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UNIT 2 – I AM A SNEAKERHEAD

STEP 3 – FROM THE SIDEWALK TO THE MUSEUM

Brian Jungen is a leading Canadian artist from


Native American ancestry. His artistic expression is
based on First Nations identity, on poetry, but also on
inequality and consumerism. He graduated with a
diploma in Visual Art in 1992, and then studied art
history. He uses ordinary everyday objects to turn
them into works of art and pay tribute to his origins.
He was inspired both by watching his relatives
recycle objects and by his indigenous heritage.

The artist used Nike Air Jordans to make up


traditional aboriginal masks. The red, white and black
colours of Nike Air Jordans are the same traditional
colours of the Haida, an Indigenous people of the
Pacific Northwest coast, with whom Jungen shares
ancestry. He has exhibited his work in art galleries
and museums, both in Canada and the US.
A mask made of Nike sneakers by Canadian artist
Brian Jungen, 2020
Faith Ringgold is a New York artist born in 1930
in Harlem. She grew up in an artistic environment and
later on she studied art in college. She has been
influenced by poetry and music. Her art is extremely
varied : from painting and sculptures to children’s
books.

She collaborated with, among other artistsn the


MoMa and Vans to design a sneaker collection : the
Faith Ringgold Era Sneakers. Her work also highlights
her experiences with racism and social injustice : ‘My
mother said I’d have to work twice as hard to go half as
far.’ This quote is printed on the pair of the Vans
sneakers midsole.
MoMa and Vans Faith Ringgold Era
Sneakers, 2020
Virgil Abloh is a multifaceted American
artist : a designer, artist and DJ. He is the
creative director of Off-White and Louis Vuitton
men’s collections. He was born in 1980. He
started collecting sneakers as a child and now
owns about 1,500 pairs. An exhibition of
Abloh’s work opened at the Museum of
Contemporary Art in Chicago in 2019. It shows
his interests from Renaissance painting to the
deconstructeds Air Jordans he created for Nike,
which he considered as a work of art.
According to him, sneakers link you to
Virgil Abloh’s exhibition, ‘Figures of Speech’, your childhood and your parents, to your first
Museum of Contemporary Art Chicago, 2019 pair. Theys tir emotion. He also believes they are
part of Black culture. He founded a scholarship
to make sure there is more diversity in design,
and to open up doors to artistic creation.
I. A new form of art

1. Focus on the photographs and captions. Use the following prompts to describe them orally :
 What strikes me… / What I find surprising… / I didn’t know that… / I would never have
imagined that… / On the one hand… on the other hand….

2. Read the texts and find out the reasons for these artists’ interest in sneakers and say how their art
defines their identity.

Artists Reason for their interest in sneakers Defining their identity : sources of artistic inspiration

Brian Jungen

Faith Ringgold

Virgil Abloh

II. Your task

1. Choose one of thoses three artists and get as much information as you can about them
(their background, their studies, their art, their relation to sneakers)

2. Prepare a short presentation (three slides)

3. Present the artist you have chosen to the group next lesson

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