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Code No: MB1341/R13

MBA IV Semester Supplementary Examinations, April-2018

LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Time: 3 Hours Max. Marks: 60


Answer Any FIVE Questions
All Questions Carry Equal Marks
Question No. 8 is Compulsory

1. a What is competitive advantage? 4M


b How the firms have to gain competitive advantage through logistic - integrated 8M
supply chain

2. a What do you mean by channel relationships? 4M


b How it is useful in customer service enabling and customer retention? 8M

3. a Define total cost analysis. 4M


b Explain the principles of logistics costing 8M

4. a What is benchmarking? 4M
b Explain the benchmarking priorities in mapping supply chain process. 8M

5. a What is sourcing decision? 4M


b Explain the transportation economies and pricing documentation 8M

6. a What is direct product profitability? 4M


b Explain the role of CRM in SCM. 8M

7. a Discuss the importance of logistics in a global economy 4M


b Explain the issues and challenges in global supply chain management. 8M

8. The Jaya Company supplies electric motors to Electronic Distributors, Inc. on a 12M
delivered price basis. Jaya has the responsibility for providing transportation. The traffic
manager has three transportation service choices for delivery-rail, piggyback and truck.
He has compiled the following information:
Transportation Mode Transit Time Rate Shipment Size
Days Rs/Unit Units

Rail 16 25.00 10,000


Piggyback 10 44.00 7,000
Truck 4 88.00 5,000

Electronic Distributors purchases 50,000 units per year at a delivered contract price of
Rs. 500 per unit. Inventory carrying cost for both companies is 25 percent per year.
Which mode of transportation should Jaya select? Justify your decision.
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