We Tube: 9 Building Blocks
We Tube: 9 Building Blocks
We Tube: 9 Building Blocks
We Tube
• Official life and social life decision making most important for career progressive.
Alternatives • It leaves us with less alternatives and more time CRITERIA
• In allots of various learning and various experience in life. Each experience, good constraints
or bad helps us evolve in life.
• There are huge number of choice and we have to make “Right Decision.”
• The challenge is yet to make decisions Value/Pleasure/Returns/Investment
• It is Committing yourself to Decide Best Choice For the Process of Decision Making You Require
• It is process of evaluating available choices in the given issue and • Resources
• Reducing the uncertainty and doubts from the available choices • Authority ALTERNATIVES
Action
• To arrive at the performable solution • Skills
Option 1 Option 2 Option 3
Decision Making Prof. Rajendra Kulkarni Decision Making Prof. Rajendra Kulkarni
Important Kinds are: Decision Making Styles: 9 Building Blocks How do we design a business model?
The ‘Whether’ Decision All by Me •The managers decides it all by himself. There is no
delegation. A business model can be best described through 9 basic building blocks that represent how the company intends to make
money. This block helps us understand whether your business is scalable, and has viable business opportunities.
The Prototyping
Visual
• Selecting between : Yes/No, Either/Or Some by You •The managers decides it all by himself and there is Designing Empathy Ideation Through Scenarios
involvement of others opinion.
Thinking
Map Phases
•The target audiences that you plan to offer value with your products or
What is Business Model ? Customer Segments services.
on details available about them Sharing •In this, the Team and the manager share the
responsibility
Key Partnerships •These partnerships are obtained through networking with the people that the canvas
compete: Competitive
market & Related
can help with your business success. external forces.
Responsibility •Consensus on the decision is arrived at by voting and
joint decisions
5 Phase approach for Model Design The Customer Development Model Meeting Etiquette The Approach of Shake Hand Introduction
Mobilize Design • Always be prepared for a handshake by making • First, state the name of the person being introduced to
Customer Discovery
Etiquettes are the rules and conventions governing correct or polite behavior used in society, in a sure your right hand is always free to shake hands. • Second, say “I would like to introduce” or, “please
• Prepare for a successful • Generate and test viable •Understand Customer
• Never shake hands with your left hand in your meet” or, “this is,” etc.
business model design options, select the best problems & needs particular social or professional group setting. Meeting Etiquette is all about building relationships with
project pocket. • Third, state the name of the person being introduced.
people within and outside a business organization. In the business world, it is people that influence your • Always stand for a handshake—man or woman. • Finally, offer some details about each, as appropriate.
Company Building Customer Validation success or failure. Etiquette, and in particular business etiquette, is simply a means of maximizing your • Make eye contact and smile warmly.
Understand Implement •Transitioning organization •Developing sales model • Keep your head straight and face the other person
business potential. shoulder-to-shoulder, heart-to-heart.
to execution that can be replicated
• Research and analyse • Implement the business
elements needed for the model in the field
business model design • The Approach of Shake Hand
effort Customer Creation The Business Card Space
• Introduction
•Creating & driving end • Never leave the house or office without your • Respect the person space.
user demand • The Business Card business card. • In business environment you should ideally around 4
Manage • Keep your business card to yourself feet away from person, because i.e. is the social zone.
• Space
• Adapt & modify the • Give your business card when a person asks for it. • If it is large gathering then this is need to be further,
business model based on • Client Meeting there is large number people around there.
market reaction • Treat the business cards professionally
• Group Meeting • Make sure your business card is presentable.
15-06-2022
Negative Attitude:
• A Negative attitude always looks at the problems and
Mr. Puneet Bharadwaj
difficulties side first Founder & CEO, Neo Kinetic Services India Pvt. Ltd
• The vision to book for opportunities is almost lost From: Sept 2007 - Present
• It affects us miserably
• It is fast spreading and like a spoilt mango affects the others MBA – Marketing
quickly Birmingham City University
• It thrives on wrong comparison with others
We Lounge
Summary: Achievements:
• Puneet initiated his career as an Intern in Siemens Germany He Worked with Dr. Vivek Kundra, Federal C
and then moved on to work with large multinationals, where he
gained significant exposure in varied business functions. With
Positive Attitude makes you: Factors Impacting Attitude: his experience, success and a very good understanding of
• Unhappy and lost in energy • Inner Positive and motivating Voice Business Management, He decided to explore being an
entrepreneur and set up Neo Kinetic.
• Unproductive • High Benchmarks set for self
• Unhealthy • Breaking Big Goals into small chunks • Master Degree in Business Management from the UK and over
• Loser • Past only for lessons and future only for 16 years of rich experience in Finance, Media &
Telecommunications sector.
