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    Research Methods Comparison Matrix Part 1

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    Issa Quiambao
    This document compares and contrasts five different types of research methods/designs: comparative research, grounded theory, case study, ethnography, and developmental research. Comparative research examines causes for observed differences between groups. Grounded theory aims to provide explanations for problems through both qualitative and quantitative data. Case studies focus on studying communities or cultures. Ethnography provides direct access to understand group behaviors and interactions. Developmental research studies long-term effects over time which takes significant time and resources. Limitations include time consumption, potential for bias, and difficulty managing large amounts of data consistently for some methods.

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    Research Methods Comparison Matrix Part 1

    Uploaded by

    Issa Quiambao
    121 views3 pages
    This document compares and contrasts five different types of research methods/designs: comparative research, grounded theory, case study, ethnography, and developmental research. Comparative research examines causes for observed differences between groups. Grounded theory aims to provide explanations for problems through both qualitative and quantitative data. Case studies focus on studying communities or cultures. Ethnography provides direct access to understand group behaviors and interactions. Developmental research studies long-term effects over time which takes significant time and resources. Limitations include time consumption, potential for bias, and difficulty managing large amounts of data consistently for some methods.

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    This document compares and contrasts five different types of research methods/designs: comparative research, grounded theory, case study, ethnography, and developmental research. Comparative research examines causes for observed differences between groups. Grounded theory aims to provide explanations for problems through both qualitative and quantitative data. Case studies focus on studying communities or cultures. Ethnography provides direct access to understand group behaviors and interactions. Developmental research studies long-term effects over time which takes significant time and resources. Limitations include time consumption, potential for bias, and difficulty managing large amounts of data consistently for some methods.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    121 views3 pages

    Research Methods Comparison Matrix Part 1

    Uploaded by

    Issa Quiambao
    This document compares and contrasts five different types of research methods/designs: comparative research, grounded theory, case study, ethnography, and developmental research. Comparative research examines causes for observed differences between groups. Grounded theory aims to provide explanations for problems through both qualitative and quantitative data. Case studies focus on studying communities or cultures. Ethnography provides direct access to understand group behaviors and interactions. Developmental research studies long-term effects over time which takes significant time and resources. Limitations include time consumption, potential for bias, and difficulty managing large amounts of data consistently for some methods.

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    COMPARISON MATRIX OF THE DIFFERENT TYPES OF RESEARCH METHODS/DESIGNS

    Area of Comparison Comparative Grounded Theory Case Study Ethnography Developmental

    Uses It is used to examine potential A GT is used to uncover


    causes for observed learnings around processes,
    differences found among social relationships, and It is used not only to
    existing groups. Causal- behaviors of groups. study distant or
    comparative research is useful unfamiliar cultures, but
    for the study of causes where also to study specific
    experimental assignment or communities within the
    manipulation is infeasible, researcher's own society
    unethical, or in some way
    prohibited

    Application to Business Grounded theory aims to 1. Reframe the


    provide an explanation for Problem. First,
    the solution of the reframe the
    problem by
    problem. This leaves it up
    looking at it
    to the researcher to define, from the
    distinguish and build perspective of
    theories from the data. your customers,
    Grounded theory is a rather than from
    comparative method where that of your
    but both quantitative and business. ...
    2. Collect the Data.
    qualitative data can be used
    ...
    to understand the chosen 3. Look for
    problem of interest. Patterns. ...
    4. Create the Key
    Insights. ...
    5. Build the
    Business Impact.
    COMPARISON MATRIX OF THE DIFFERENT TYPES OF RESEARCH METHODS/DESIGNS

    Type of Data Needed

    Data Gathering Tool Grounded theory


    commonly uses the
    following data collection
    methods: Interviewing
    participants with open-
    ended
    questions. Participant
    Observation (fieldwork)
    and/or focus groups. Study
    of Artifacts and Texts.

    Data Analysis

    Advantages Advantage of causal- Grounded theory can The main advantage of


    comparative research method identify the situated nature ethnography is that it gives
    is that it allows us to study of knowledge, as well as the researcher direct access to
    cause-and-effect relationships the contingent nature of the culture and practices of a
    under conditions where practice. Grounded theory group. It is a useful approach
    experimental manipulation is produces a 'thick for learning first-hand about
    difficult or impossible.  description that the behavior and interactions
    acknowledges areas of of people within a particular
    conflict and contradiction. context.
    Grounded theory is better
    at determining what
    actually happens.

    Causal Research is very 1.Ethnography is a time-


    expensive: Setting up test consuming method
    Limitations markets requires a major 1.The process of GT is
    commitment of management extremely time consuming 2.Ethnographic research can
    time and money. ... and can be difficult to do
    COMPARISON MATRIX OF THE DIFFERENT TYPES OF RESEARCH METHODS/DESIGNS

    Causal Research takes a long consistently as more and run the risk of observer bias.
    time to complete: This is more data comes in.
    especially true when the
    researcher hopes to measure 2.With large amounts of
    long-term effects of marketing data in hand, it can pose
    programs.
    problems to manage and
    analyze consistently

    3.Each research topic has


    no guaranteed start/end
    date

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