A PROJECT REPORT ON

(A Study of Perception and Attitude of Indian

Consumers Toward Online Education)

SUBMITTED TO SAVITRIBAI PHULE PUNE UNIVERSITY

BY

(RAGHAV BANSAL) MBA (2020-2022)

PRN: (2052013811) / Roll No: (MBA20C33)

UNDER THE GUIDANCE OF

(PROF. POORNIMA SEHRAWAT)

IAEER’S PUNE INSTITUTE OF BUSINESS MANAGEMENT,

PUNE- 412115

pg. 1
 To whom so ever it may concern

This is to certify that the Project Report titled Study of Perception and
Attitude of Indian Consumers Toward Online Education , is an
authentic work carried out by Ms./Mr. Raghav Bansal from MBA of
IAEER’s Pune Institute of Business Management, Pune - 412115 as a
fulfillment of MBA Course of Savitribai Phule Pune University. He/ She
has worked under our guidance and satisfactorily completed his/ her
project work.

Place: Pune Date: 24th May, 2020

Signature of Internal Guide Signature of External Examiner

Signature of Director / COE

pg. 2
 CERTIFICATE

pg. 3
 ACKNOWLEDGMENT

With immense pleasure, I would like to present this project report on EDUSAKSHAM. It has
been an amazing experience for me to complete my Summer Internship at Edusaksham as it
helped me in my overall professional development. Therefore, I am grateful for the
opportunity. As a student of Pune Institute of Business Management, Pune, I would like to
express my sincere thanks to all those who helped me during my training program. Words are
insufficient to express my gratitude towards Mr. Devesh Gadodia and Mr. Parimal Pawan
Kumar for their support and guidance. Heartiest thanks to Prof. Poornima Sehrawat for
constantly supporting and motivating me to do better throughout the internship.
I want to thank Mr. Raman Preet (Chairman- PIBM) and Ms. Poornima Sherawat (Batch In
charge 2020-2022) for this opportunity and platform where I could showcase my abilities and
launch my professional front.
I perceive this opportunity as a milestone in my career development.

Sincerely,
Raghav Bansal

pg. 4
 DECLARATION
I hereby declare that the project work entitled “ A STUDY OF PERCEPTION AND
ATTITUDE OF INDIAN CONSUMERS TOWARD ONLINE EDUCATION” submitted to
the Pune Institute of Business Management, Pune. It is a record of original work done by me
under the guidance of Prof. Poornima Sehrawat. This project work is made in the partial
fulfillment of the requirements for the Summer Internship. The results embodied in this thesis
have not been submitted to any other University or Institute for the award of any degree or
diploma.

Raghav Bansal

pg. 5
TABLE OF CONTENTS
CERTIFICATE..........................................................................................................................3
ACKNOWLEDGMENT............................................................................................................4
DECLARATION.......................................................................................................................5
TABLE OF CONTENTS...........................................................................................................6
PROJECT SYNOPSIS...............................................................................................................7
SECTOR INFORMATION.......................................................................................................8
INDUSTRY OVERVIEW:........................................................................................................8
MARKET SIZE.........................................................................................................................9
MARKET DRIVERS.................................................................................................................9
REVENUE MODELS IN ONLINE EDUCATION................................................................10
INVESTMENTS IN EDTECH IN INDIA..............................................................................10
SEGMENTATION..................................................................................................................11
CHALLENGES........................................................................................................................11
COMPANY INFORMATION.................................................................................................12
PRODUCTS OF THE COMPANY.........................................................................................13
SWOT ANALYSIS..................................................................................................................14
PORTER FIVE FORCES THAT DETERMINE INDUSTRY STRUCTURE.......................15
STP (SEGMENTATION TARGET POSITIONING).............................................................15
TOP MARKET EDTECH COMPANIES...............................................................................16
PROJECT DESCRIPTION......................................................................................................17
ABSTRACT.........................................................................................................................17
INDIAN EDUCATION INDUSTRY..................................................................................17
FUTURE AHEAD...............................................................................................................18
CURRENT MARKET SCENARIO....................................................................................18
TYPES OF E-LEARNING..................................................................................................18
OBJECTIVE OF THE RESEARCH....................................................................................19
RESEARCH METHODOLOGY:........................................................................................19
DATA ANALYSIS AND INTERPRETATION.....................................................................20
FACTOR ANALYSIS.........................................................................................................22
FINDINGS...............................................................................................................................24
LIMITATION..........................................................................................................................25
CONCLUSION........................................................................................................................25
BIBLIOGRAPHY....................................................................................................................26
QUESTIONAIRE....................................................................................................................27

pg. 6
PROJECT SYNOPSIS
STUDENT NAME RAGHAV BANSAL

COMPANY NAME EDUSAKSHAM

DURATION OF 2 MONTHS
INTERNSHIP
PLACE OF WORK FROM HOME
INTERNSHIP
PROJECT TITLE A STUDY OF PERCEPTION AND ATTITUDE OF
INDIAN CONSUMERS TOWARD ONLINE
EDUCATION

