4 Step Framework To Unleash Your Team'S Full Potential
4 Step Framework To Unleash Your Team'S Full Potential
4 STEP FRAMEWORK TO
UNLEASH YOUR TEAM’S
FULL POTENTIAL
Having a growth mindset means you thrive on challenge and see failure not as
a lack of intelligence but as a heartening springboard for growth and stretching
existing abilities.
And this growth mindset is the foundation to great leadership and great
organizations.
With a growth mindset, Satya Nadella took the helm of a declining organization
and led the turnaround of Microsoft, to again becoming one of the most valuable
companies in the world.
Change and disruption have always been part of the human experience, and that is
something that every great organization will have to overcome, Microsoft or not.
However, change has come more rapidly and in larger doses recently, and with quick
change comes volatility, uncertainty, complexity, and ambiguity (VUCA):
● Volatile: Frequent and fast change in business, economic, social and political
conditions.
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In a VUCA environment, it is imperative that leadership, learning, and growth are
put at the forefront of our intentions and actions.
In order to properly move through a VUCA Environment, there are four key
elements to a framework that will drive optimal organizational performance:
Purpose, Strategy, Execution, and Culture.
I will dive deep into all four elements, while also providing room for you to create
space to assess your organization, ask yourself critical questions, and engage in a
robust conversation with your team.
I can help clarify application of the concepts in the framework and share with you
what other leaders and organizations have done to address similar issues.
Looking at the infographic of the framework, you can see that there are four main
components. Purpose is in the center of the diagram, which means the root of all
decision making should be grounded in and driven by purpose.
Once purpose has been solidified and aligned upon, you then move into strategic
planning, culture development, and execution. It is imperative to understand that
while all of these elements are essential individually, they must work in tandem for
you to fully move forward as a leader and increase the performance of your team
and organization.
One by one you can dive into each of these areas and discover how to
operationalize them.
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PURPOSE
One of the biggest traps that executives and organizations fall into is creating
strategy and process without having a clear and defined purpose that the entire
organization is aligned around. Many times only the highest level executives are
clear on the purpose, and as it trickles down the purpose becomes more and more
diluted.
And without the purpose defined, teams are running forward with different
assumptions, goals, and creating processes that are misaligned.
Therefore, defining a purpose is the first, and most critical part of unleashing your
team’s full potential.
In this stage you will work to develop a meaningful and well-defined purpose that
every action in the organization can be tied back to. This will energize employees
to know what they are working for and what they are working towards.
STRATEGY
Determining the right bold strategy becomes critical. Key factors to strategic
success include focus, talent and embracing disruption:
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FOCUS
Once you have a bold strategy, you need to have laser focus on that
strategy. Knowing what not to do and focus on is as critical as knowing
what to do and focus on. From Morten Hansen’s studies on organizational
effectiveness to Warren Buffett’s 25-5 rule, the best have a disciplined focus
as part of their strategy formulation. It is crucial that you use a critical eye
when reviewing all opportunities and say no to initiatives that are outside
the focus you have created. By having a maniacal focus, you and your
team will be able to easily define what is helping achieve the organization’s
ultimate purpose and strategy, and what is a distraction.
TALENT
A strong strategy and purpose are nothing without the people on our
teams executing those strategies. People generate value, not organizations.
Therefore, getting the right people into the right roles with the right tools
to succeed is imperative to a successful strategy. When reviewing the
potential on your team, consider their skill sets and how they map to the
greater initiatives. While going through this exercise, understand where
there are critical skill gaps. From there you will have a clear picture as to
how your team is enabling success, and where they also might be falling
short.
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DISRUPTION
By most estimates in the next 10 years over 50% of the Fortune 500 companies will
be displaced. Fortune 500 company or not, the reality is that all those same forces
creating that displacement, are at play in all industries and at all levels. The only
way to ride the wave of disruption is for the organizational strategy to embrace
and even seek disruption. Organizations need to constantly renew their strategy
not only with an understanding of disruption but with the intention of disrupting
themselves before being disrupted by others.
CULTURE
Culture helps serve as guiding principles for team members to make decisions that
align to the strategic goals, without having to constantly validate these decisions
through their leaders. This removes blockers and empowers employees to make
decisions on their own. Research also shows that organizations that focus on
creating an intentional culture are more successful and deliver better results.
Simply put, culture is defined by each individual employee through what is seen
as acceptable in the organization, and ultimately unacceptable. The best leaders
make a point to create an intentional culture through their own behaviors and
through what is prioritized in the organization. This sets the standard, and example
for other employees to embody. But if the culture you aspire to is not what you
see reflected by your employees, then the culture of your company needs further
nurturing and development.
