EXECUTIVE SUMMARY

1. Brief description of the project

Transporent is a recognized and licensed car rental firm that offers a wide range of
services associated with shipping and the car rental industry, in addition to other services.
We have customized our services to give our customers every reason to rent or lease cars
from us in the future for shipment over land or water. We want to gain a reputation as a
transportation company that values its customers. The number of travelers discussed is
anticipated to increase, contributing to a noteworthy development of the car rental
showcase. Car rental can last for at least a year, but car rental administrations are
frequently brief, usually lasting less than 30 days. Key unions with carriers and inns give
the industry's leading car rental companies a competitive advantage over small businesses.

2. Brief Profile of the entrepreneur

Underlying attributes including motives, traits, self-images, social positions, and

abilities, such as general and specialized knowledge, are examples of entrepreneurial
competencies. These traits lead to the creation, continuation, and/or expansion of
Transporent. The ability of the entrepreneur to successfully carry out this role overall was
identified by personal entrepreneurial competencies: opportunity seeking, persistence,
commitment to work contract, risk-taking, demand for efficiency and quality, goal-seeking,
information seeking, systematic planning and monitoring, persuasion, networking, and
self-confidence. The skills required for entrepreneurship include creativity, initiative,
problem-solving, resource management, and knowledge of both finance and technology.
Those are the fundamental skills that all successful entrepreneurs must possess. These
fundamental competencies are where the three core competencies often fit. If you can
master them, our Transporent Company will succeed much more frequently.

3. Project’s contributions to the economy

In the coming years, The Transporent will continue to expand. The Philippines'
whole market would increase by about 278 billion between 2022 and 2023, or 4.6 percent,
from 228 billion. However, using Corporate EBITDA as a proxy, operating profits fell for the
four publicly traded operators Avis Budget, Europcar, Hertz, and Sixt over the same period,
and the industry as a whole significantly reduced shareholder value. One of the world's
most dependable transportation networks is transit. Over all other forms of transportation,
people like renting a car. These automobiles and other forms of local transportation are
frequently used by tourists and first-time visitors. Economy cars, the second-smallest class
of rental vehicles, are frequently compact. They are ideal for four persons on shorter
journeys and two or three on longer ones. They are good for city driving. Economy cars
typically have two doors, seats for up to four people, and room for a medium suitcase and a
few smaller things.
 SECTION 1

MARKETING PLAN

1.1 Description of the product

Transporent is a reputable and authorized automobile rental company that provides

a vast array of services related to the car rental industry and shipping as well as additional
services. We have tailored our services to give our clients every incentive to rent or lease
automobiles for shipping via land or sea from us in the future. We hope to establish a
reputation as a trucking firm that genuinely values its clients. Our goal in launching our car
rental business for shipping via land and maritime is to enter the market advantageously
and, of course, to profit from it. To accomplish our aim and commercial goal, we will take
all actions that are permissible by American law.

The following is a list of our commercial offerings.

 Shipping by land or sea

 For fun, rent a car services
 Vehicle rental services for businesses
 Rental of exotic cars
 Services for renting cars
 Car-sharing programs

1.2 Comparison of the product with its competitors

Anyone with the proper initial funds can launch a car rental services business
because it is an easy business to start without any formal expertise. It implies that there is a
strong likelihood that a vehicle rental service company will establish itself in the area
where our car rental company is located. We are aware of this, which is why we decided to
create a company idea that will establish us as the industry pioneer in San Mateo, Rizal. Our
standard automobile rental service firm with a fleet of luxurious vehicles and cost-effective
services gives us a competitive advantage. The strength of our group, our employees, and
our management is very important.
 We have a group of diligent and committed people that are recognized as industry
experts in the field of automobile rental services. We can state with certainty that the
location of our car rental services company will distinguish us favorably from any rivals
who might open a car rental services company in the same area as ours. The level of
services we offer and our fleet of trustworthy, comfortable vehicles are unmatched by any
real competitors at this time, including those of Transporent. All of our customers will
receive specialized customer support from us. Finally, all of our employees will receive
excellent care, and their benefits will rank among the best in the industry for our category
(startups providing automobile rental services in the Philippines).