PROJECT GUIDE PROF. POORNIMA SEHRAWAT

(INTERNAL
MENTOR)
PROJECT GUIDE MR. DEVESH GADODIA
(EXTERNAL MR. PARIMAL P KUMAR
MENTOR)

PROJECT GUIDE HEAD – CONTENT DEVELOPMENT

DESIGNATION VP-HR & OPS

NUMBER OF 100 RESPONDENTS

RESPONDENTS

TYPE OF STUDY QUANTITATIVE & DESCRIPTIVE

METHOD OF QUESTIONNAIRE
DATA
COLLECTION

pg. 7
SECTOR INFORMATION
Indian education has been hailed for many reasons. From being the land where the Gurukul
system originated to be the education system that focuses on mass production of engineers,
India’s educational landscape has gone through all the ups and downs.

EdTech is short for “education technology.” It uses computers, computer programs, and
educational systems to provide learning and training to students and employees.

India has around 3,500 EdTech startups. By 2018, the industry had amassed an impressive
$700 Million in funding. According to KPMG’s Online education in India: 2021 report, by
2021, the industry could be worth $1.96 Billion. The online education market in India
currently stands at USD 247 million and is estimated to witness an 8x growth over the next 5
years to reach the USD 1.96 billion mark in 2021.

EdTech is becoming more accessible and successful because to the growth of multimedia
sources and improved video conferencing computer systems. EdTech "robots" that student
may use to take notes and blockchain technologies that instructors can use to evaluate student
work are now among the latest advances in the business.

INDUSTRY OVERVIEW:
• Reskilling and online certifications is the largest category today at USD 93 million.

• Primary & secondary supplemental education will be the largest category by 2021 at USD
773 million, growing at a CAGR of 60%.

• Test preparation will be the fastest growing category in 2021, growing at a CAGR of 64%

 This growth will be backed by a phenomenal rise in the paid user base for online
education in India, which is expected to grow from the current base of 1.57 million
users to 9.5 million users in 2021 at a CAGR of 44%.

pg. 8
MARKET SIZE

The Indian education sector was valued at US$ 100 billion in 2016 and is predicted to grow
to US$ 180 billion by 2020, giving a potential monetization opportunity. In India, the
introduction of technology has resulted in a growing acceptance of alternate learning
techniques including online learning. India's Internet user base grew in 2016, with 40% of the
country's population using the Internet. By 2021, India's internet user population is predicted
to exceed 735 million, indicating a bright future for online education. The country will have
an extraordinary rate of internet growth, thanks to the greatest rate of technology adoption
among the youth and an exponential surge in the number of smartphone users. Increased
consumer adoption, improvements in services, and changes in business models are predicted
to propel the online education industry to US$ 1.96 billion in 2021, up from US$ 247 million
in 2016 with 1.57 million paying users. The number of paying subscribers is predicted to
grow from 1.57 million in 2016 to 9.6 million by 2021. India has the second-highest number
of EdTech businesses in the world, with 327 companies (10 percent).

₺ Before Pandemic

 5.8M students enrolled in online courses in 2016 (263% increase over the last 12
years.
rd.
 3 largest online learning market with 1.3M learners after US & China

₺ After Pandemic

 Massive boost with investment, acquisition, upgradation in offerings & more players
joining thanks to lowest internet charges.
 Global EdTech investment reaching €15.87 billion in 2019.

 In 2016 market size which was just 0.25 billion US Dollar rose to 1.96 billion US Dollar A
in 2021 with the CAGR of 52%.

MARKET DRIVERS
Online education in India is evolving at a rapid pace owing to the following factors:

 Low cost of online education: In India, parents pay Rs. 36,000 (US$ 484.19) in
government schools and Rs. 396,000 (US$ 5,326.05) in private schools for their
children's secondary education; Rs. 18 lakhs (US$ 24,209.33) if the child attends a
boarding school.
 Availability of quality education: Students can receive a high-quality education
through online education platforms. Enrollments in open courses and distant learning
are predicted to reach 10 million by 2021, growing at a CAGR of 10% between 2017
and 2021.
 Traditional model unable to fulfil demands: India's government wants to increase the
gross enrolment ratio in higher education from 26.3 percent in 2018-2019 to 30
percent by 2020. By the end of 2020, the country is predicted to have the world's
biggest tertiary-age population and the second-largest graduate talent pipeline.