• Angry and Frustrated targets – rest is the present
• Unwanted personality and • Commitment to self for success
• Reduces life span • Compete only with self & for self
15-06-2022
have to be nurture. They need to be given right value the Passion, Hunger, To get sense of achievement. CEO, D’damas Earlier, we were happy to work in a job and allows to learn, and todays he still feel that everyone thing if you do MBA you
work culture. To understand the From: Sept 2007 - Present get high salary. He feels that to you don’t get knowledge to earn something, you get knowledge to contribute something.
What is the secret of success?
MBA – Marketing That will automatically pay you back.
What are the current challenges that the industry faces?
Hard work, Passion, Couple with aggression. Because DCMS, Calicut University.
Technology has to be used in India in a way that it could we all can advise but very can do.
provide superior technology solution to customer. Any suggestions for those who have just started their career in marketing?
What makes your happy?
Summary: Achievements:
Family & Son
In a startup environment, how do you keep your people • Love your product & Service :
• Currently leading the D’damas team in India & Internationally. The 1st Sale of his career was to Mr. Ratan Tata. He Sold a
motivated? Plasma TV to him for 12 Lacs in 1995. • Ensure your Consumer is so Happy
Next Five Year Goal: • Was the CEO at Reaissance Retail India Ltd.
Best way to motivate people by empowering them, value • As the Head of sales for Kodak India, pioneered a simple sales During his stint with Kotak India, within months of joining the • Spend time on maximum function, Don’t limit yourself only daily & monthly target. Learn as many thing as
his/her responsibility, Flexible environment, people make Making a name for myself in the market. But tool, thereby increasing market share overnight. company new to the industry, which led to a high increase in you can from organization
own decision. Clean way of measuring performances and the company’s market share across the country.
focusing on success and running a 200-300 people • Is an MBA in Marketing from the DCMS, Calicut University.
everyone's performance is validated. company famous in the market. Is fluent in five language and is someone who leads by example.
• A BSc Graduate with Specialization in Zoology. Concept of Brand Ambassadorship:
• Fav
What's the culture like it your ventures?
• A Brand Ambassador just tigon the aspiration to lots of consumer to a particular brand, so they think that If the brand
Its very open culture, people can say what they want, ambassador is beautiful & elegant Brand also has those attributes.
people can do what they want as long as that’s inline with • We use the Brand ambassador to help the consumers clear out the expectation and their aspiration.
values & goals of company. Complete independence given to
people.
Mr. Kaustav Sen What do you think it takes to succeed in this industry?
News Wire
Summary:
Preference and loyalty recognition, automatically; automatic Work hard, learn, make notes, challenge to learn
• Started with IHM Kolkata, followed by HOMT In Taj in F&B, great start in Taj Bengal Kolkata followed by Taj Hari Mahal Jodhpur, then phone linked to network and facilities post-check-in; new things; ask questions.
Corp Training in HRH, back to Taj as Training Head in Taj Bengal. signboards; interactive TV with menu and check out option.
• 1st Stint of HR in North Goa as Head HR for FABR and THV, then Taj Palace Dubai, then Holiday Inn and now Cluster Dir HR for Crowne What are some of the trends you see impacting
Plaza and Stay bridge Suites. Two things you would like to change in the industry. the hospitality industry?
• He His family oriented person and like travel around the world.
Colleague training to continue; menus to change more Think ahead marketing approach, champion
• Biggest strength is Believe in God and that believe is doing best for him. frequently along with hotel focus on F&B business. change business tactics, cost management
The 4 Golden Rules of Brainstorming What is Collective Intelligence? Benefits & Limitations Top 5 Trends in Privacy Through 2024
Specialization: Industry News Agency: Innovation Management Author: Paul Van Zandt Specialization: Common News Agency: Marketing91 Specialization: Industry News Agency: DQ India
Your Money: Six Steps to Designing a Financial Plan Financial Mistakes: Top 5 Spending Mistakes that may Affect Your Savings
Remote Becomes “Hybrid Everything” AI Governance
With engagement models in work and life settling into hybrid, both the A Gartner survey found that 40% of organizations had an AI Specialization: Common News Agency: Financial Express Specialization: Common News Agency: Financial Express
opportunity and desire for increased tracking, monitoring and other privacy breach and that, of those breaches, only one in four was
personal data processing activities rise, and privacy risk becomes malicious. Budgeting Goal setting Spending First Before Saving No List Shopping
paramount.
