backyard trees in the Philippines. It goes
well with soy sauce and lemongrass for marinating meats and fishes for grills. It is an excellent deodorizer
too, after handling fish just rub calamansi juice on your hands and the fishy smell vanishes. It also has
multiple purposes outside of the kitchen as well.

II.BUSINESS DESCRIPTION

Our business name is Calamansi smoothie juice and we have different type of juices flavour made with
fresh calamansi as well.

WHY CALAMANSI SMOOTHIE JUICE?

Calamansi smoothie juice is likable for children and diabetic people because it is sugar free and a diet
juice. Calamansi smoothie juice can be enjoyed because of its freshness. It is suited for people who are
very much conscious about their health and mostly people are like the fresh food rather than the soda,
Carbonated drinks. It will be also favourable for children and health-conscious people.

PRODUCT AND SERVICES

FRESH CALAMANSI JUICE:

For the first time we are processing Calamansi juice for testing the consumer market. We are going to
make fresh juices flavors available in our town – Calamansi original, Calamansi with ginger, Calamansi
with mango, and Calamansi with cucumber.

OUR SPECIALITY:

Our Speciality, we produce juice for children and health-conscious people, because we reduce the fat
level on 0.5% and add extra vitamins and add some sugar that are best for diabetic people.

 100% fresh juice

 Pure sugar free
 Diet

SIZE OF BUSINESS:
This business will produce and provide consumer product and organize medium size business. Initially
we will cover the 10 municipalities of Isabela but our prospect will be the whole town of Isabela.

III.BUSINESS STRATEGY

VISSION:

Provide quality of products specifically juice all over the province of Isabela. Also, to provide an
opportunity for its community offering a financial source of income to help them earn for their families.
Explore all the Isabela from fresh juices, providing for all their needs always with the assurance of
outstanding quality

MISSION:

Establish Calamansi smoothie juice as the local leading source of healthy drinks in the form of freshly
juice with an uncompromising commitment to making a difference through our values.

OBJECTIVE:

 Become as the Best New Fresh Juice shop in Isabela

 The creation of unique, innovative and healthy products that will differentiate Calamansi
Smoothie juice from local juice shops
 Improving costumer satisfaction through the good quality of products

KEY SUCCESS FACTORS:

 Store design that will both visually attractive to customers, and design for fast and efficient
operations.
 Fresh juice daily will give customers a unique experience as well as excellent product.
 Location is our key success factor means that on Aurora, Isabela is very suitable for our business.
 Our commitment to providing excellent quality juices at all times.
 Marketing strategies aimed to build a solid base of loyal customers
 Customer satisfaction with high quality of juice and services
 Management that treats every employee equally. We create an atmosphere where employee’s
love coming to work and earn good money.
 Excellent Customer: Quick delivery and each customer will be treated as would an honoured
guest in our homes.
 Product quality: Not only great food but great service and atmosphere
 The creation of unique, innovative, upscale atmosphere that will differentiate
 Maintain good relationships with reliable customers.

IV.PRODUCTION PLAN

The Whole of the manufacturing process will be maintained by our employees and all the raw materials
will purchased from our town Isabela and we produce using a simple machine.
EQUIPMENT AND ITS PROCESSES

JUICE EXTRACTION
The manufacturing process is carried out without causing damage to the Calamansi fruit. It is done to
avoid undesirable flavors and obtain the highest possible level of aldehydes. Second the juice is
extracted. The technology used involves cutting and squeezing the calamansi.

Extracted juice from the calamansi can be processed and bottled commercially as ready-to-drink
calamansi juice. The process of making the product includes the following

steps: 1) selection and washing of Calamansi fruits;

2) cutting of Calamansi and juice extraction;

3) preparation or mixing of ingredients according to desired formulation;

4) pasteurization at 80-95 °C for 1-10 minutes; and

5) hot filling and bottling. Pasteurization and bottling will give the juice a longer shelf-life. The product
can be stored at room temperature or best at refrigerated temperature to keep its flavor and freshness
for a longer period of time.

PHYSICAL PLAN

Our Calamansi Smoothie Juice shop will be located @ Aurora, Isabela Besides New Roxas
Bakery.

Satellite View
V.MARKETING PLAN

MARKETING OBJECTIVES

MAXIMUM PROFIT MARGIN

The big price objective Calamansi Smoothie juice that they provide high quality product and satisfied the
customer with its product then Juice Calamansi Smoothie take premium price to their customer other
than our competitors. Calamansi Smoothie Juice contain maximum profit margin other than their
competitors.

QUALITY LEADERSHIP

The main objective of Calamansi Smoothie Juice that its responsibility to provided best quality we
promised to our customers. Calamansi smoothie juice main objective to provide quality of products that
satisfied the customer need and their requirement so Calamansi smoothie juice deliver the quality of
products.

LONG RELATIONSHIP WITH CUSTOMER

Calamansi Smoothie Juice provided superior value to their customer who they promised throwing
advertising. So, the customers are loyal to the Calamansi smoothie juice brand and build long term
relationships.