pg. 9
  Lack of educational infrastructure and qualified faculty: For a smooth experience,
educational infrastructure should include services such as buildings, playgrounds, and
electricity supply, as well as intellectual infrastructure such as libraries and well-
trained, certified teachers.
 Digital-friendly government policies: To promote digital literacy, establish a
knowledge-based society, and follow the three principles of education policy, the
government has launched many initiatives such as 'Digital India' and 'Skill India'.
 Course demand among working professionals and jobseekers: The Indian
employment market is struggling under the combined pressures of layoffs and job
scarcity, owing to automation and the global economic recession. The unemployment
rate is now at 5%, which is the highest in the previous five years. With one million
Indians joining the workforce every month and India's working-age population
forecast to reach 64% of the total population by 2021, employment generation is
critical. According to a survey by the United Nations Development Programmed, the
major cause of unemployment for 58 percent of jobless graduates and 62 percent of
unemployed postgraduates is a lack of opportunities that match their skill sets and
education.
 Growth in Internet and smartphone penetration: By 2021, the number of Internet users
is expected to reach 735 million. India is also the third-largest smartphone market in
the world, with 369 million users expected by 2018. For the youthful generation (aged
15- 40), the Internet provides a large amount of access to enroll in distant courses.

REVENUE MODELS IN ONLINE EDUCATION

In the current ecosystem, students are charged on the basis of type of courses/subscriptions
and nature of access on the platform. In case of a tutor marketplace, the content providers
operate on a revenue sharing model, wherein a percentage of the subscription fees paid by
students is deducted by the platform as commission.

 FREEMIUM/UPGRADES - Students are provided with free samples initially and

charged for the complete course.
 COURSE SUBSCRIPTION - Based on one-time transaction, where students pay per
course subscribed.
 CONTENT SHARING - Students are encouraged to share educational content on the
platform and charged basis consumption of shared content.
 PAY PER SESSION/ MODULE - Students are charged basis duration of
usage/ number of modules accessed.
 ADVERTISING COMISSION - In case of tutor marketplaces, additional commission
is charged to tutors who choose to be featured by the platform.

INVESTMENTS IN EDTECH IN INDIA

In India, EdTech was the most well-funded sector in 2020, with VC investments in EdTech
start-ups tripling from US$ 310 million to US$ 998 million between January and July 2020.
Experts estimate that because to the current COVID-19 pandemic, many EdTech companies
are seeing a 3-5 percent increase in free audiences and a 50-100 percent increase in monthly
revenues. This rise reflects the EdTech sector's rapid ascension as a preferred sector for
international and domestic venture capital and private equity firms.

pg. 10
Investors injected US$ 998 million in 31 agreements between January and June 2020,
according to Venture Intelligence data, compared to 42 deals totaling US$ 404 million in
2019.

YEAR No. of deals Investment Amount (US$)

2020 31 998
2019 42 404
2018 42 664
2017 30 176
2016 33 194
2015 26 81

SEGMENTATION
The digital learning market in India is categorized into three segments: K-12, professional
courses, enterprise training and other modes of training.

K-12
The K-12 section is the biggest and is the maximum appealing section for virtual mastering
vendors in India with greater than 250 million enrolments. Digital mastering withinside the
K-12 area accommodates sub-segments including clever magnificence solutions, on line
tutoring, on line coaching for exams, simulation and digital reality, STEM mastering, AR and
robotics and assessment.

Professional Courses
Between 2016 and 2020, the worldwide online professional education market is estimated to
surpass US$ 9 billion, growing at a CAGR of 14%. In order to further their careers,
professionals are pursuing knowledge through online courses offered by numerous firms.

Enterprise Training
Technical training and professional and management development are the two primary
categories of corporate training. Professional and management development involves training
in corporate communication and etiquette, cross-functional skills, leadership development,
and other topics.

CHALLENGES
 Insufficient Digital Infrastructure
While the government has been working to develop and upgrade digital infrastructure across
the country, no significant progress has been made. According to the World Economic
Forum, barely 15 out of every 100 Indian households have Internet connection, and mobile
broadband is a luxury reserved for a select few students, with only 5.5 subscriptions per 100
individuals. Furthermore, at the moment, broadband is only available in about 600 corridors,
mostly in and around India's top 50-100 cities, leaving rural areas with limited access.

 Poor Learning Engagement

Student-teacher and peer-to-peer involvement is high in traditional classrooms; Students can
approach their teachers and fellow students for feedback or conversations, and their issues

pg. 11
can be resolved on-the-spot. Unless the courses are delivered live with the assistance of an
online instructor, e-learning has not yet been adequately established to inspire open-ended or
crowd learning.
 Lack of Standardization, Credibility, and Quality
The lack of standards and formal acceptance of online programmers continues to be a source
of worry. Multiple courses on the same subject are offered by e-learning providers, each with
a distinct level of accreditation, methodology, and assessment conditions. Different
instructors develop and lead online courses, and they may be granted complete autonomy
over the curriculum. As a result, the quality of courses varies between e-learning platforms.

 Language of the Courses

India is a multilingual country and majority of the population is from non-urban areas. The
online courses mostly focus on English content limiting itself to the English-speaking
diaspora. Lack of quality content in regional dialects limits self- learning opportunities for
students from vernacular medium.