Whether organizations process personal data through an AI- Do not run away from creating a household budget. Start with a simple Now comes the time to plan for your future. It starts with If you continue to spend without any specific target of saving money, you Unless you make a list of essential items that you need to buy, you
With the privacy implications of an all-hybrid set of interactions, based module integrated into a vendor offering, or a discrete
productivity and work-life balance satisfaction have also increased format and overtime populate it further to take care of even minor identifying your goals such as home buying, children’s education, would end up spending the entire money that you earn. So, renowned would end up forgetting buying some of the items and wasting the
platform managed by an in-house data science team, the risks to incomes or expenses. Doing this will help you have control over your marriage and your own retirement. Based on the number of years investment expert Warren Buffett, “Don’t save what is left after excess money in buying some unnecessary items. Thus, by not
across various industries and disciplines. Organizations should take a privacy and potential misuse of personal data are clear.
human-centric approach to privacy, and monitoring data should be finances and also in determining investible surplus. to meet them, find the inflated cost and the amount you need to spending; spend what is left after saving.” doing list shopping, the chance of savings will be curtailed.
used minimally and with clear purpose, such as improving employee accomplish them. You can then start saving a fixed amount
experience by removing unnecessary friction or mitigating burnout Risk management towards each goal thus making the investing journey simple. Increase your expenses with increase in income Not involving your partner in money matters
risk by flagging well-being risks.
Asset allocation mix
Take adequate health insurance coverage for self and family in addition As a prudent investor, you should take the opportunity of an increase in
Even while you start investing, keep an asset allocation plan ready. To keep the spending within the earning limit after a provision for
to your employer provided group insurance. Similarly, keep life insurance earning to increase the savings first. Otherwise, you would end up
Centralized Privacy UX: Depending on any one asset class may ruin your financial plan in saving, you must take your spouse in confidence by explaining the
of at least 15 times of your annual take-home income. Once the risks are finishing the extra earning in excess expenditures only.
the long run. Based on your goals duration, risk profile, etc., keep need of saving and the capacity of spending to avoid the demand
Increased consumer demand for subject rights and raised expectations By 2024, 75% of the global population taken care of, you can start thinking of saving for the future.
your funds diversified across various assets such as equities, debt,
gold or real estate.
Need Based Investment: Why aimless investment won’t get you a
meaningful return
of unnecessary spending on luxury and entertainment.
about transparency will drive the need for a centralized privacy user
experience (UX). will have its personal data covered Emergency Cash Investment portfolio Not having a Budget
Forward-thinking organizations understand the advantage of bringing
together all aspects of the privacy UX — notices, cookies, consent
under privacy regulations says Now, building up of your investment portfolio begins. From equity
Even before you think of investing, build an emergency fund. Whether its mutual funds, debt funds, gold funds, sovereign bonds, debentures
management and subject rights requests (SRR) handling — into one
self-service portal.
Gartner. a temporary job loss or a medical emergency, you need to keep at least to PPF and several other investment options, you will soon find
For saving money, you should chalk out a Budget to determine how
much you should spend on which items out of the total earnings and
six months expenses in an emergency fund. Use short term debt funds or many of these in your portfolio. Keep your investments diversified how much the minimum amount you must save. Apart from the
This approach yields convenience for key constituents, customers and liquid funds to park money for emergency use and yet earn a higher tax across assets but do not diversify a lot within a category. For compulsory spending on essential items, you may make some provision
employees, and generates significant time and cost savings. efficient return than a bank savings account. market-linked investments such as mutual funds, keep reviewing for some spending on entertainment also by making a Budget.
their performance against their benchmark on regular intervals
How Compounding Works to your advantage when you start investing early Should you have more than one nominee in your term insurance? BOARD OF TRUSTEES VS. BOARD OF DIRECTORS
Specialization: Common News Agency: Financial Express
Specialization: Common News Agency: Financial Express Specialization: Common News Agency: Financial Express The board of trustees is a group of officially designated individuals for overseeing and
Once you start to save early, the returns on the accumulated amount further contribute towards the growth of the corpus. The final managing operations of an organization to ensure the best interest of all the
maturity amount will depend on how much or number of years your investments are exposed to the growth assets. And, in order to
What is Term Life Insurance? shareholders in all management decisions. This group possesses the power to both
let the money grow over a longer duration, you need to start saving as early as possible. appointing and dismissing senior officers.
A term insurance is the kind of life insurance which provides a huge cover amount (to the family in case of death of policyholder) at a very
small premium. For instance, a 30 year old can get Rs 1 crore policy for a monthly premium of Rs 1100-1200 to safeguard their dependents.
