How To Develop A Technology Strategy

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Use a 5-Stage Strategic Plan to Implement New Technology


Kevin Villanueva (/people/KevinVillanueva), Partner, Cybersecurity Consulting Services
(/services/consulting/information-technology/cybersecurity)

SEPTEMBER 11, 2020

A version of this article originally appeared in Construction


Executive.

All industries benefit from advances in technology. From


leveraging mobile computing technologies, cloud-based
services, and even consumer electronics, there are a plethora
of vendor offerings.

However, with all the available technology choices in the


market today, how can your organization determine which
technology is worthwhile to implement? How can you get a
competitive advantage over your peers or improve
operations?

The process for developing a strategic technology plan is no small undertaking, even though it’s a worthwhile exercise. It requires
a project champion to spearhead the effort, buy in from executive management and department heads, and considerable
planning.

But in the end, your organization will have undergone a comprehensive process to help lead its digital transformation. The plan
will ease the transition of adopting technologies that ultimately benefit the organization, and the amount of upfront effort will be
worth the time and energy.

How to Establish a Strategic Technology Plan


A strategic technology plan serves as a roadmap for digital transformation of organization operations. It helps align new
technology project implementations and changes with the future vision for the organization and its objectives.  

5-Stage Process
With a strategic technology plan, an organization can anticipate and map out the resources to purchase, implement, train, and
deploy selected solutions.

The plan’s process can be divided into five distinct stages:

Establish a steering committee and brainstorm


Review your current setup

Interview key individuals

Analyze and assess the data

Prioritize plans

Establish a Steering Committee and Brainstorm


The first step is to assign a steering committee made up of the various stakeholders in the organization, including owners and
executives, engineering, project management, superintendents, and administrative teams.

Begin by brainstorming. Think big. What information do you wish you had at a time and place for business advantage? New ways
of thinking about what you’re already doing can yield impressive results. 

Here are key considerations for the brainstorming process:

Increasing resource utilization

Improving schedules and forecasts

Lowering working capital tied up in work-in-process projects

Streamlining routine processes to create more efficiency

In many cases, better information is a current barrier to these ambitions, and new technologies can quickly eliminate these
barriers. 

Results of a brainstorming session, no matter how futuristic, will help reveal areas to pursue real organizational value. This phase
should produce a high-level roadmap of improved organization and information capabilities and a vision statement that
illuminates the value.

It’s also a good idea to get an outside perspective and broaden the outlook of what’s possible. Methods can be learned from other
industries to gain benefits.

Review Your Current Setup


Next, get a lay of the land with regards to your IT environment and its current capabilities.

Here are some critical questions to ask:

What data am I not getting from existing systems that would help our team deliver better services?

What setup and access limitations exist in the network and systems?

How can current IT systems provide faster and more accurate access to data needed at job sites and project planning
meetings?
This is also the point where you should consider the real-time pulse of your organization and the differences between what’s
possible and what’s probable.

Interview Key Individuals


Once your setup has been reviewed, interview key individuals in executive management, engineering, project management,
information technology, sales and marketing, and administration services like accounting, procurement, and the front office.

The purpose of these interviews is to:

Obtain an understanding of everyone’s pain points and deficiencies when it comes to the daily use of existing systems

Understand what system improvements they need to make their jobs easier and operate more efficiently

Gain insight on how their jobs may be evolving based on the industry’s direction

Employees can provide a lot of input on technology trends from industry conferences they’ve attended, technologies they’ve
encountered with competitors, and technologies they may have researched on their own. Executive management or ownership
can provide their perspective of how technology should align to established strategies, how much the organization expects to rely
on certain technologies, and what these technologies may cost.

The interviews should allow you to update the high-level roadmap and vision statement you completed during the initial
brainstorm. In some cases, this is a good time to consider pilot projects that can quickly be implemented to test a new
technology. Pilots can uncover additional considerations, reveal other related value, and build support for broader
implementation. 

Analyze and Assess the Data


Once all data is gathered from the existing technology environment and interviews with key staff and management are
completed, it’s necessary to analyze and assess the data to identify technology needs and deficiencies. Then, you can create
potential projects to address both of these issues.

Analysis and assessment of the data collected should consider the following questions:

How do the needs of the individual organization units match up to the strategic goals set by executive management?

What technology projects should the organization undertake to address its needs, and which projects are most beneficial
to the organization as a whole?

What are the expected resource needs—capital, time, and people—to ensure that the strategic technology plan is
actually feasible and realistic?

A potential list of technology projects should result from the analysis and assessment exercise.

For each potential project, there should be ample information provided to help with the prioritization and plotting of the project in
the plan schedule, which can be a Gantt chart or similar.
Key information includes:

Clear description of the project that states—in layman’s terms—what it is and what issue or need it fulfills

Strategy it addresses

Benefits of implementation

Drawbacks or risks

Order of magnitude costs for acquisition, implementation, customization, consultation needs, employee training, and
maintenance

People resource needs in terms of anticipated project hours

Approximate duration for completion

Prioritize Plans
Once the project descriptions and associated details are documented, hold a project prioritization meeting among the steering
committee. The purpose of the meeting is to identify and prioritize the technology projects that should occur over the next three-
to-five years.

Each project should be discussed and scrutinized by the steering committee to determine if it’s worthwhile to pursue, given a pre-
established set of criteria.

Criteria considerations may include:

Does the project benefit the entire organization?

Is the project customer-focused?

Will it have an immediate impact on revenue growth?

How long will it take to implement?

What resources are needed?

What’s the degree of risk involved?

Can an overall cost be determined?

As projects are prioritized, they are subsequently plotted on a timeline spanning the plan’s coverage period. Anticipated
availability of funds for special projects should be noted for each year of the plan to apply towards technology projects.

Technology projects are then assigned to specific years based on priority and the availability of budgeted funds to allocate
toward each project. In the end, the organization should have a Gantt chart, or similar project plan, to serve as an illustrative
roadmap of future technology projects and where technology funds and resources will be spent. This roadmap aligns with the
organization’s strategies because it considers needs and input from all aspects of the organization.
We’re Here to Help
Developing a strategic technology plan that aligns with overall organization-wide strategies can help you navigate technology
changes and guide technology spending over future years. Most importantly, leadership needs to start the conversation. The
perfect time will never arrive, and perceived limitations are often overcome with new perspectives.

For more information on how to develop a strategic technology plan for your organization, please contact your Moss Adams
professional.

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The material appearing in this communication is for informational purposes only and should not be construed as legal, accounting, tax, or investment
advice or opinion provided by Moss Adams LLP or its affiliates. This information is not intended to create, and receipt does not constitute, a legal
relationship, including, but not limited to, an accountant-client relationship. Although these materials have been prepared by professionals, the user
should not substitute these materials for professional services, and should seek advice from an independent advisor before acting on any information
presented. Moss Adams LLP and its affiliates assume no obligation to provide notification of changes in tax laws or other factors that could affect the
information provided.

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