It will make them more than willing to assist us to build the business, contribute to
achieving our objectives and goals, and deliver on our commitments.

1.3 Location

Near the service's intended market, in San Mateo, Rizal, Transporent will be in
operation. Additionally, this acts as a handy walk-in location close to the business for
clients looking to hire a car. The business is based on a bright blue and white color scheme
with abstract shapes for easy identification.

1.4 Market area

Although this project will be based in San Mateo, Rizal, it will provide services
throughout Luzon. To accommodate any upcoming clients that wish to utilize our service. It
will cover every region of Luzon and, ideally, a portion of Visayas and Mindanao.

1.5 Main customers

We did feasibility studies and a market survey before deciding on a site for our
automobile rental services company and shipping for land and sea, and the results allowed
us to pinpoint the people who would most benefit from our service offerings. Households,
travel agencies, visitors, businesses, hotels, and other organizations will gain from our
service offering. They cross over into various economic sectors. The demographics of those
who use automobile rental services include people from the public sector, the organized
private sector, as well as all rungs of society and occupations. The following is a list of those
for whom our car rental service is intended:

 Tour operators and tourists

 Organized business sector
 Households
 Business executives
 Persons in business
 Hotels
 Students
 Household

1.6 Total demand

The size of the Transporent market was predicted to be 5,000,000 PHP in 2022 and
5,700,000 PHP in 2023. From 2022 to 2028, the global market for car rentals is projected to
expand at a compound annual growth rate of 4.6 percent, reaching 7,000,000 PHP.

1.7 Market share

The newest car rental business and shipping for land and sea in the Philippines is by
far Transporent, at just under 44% of the market's overall size. Three significant firms
comprise the majority of the rental automobile industry.

1.8 Selling price

Our price structure will be based on what is offered in the market for car rental
services and shipping for land and sea. Except for premium and personalized services, we
don't intend to charge more or less than what our rivals in San Mateo, Rizal, are offering.
Nevertheless, we have plans in place to occasionally offer discounted services and to thank
our devoted consumers, especially when they refer customers to us. The costs of our
services will be comparable to those found on the free market.

1.9 Sales forecast

 There is no doubt that businesses and private consumers will always need the
assistance of an automobile rental service and shipping for land and sea provider. We are
confident that we will achieve our goal of meeting our stated aim of generating adequate
income/profits from the first six months of operations and expanding our automobile
rental services business and clientele base. We are well-positioned to compete in the
market that exists in other parts of Rizal. We were able to critically assess the market for
automobile rental services and shipping for land and sea, evaluate our chances within the
sector, and produce the following sales projection. The sales forecast is based on field data
and a few assumptions that are unique to startups in San Mateo, Rizal.

The sales forecast for Transporent is shown below; it is based on our company's
location and, of course, the extensive range of connected services we will be providing;

Initial Financial Year: 13,000,000

Fiscal Year Two: 30,000,000

Fiscal Year Three: 55,000,000,000

This forecast is based on what is currently available in the car rental sector,
assuming there are no major economic collapses and no significant competitors offering
additional dance-related services in the same location as us. Please note that the above
predictions can be high or low.

1.10 Promotional measures

We will strive to adopt and implement best practices to promote the rental car
business and shipping for land and sea. Sufficiently, there are no rigorous guidelines for
promoting or promoting the business of car rental. The difficulty is that most car rental
companies aren't as aggressive in terms of public relations and advertising as we want.
Make sure to use both traditional and non-traditional advertising and promotion strategies
to market your car rental services business and shipping for land and sea. The channels we
plan to use to market and publicize Transporent are listed below:
  Asking our devoted consumers to spread the word about us through word-of-mouth
advertising (referrals).
 Advertise in pertinent magazines, regional newspapers, regional TV stations, and
regional radio stations about our car wash and auto detailing service.
 Using our official website, we market our company online.
 Put our business in local directories (yellow pages).
 Support appropriate neighborhood programs.
 Using the internet and social media sites like Facebook, Twitter, Instagram, and
others to market our brand.
 Place our billboards in key locations all across San Mateo, Rizal.
 Utilize the direct coupon mailing method.
 Periodically hold roadshows in the target communities.
 Distribute our handbills and flyers to the desired location.
 Make sure that all of our employees are dressed in branded clothing, and that the
firm logo is prominently displayed on all of our official cars.