Assuming there are three colleagues – aged 25, 30 and 35 years – who wish to retire at age 60 with a corpus of Rs 5 crore each. The payout can be used by the family to meet their day-to-day needs, as well as to pay for major lifegoals, like education and marriage of the Board of Trustees Board of Directors
children. When you opt for a term insurance policy, you can decide the amount that has to be given to your survivors in case of your The board of trustees is defined as a governing A Board of Directors is a group of highly experienced
Age 25 30 35 untimely demise. body of assigned or elected members who have professionals who are primarily responsible for hiring
The power of compounding will work best for the overall responsibility of managing an honorable posts like CEO, executive director, and
the youngest person and even the amount of Target Corpus ₹ 5,00,13,572 ₹ 4,97,71,784 ₹ 5,02,87,330 Who are the nominees ? organization. company leader.
monthly savings required will be lower when Saving Required/Month ₹ 7,700 ₹ 14,100 ₹ 26,500 Through the nomination process, the policyholder can decide who receives the plan benefits in case of his/her death. The idea is that the A trustee manages some property (referred to as a These people continuously supervise the performance
compared to others. entire process is smooth and without any complications. Soon after the claim is filed and processed, the insurance company can simply trust), which an organization puts aside to help and management skills of the appointed CEOs and can
Total Investment ₹ 32,34,000 ₹ 50,76,000 ₹ 79,50,000 transfer the amount into the account of the nominee as such directions are clearly mentioned in the policy document by the policyholder. other individuals. A board of trustees is the group replace the CEO through the voting system if necessary.
The nominee is usually a dependent family member like the policyholder’s parent(s), spouse, or children. In certain cases, distant relatives for catering the best management and strategic They can be held personally liable for their acts and
Gain ₹ 4,67,79,572 ₹ 4,46,95,784 ₹ 4,23,37,330 like nephews, uncles and aunts can also be named as nominees. planning. associated outcomes.
The power of compounding will work best for the youngest person and even the amount of monthly
Should you name multiple nominees? Focuses on non-profit organizations, such as Involved in private corporations
savings required to get Rs 5 crore will be lower when compared to others. charitable funds or hospitals.
When an earning member of the family dies, there are often multiple dependents left behind. It is often said money can be the root cause of
conflicts in families. While it might not be true for all, it is still better to take steps to avoid any such situation. To ensure that the interests of management tool of the corporations to offer the Directly approaches the shareholders as the third party.
However, later starters may not feel like being left out. As goes the Chinese proverb – “The best time to all dependents are protected and there are no disputes within the family later, it is often advisable to name multiple nominees in such fulfillment of fiduciary duties.
plant a tree was 20 years ago. The second-best time is now”. So, make a start right now and begin saving for scenarios. This way, all the nominees mentioned in the policy can share the financial benefits. Moreover, as a policyholder, you can even merely believe in right maintains partial ownership with the company
your goals after estimating the right amount required to invest. choose the percentage in which the benefits would be distributed among the nominees.
Personal Branding and Why is it Important Micro-Mobility : A Rising career opportunity for students
Specialization: Common News Agency: Brand Equity ET Specialization: Common News Agency: Financial Express
Personal branding isn't something that occurs suddenly. It's been here for a long time. The internet and social media are
active mediums of information nowadays. They have made the idea of personal branding more pervasive. It brings another Over the last few years, the rise in micro mobility companies such as ofo, mobike, citibike, and jump bike have also
important question in front of us. Even if you are an employee or someone looking for a job, personal branding adds value increased the interest of consumers in convenient options for transportations. Small, lightweight vehicles like bicycles, e-
to your resume. bikes, electric scooters, electric skateboards, shared bicycles, and electric pedal assisted (pedelec) bicycles are trendy among
youngsters for last-mile transportation.
What is Term Life Insurance?
According to a survey conducted by McKinsey Center for Future Mobility in July2021, 70% of
Building a brand is all about creating an identity and influence in the public's eye. Everybody is good at something, and
branding demonstrates the thing to the world. You have to show your skills if you want people to know about your skills, respondents are willing to use micro mobility vehicles for their exhibit.
just like companies do. They advertise their product through different channels so that more and more people can know
about it. If one has courage to perform in challenging areas, then micro mobility programmes are alluring career choice. To get enroll
in these programmes students must has required few basic skills: First Class Bachelor Degree, Fluent Communication Skills,
Advantages of Personal Branding: Command over Technical Knowledge, Eagerness to have a Global Career.
• Online presence is a game of community you build online. It helps you to Engineering is the main motivation for students to study abroad. The stream is
harness your personality and curate your online presence. extremely well known among the students. With so much excitement and
• The online communities are very creative. They share their creative content competitiveness, the profession of micro-mobility is continually increasing its scope
with the world and give the platform to share your creativity with the world. and potential across the globe.
• It will help you to grow your reach.
Today’s generation is more focused towards living a healthy lifestyle, but because
• Personal branding helps you in attracting opportunities. of their busy schedules they don’t get enough physical exercise in their daily
• The people who show authenticity are the ones who win. routines. Thus micro-mobility solutions like bicycles to commute for work can
• Content makes your profile more desirable. become best alternatives for physical exercise.