COMPANY INFORMATION
EduSaksham is an online education firm founded by a group of academics. Sanjeev Kumar
Suman, an alumnus of IITK/IITB and a technology industry veteran with almost two decades
of expertise, founded the firm.
It's necessary to receive knowledge, but it's also crucial to evaluate what you've learned.
Students' foundations will be solidified if they adapt to learning digitally from an early age.
There is a need for more awareness in today's fast-changing environment. Parents and
educators must work together more. Technology has the potential to make a significant
difference in individualized learning.
Our goods are intended to provide a strong foundation for children's growth. Our main areas
of expertise are K12 and competitive tests. We provide a comprehensive online solution for
school pupils, allowing them to enroll in our courses and access them whenever they choose.
Practicing online provides them a lot of freedom in how they take the classes, and it also
allows them to get more personalized feedback. Our students may improve their performance
in all exams by taking online courses with full analytics.
Time and correctness of responses are critical factors in succeeding in any competitive test.
Students gain from time analysis, and their accuracy improves as a result. Our extensive
study of students' learning habits allows them to track and improve their performance.
Students can improve their performance by identifying their strong and weak areas. We
provide Foundation Courses throughout the formative years; students may not require further
study because our courses prepare them for competitive tests from the start.

VISION OF THE COMPANY

Empowering society through education for Development and Growth

MISSION OF THE COMPANY

To nurture every kid of the society and bring the best out of them. We aspire to take Science
and Technology learning to the last mile of the society.

pg. 12
PRODUCTS OF THE COMPANY
STUDY SMART ASSESMENT
COURSE CONTENT
 Chapter-wise, Sectional & Model Assessments
 Questions of varying difficulty levels
 Revision Guide
 Solution for every question
 Detailed Analytics

ONLINE LEARNING CONTENT COURSE

COURSE CONTENT
 Video modules
 Conceptual Notes and Chapter-wise revision guide
 Worksheets, Practice Test, Test Series
 Detailed explanations with every question

LIVE CLASSES/ HOME TUTIONS

COURSE CONTENT
 Worksheets, Practice Test, Test Series
 Notes for revision at home
 Discussion forum for instant doubt clarification

Online Learning
Study Smart
Live Lectures Content
Assessment
Courses

Home Tuitions Olympiads

pg. 13
SWOT ANALYSIS
 Diverse Products
 Advantage of accessing anywhere,
anytime
 Promotes retention of learning as
one can see recordings
STRENGTHS  Reduces cost of commuting/
transportation
 More focused learning as compared
to classroom learning
 Convenient and flexible

 Bad Reviews
 Highly dependent on strong network
connection
 Students’ assessment and feedback
is limited in online learning.
 Dependent on electricity.
WEAKNESSES  During online learning student may
not be attentive.
 Creates chaos with large number of
students
 Facing competition from several
established firms
 Increased Trend of Online Education
 Education due to Covid -19
 NEP 2020 encourages online
education
OPPORTUNITIES  Introduce Professional Courses
 Untapped Semi-Urban and Rural
India

 Business Model can be imitated

THREATS  Data Privacy
 Competitors

pg. 14
PORTER FIVE FORCES THAT DETERMINE INDUSTRY
STRUCTURE
Porter Five Forces model is heavily borrowed from the traditional field of micro economics.
The five forces that determine the industry structure of organization in case name case study
are -

1. Threat of substitute products and services - If the threat of substitute is high then
EduSaksham App has to either continuously invest into R&D or it risks losing out to
disruptors in the industry.

2. Threat of new entrants - f there is strong threat of new entrants then current players will be
willing to earn less profits to reduce the threats.

3. Rivalry among existing players – If competition is intense then it becomes difficult for
existing players such as EduSaksham App to earn sustainable profits.

4. Bargaining power of suppliers of EduSaksham App - If suppliers have strong bargaining

power, then they will extract higher price from the EduSaksham App.

5. Bargaining power of buyers of EduSaksham App – If the buyers have strong bargaining
power, then they usually tend to drive price down thus limiting the potential of the
EduSaksham App to earn sustainable profits.

STP (SEGMENTATION TARGET POSITIONING)

SEGMENTATION

 UNDERPRIVILIDGED OPPORTUNISTS – They don’t have access to quality teachers

& resources. Majority of this segment lives in Rural areas. Spending capacities of the
parents of this segment is limited.

 MULTITASKERS – They pick up studies/extra subjects along with other tasks(job) or

their school. Time is essence for them. They want to learn at their own convenience and
pace. They or their parents have high spending power.

 CLASSROOM BUGS – They prefer studying in a physical classroom environment with

other students to unleash their competitive spirit. They are highly sociable students who
wants to interact with other students. Accessibility to quality teachers and resources is not
their primary concern. They are ready to spend time on travelling to physical classroom.

