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5 Successful Examples of Corporate Social Responsibility

Corporate social responsibility (CSR) is a business strategy used by for-profit organisations to find ways to advance social and environmental objectives while achieving core business objectives including maximising shareholder value and revenue growth.

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46 views11 pages

5 Successful Examples of Corporate Social Responsibility

Corporate social responsibility (CSR) is a business strategy used by for-profit organisations to find ways to advance social and environmental objectives while achieving core business objectives including maximising shareholder value and revenue growth.

Uploaded by

CSR Today
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CSR TODAY

5 Successful Examples of Corporate Social Responsibility


CSR
A profit is only one aspect of business.
Companies are now required to be purpose-
driven and work for the greater good because

TODAY
of issues like climate change, economic
inequality, and other global problems that
affect communities all over the world.
WHAT IS
CORPORATE SOCIAL RESPONSIBILITY?
Corporate social responsibility (CSR) is a business strategy used by
for-profit organisations to find ways to advance social and
environmental objectives while achieving core business objectives
including maximising shareholder value and revenue growth.

Nowadays, businesses run substantial CSR projects, and many of


them dedicate entire departments and C-level executive positions
to social and environmental initiatives. These individuals are
frequently referred to as chief sustainability officers or chief
officers of corporate social responsibility (CSO).

Although there are various forms of corporate social responsibility and CSR may take different
forms for various organisations, the ultimate objective is always the same: prosper while doing
good. Corporate socially responsible businesses strive to preserve profitability while contributing
to a greater good.

Socially responsible businesses are concerned with the triple bottom line, which takes into account
the effects that company actions have on profit, people, and the environment, rather than only
concentrating on making a profit, or the bottom line.
5 CORPORATE SOCIAL
RESPONSIBILITY EXAMPLES

1. Lego's Sustainability 2. The 1-1-1 Philanthropic 3. The social mission of Ben


Commitment Model from Salesforce & Jerry's

4. Levi Strauss's Influence 5. The Commitment of


on Society Starbucks to Ethical Sourcing
1. LEGO'S SUSTAINABILITY COMMITMENT
As one of the most famous businesses in the world, Lego seeks to promote not only a
healthy planet but also the development of children through imaginative play.

As a sign of its commitment to minimising its carbon footprint, Lego is the first and only toy
brand to be named a World Wildlife Fund Climate Savers Partner. Beyond its partnerships,
it is dedicated to sustainability.

The toy manufacturer has already taken significant strides toward achieving its aim of
using environmentally friendly materials to produce all of its core products and packaging
by the year 2030.

In addition to these adjustments, the toymaker has made a $164 million investment into its
Sustainable Materials Center, where researchers are testing bio-based materials that
might be used in the manufacturing process.
2. THE 1-1-1 PHILANTHROPIC MODEL FROM
SALESFORCE
Salesforce, a leading provider of cloud-based software, is a pioneer in the field of corporate
philanthropy in addition to being a leader in the technology sector.

Since its inception, the business has promoted its 1-1-1 philanthropy strategy, which entails
donating 1% of product, 1% of stock, and 1% of staff time to nonprofits and local
communities.

Over 5 million volunteer hours have been logged by Salesforce staff members so far. In
addition, the business has donated to more than 40,000 nonprofits and educational
institutions and given upwards of $406 million in grants.
3. THE SOCIAL MISSION OF BEN & JERRY'S
For Ben & Jerry's, making a difference in society is just as important as making high-quality
ice cream.

The business achieved certification as a B Corporation in 2012, which is a corporation that


balances profit and purpose by upholding the highest standards of social and
environmental performance, openness to the public, and legal accountability.

The ice cream manufacturer founded the Ben & Jerry's Foundation in 1985 as part of its overarching
commitment to leading with progressive values. The foundation is devoted to assisting grassroots
movements that promote social change.
4. LEVI STRAUSS'S INFLUENCE ON SOCIETY
In addition to being one of the most prosperous fashion companies ever, Levi's was also
among the first to advocate for a more moral and environmentally friendly supply chain.

The company established its Terms of Engagement (pdf) in 1991, outlining standards for
worker rights, a safe work environment, and an environmentally friendly production
process. This document also established the company's global code of conduct for its
supply chain.

Levi's modifies their Terms of Engagement on a regular basis to retain its commitment in a
dynamic environment. Levi's introduced its Worker Well-being project in 2011 to put
additional programmes focused on the health and well-being of supply chain workers into
place for the 20th anniversary of the code of conduct.
5. THE COMMITMENT OF STARBUCKS TO ETHICAL
SOURCING
Starbucks released its first CSR report in 2002 with the intention of becoming as well-
known for its CSR efforts as it is for its goods. Ethical sourcing is one method the company
has achieved this goal.

Starbucks confirmed in 2015 that 99 percent of its coffee supply chain was sourced
ethically. Through ongoing efforts and partnerships with local coffee farmers and
organisations, Starbucks hopes to increase that number to 100 percent.

The company's strategy is based on Coffee and Farmer Equity (CAFE) Practices, one of the
first sets of ethical sourcing guidelines produce d by the coffee industry together with
Conservation International. Starbucks may source coffee from farms that meet certain
economic, social, and environmental requirements thanks to CAFE.
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