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Case Study: Nike & Metaverse

Nike is establishing a presence in the metaverse through Nikeland, a space on the Roblox platform. In Nikeland, users can socialize, participate in promotions, and engage with Nike brand experiences. As the metaverse market is projected to be nearly $800 billion by 2024, Nike plans to make and sell virtual sneakers and apparel. The company sees the metaverse as a priority and will continue expanding its virtual offerings in coming months.

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Hitesh Sharma
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192 views5 pages

Case Study: Nike & Metaverse

Nike is establishing a presence in the metaverse through Nikeland, a space on the Roblox platform. In Nikeland, users can socialize, participate in promotions, and engage with Nike brand experiences. As the metaverse market is projected to be nearly $800 billion by 2024, Nike plans to make and sell virtual sneakers and apparel. The company sees the metaverse as a priority and will continue expanding its virtual offerings in coming months.

Uploaded by

Hitesh Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CASE STUDY

NIKE & METAVERSE


METAVERSE
The metaverse is an other virtual universe. It

is made up of several interconnected online

locations where users (as digital avatars) may

shop, trade, travel, socialise, and engage with

one another. The idea is to provide a hyper-

real alternate reality to the one you now

inhabit.

READ MORE
Nike in Metaverse
Nikeland is Nike’s purpose-built metaverse space that uses the Roblox
platform to allow its fans to meet, socialize, take part in promotions and
engage with a whole range of brand experiences.

According to research by Bloomberg, the metaverse will become a nearly


$800 billion market opportunity by 2024.

As part of the application, the company indicated its intent to make and sell
virtual branded sneakers and apparel.

People familiar with Nike’s plans said the space is a priority for the brand and
consumers can expect to see more virtual rollouts in the months ahead.
Marketing Strategy

01
Parallel real-life marketing in the virtual

environment
03 Embrace New Technologies

A good starting point is to replicate what Nike was always there in promoting new
you offer in real life in the parallel virtual technolgy by taking social media influencers
world. It’s not only a natural method to enter or celebrity
the metaverse but also an authentic way for
users to notice your brand.

02 Offer digital collectibles


Humans are innate collectors, and that won’t 04 Retail virtual goods to digital

avatars
change in the metaverse. In these virtual Online identities are crucial in the metaverse,
spaces, collectibles use digital assets called where avatars represent people. A study found
NFTs. This means that original ownership of that 92% of people value customization in
a collectible, such as digital art, music, or creating their virtual avatars. Like in real life,
apparel, is encrypted and unchangeable people in the 3D environment are spending a
unless the owner sells it to another. lot of money on self-expression.
THANKS

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