 PRIVILDGED – They or their parents have high spending power to fulfil the
requirements of additional resources. Students in this segment want the best after school
support available in the market.

pg. 15
TARGETED SEGMENT

EduSaksham have targeted Privileged and multitaskers as their customer segment. Both of
these segments are capable to buy high end products of
EduSaksham and thus are more preferred over the rest. EduSaksham also fulfil the wants of
these segments and position itself as one of the best Ed-Tech platforms available in the Indian
market.

POSITIONING

EduSaksham have positioned their product smartly. They have been keeping up with the
dynamic environment in education industry and introducing more differentiated features to
distinguish itself from its competitors. Few features of EduSaksham are –
1. Engaging video lessons from best teachers.
2. Application and stimulation games to guide experiential learning.
3. Usage of high-Quality videos to assist student’s visualization.
4. One to one session for students

TOP MARKET EDTECH COMPANIES

1. BYJU’s
BYJU’s was started in 2015 by Mr. Byju Raveendran. It focuses on school children and
makes their courses and subjects easy to understand with the use of animation. It majorly
focuses on Math and Science, and currently has 3.5 crore students registered for the courses.
It is the fastest growing Edtech start-up promoted by the Superstar Shahrukh Khan.

2. Toppr
Founded in 2013, Toppr is a Mumbai based EdTech start-up offering customized learning
from different boards to different streams. Toppr is more popular for its test series for
different exams, but now after raising the funding in 2015, they have diversified to e-learning
for classes 5 to 12. It has 20 lakh learning material to offer, 24*7-hour support, and provides
a great personalization to the users.

3. Unacademy
Founded by Heemash Singh, Gaurav Munjal, and Sachin Gupta in 2010, Unacademy made
its way to EdTech via YouTube channel. Unacademy is popular for its certificate courses and
is giving tough competition to companies like Coursera and Udemy in India with its cheap
pricing.

4. UpGrad
UpGrad is a Mumbai-based EdTech start-up founded in the year 2015 and promoted by 4
founders: Mayank Kumar, Phalgum Komapalli, Ronnie Screwvala, and Ravijot Chugh.
UpGrad is debt free as it was funded by the promoters themselves. It not only provides online
courses, but other services in demand like interview preparation, resume building, etc.

5. Vedantu
Vedantu is among the fastest growing EdTech Startups based in Bangalore. It was just
founded 6 years before and currently has more than 30 million users across 1000 cities.

pg. 16
6. Gradeup
Gradeup was founded by Sanjeev Kumar, Shobhit Bhatnagar, and Vibhu Bhushan in the year
2015 to assist candidates who prepare for competitive exams like NEET, JEE, IBPS, UPSC
etc.

7. Doubtnut
Doubtnut is a Gurgaon-based EdTech startup serving online classes to kindergarten to class
12, IIT aspirants, and NEET aspirants. Its video-based solutions use AI and ML algorithms so
that what comes to students is perfect and customized. You can literally upload a photo of
your doubt and can get it clarified by professional trainers.

8. IIM Skills
IIM Skills was founded in 2015 by Vaibhav Kakkar, an entrepreneur, and digital marketing
expert. This ed-tech institute provides four different courses and CAT coaching. Unlike other
ed-tech platforms, where you will find 100s of courses, IIM Skills is more specific about their
teaching. Instead of focusing on quantity, they believe in quality.

PROJECT DESCRIPTION

PROJECT TOPIC - A study of Perception and Attitude of Indian

Consumers Toward Online Education
ABSTRACT
E-learning eliminates the age barrier to learning. Now people of all ages can participate in the
personal and professional application of knowledge development and skill training activities
anytime and anywhere, which makes the concept of continuous learning more credible.
Continuous learning is becoming increasingly vital in today's fast-paced information and
Knowledge economy, which is characterized by rapid technological innovation and a
constant demand for new skills and talents. Including formal, informal, and self-directed
learning. Through the development of e-learning, a combination of technology, tools, and
technology is needed to effectively develop. Since e-learning is a rapidly developing topic in
the field of education and training, e-learning standards are still a relatively new emerging
field, so there are some challenges in implementing technical modifications and
improvements.

INDIAN EDUCATION INDUSTRY

India has the largest population in the world, with a population of approximately 500 million
between the ages of 5 and 24, which provides a great opportunity for the education sector. In
the fiscal year 2018, the value of India's education sector was US $ 91.7 billion, and it is
estimated at the US $ 101.1 billion in the fiscal year 2019.
In the fiscal year 2019, there were 39,932 Colleges in India, and in fiscal year 21, there were
966 universities in India. India enrolled 37.5 million students in the fiscal year 2019. And
also, in the fiscal year 2019, the high school enrollment rate reached 26.3%.
The total number of approved AICTE institutions in 2020-21 was 9,700. Of the total number
of approved AICTE institutes, there were 4,100 students, 4,952 postgraduate, and 4,513
diploma courses. The National Institutional Ranking Framework states that by 2020 seven
positions from the top 10 institutional rankings had been held by prominent Indian Institutes
of Technology. India attains the second-largest position in the e-learning market after the

pg. 17
United States. By 2021, the industry has approximately 9.5 million users and is expected to
reach 1.96 billion US dollars. It is estimated that by 2026, the online education sector in India
will reach $11.6 billion.

