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Swot Analysis For Consumer Non

The document provides a SWOT analysis and Porter's Five Forces analysis for the consumer non-durables (FMCG) sector in India. It lists the top 10 FMCG companies and analyzes the sector's strengths as having established distribution networks and well-known brands, while weaknesses include low investment in research and exports. Opportunities exist in India's large population and rising incomes, while threats include import liberalization and slowing rural demand.

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52 views

Swot Analysis For Consumer Non

The document provides a SWOT analysis and Porter's Five Forces analysis for the consumer non-durables (FMCG) sector in India. It lists the top 10 FMCG companies and analyzes the sector's strengths as having established distribution networks and well-known brands, while weaknesses include low investment in research and exports. Opportunities exist in India's large population and rising incomes, while threats include import liberalization and slowing rural demand.

Uploaded by

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Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Swot analysis for consumer non-durables sector (FMCG)

By: Jeh Shah

Consumer nondurable goods are purchased for immediate or almost immediate consumption
and have a life span ranging from minutes to three years. Common examples of these are food,
beverages, clothing and shoes

The top 10 FMCG companies in India are:

1. HUL (Hindustan Unilever LTD)


2. ITC Ltd
3. Nestle India Ltd
4. Britannia Industries Ltd
5. Godrej Consumer Products Ltd
6. Patanjali Ayurveda Limited
7. Dabur India Ltd
8. Marico Ltd
9. Varun Beverages Ltd
10. GlaxoSmithKline Consumer Healthcare Ltd
Strength
Weakness

Low operational costs


Low scope of investing in Research and
Presence of established distribution networks in technology and achieving economies of scale.
both urban and rural areas
Low levels of exports.
Presence of well-known brands in FMCG sector
Many counterfeit products in the markets
Deep roots in local sector and great specially in rural and semi urban markets.
understanding of consumer needs

SWOT ANALYSIS

Opportunities
Threats
Large domestic market with over 1.3 billion
people. removal of import restrictions resulting in
Good export potential. replacement of domestic brands
Untapped large rural market. slowdown in rural demand
Rising income levels and increase in purchasing
tax structure
power.
high consumer goods spending

Porters Five Force Model

Bargaining Power of Suppliers (Low)


• Big FMCG companies are able to dictate the prices through local sourcing from a fragmented group
of key commodity suppliers

Bargaining Power of Buyers (High)


• Low switching cost induces the customers’ product shift
• Influence of marketing strategies
• Availability of same or similar alternatives

Threats of substitutes (High)


• Presence of multiple brands
• Narrow product differentiation under many brands
• Price war

Threats of New enterants (Medium)


• Huge investments in setting up distribution network and promoting brands
• Spending on advertisements is aggressive
Competitive rivalry (High)
• Private label brands by retailers are priced at a discount to mainframe brands limits competition for
the weak brands
• Highly fragmented industry as more MNCs are entering

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