1.11 Marketing strategy

Transporent's marketing strategy will be primarily influenced by dependable and

pleasant vehicles, first-rate customer support, integrity, and high-quality service. We'll
make sure to cultivate a following of devoted clients. Through the results of our services
and recommendations from pleased clients, we hope to increase sales. We are well aware
of how happy clients spur business expansion, particularly for industries like automobile
rental services. Transporent is a strategically positioned automobile rental company, and in
order to take advantage of the opportunities that exist, we invested extra money to put the
company in a prominent area where we can reach our target market.

Our deals and showcasing staff are chosen with in-depth information about the
industry and are routinely prepared to guarantee simply are prepared to reach your
objectives and progress your Transporent mission. Transporent's long-term objective is to
set up itself as one of the driving car rental companies within the Philippines. To that
conclusion, we have created an activity arranged to use the current advertisement and
gotten to be a major player in the car rental industry. The following marketing and sales
techniques will be used by Transporent to draw customers:

 Send introductory letters and our brochure to corporate organizations, travel

agencies, hotels, residences, and other stakeholders in San Mateo, Rizal, to introduce
our vehicle rental services business.
 Create flyers and business cards, then place them in strategic locations like offices,
libraries, public spaces, airports, train stations, etc.
 Use your friends and relatives to tell them about our company.
 Post details about our business and the services we provide on noticeboards in
establishments like schools, libraries, neighborhood coffee shops, etc.
 Placing a brief or classified ad about our business and the services we provide in a
local publication or newspaper
 Utilize referral sources like agencies to draw in customers that need our specialized
services.
 Promote our car rental business in pertinent periodicals, newspapers, TV, and radio
outlets.
 To sell our services, we go to pertinent expos, seminars, business fairs, etc.
 Make use of direct marketing tactics.
 Promote the usage of word-of-mouth advertising from happy and devoted clients.
 To promote our services, join regional chambers of business and industry.

Finally, you need a solid website, an online presence, and Search Engine Optimization
(SEO) compliance if you want to draw a lot of customers to your car rental company. The
fact is that having a website helps to keep our business visible to both current and new
clients.

1.12 Marketing Budget

We were able to raise sufficient stores to create the conventional car rental trade
fruitful with comfortable and dependable vehicles. Take advantage of renting alternatives
to dodge buying a rental car. To decrease costs, we are going to outsource all car repairs
and upkeep. These are the most ranges where we put our to begin with cash.

 At San Mateo in Rizal, the whole taken toll of enrolling a company is 41,000 pesos.
 A statutory expense of 83,000 Philippine pesos was brought about to get a permit
and allow.
 Each of the 2,000 flyers is 2 PHP, which is proportionate to 4,000 PHP.
 A trade expert will reset you to PHP 111,000.
 At a total cost of 3,000,000 PHP, insurance (general liability, workers'
compensation, and property casualty) coverage is provided.
 Payroll software, CRM software, car tracking apps, and accounting software are all
167,000 PHP each.
 A typical office building with ample of parking costs 13,000,000 PHP to lease.
 The facility's renovation will cost 3,000,000 PHP.
 55,000 PHP worth of additional startup costs, including stationery
 Total deposits for utilities and phones are 195,000 PHP.
 Operating costs for the first three months: 139,000,000 PHP (staff salary, fuel,
upkeep, bill payments, etc.).
 The initial stock is priced at 1,000,000 PHP.
 Equipment for the store, including the cash register, security, ventilation, and signs,
would set you back 766,000 PHP.
 The price of furnishings and technology (including computers, printers, phones, TVs,
credit card readers, POS, tables, and seats) is 223,000 PHP.
 An official website can be launched for 33,000 PHP.
 Our grand opening celebration will cost 306,000 PHP.
 Unrelated: 557,00 PHP

To successfully begin our mobile automobile rental service business in San Mateo, Rizal,
the Philippines, we would require an estimated 83 million.