FUTURE AHEAD
∞ According to forecasts, teaching methods, including electronic learning and games, may
increase by 38% in the next 24 years.
∞ Higher education will have a 50 percent increased Gross Enrolment Ratio (GER).
∞ In GER, state-based, gender-based, and socioeconomic disparities will be reduced by 5%.
∞ With one out of every four graduates in the world coming from India's higher education
system, the country's education system will emerge as the single largest source of global
talent.
∞ With an annual R&D budget of 140 billion U.S. dollars, the output of the higher
education system will rank among the top five in the world.

CURRENT MARKET SCENARIO

 Consumption
The current online education user base includes mainly-
1. School students
2. Working professionals
The number of working students and professionals contributes differently by category.
The primary and secondary supplementary education categories only include students,
while the reskilling and certification category is dominated by IT professionals. The exam
preparation saw the combination of the two, with students being the main group of users.
 Online Platforms
The test preparation category has many small and medium-sized players, while reskilling
and online certifications are dominated by large players offering a wide range of product
services at the same time. Usually, players participate in supplementary education and
exam preparation categories at the same time.
 Product Offerings
Some categories use standard courses, while others require unique and flexible education
modules. Higher education, retraining, and certification are all available online, and they
all give identical goods for getting a degree or certification. Products for primary and
secondary education, as well as test preparation, must be highly customized.

TYPES OF E-LEARNING

1.Asynchronous training
It is considered a conventional style of learning. It can be self-paced, Internet-based, CD-
based, Intranet-based, or network-based. Emails, and online discussion groups, are all ways
for students to communicate with the teacher. In place of the teacher, links are supplied for
study resources.

pg. 18
2.Synchronous training
This is more organized training. Students log in at a designated time and communicate
directly with teachers and each other. This type of teaching is usually delivered to students in
the classroom through audio or video lectures, VoIP, the Internet, or two ways-way websites.
live streaming.

3.Knowledge databases
The most basic form of e-learning. This type of e-learning is interactive to some extent,
indicating that we enter a word to search a database or choose from an alphabetically
organized file.

4.Online support
It is a kind of e-learning that works similarly to an information database but is more
interactive. Chat rooms, emails, forums, online bulletin boards, and instant messages are all
examples of online support. Online help is more interactive than knowledge databases,
allowing more accurate queries and more immediate responses.

5.Text Driven
Text, some music, images, and test questions make up the content, which is simple to
understand. Agreement courses are outstanding instances of text-driven E-learning with a
single premise or goal: deliver knowledge and quickly assess content. Text-based courses
rarely include interactive elements, do not include any form of the game, and imagery is
utilized sparingly. This category frequently includes PowerPoint files.

6.Interactive
Interactive e-learning courses are similar to text-based courses, except that it places more
emphasis on interactive elements to enhance learning. Make full use of general visual effects
(graphs, charts, and diagrams), all of which have the potential for interactivity.

7.Simulation
E-learning simulation is highly interactive, mainly based on the video, graphics, sound, and
some games. Notably, common preferences, including 3D mechanics, are often used to
facilitate learning. New software training is an example of a class that combines a high
degree of interaction and simulation. Usually, these simulations are not accompanied by some
kind of limited "experiment".

OBJECTIVE OF THE RESEARCH

1. To understand the perception and awareness of the masses towards online education
2. Understand preference towards online or offline education on the basis of drivers,
barriers, preference to teaching methodology, payment options, etc.

RESEARCH METHODOLOGY:

This study is both quantitative and descriptive and uses both primary and secondary data for
analysis. A questionnaire was used to collect data from 100 students enrolled in different
universities and schools. Survey respondents are students who actively use e-learning
platforms for their regular classes, retraining, and certification. The sample size is modest,
and the study is limited to residents of Delhi, Bareilly and Pune.

pg. 19
The main purpose of this research study is to figure out how EduSaksham learning app
affected students' education during the COVID-19 crisis. respondents were taken to analyze
the data. To validate and analyze the data collected from the sample respondents, the
researcher used appropriate statistical tools and techniques.

DATA ANALYSIS AND INTERPRETATION

Answer 2

Total
35
30
30
27
25
25

20 18 Total

15

10

0
1 2 3 4

The Researcher depicted that, out of 100%(n=100) respondents, n=27 falls under 15-20, n=30
fall under 21-30, n=18 falls under 31-40, n=25 falls under 41+.