COMMUNICATION OBJECTIVE

Calamansi Smoothie Juice use different sources to attract their target customer. The objective of
Calamansi Smoothie Juice produces awareness in our customer about new products and also produces
awareness to new customers about Calamansi Smoothie Juice. Calamansi Smoothie Juice also tells their
customer that they provide fresh juices that are good for health. Calamansi Smoothie Juice also gives
you energy and good taste.

STRATEGY MARKETING OBJECTIVE

 To build unique distribution system that provides ubiquity at low cost.

 To improve product quality as ever provide.
 To build high speed, efficient and vertical integrated manufacturing capabilities to gain low-cost
advantage.
 To increase advertisement activities.
 To redesign packaging to a more attractive and familiar.
 To make innovation in product so that it become more portable and in convenience-oriented
form.
 PRICING STRATEGY

Calamansi Smoothie Juice set it juices on value pricing method. Calamansi Smoothie Juice selling its
juices at price added cost and profit margin and also keep in mind the key competitor’s price. Calamansi
Smoothie Juice provide its customer quality fresh juices that provide customer good health and
enjoyment. Calamansi Smoothie Juice is a big price objective that they provided high quality and taken
premium price to its customer. Calamansi Smoothie Juice contain maximum profit margin is another
objective of pricing strategy.

PRICING STRATEGY:

Product Cost of Production Marketing Profit Price/unit Retailer’

Name raw cost cost s selling
materials price
Calamansi 14 3.50 1.50 3.00 22 25
Juice original
(500ml)
Calamansi 25 6.75 3.25 5.00 40 45
Juice original
(900ml)
Calamansi 17 4.00 2.50 1.50 25 28
Juice with
mango
(500ml)
Calamansi 35 8.50 3.50 3.00 50 55
Juice with
mango
(900ml)
Calamansi 17 4.00 2.50 1.50 25 28
Juice with
cucumber
(500ml)
Calamansi 35 8.50 3.50 3.00 50 55
Juice with
mango
(900ml)

DISTRIBUTION STRATEGY

A distribution strategy defines how you are going to move products from point

of creation to point of consumption, in cost-effective manner. The effectivess

of distribution coverage and practices is of paramount importance in achieving

the desired fruit juice sales. We select place for calamansi smoothie juice

besides New Roxas Bakery located @ Aurora, Isabela. That place is attractive

for juices because there is no juice comer but there are many good food

restaurants like bakery and lomi house. the place is good for selling juice because it is

where passengers get off and board. So that is advantage of the place for calamansi

smoothie juice.

We actually distribute our product in two ways:

1. B2B (Business to Business)

2. B2C (Business to Customer)

B2B (Business to Business)

B2C (Business to Customers)

PROMOTIONAL STRATEGIES

Calamansi Smoothie Juice use different sources to communicate our target marketing.
Calamansi Smoothie Juice use those sources on that the more customer attract like flyers.
Calamansi Smoothie Juice uses social media to attract customer and give fully information about
juices. As our target consumers are old, Children and all health-conscious people, for this reason
we promote our product to give advertise in social media and radio. We also use vehicle writing
method and posturing for our product advertisement. We also promote our product with the
help of our packaging system. In packaging we mainly follow that the product will packaged in
an attractive form. That make consumers interest on our product. It packaged in different level
in variation quantity. So, people can afford it easily.

PRODUCT FORECASTS:

This type of product continuing in the market on the basis of their features, reasonable price standard
and maintain and also quality. We are also prepared and determine that our product will quality full and
reasonable price that’s why we are optimist about our product that will continue a certain time.

CONTROLS:

We believe in best quality. In producing our product, we maintain quality as well as quantity. We
produce our products which has no harmful chemical. That’s why this product has no side effects and
everyone in every age can use our entire product frequently.

VI.ORGANIZATIONAL PLAN

FORM OF OWNERSHIP

The form of ownership of the business is “partnership” and all the partners are responsible for the
business. The partners are jointly and severally liable for all debts of the firm. Calamansi Smoothie Juice
it will established with 6 partners initially. Each partner has their own particular designation in the
company. Our company is flat organization.

SHARE OF ROLE
NAME OF WORKING PARTNER PROFIT
1. Jean Kathleen Soriano 25% CEO
2. Rosemarie Pascua 15% HEAD OF
PRODUCTION
3. Arzon Jay Forto 25% HEAD OF
MARKETING
4. Friestita Musa 10% FINANCIAL
MANAGER
5. Jay hufana 10% HEAD OF PLANNING
6 .Lucy limos 10% HEAD OF FIT & INFO.
ROLES AND RESPONSIBILITIES OF MEMBERS OF ORGANIZATIONS

In our company we appoint 5 managers under CEO for handling different managerial activities in
different sectors. We mainly appoint manager for production and operation work, marketing work,
planning and development work, financial work and also appoint procurement officers. We appoint
mainly high qualified employee for our company. Under all department manager we will employ some
officers for minimizing the pressure of all managers.