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    Assignment Social Media Marketing

    Uploaded by

    Mallika Tandon
    This document outlines 6 tasks for a social media marketing assignment, including analyzing fashion brand ads, designing ads for custom audiences, setting ad objectives and targeting for companies like Amazon and McDonalds, creating lead generation forms, and analyzing and improving real estate company landing pages. Students are instructed to complete each task by researching online, designing ads and creatives, and justifying their strategies in a PDF or PPT submission.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Assignment Social Media Marketing

    Uploaded by

    Mallika Tandon
    89 views7 pages
    This document outlines 6 tasks for a social media marketing assignment, including analyzing fashion brand ads, designing ads for custom audiences, setting ad objectives and targeting for companies like Amazon and McDonalds, creating lead generation forms, and analyzing and improving real estate company landing pages. Students are instructed to complete each task by researching online, designing ads and creatives, and justifying their strategies in a PDF or PPT submission.

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    05. SMM Paid

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    This document outlines 6 tasks for a social media marketing assignment, including analyzing fashion brand ads, designing ads for custom audiences, setting ad objectives and targeting for companies like Amazon and McDonalds, creating lead generation forms, and analyzing and improving real estate company landing pages. Students are instructed to complete each task by researching online, designing ads and creatives, and justifying their strategies in a PDF or PPT submission.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    89 views7 pages

    Assignment Social Media Marketing

    Uploaded by

    Mallika Tandon
    This document outlines 6 tasks for a social media marketing assignment, including analyzing fashion brand ads, designing ads for custom audiences, setting ad objectives and targeting for companies like Amazon and McDonalds, creating lead generation forms, and analyzing and improving real estate company landing pages. Students are instructed to complete each task by researching online, designing ads and creatives, and justifying their strategies in a PDF or PPT submission.

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    © All Rights Reserved
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    Download as pdf or txt
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    Assignment

    Social Media Marketing


    Note:
    ● This assignment has 6 parts to it
    ● You have to answer each part
    ● Every question will be graded separately
    ● You can present answers to all 4 question through a Doc or PPT converted into
    a PDF
    ● Please be as detailed as possible to justify your answer at every stage - If you
    are using any tools for research, please add screenshots / source of the data
    for clarity
    ● In case if you are submitting drive links or canva links, ensure you give them
    access to those files in advance to support@iide.co

    Task 1: Access FB Ads Library

    (15% Weightage)

    Use Facebook Ads Library and do the following task:

    (You will have to do this before the 1st LIVE session)

    Research about any 2 national/ international Fashion brands and jot down their ads
    across Facebook and Instagram using Facebook Ads Library or any other sources.
    Analyse the ads perform the following tasks:
    - Submit screenshots of the ads
    - Justify as to why do you like or dislike the ad
    - Mention the possible potential audience for the ad
    - Mention what you think is the goal of those particular ads
    (You can analyse 2 Ads per fashion brand)

    Video Reference for Task 1 - Click Here

    Task 2: Custom Audience & Ad Set up


    (15% Weightage)

    (You will have to do this before your 2nd LIVE session and after watching section
    1,2,3)

    Amazon has an existing customer database of around 1 million customers in your


    country.

    Design an Ad:

    - Make creatives and write relevant copies


    - Choose an appropriate CTA

    Remember: The end goal is to get instant sales.

    Video Reference for Task 2 - Click Here


    Task 3: Use Targetting Parameters & Ad Creation

    (20% Weightage)

    (You will have to do this after your 2nd LIVE session)

    In the wake of COVID-19, online deliveries have increased manyfold. McDonalds is


    finding Zomato and Swiggy expensive as a lot of profit margin is being eaten up by
    delivery partners due to high commission charges. McDonalds wants more online
    orders by themselves and wants to cut Zomato/ Swiggy out. Help McDonalds in ads
    with

    a. What should the campaign objective be?


    b. What should the target audience be? Detail out 2 different target audiences
    from the options available on facebook dashboard in terms of demographics,
    interests and behaviour whichever applicable.
    c. Design 1 ad for each of the 2 target audiences. (Put a screenshot including the
    targeting, creative, copy and CTA)

    Video Reference for Task 3 - Click Here


    Task 4: Objective Selection & Ad Set up

    (15% Weightage)

    (You will have to do this before your 3rd LIVE session)

    Dominos has launched a new initiative called ‘DriveNPick’ for Take-In orders. Watch this
    new video they created for it: https://www.youtube.com/watch?v=_sK_6lu9DIc
    You have been hired to amplify this video on Instagram and Facebook

    a. What ad objective(s) would you choose for this video?


    b. Define the targeting that you would choose for this video?

    Let's assume that after you amplified this video on Instagram and Facebook - you got 1
    million views but very few buyers of this initiative.

    Now, go ahead and design a new ad: objective, targeting, creative (copy, creative and
    CTA) to amplify sales for this initiative

    Video Reference for Task 4 - Click Here


    Task 5: Use of Lead generation forms

    (15% Weightage)

    (You will have to do this after your 3rd LIVE session)

    ICICI wants to expand its home loan business and has come up with a new scheme.
    Their previous lead generation campaigns were not that successful. Use your marketing
    acumen and design a lead form for home loans.

    Support your lead form with screenshots.

    Task 6: Landing Page

    (20% Weightage)

    (You will have to do this after your 3rd LIVE session)

    Lodha Amara is seeking changes in the landing page for their FB Ads. Here is the link to
    their landing page.

    Provide a detailed positive and negative analysis of their landing page and suggest a
    strategy of how they can make it better.

    You can take references from various competitors to support your suggestion.

    Video Reference for Task 5 & 6 - Click Here


    Good Luck :)

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