Answer 3

Total
60 56

50
44
40
Total
30

20

10

0
1 2

The Researcher depicted that, out of 100%(n=100) respondents, n=56 is Male and n=44 is
female.

pg. 20
Answer 4

Total
40

35 34

30

25
Total
20 19
20

15 14 13

10

0
1 2 3 4 5

The Researcher depicted that, out of 100%(n=100) respondents, n=20 falls in Friends, Family
and Relative, n=34 falls in Online Advertisement, n=14 falls in other sources, n=19 falls in
T.V, Newspapers, n=13 falls in School, College.

Answer 5

Total
50 47
45
40
35
30 Total
26
25
20
15 14 13
10
5
0
1 2 3 4

The Researcher depicted that, out of 100%(n=100) respondents, n=47 falls in Network Issue,
n=26 falls in Distraction by notification, n=14 falls in Lack of supervision, n=13 falls in
Surrounding disturbances.

pg. 21
FACTOR ANALYSIS

Factor analysis is a way to condense the data in many variables into a just a few variables.
For this reason, it is also sometimes called “dimension reduction.” You can reduce the
“dimensions” of your data into one or more “super-variables.” The most common technique
is known as Principal Component Analysis (PCA).

Rotated Component Matrixa

Component
1 2 3 4 5
Interactive. .107 .170 .956 .173 .129
Certification. .393 .906 .153 .043 .024
Costly. .091 .056 .301 .941 .108
Flexibility. .917 .379 .102 .062 .042
Knowledge. .095 .038 .618 .194 .455
Learning Easy .917 .379 .102 .062 .042
Time Convenient. .917 .379 .102 .062 .042
Real World Skills. .107 .170 .956 .173 .129
Lifelong learning. .393 .906 .153 .043 .024
Various Instructional. .393 .302 .153 .043 .724
Interpretation –

Total Variance Explained

Initial Eigenvalues
% Of
Compon Varian Cumulati
ent Total ce ve %
1 5.756 57.559 57.559
2 2.420 24.198 81.757
3 .867 8.669 90.425
4 .638 6.379 96.804
5 .320 3.196 100.000

Factor and their attributes

FACTOR FACTOR FACTOR FACTO FACTOR
1 2 3 R4 5
Various
Flexibility Certificatio
Interactiv Instruction
. n.
e Costly. al.
Learning Lifelong Knowledg
Easy learning. e.    

pg. 22
 Time Real
Convenie World
nt. Skills.    

FACTOR LABELLING
ATTRIBUTE ATTRIBUTE ATTRIBUTE
FACTOR LABELLING 1 2 3
Learning Time
Flexibility.
Easy to use Easy Convenient.
Lifelong
Certification.  
Occupation Oriented learning.

Real World
Overall Development Interactive Knowledge. Skills.

Expensive Costly.    

Various
Training Instructional.    

After Performing the Factor Analysis on the data collected, % factors are identified which
cumulatively represented the Total Variance. The factors are Easy to use, Occupation
Oriented, Overall Development, Expensive, Training.

pg. 23
FINDINGS
1. The Researcher depicted that, out of 100%(n=100) respondents, n= 27 falls under 15-
20, n= 30 fall under 21-30, n= 18 falls under 31-40, n= 25 falls under 41+.
2. The Researcher depicted that, out of 100%(n=100) respondents, n= 56 is Male and n=
44 is female.
3. The Researcher depicted that, out of 100%(n=100) respondents, n= 20 falls in
Friends, Family and Relative, n= 34 falls in Online Advertisement, n= 14 falls in
other sources, n= 19 falls in T.V, Newspapers, n= 13 falls in School, College.
4. Researcher depicted that, out of 100%(n=100) respondents, n= 47 falls in Network
Issue, n= 26 falls in Distraction by notification, n= 14 falls in Lack of supervision, n=
13 falls in Surrounding disturbances.
5. Researcher depicted that, out of 100%(n=100) respondents, n= 21 falls in strongly
agree, n= 18 falls in agree, n= 8 falls in neutral, n= 20 falls in disagree, n= 33 falls in
strongly disagree.
6. Researcher depicted that, out of 100%(n=100) respondents, n= 37 falls in strongly
agree, n= 37 falls in agree, n= 12 falls in neutral, n= 7 falls in disagree, n= 7 falls in
strongly disagree.
7. Researcher depicted that, out of 100%(n=100) respondents, n= 11 falls in strongly
agree, n= 12 falls in agree, n= 4 falls in neutral, n= 29 falls is disagree, n= 44 falls in
strongly disagree.
8. Researcher depicted that, out of 100%(n=100) respondents, n= 41 falls in strongly
agree, n= 34 falls in agree, n= 9 falls in neutral, n= 7 falls in disagree, n= 9 falls in
strongly disagree.
9. Researcher depicted that, out of 100%(n=100) respondents, n= 18 falls in strongly
agree, n= 19 falls in agree, n= 7 falls in neutral, n= 20 falls in disagree, n= 36 falls in
strongly disagree.
10. Researcher depicted that, out of 100%(n=100) respondents, n= 41 falls in strongly
agree, n= 34 falls in agree, n= 9 falls in neutral, n= 7 falls in disagree, n= 9 falls in
strongly disagree.
11. Researcher depicted that, out of 100%(n=100) respondents, n= 41 falls in strongly
agree, n= 34 falls in agree, n= 9 falls in neutral, n= 7 falls in disagree, n= 9 falls in
strongly disagree.
12. Researcher depicted that, out of 100%(n=100) respondents, n= 21 falls in strongly
agree, n= 18 falls in agree, n= 8 falls in neutral, n= 20 falls in disagree, n= 33 falls in
strongly disagree.
13. Researcher depicted that, out of 100%(n=100) respondents, n= 37 falls in strongly
agree, n= 37 falls in agree, n= 12 falls in neutral, n= 7 falls in disagree, n= 7 falls in
strongly disagree.
14. Researcher depicted that, out of 100%(n=100) respondents, n= 37 falls in strongly
agree, n= 37 falls in agree, n= 12 falls in neutral, n= 7 falls in disagree, n= 7 falls in
strongly disagree.