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GROWTH MINDSET
Having a growth mindset is the belief that you are constantly evolving and
learning as an individual, while also embracing all the change and disruption
that occurs in the organization. To encourage your employees to adopt a growth
mindset, as a leader you must adopt this mindset first. You need to show your
organization how you are continuously learning, and adapting to change, while
also creating the space for your employees to learn and take chances.
PSYCHLOGICAL
SAFETY
As you push for disruption in your organization, train your employees on new
skills, and encourage a growth mindset, failure is inevitable for you and your
employees. While most know that failure is a part of the process, feeling safe to
fail is not always common.
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PARTNERING LEADERSHIP
To develop a thriving culture, your teams need to feel empowered to make decisions, practice
a growth mindset, and work in a psychologically safe environment. And depending on your
leadership strategies today, you might think you are encouraging this behavior, but you might
ultimately be squandering your attempts.
Many leaders and companies pride themselves and hold value in the “servant leadership” style.
However, many of these same leaders still practice traditional command and control. This is
seen by most employees as yet another example of inauthentic leadership which in the end
thwarts the overall mission.
Working in partnership with your employees can create a thriving culture. By allowing your
team to make decisions with you, be a part of the discussion, you will not only be teaching
them valuable skill sets, but also making them a part of leadership.
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EXECUTION
An HBR study that consisted of a global sample of 1,854 corporations, showed
that 7 out of 8 failed to achieve profitable growth, even though over 90% of the
companies in the study had detailed strategic plans that projected significant
profitable growth.
In most instances, it is not the strategy that fails but the execution of said
strategy, which is why more often than not, strategic planning initiatives are
dismissed by many in the organization as wishful thinking exercises.
Effective execution and driving results can be done by following set systems,
structures, and utilizing OKRs.
SYSTEMS
Without systems, execution becomes unfathomable, especially as your
organization continues to scale. Systems in the sense of executing a strategic
plan help create communication and alignment. However, today your
organization has an array of systems already in place. It is critical that you review
the current business model and evaluate the systems that exist today and ensure
they are still aligned to your strategic goals.
Systems need to serve the people and ultimately make their jobs easier and
execution more flawless.
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STRUCTURES
Organizational structures matter. While there is a tremendous need for
cross-functionality, it is just as important for teams to understand the proper
dynamics and boundaries.
At the same time, rigid structures can impede creativity and initiative.
Therefore, when you’re evaluating and establishing structure, you should align
around organizational priorities rather than functions while providing the space
for employees to partner on broader initiatives.
OKRS
Inspiring objectives and measurable key results that matter are one of the most
powerful frameworks for organizational change, transformation, and progress.
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CONCLUSION
With the deeper understanding of each of the critical elements to create organizational
success, now take the time to assess your organization in each of these areas.
Additionally, make sure to partner with your team and have them go through this same
exercise.
There is a rubric below where you can evaluate where you and your organization stand
today and reflect on those strengths and opportunities for improvement. Purposely look
closer at areas where viewpoints of different team members show the greatest variance
and keep an open mind.
The best leaders approach this assessment and the conversations that follow from the
perspective of someone that does not know the answers but has all the right questions.
Upon completion of this exercise you can then move on to applying your
learnings. Here are a few things to keep in mind:
Everyone has blind-spots and everyone views different dimensions of what is working
and what is not in the organization. Encourage your team to share their perspectives
with you and reward their honesty. That by itself will have a significant positive impact
on your culture and results!
P.S. As you go on this journey of learning and growth, feel free to connect with me
with any questions.
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Action steps:
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MAHAN
TAVAKOLI
Mahan Tavakoli is a highly accomplished executive
with a multi-faceted background in US and global
operations management. Over a 20+ year career at
Dale Carnegie Training, Mahan was instrumental in
launching, marketing, revitalizing, and turning around
underperforming operations on five continents. He is
also credited with building the fastest growing, and
highest performing operations for Dale Carnegie out of
90+ countries.
He transformed a money losing operation into a profitability center in less than one year,
expanded Dale Carnegie’s global footprint on four continents, and led a stagnant global region
to achieve double-digit growth for four consecutive years. Mahan eventually became the
organization’s Chief Diversity Officer and Chief Strategist.
The industries and size of the clients he works with vary, however, the needs are similar. The
organizations Mahan partners with all have great leadership, believe in the untapped potential
of their people, and want to get the winning edge as they align the entire organization towards
more effectively achieving their purpose.
Mahan is also a published author, co-author, and contributor to industry leading publications.
In addition to Mahan’s business and consulting experience, giving back to the community
is also a top priority. Among his many awards, Mahan was honored for demonstrating
outstanding community leadership by The Greater Washington Board of Trade and was
awarded The Golden Links Award. Currently, Mahan serves as Board Chair of Leadership
Greater Washington and has helped lead the board and the organization through a pivot to
greater relevance, purpose, and impact through crisis.
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