pg. 24
LIMITATION
The Sample Size is limited and the it is limited to Bareilly, Delhi and Pune area only. By
increasing the sample size and conducting national studies, more research can be done. The
analysis is mainly based on abstracts and only includes a few full publications, which may
result in a slightly different ranking and evaluation of the entire article. Furthermore, how E-
learning impacts the perception and attitude of Indian consumers toward online education.

CONCLUSION
This research was conducted to understand the perception and attitude of Indian consumers
towards online education compared to and offline education.
This research throws light upon the big question in today’s internet geek world that which is a
better mode of learning online mode of education or offline mode of education. Online
education wins the race in comfort because most people think that online education is more
comfortable as they can study from wherever and whenever they want and the responses also
show the consumer perception that the cost of offline education is more than online education
in many cases and online education provides them certificates opportunities that are not
available in offline education. the new generation which is currently in school will have
internet play a huge role in there upbringing thus they will always prefer the online mode
over the offline because they will have a better connection to the online education.
COVID 19 has improved the perception and attitude of Indian consumers towards online
education. Govt. of India has also realized and is going to invest a huge amount on online
education. Findings of the research indicate that in future online education is going to be an
integral part of the educational landscape of India and will complement the existing offline
mode of education. The speed with which they will be integrating and delivering quality
educational services will be another differentiating factor among the successful and not so
successful educational institutions.

pg. 25
BIBLIOGRAPHY
1. Bertea’s, P. (2009). "A Case Study on Students’ Attitude Towards E-Learning.".
eLearning and Software for Education «(eLSE). No. 01. Universitatea Nationala de
Aparare Carol.

2. Cook DA, G. S. (2008). A meta-analysis: Internet-based learning in the health

professions. Jama.

3. Cooper, L. (1999). Anatomy of an online course. February. T. H. E. Journal. [On-

line].

4. Dalton Hebert, K. (2016). "Determinants of Teachers’ Attitudes Towards E-Learning

in Tanzanian Higher Learning Institutions.". The International Review of Research in
Open and Distributed Learning.

5. Huh, S. L. (2010). Differential effects of student characteristics on performance:

Online vis-à-vis offline accounting courses. Academy of Education Leadership
Journal.

6. K. M. Rajesh, R. a. (2011). "Attitude of Teachers’ of Higher Education towards E-

learning.". Journal of Education and Practice.

7. Morrison-Shelter, D. S. (2001). Attitude of students toward online biology course.

Research on computing in Education.

8. Olson, D. A. (2002). Comparison of online and lecture methods for delivering the CS
1 course. Journal of Computer Sciences in Colleges.

pg. 26
QUESTIONAIRE
Q1. NAME

Q2. AGE

a) 15-20 c)31-40

b) 21-30 d) 41+

Q3. GENDER

a) Male

b) Female

Q4. Where did you hear or know about online education?

a) Friends, Family and Relative d) T.V, Newspapers

b) Online Advertisement e) School, College

c) Other Source

Q5. What Challenges do you face during the online classes?

a) Network Issue

b) Distraction by notification

c) Lack of supervision

d) Surrounding disturbances

Q6. Do you agree Online Education is more interactive?

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q7. Do you think online education provides more opportunities for certification than another
medium?

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q8. Is offline education more costly compared to online education?

Strongly Agree Agree Neutral Disagree Strongly Disagree

pg. 27
Q9. Studying through e-learning mode provides the flexibility to the learner?

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q10. E-learning provides me the knowledge that I require.

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q11. In my view, Overall E-learning system is useful.

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q12. In my view, E-learning is time convenient.

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q13. In my View, online education provides me more real-world skills.

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q14. In my view Online Courses provide lifelong learning.

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q15. In my opinion, through E-learning I can interact with others using various instructional
formats like text, pictures, sound, and video.
Strongly Agree Agree Neutral Disagree Strongly Disagree

pg. 28